pp management objective 3.pptx

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    1. 4 steps in control process

    1 Setting Appropriate Performance

    Standards

    2 Measuring Actual Performance

    3

    Comparing Actual Performance to

    standards

    4 Taking Corrective Action

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    2. Setting Appropriate Performance

    Standards

    Standard is a unit of measurement used to

    evaluate results

    Performance standards should be realistic and

    acceptable to the people involved Standards can be:

    + Quantitative (time, cost, grades)

    + Qualitative (perception, judgement) An effective standard shares the same

    characteristics as an effective objective

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    - Quantitative: 500000 accounts added, most visited social network site, shares

    continue sto rise at rate 30.

    - Qualitative: positive comments from user

    "We enter 2013 with good momentum and will continue to invest to achieve

    our mission and become a stronger, more valuable company."

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    3. Measuring actual performance:

    Performance evaluations are on of the majorways of measuring performance

    3 importants conditions for effectiveperformance:

    - Agree on the specific aspects of performance tobe measured

    - Agree on the accuracy of measurement

    + Quantitative+ Qualitative

    - Agree on who will use the measurement

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    Facebook appliance:

    aspects of performance: number of views and

    accounts

    accuracy of measurement: reports twice a

    week

    who will use the measurement: managers at

    higher level

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    4. Comparing actual performance to

    standards:

    Key: Measuring the deviation andcommunicating information about it

    a. Deviation: indicates the size of the discrepancy

    between performance standards and actualresults

    Based on:

    + Statistics number

    + Wisdom and experience

    b. Results be communicated to the right people

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    Step 3: Compare, based on reports

    - Deviation: Compare % of results in reality to

    standards

    - Exceptional deviations exist or not?

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    5. Taking corrective Action:

    Depends on the results of the evaluation,

    there are 3 courses of action:

    Action When/ How

    Do nothing Events are proceeding according to plan

    Solve the problem - Deviation is significant=> Discuss nature of problem

    Drastic solution or without overhauling

    Revise the standard - Unrealistic performance standard=> Standards be revised due to external environment changing

    - Judge standard: difficult/easy

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    Step 4: Corrective

    - Do nothing: everything

    keeps track with the plan

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    Solve the problem: when the

    situationis accounts decrease inMarch, shares stay the same,

    negativecomments about thetimeline

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    Revise standard: when the statistics

    increase but not outstanding, which

    indicates thedifficulties to reach target.

    Reason: Others social network such as

    Twitter or Tumblr