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A Saas Platform for Targeted

Interactive Marketing at the Forecourt

February, 2020

Innovative Solutions for Petro / C-Stores

Control Screen Content Increase In-store Traffic/Sales

New Revenue Stream EMV, P2PE Security

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• WannLynx is reinventing commerce at

the c-store with a solution that has total

control of the terminal – at pump and in

the store

o recognizes customers at the pump

and tracks their behavior

o delivers targeted messages

o enables commerce at the pump

o provides secure EMV and P2PE

solution;

• Talented team with:

o deep payments experience;

o extensive software development

experience

o customer-focused mindset

• Proven hardware device that can

integrate pumps and POS to Cloud-

based functionality

Challenges facing US Petro Market Benefits for Petro Locations WannLynx is the Right Solution

• Pumps must be upgraded to

accept EMV (“chip cards”) by

2020;

• Total fuel sales will be flat or slowly

shrink for the next 2+ decades as

population growth is

counterbalanced by gas vehicles

becoming more efficient and the %

of electric vehicles steadily

growing;

• Smaller chains make 3-5 cents per

gallon;

• Customers are demanding

conveniences; their loyalty and in-

store sales are important for Petro

locations to compete and survive.

Market Opportunity for Petro Market with WannLynx

• Maximize the average 4-6 minutes that

customers are “captive” filling their gas

tanks;

• Drive more in-store sales with coupons,

ads, promotions and shopping carts at

the pump;

• Add an additional revenue source - 3rd

party ads/videos or the sale of nearby

movies, amusement parks or events

(concert, sporting);

• Strengthen customer loyalty by delivering

content useful to them

(ads/coupons/rewards) they value;

• Reduce risk and chargeback losses with

a secure, EMV solution that easily

integrates alternate payments to reduce

interchange fees.

Pump Displays Become Interactive, User-Friendly Devices that Securely Deliver Content and Enable Commerce

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Solution Components

FuelLynx

o Small, low-cost Linux device at

each location (or hosted on

servers) for access to terminals

o Establishes connection to

QuikLynx cloud and sets up

parallel processes triggered by

events/timers

o Send polls, diagnostics and

statistics for

monitoring/troubleshooting

o Receives software upgrades,

media and asset management

messages from cloud server

o PCI PA-DSS certified ; can

take POS out of scope and

directly talk securely to any

payment host

QuikLynx

o SaaS platform manages and

monitors content on each

terminal

o Provides asset/remote

management, delivering software

updates to FuelLynx, as required,

as well as Remote Key Injection

(for security)

o Provides media management for

in-house promotions, shopping

cart, ads, rewards as well as 3rd

party ads/videos/sales

o Uses neural networks and

machine learning to collect,

analyze and determine customer

profiles based on numerous

variables

o Delivers tailored messages to

identified customers as fast as

the transaction approval See the video at:

https://drive.google.com/file/d/1tpXkh0jxD3AkwXlx-

oNL7woMZSRWPkXm/view?usp=sharing

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How it Works

● The FuelLynx communicates with the

forecourt controller

● All requests flow through the FuelLynx

● The IP connection between the

terminal and controller is broken and

messages flowing between the two

are monitored

● Customized screen content is

managed and sent from the FuelLynx

● The FuelLynx, PCI PA-DSS compliant

and certified to payment hosts, can

also provide secure payments

WannLynx Solution is easily inserted between the pump and controller

Forecourt

Controller

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Control/Customize the Storyboard for Each Location

Screen flow, created through macros, is easily set up and can be unique per location/pump

• Easily brand each screen with the chain’s logo –

maximizing brand awareness

• Control what screens are shown (can vary by date,

region/chain/store/pump)

• Control order of the screens –as simple as dragging icons

in QuikLynx. For example, move up car wash screens

during winter and modify to include ice/salt solutions

• Integrate smartphones/SMS as part of the storyboard

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Improve your Reach and Rewards to Loyal Customers

Create an Ideal

Customer

Experience

Enhance Customer Loyalty

• Know when Customer X is at the pump and

maximizes the interaction with them

• Provide instant information to customer on their

loyalty points

• Customizes screens to their preferences,

previous purchases

• Displays promotions you know they will value

By knowing who is at the pump, you can send…

the right content,

to the right person,

at the right time!

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Increase In-Store Visits and Sales

Promotions – Let customers know what is on

sale, particularly items they like

Coupons – Provide a coupon that can be

printed with their receipt. Track performance

Shopping cart – Allow customers to

purchase items at the pump and have items

delivered to the car or ready for pick-up in the

store. This saves the customer time –

increasing their loyalty

Rewards/Incentives – Entice customer into

the store to potentially buy other items

Advertisements/videos of items available in

the store

Use pump

messaging to

increase in-

store traffic

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New Source of Revenue

By Controlling & Customizing Screens, Petro Locations can Earn Revenue from 3rd Parties

• Display ads/videos from 3rd parties and earn a share of

ad rates (CPMs range from $3~$20 per thousand

impressions). Provide targeted ads through customer

profiles and use of tags on messages

• Promote/sell local events (e.g., sporting events,

concerts, movies, amusement park)

• Other alternative revenue streams possible, such as the

sale of Big Data collected at your pumps

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9

• Takes POS out of scope by

talking directly to payment

hosts

• Controls the terminals (pump,

PIN pad, kiosk) for secure

payment

• Certified to major processors

and PCI PA-DSS compliant

• EMV QuickChip, EMV

Contactless can be introduced,

while maintaining fleet cards

and alternate payments for

secure transactions

Offer alternate payments to reduce the second largest expense – interchange/swipe fees

Seamless EMV Integration

Alternate

Payment

s

Integrate with

Mobile

Payments

Chargeback

Support

EMV

QuickChip or

Contactless

INSIDE

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Future Offering: Point-to-Point Encryption (P2PE)

o P2PE builds on tokenization and EMV and is increasingly

recognized by merchants as an integral payment security

technology

o It is not yet offered in the c-store space; WannLynx will be first

mover in the Security as a Service offering

o It reduces the jobbers’ certification requirements, improves

security and reduces liability

o It will provide a revenue source – security indemnification as a

service

P2PE Payment Process

P2PE

EMV Tokenizati

on

Holistic Payment Security

P2PE

EMV Tokenization

Holistic Payment Security

Authenticates

Credit Card Protects

Payment

Data at Rest

Protects Payment

Data in Motion

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QuikLynx - Cloud-based Server

Drives sales and creates stronger

customer loyalty

Manages the pumps/terminals, screen content/processes; reports activity

• 24/7 management/monitoring of

the terminal and transactional

data;

• Collects and stores unique

identifiers for cardholders;

• Uses AI/neural networks to create

customer profiles;

• Determines best messaging for

customer at pump based on profile

and tags on messages

• Delivers content seamlessly to the

terminal

An easy-to-read user interface

experience, giving a snapshot of

stores in real-time. Its dashboard

provides an overview of all activities at

a glance (sales, transactions, active

stores, on-site activities, active

campaigns

See the video at :

https://drive.google.com/file/d/1i6EMf08g6azGNuk8MkpZp5wv3t

ughYqx/view?usp=sharing

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QuikLynx – Store Management

Tracks all merchants, locations, FuelLynx devices, terminals and users. Assists in deployment, configuration, inventory control, device management, storyboard flexibility

(look, screens, flow) and order of screens, reporting and firmware upgrades.

Device Management – QuikLynx manages and monitors the

inventory, deployment, configuration and firmware upgrades of

all FuelLynx devices. Upon installation, FuelLynx units establish

connections back to QuikLynx and set up parallel processes

that can be triggered by events or timers on periodic intervals:

polls (tracks units through keep-alives), diagnostics (logs every

hour for troubleshooting) and statistics.

Storyboards – The user controls the content of the pump

terminal using macros (a sequence of computing instructions to

display screen images on the payment terminal). QuikLynx

allows users to customize what will be shown on the screen as

well as the order and timing. Each macro state represents a set

of tasks/commands and a step in the process flow. A user has

the ability to create macro states and determine what happens

at each step by entering instructions into the description box.

User Management – QuikLynx provides different layers of

device access and management depending on the type of user

(administrator, jobber, brand, advertiser). It can control access

to FuelLynx devices in the field. It provides security audit logs

of all activities by user. Alerts can be established for particular

users to be notified when there is a failure or particular activity

(e.g., transaction limited exceeded).

See the video at: https://drive.google.com/file/d/1ZAq4Gy9uQhYAPut7Fmv4IPrmR14VbcFF/view?usp=sharing

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QuikLynx – Activity Management

Transactional Data – every 30 minutes from every

location, transaction statistics are captured at the pump

and relayed to QuikLynx, including the sale amount and

number of transactions. Presented in a way for analysis

and action. It can be sorted by store(s), date and time.

Detailed Sales – trends by core area, such as

preauthorization, final, refund, void and store sale. Detail

such as card type, truncated card number, amount,

authorization code and lane is available.

Campaign Reports – details on campaign activities are

available for viewing by store(s), date and time. It can be

downloaded for detailed analysis.

Inventory Reports – QuikLynx tracks devices as they

move from WannLynx to partner to store. Store(s) can

monitor their inventory. A US map can be filtered by

region, state, city or a particular location.

All the information from the store(s) in one easy-to-read location. It is designed with the needs of the store manager, chain or jobber in mind

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QuikLynx – Campaign/Profile Management

The average customer spends approximately 320 seconds at the pump, providing an ideal

opportunity to display targeted messages to a captive audience. With QuikLynx, you can easily

create, customize and manage campaigns which can be interactively displayed on the pump screen

Campaigns – 4 types are currently available: videos, graphic

ads, coupon carts and shopping cart campaigns. Campaign

libraries are inventories of all items available for store(s) to use.

Items for shopping and coupon carts are uploaded from store

merchandise (includes name, image, price, description, MSRP

and PLU codes). Ads/videos can be for in-store items or from 3rd

parties with each ad generating revenue for the store between

$3-20 CPM (cost per thousand impressions) . Every campaign is

assigned tags/key words which are used to target a particular

type of transaction. Campaign items are grouped into blocks; the

order and duration of blocks are easily customizable.

Cardholder Profiles – QuikLynx collects and analyzes details on

cardholders to determine their preferences. Personas are

created grouping customers with similar characteristics.

Cardholder data currently includes name, type of payment,

previous purchase information and loyalty information. With time

this can include tokens from credit cards as well as artificial

intelligence for predictive modelling. Campaign blocks are used

to target customer personas. Targeting campaigns to the needs

and desires of particular customer profiles dramatically increases

the campaign’s success and the store’s revenue. See the video at:

https://drive.google.com/file/d/1V0VsQ0riwm33EUcUdpNJungUiK2--

mJt/view?usp=sharing

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Partnerships

WannLynx has a

unique value

proposition for several

parts of the industry

• Mobile Commerce Platforms - P97 targets convenience and fuel marketers such as Shell, Cumberland Farms, Phillips

66 with white label mobile apps for payments, digital marketing, loyalty, alternative payments. Integrating these apps

with WannLynx enhances their usage and boasters consumer enrollment in these offerings. We have signed an

agreement with P97 to resell our solution.

• Security Infrastructure – TNS is an industry leader in security and firewall services for retailers. TNS recently announced

(http://wannlynx.com/wpcontent/uploads/2019/10/TNS-WannLynx-Press-Release-.pdf) they will co-market our solution.

• Service Providers and Installers - PDI/Wildco PES/CBE – PDI is a “backroom software” package used by a large portion

of the Petro market. PDI, Wildco PES and CBE are well-established and extremely interested in partnering with us,

most likely as a reseller or referral partner.

• Payment Processors – we are certified to First Data RapidConnect for magstripe and working on EMV. We have

obtained specifications and in queues for other processors We currently have a referral agreement with First Data

which we will negotiate to include c-stores.

• Point of Sale/Pump Manufacturers – The dominant providers of pump and pump controller technology in the US

(Gilbarco, Wayne, Verifone) do not appear to be working on the type of functionality that we are creating. We have had

amiable discussions with all these organizations and expect to partner with them.

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Seasoned Leadership Team

Deepak Wanner

President

Industry: 30+

In 2000, he founded Precidia Technologies, which designed

and embedded an EMV payments gateway into devices.

Approached by Vantiv, Global Payments, Cayan, and

MerchantLink for acquisition, he sold to MerchantLink in

2015 and became their CITO. He increased MerchantLink

(now Shift4) revenue by $10M+ and grew EMV certifications

to the largest number of certifications in the industry.

David Braslavsky

VP R&D

Industry: 20+

He has worked as senior architect at larger companies such

as Tech Insights (ASIC intellectual property), as well as start

ups such as Trinky, Gibume, Parser, Security Research,

Finjan. In these roles he brought in new technologies and

development discipline to teams both small and large.

Pat Wudwud

VP Operations

Industry: 20+

She has managed marketing, operations, finance, product

management, inside sales and support in three technology

companies. She has worked closely with Deepak Wanner

for many years, most notably as COO of Precidia

Technologies.

Harry Hargens

Chief Revenue Officer

Industry: 30+

He has helped to launch or grow a variety of companies

including Cayan, Verifone, TransNet (now Paymentech),

STAR, Global Payments, Kryptosima (a PIN Debit

processing company) and WAY Systems. He helped to

introduce PIN debit processing and encryption to the

payment industry. He has two patents related to PIN debit

transaction processing.

Ken Paull

Advisor

Industry: 25+

Ken started one of the first payments companies

(Merchantec) focused on the Petro/C-Store and QSR

markets. He spent over 25 years in senior management roles

- establishing VeriFone’s Retail Division, PAX’s NA business,

Triton(ATMs), Lynk Systems (WorldPay) pay-at-the-pump

payment processing business, President of ROAM (Ingenico

Mobile) and then Merchant Warehouse (Cayan) as their CRO.

Greg Schaub Advisor

Industry: 20+

He was with JP Morgan Chase for 11 years, for the last 5

years he was the Managing DIrector, heading up all

Business Development for the merchant service and

payments business and aligning the organization with the

banks Go-to market operating model.

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Summary of Benefits

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Reinvent the pump experience, integrating in-store POS systems to create a c-store system that

increases the number of visits, revenue per visit and customer loyalty

Integrate with loyalty, to recognize customers at the pump and control the screen from

start to finish, including idle time, to deliver targeted messages

Use key partners for installation, support, time to market

Deliver EMV and secure payment technology (PCI PA-DSS, P2PE) to reduce costs

and fraud risks

Talented team led by customer-focused, serial entrepreneur with extensive security, c-store and

payment experience and proven track-record integrating terminals to cloud-based functionality

Future-proof functions and features. WannLynx is nimble and offers innovative solutions - -

now and in the future