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TRANSCRIPT
8/17/2016
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ADVANCED SELLING & NETWORKING[ ]W EBCENTER CERTIF ICATION TRAINING 201
TURN CELL PHONES OFF
NO VIDEO OR AUDIO TAPING
o Please write them down
o Hold them till we finish a section
o If terminology is being used thatyou don’t understand, raise yourhand and we’ll rephrase what’sbeing said
QUESTIONS?
HOUSEKEEPING
Download documentswww.unfranchisetraining.com
www.mawc411.com
WebCentersGetting Started Guide
WCT 101 Handout
A “3” indicates that the graded item met your expectations
Class President will collect the evaluations give the sealed envelope to the trainer to be sent in
Comments are confidential, but any comments you wish to pass on, should be writtenin the “Trainer Evaluation” area
Constructive criticism is encouraged, it helps us all improve
Please make comments
Please comment about any “1” or “5” that are given
Please only use 1 through 5
“0”, “6” or anything outside this range will be ignored
Please make sure to fill out both top and bottom areas on the form
FILL OUT AT THE END OF THE CLASS
TRAINER EVALUATIONS
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WHAT TO EXPECT TODAY
STRATEGIC PLANNING
SMART Goals
Tools to Stay Organized
12 Week Action Plan
ATTITUDE & KNOWLEDGE
Overcoming Consumer Confusion
Digital Products
Building Value with Clients
Sales Resources
15 Minute Consultations
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RETAILING
Expanding Leads
Networking Approach
Handling Objections
Networking in Cold Markets
Centers of Influence
Confirmations & Follow Up
CALL WORKSHOP
SOCIAL SEARCH WORKSHOP
WEBCENTER TECH
Reports
Domains and Email
Marketing Materials
Email Marketing
Conducting Appointments
BUSINESS BUILDING
Building Share of Customer
B2B Services
Internship
Recruiting Professionals
Leading Accountability Groups
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ACTION PLAN & QUESTIONS
WRAP UP OF THE DAY
ACTION PLAN FOR GETTING TO WORK
QUESTIONS & ANSWERS
STRATEGIC PLANNING
o SMART Goalso Tools to Stay Organizedo 12 Week Action Plano CRM: Customer Relationship Management
SMART GOALS DEMONSTRATE BELIEF
BELIEF DICTATES ACTIONS
ACTIONS DICTATE RESULTS
SMART GOALS ARE REALIZED.
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What You WantWhen You
Want It
What You Will Give Up Or Overcome
Detailed Plan to Get There
Write It Out and Read Twice/ Day
S M A R TYOU MUST DECIDE…
SPECIFIC MEASURABLE ATTAINABLE REALISTIC TIMELY
YOU PROBABLY SET SOME GOALS IN THE PAST
WHAT CAN YOU DO TO HAVE A BETTER SHOT AT SUCCESS?
DID YOU HIT THEM?
WHY OR WHY NOT?
IT’S TIME FOR
GOAL REVISION!
WHY?WHAT GETS PLANNED, GETS DONE!
TO MAKE THE MOST OF YOUR TIME “ON”
TO ENJOY YOUR “TIME OFF”
TO ACHIEVE THE GOALS YOU SET
YOUR GOALS CHANGE
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PERSONAL FAMILY
BUSINESS RETAIL(WEBCENTER)
CONTINUOUSLY ASSESS
• PERSONAL GOALS• FAMILY GOALS
By Setting “Business and Retail Goals” you pay for your “Personal and Family Goals”
How do these goals change over time?
OBJECTIVE
DETERMINE NEW TARGETS AND GOALS ACCOUNTABILITY AND TRANSPARENCY ARE CRITICAL.
QUARTERLY GOAL SETTING
POSITIVE GROWTH HAPPENS WHEN WE
MEASURE
MONITOR
ADJUST
CONTROL
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IT ALSO KEEPS US ORGANIZED FOR OPTIMIZED FOLLOW UP!
BY BEING TRANSPARENT, WE CAN HAVE A CLEAR VIEW OF OUR ACTIONS AS IT RELATES TO OUR GOALS.
LET’S TAKE A LOOK AT SOME OF THE TOOLS YOU HAVE TO STAY ORGANIZED AND ACCOUNTABLE
Whether you are using an actual book, mobile phone or tablet, have it on you!
Know all upcoming GMTSS events(This way when you are prospecting, you have a place to send your prospect)
Pick one night per week to show the plan (HBP, UBP , Webinar etc.)
Circle times each day that you will dedicate to reaching out to website prospects. (About 15 minutes)APPOINTMENT BOOK
CHARTS TO TRACK:
LEAD GENERATION
SHARE OF CUSTOMER
PROSPECTING & RECRUITING
TOOL TO STAY ORGANIZED: GETTING STARTED GUIDE
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DOWNLOAD ON MAWC411.COM
WEEKLY EXERCISES
MAKE THE COMMITMENT
TOOL TO STAY ORGANIZED: THE 12 WEEK ACTION PLAN
RESOURCES• Tools to get started• WCO Support• Sales Support
12- WEEK CURRICULUM• Short video on mawc411.com• Weekly Exercises• Follow Up
ASSESSMENT• Progress • Results• Revision
USING THE 12 WEEK ACTION PLAN: CONTENTS
USING THE 12 WEEK ACTION PLAN: WEEKLY TASKS
WEEKLY TASKS FUEL YOUR DAILY TASKSDESIGNED TO INCREASE THE AMOUNT & QUALITY OF YOUR LEADS
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TOOLS TO STAY ORGANIZED: CRM CUSTOMER RELATIONSHIP MANAGEMENT: NOTES ON CONTACTS
CLICK “CUSTOMER MANAGER”, THEN CHOOSE “CONTACTS”CREATE A PROFILE SHEET FOR THAT PROSPECT, CLIENT OR CONTACT
TOOLS TO STAY ORGANIZED: CRM CUSTOMER RELATIONSHIP MANAGEMENT: NOTES ON CONTACTS
CONTACTS CAN BE ASSIGNED TO GROUPSKEEP TIME-STAMPED NOTES ON EACH OF YOUR CONTACTS
STRATEGIC PLANNING
WHAT GETS PLANNED, GETS DONE!
DECIDE
What You Want: To Live, To Love, To Learn, To Leave a Legacy DETERMINE
How Your Business and WebCenter Goals Can
Help You Achieve Those Personal and Family Goals!
MEASUREABLECalculate What Your Personal &
Family Goals Will Cost
DETERMINE & ASSESSan Action Plan to Achieve Your Business and WebCenter Goals
BE PREPAREDwith your Organizational Tools to
Stay on Track, Keep You Transparent, and Keep You
Accountable as you Work Toward the Goals
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ATTITUDE AND KNOWLEDGE
o Overcoming Consumer Confusiono Digital Products o Building Value with Clientso Sales Resourceso 15 Minute Consultations
BUSINESS OWNERS KNOW THEY NEED A WEBSITEBUT… THEY ALSO NEED
RESPONSIVE DESIGN
SOCIAL MEDIA
VISIBILITY ON GOOGLE
EMAILS, DOMAINS
EMAIL CAMPAIGNS
ABILITY TO MAKE CHANGES
ECOMMERCE
ANALYTICS
SECURE HOSTING
SUPPORT
THEY ALSO HAVE MANY OPTIONS TO GET IT
TRADITIONAL
DO IT YOURSELF
DISCOUNT PROVIDER
PRINT COMPANY
FRIEND OR FAMILY
WAIT
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PROFESSIONAL AFFORDABLE
EASY TO MAINTAIN
ALL-INCLUSIVE
SECURE SUPPORTED
A PARTNERSHIP
WE OFFER SOLUTIONS THAT ARE:
OUR SOLUTION VS. OTHER SOLUTIONSIT’S IMPORTANT TO COMPARE APPLES TO APPLES
WebSolutions
One Time Cost
Included
Included
Included
Included
Included
Included
Included
Included
Included
Included
Product Feature
Website Setup
Hosting
Email Marketing
Social Media
Mobile Website
Statistics
SEO Tools
CRM
Security
Support
GoDaddy
One Time Cost
$$$
$$$
$$$
$$$
$$$
$$$
$$$
$$$
$$$
$$$
Traditional
One Time Cost
$$$
$$$
$$$
$$$
$$$
$$$
$$$
$$$
$$$
$$$
Print Company
One Time Cost
$$$
$$$
$$$
$$$
$$$
$$$
$$$
$$$
$$$
$$$
Pros Cons
Professional layout and designCost prohibitive – design costs are 2 to 5 times more
expense than maWebCenters
Nothing to learn (software, HTML programming, etc)
Hosting is an additional cost and in many cases needs to be secured separately by the SMB
Web site is maintained by the development company
Changes and additional features cost extra:Hourly rate for changes are more than 1 month membership
with MAWCe-commerce, CMS, etc, all extra costs
Web site is “under construction” while being developed and when changes need to be made
Web site changes are dependent on the development company’s time schedule & queue
TRADITIONAL DEVELOPMENT COMPANY
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TYPICAL COST OF TRADITIONAL WEB COMPANY
NEED US/MX/CN/AU (USD)
Basic Web Design $3,000
Hosting / Email $120/year
Email Marketing $15-$75/month
Social Media Paid support only
Mobile $800 setup fee
eCommerce $1,000 (50 products)
Statistics Install analytics on own
Updates to Site $50-$200/hour1 per month = $600/yr.
SEO Submit on your own or$200/mo. adwords
CRM $44/user/month (Microsoft Dynamic)
Security Questionable local host
Support Not included
TRADITIONAL WEB COMPANIES US/MX/CAN/AU (USD)
INITIAL COST: Basic 5 page siteecommerceMobile/ ResponsiveTOTAL
YEARLY:Hosting and EmailEmail MarketingChanges to SiteCRMSEOTOTAL
INITIAL COST:$3,000$1,000 $800$4800
YEARLY:$120 $360$600 $528 $1200 $2,808
TYPICAL COST OF TRADITIONAL WEB COMPANY
NEED TW (TWD)
Basic Web Design $96,000
Hosting / Email $3,840/year
Email Marketing $480 - $2,400/month
Social Media Paid support only
Mobile $25,600 setup fee
eCommerce $32,000 (50 products)
Statistics Install analytics on own
Updates to Site $1,600 -$6,400/hour1 per mo. = $19,200/yr.
SEO Submit on your own or$6,400/mo. adwords
CRM $1,408/user/month –(Microsoft Dynamic)
Security Questionable local host
Support Not included
TRADITIONAL WEB COMPANIES TW (TWD)
INITIAL COST: Basic 5 page siteecommerceMobile/ ResponsiveTOTAL
YEARLY:Hosting and EmailEmail MarketingChanges to SiteCRMSEOTOTAL
INITIAL COST:$96,000$32,000$25,600$153,600
YEARLY:$3,840$15,360$19,200 $16,896 $38,400 $93,696
TYPICAL COST OF TRADITIONAL WEB COMPANY
NEED HK (HKD)
Basic Web Design $23,400
Hosting / Email $936/year
Email Marketing $117-$585/month
Social Media Paid support only
Mobile $6,240 setup fee
eCommerce $7,800 (50 products)
Statistics Install analytics on own
Updates to Site $390-$1,560/hourI per mo.=$4,800/yr.
SEO Submit on your own or $1,560/mo. adwords
CRM $344/user/month(Microsoft Dynamic)
Security Questionable local host
Support Not included
TRADITIONAL WEB COMPANIES HK (HKD)
INITIAL COST: Basic 5 page siteecommerceMobile/ ResponsiveTOTAL
YEARLY:Hosting and EmailEmail MarketingChanges to SiteCRMSEOTOTAL
INITIAL COST:$23,400$7,800$6,240$37,440
YEARLY:$936$2,808$4,680 $4,095 $9,360 $17,199
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TYPICAL COST OF TRADITIONAL WEB COMPANY
NEED ES (EUR)
Basic Web Design €2,670
Hosting / Email €107
Email Marketing €13 - €67
Social Media Paid support only
Mobile €712
eCommerce €890
Statistics Install analytics on own
Updates to Site €45- €178/hour1 per month= €534/yr.
SEO Submit on your own or€89/mo. adwords
CRM €89/user/month(Microsoft dynamic
Security Questionable local host
Support Not included
TRADITIONAL WEB COMPANIES UK (GBP)
INITIAL COST: Basic 5 page siteecommerceMobile/ ResponsiveTOTAL
YEARLY:Hosting and EmailEmail MarketingChanges to SiteCRMSEOTOTAL
INITIAL COST:£1,860£620£496£2,976
YEARLY:£74 £223£372£327£744£1,413
TYPICAL COST OF TRADITIONAL WEB COMPANY
NEED UK (GBP)
Basic Web Design £1,860
Hosting / Email £75/year
Email Marketing £10- £47/month
Social Media Paid support only
Mobile £496
eCommerce £620
Statistics Install analytics on own
Updates to Site £31-£124/hour1 per month= £372
SEO Submit on your own or £62/mo. adwords
CRM £27/user/month(Microsoft dynamic)
Security Questionable local host
Support Not included
TRADITIONAL WEB COMPANIES ES (EUR)
INITIAL COST: Basic 5 page siteecommerceMobile/ ResponsiveTOTAL
YEARLY:Hosting and EmailEmail MarketingChanges to SiteCRMSEOTOTAL
INITIAL COST:€2,670€890 €712€4,272
YEARLY:€107€320€534€470€1,068€2,499
Do it Yourself: Dreamweaver, HTML etc.
Pros Cons
Business Owner controls the Web siteNeed to have knowledge, or learn HTML or the
software package being used on their own
Possibly some initial cost savings Professional look and feel is questionable
Must locate, evaluate, and pay for a hosting company on their own
No support for anything they don’t understand how to accomplish
Extremely time consuming
DO IT YOURSELF
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BUSINESS OWNERS CAN PURCHASE AND USE ADOBE SUITE TO CREATE A WEBSITE.
OPTION TO LEARN CREATIVE SUITE
FORUMS Read through online communities
to learn how to use it
COLLEGE COURSE Pay for a class and invest the time to learn
1 Semester or 30 hour Master classes
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TYPICAL COST TO DO IT YOURSELF
DO IT YOURSELF US/MX/CAN/AU (USD)
INITIAL COST: Adobe Creative SuiteecommerceMobileCourse to LearnTimeTOTAL
YEARLY:Hosting and EmailEmail MarketingChanges to SiteCRMSEOTOTAL
INITIAL COST:$1,299$1,000 $800$525$900$3,624
YEARLY:$120 $360$600 $528 $1200 $2,808
TYPICAL COST TO DO IT YOURSELF
DO IT YOURSELF TW(TWD)
INITIAL COST: Adobe Creative SuiteecommerceMobileCourse to LearnTimeTOTAL
YEARLY:Hosting and EmailEmail MarketingChanges to SiteCRMSEOTOTAL
INITIAL COST:$41,568$32,000$25,600$16,800$28,800$144,768
YEARLY:$3,840$15,360$19,200 $16,896 $38,400 $93,696
TYPICAL COST TO DO IT YOURSELF
DO IT YOURSELF
HK(HKD)
INITIAL COST: Adobe Creative SuiteecommerceMobileCourse to LearnTimeTOTAL
YEARLY:Hosting and EmailEmail MarketingChanges to SiteCRMSEOTOTAL
INITIAL COST:$10,132$7,800$6,240$ 4,095$7,020$35,287
YEARLY:$936$2,808$4,680 $4,095 $9,360 $21,879
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TYPICAL COST TO DO IT YOURSELF
DO IT YOURSELF UK(GBP)
INITIAL COST: Adobe Creative SuiteecommerceMobileCourse to LearnTimeTOTAL
YEARLY:Hosting and EmailEmail MarketingChanges to SiteCRMSEOTOTAL
INITIAL COST:£805£620£496£325£540£2,786
YEARLY:£74 £223£372£327£744£1,414
TYPICAL COST TO DO IT YOURSELF
DO IT YOURSELF ES (EUR)
INITIAL COST: Adobe Creative SuiteecommerceMobileCourse to LearnTimeTOTAL
YEARLY:Hosting and EmailEmail MarketingChanges to SiteCRMSEOTOTAL
INITIAL COST:€1,156€890 €712€467€1,080€4,305
YEARLY:€107€320€534€470€1,068€2,499
PROS CONS
Inexpensive, minimal start up costs for a one or two page non-ecommerce site
Either, need to know or learn HTML/Dreamweaver, or use their built in system and your site looks like everyone else's
Business can get a Web site up and running very quickly
Additional functionality costs substantially more,. Everything costs extra!
The amount of traffic the SMB’s Website can receive is capped and the site can be “turned off” once that cap is
reached or the SMB gets charged “overages”
Extremely limited support and support options outside of their pay-for-service options
Extremely time consuming and confusing
DISCOUNT HOSTING PROVIDER
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Are we really to believe that Go Daddy gives you everything you need for just a few bucks per a month? Think about where you heard of these companies – TV, Radio, Paid Ads online, Nascar, Billboards etc. Those things cost $$$$
Discount Hosting Providers:”GoDaddy, 1&1, WordPress etc.
DISCOUNT HOSTING PROVIDERS
Monthly $$$ Monthly $$$ Monthly $$$ Monthly $$$
Monthly $$$ Monthly $$$ Monthly $$$ Monthly $$$
Monthly $$$ Monthly $$$ Monthly $$$ Monthly $$$
DISCOUNT HOSTING PROVIDERS
ECOMMERCE IS AN ADDITIONAL COST AND IT GOES UP AFTER THE 1ST YEAR!
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EVERYTHING IS EXTRA. WANT EMAIL? EACH ONE IS ADDITIONAL MONTHLY CHARGE!
WHICH WOULD YOU RATHER? 1 & 1 “CUSTOMER EXAMPLES”
OR maWebCenters DESIGN CENTER?
WEBSITES WITH WATERMARKS ARE NOT A PROFESSIONAL SOLUTION.
TEMPLATES VS. FULLY CUSTOMIZABLE
SLOWS DOWN AND CRASHES COMPUTERS
THEIR “SUPPORT”THEIR “FREE WEBSITES
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TYPICAL COST DISCOUNT HOSTING PROVIDER
DISCOUNT HOSTING PROVIDERS US/MX/CAN/AU (USD)
INITIAL COST:Basic DesignTOTAL
YEARLY:HostingEmail MarketingBusiness & Marketing Productivity Management/ Security TOTAL
INITIAL COST:$500$500
YEARLY:$120 $360 $983$548 $420 $2,431
TYPICAL COST DISCOUNT HOSTING PROVIDER
DISCOUNT HOSTING PROVIDERS TW (TWD)
INITIAL COST:Basic DesignTOTAL
YEARLY:HostingEmail MarketingBusiness & Marketing Productivity Management/ Security TOTAL
INITIAL COST:$16,200$16,200
YEARLY:$3,840$11,520$12,288$17,536$13,440$58,624
TYPICAL COST DISCOUNT HOSTING PROVIDER
DISCOUNT HOSTING PROVIDERS HK (HKD)
INITIAL COST:Basic DesignTOTAL
YEARLY:HostingEmail MarketingBusiness & Marketing Productivity Management/ Security TOTAL
INITIAL COST:$3,900$3,900
YEARLY:$936$2,808 $7,667$4,274 $3,276 $18,961
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TYPICAL COST DISCOUNT HOSTING PROVIDER
DISCOUNT HOSTING PROVIDERSUK(GBP)
INITIAL COST:Basic DesignTOTAL
YEARLY:HostingEmail MarketingBusiness & Marketing Productivity Management/ Security TOTAL
INITIAL COST:£310£310
YEARLY:£74 £223£610£340£260£1,507
TYPICAL COST DISCOUNT HOSTING PROVIDER
DISCOUNT HOSTING PROVIDERS ES (EUR)
INITIAL COST:Basic DesignTOTAL
YEARLY:HostingEmail MarketingBusiness & Marketing Productivity Management/ Security TOTAL
INITIAL COST:€445€445
YEARLY:€107€320€875€488€374€2,164
PROS CONS
Industry specific templates available. Little, if any, control to update your website.
Business can get a Web site up and running very quickly
“Free websites” are tied into obligated SEO packages and advertising with high monthly minimums.
If you stop your advertising, you lose your website.
Language barriers with “Designers of the website” due to outsourcing in foreign countries.
Everything you need is a la carte and increases your monthly billing. Some companies even increase monthly bill when
you add pages to your site!
PRINT COMPANY
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TYPICAL COST PRINT COMPANY
PRINT COMPANY US/MX/CAN/AU (USD)
INITIAL COST:Free TemplateTOTAL
YEARLY:Hosting & EmailEmail MarketingPer Page / Per YearCRMSEO Minimum AnnualTOTAL
INITIAL COST:$0$0
YEARLY:$120 $360$300$528$3,600$4,908
TYPICAL COST PRINT COMPANY
PRINT COMPANY TW
INITIAL COST:Free TemplateTOTAL
YEARLY:Hosting & EmailEmail MarketingPer Page / Per YearCRMSEO Minimum AnnualTOTAL
INITIAL COST:$0$0
YEARLY:$3,840$11,520$9,600$16,800$115,200$156,960
TYPICAL COST PRINT COMPANY
PRINT COMPANY HK
INITIAL COST:Free TemplateTOTAL
YEARLY:Hosting & EmailEmail MarketingPer Page / Per YearCRMSEO Minimum AnnualTOTAL
INITIAL COST:$0$0
YEARLY:$936$2,808 $4,118$2,340$28,080$38,382
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TYPICAL COST PRINT COMPANY
PRINT COMPANY UK
INITIAL COST:Free TemplateTOTAL
YEARLY:Hosting & EmailEmail MarketingPer Page / Per YearCRMSEO Minimum AnnualTOTAL
INITIAL COST:£0£0
YEARLY:£74 £223£186£327£2,232£3.042
TYPICAL COST PRINT COMPANY
PRINT COMPANY ES
INITIAL COST:Free TemplateTOTAL
YEARLY:Hosting & EmailEmail MarketingPer Page / Per YearCRMSEO Minimum AnnualTOTAL
INITIAL COST:€0€0
YEARLY:€107€320€267€467€3,204€4,365
Print Companies
Traditional Web Company
INITIAL: $4,808YEARLY: $2,808
Do it Yourself
Discount Hosting Provider
THE CHOICE IS SIMPLE (USD)
INITIAL: $0YEARLY: $4,908
INITIAL: $3,624YEARLY: $2,808
INITIAL: $500YEARLY: $2,431
INITIAL: $1,499YEARLY: $720
ALL INCLUSIVE
PROFESSIONAL
AFFORDABLE
SIMPLE
SUPPORTED
AUTOMATICALLY UPGRADED
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Print Companies
Traditional Web Company
INITIAL: $153,600YEARLY: $93,696
Do it Yourself
Discount Hosting Provider
THE CHOICE IS SIMPLE (TW)
INITIAL: $0YEARLY: $156,960
INITIAL: $144,768YEARLY: $93,696
INITIAL: $16,200YEARLY: $58,624
INITIAL: $47,960YEARLY: $23,000
ALL INCLUSIVE
PROFESSIONAL
AFFORDABLE
SIMPLE
SUPPORTED
AUTOMATICALLY UPGRADED
Print Companies
Traditional Web Company
INITIAL: $37,400YEARLY: $17,199
Do it Yourself
Discount Hosting Provider
THE CHOICE IS SIMPLE (HK)
INITIAL: $0YEARLY: $38,382
INITIAL: $35,287YEARLY: $21,879
INITIAL: $3,900YEARLY: $18,961
INITIAL: $11,690YEARLY: $5,610
ALL INCLUSIVE
PROFESSIONAL
AFFORDABLE
SIMPLE
SUPPORTED
AUTOMATICALLY UPGRADED
Print Companies
Traditional Web Company
INITIAL: £2,976YEARLY: £1,413
Do it Yourself
Discount Hosting Provider
THE CHOICE IS SIMPLE (UK)
INITIAL: £0YEARLY: £3,042
INITIAL: £2,786YEARLY: £1,414
INITIAL: £310YEARLY: £1,507
INITIAL: £930YEARLY: £436
ALL INCLUSIVE
PROFESSIONAL
AFFORDABLE
SIMPLE
SUPPORTED
AUTOMATICALLY UPGRADED
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Print Companies
Traditional Web Company
INITIAL: €4,272YEARLY: €2,499
Do it Yourself
Discount Hosting Provider
THE CHOICE IS SIMPLE (ES)
INITIAL: €0YEARLY: €4,365
INITIAL: €4,305YEARLY: €2,499
INITIAL: €445YEARLY: €2,2164
INITIAL: €1,330YEARLY: €630
ALL INCLUSIVE
PROFESSIONAL
AFFORDABLE
SIMPLE
SUPPORTED
AUTOMATICALLY UPGRADED
RESOURCES TO OVERCOME CONSUMER CONFUSIONWWW.MAWC411.COM
DOWNLOADWWW.MAWC411.COM
FLYERS & INFOGRAPHICSBUILDS VALUE IN OUR PRODUCT
B2B SERVICES CATALOGHIGHLIGHTS ALL BUSINESS TO BUSINESS SERVICES WE OFFER AS A COMPANY CODE:
PURCHASE (PACK OF 5)
DIGITAL, SOCIAL & WEB MANAGEMENT PRODUCTS
KNOW WHAT WE HAVE TO TAILOR YOUR CONVERSATIONS
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WEBSOLUTIONS
THE ULTIMATE ONLINE STRATEGY
At the core of our solution we put all of the technology necessary to develop a high-end Internet solution at your fingertips. It is all Web-based, and that means no software to download, install, update or renew each year.
LISTEN:
• Is your prospect in the market for a better website solution?
• Do they want more support?
• Do they need simplicity?
WEB MANAGEMENT
MONTHLY MEMBERSHIPIncludes hosting, emails, unlimited technical support editing their website and using the marketing tools and unlimited upgrades to the platform.
MANAGED MONTHLY MEMBERSHIPIncludes everything that comes in monthly membership plus up to 10 hours/month of editing and content management. Free premium responsive layout every year.
LISTEN:• Do they want to save time or money?• Do they have the resources to manage their
own site?• Do they want Content Writing?• Do they want to host a WordPress blog?
DESIGN CENTERClients have a variety of options for getting their website designed. The layout of the website along with your site’s content are critical to help you establish an effective Internet presence.
All of our design packages are designed inside the editable maWebCenters platform so you have the flexibility to maintain your content or add more pages in the future.
LISTEN:• Do they want to design themselves?
• Would they prefer us to do it for them?
DESIGN OPTIONS
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LOCAL AND REGIONAL SEO Search Engine Optimization, ensures your business ranks high on search engines like Google and Yahoo when a consumer is looking for a specific product or service.
We’ll discuss your desired goals related to your website, the geographic areas you wish to reach, and the demographics of your desired customer. We conduct SEO tasks related to site keywords, page titles, headings, page descriptions, and many more ways to make you stand out from the crowd.
LISTEN:• Is their site showing up in Search?
• Are they ranking against their competition?
SEO
GOOGLE ADWORDSSearch engine giant Google offers its paid AdWords service to businesses who wish to enhance their Internet marketing efforts.
Our SEO specialists will guide you through the AdWords process, taking care of subjects like account creation, campaigns, budgets, networks, mobile device targeting, geographical targeting and much much more.
LISTEN:• Who does their Adwords?
• Do they need quick results?
• Do they have a great site but just need help marketing it?
GOOGLE ADWORDS
FACEBOOK ADVERTISINGBillions of people are on Facebook, so you can be sure that we’ll find you an audience.
We’ll discuss with you your target market demographics, the geographic area you wish to reach, and all other vital details to get your campaign kicked off.
Expect a monthly consultation and report detailing exactly where your hard earned marketing dollars are going.
LISTEN:• Are they on Facebook?• Could they use some increased exposure?• Do they want to grow engagement on their business
Facebook page?
FACEBOOK ADS
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SOCIAL MEDIA MANAGEMENTWe offer a smooth, results-driven package in which our specialists will create profiles on the social media sites of your choice, post written and image-driven content each week, and respond to comments or questions that might arise on these highly viewed services.
ONLINE REPUTATION MANAGEMENTOur online reputation management services include a monthly scan of the online world for negative reviews, and clear reporting of activity on consumer review sites that could affect your revenue, profits and foot traffic.
LISTEN:• Are they leveraging Social Media?• Are the consistent with posting & responding?• Do they monitor online reviews?
SOCIAL MEDIA
SHOP LOCALDrive more foot traffic to your physical business
SHOP.COM PARTNER STOREDrive traffic to your website via our over 3 million loyal customers and 200,000 UFO websites
APN (AFFILIATE PUBLISHER NETWORK)Publish relevant SHOP Products right to your site and earn commission for referring the sale
LISTEN:• Are they looking for more “in store traffic”• Are they looking for more traffic• Are they looking for an additional stream of
income
REFERRAL MARKETING
BUILDING VALUE IS SIMPLEIT COMES DOWN TO HOW WELL YOU CAN SOLVE A PROBLEM
BE INTERESTED IN YOUR PROSPECTCONDUCT 15 MINUTE ASSESSMENTS
BUILD CONFIDENCE IN OUR TEAM
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THE HIGHER PRICE YOU CAN SELL WEBSITES
THE MORE PREPARED YOUR PROSPECTS WILL BE ON THEIR APPOINTMENTS.
THE MORE REFERRALS YOU WILL GET.
THE MORE YOU WILL AVOID CANCELLATIONS
THE MORE RAPPORT AND LOYALTY YOU WILL BUILD
BY BUILDING VALUE INTO THE APPOINTMENT
BE INTERESTED
YOU GAIN TRUST WHEN YOU LISTEN
THE MORE YOU GET THEM TALKING, THE MORE OPPORTUNITIES YOU GIVE YOURSELF TO IDENITIFY NEEDS
THE MORE OPPORTUNITIES YOU HAVE TO SOLVE A PROBLEM FOR THEM
WHICH ONE DO YOU THINK YOU ARE?
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INTERESTINGo Tell
o Present
o Sell Stuff
o Lecture
o Talk About Yourself
o Direct
INTERESTEDo Listen
o Ask Question
o Sell Info/ Appointments
o Talk About Prospect
o ART of Listening:
o Acknowledge
o Rephrase
o Thoughtful Comment
IN REALITY, THE INTERESTED PERSON IS THE INTERESTING PERSON
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15 MINUTE CONSULTATIONSINCREASE THE QUALITY OF YOUR APPOINTMENTS BY IDENTIFYING SOLID NEEDS
DOWNLOADWWW.MAWC411.COM
DIGITAL & SOCIAL MEDIA MANAGEMENT ASSESSMENTCODE:
BUSINESS SPENDING ASSESSMENTCODE:
BUNDLE OF ALL 3 CODE:
WEBSITE DESIGN & MANAGEMENT ASSESSMENTCODE:
PURCHASE (PAD OF 50)
OBJECTIVE: TO LEARN ABOUT YOUR PROSPECT, DEMONSTRATE INTEREST IN YOUR PROSPECT & PROVIDE EXCELLENT NOTES TO THE PRODUCT SPECIALIST
EDIFY YOUR TEAMS OF PROFESSIONALS
YOUR WEBCENTER IS JUST YOUR SHOP.COM WEBSITE
YOU ARE THE PERSONAL TOUCH TO THE OPPORTUNITY & EXPERIENCE
YOU ARE BACKED BY TEAMS OF PROFESSIONALS
BUILD VALUE IN THE PARTNERSHIP, SUPPORT AND SERVICE
WILL HELP YOU TO SET MORE APPOINTMENTS, RETAIN CLIENTS & GAIN REFERRALS
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PRODUCT SPECIALIST
“Will answer all of your questions”
WHEN TO EDIFY: WHEN SETTING THE APPOINTMENT
CUSTOMER CARE
“Will be there to support you 24/7. Home Country Support. Unlimited.” (excluding holidays)
WHEN TO EDIFY: WHEN SETTING THE APPOINTMENT. AS A FOLLOW UP WHEN A SALE IS MADE.
SPECIAL TEAMS
“Implements design and digital products that were ordered”
WHEN TO EDIFY: WHEN SETTING THE APPOINTMENT. AS A FOLLOW UP WHEN A SALE IS MADE.
o Expanding Leadso Handling Objectionso Networking Approacho Networking in Cold Marketso Centers of Influenceo Confirmations & Follow Upo Global Website Sales
RETAIL
WHAT IS EQUALLY AS IMPORTANT AS STARTING WITH A NAMESLIST? ADDING TO IT!
Names in our business = Fuel in a car
You start with a tank of gas and can drive the car. Once you run out of gas, the car stops until you refuel. The car isn’t broken. It just needs fuel.
Your business is the same way! You start with a names list and work it. You eventually have to “refuel” or be continuously “refueling” to keep it going!
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EXPANDING YOUR NAMES LIST IS AN ONGOING ACTIVITY
SOCIAL MEDIACONSUMER POWER
NETWORKING GROUPSREFERRALS
SOCIAL MEDIA: PROSPECTS
ARE EVERYWHERE!
Social Media is like a Coffee Shop that people sit at all day long!
WE WILL REVIEW
Etiquette
Prospecting
Social Searching
YOUR PROFILE
To be effective with prospecting on Social Media, you have to have good Social Media Etiquette
• Be Yourself
• Choose a great photo
• Best version of yourself
• 80/20
• Media-Rich posts
• Actively post
• Respond to comments
• Follow Up
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USING SOCIAL MEDIA TO PROSPECT
Become a fan of places on your nameslist
Find local businesses on social media
Comment on their posts
Private message Businesses through Facebook
BUSINESS PAGES ARE RUN BY DECISION MAKERS
Find groups dedicated to Networking
Interact in the group
Learn about members
Share what you do, ask for referrals, network
JOIN ONLINE COMMUNITY GROUPS(NETWORKING / INDUSTRY- SPECIFIC)
PM to let them know what you do
Ask for referrals
Share WebSolutions Designs etc. to peak interest
Mindfully scroll for business opportunities
YOUR NON-BUSINESS OWNER NETWORKBUSINESS OPPORTUNITIES
People need our solution
Timing is everything, look for folks w/ needs now
Expand your network, meet new people
Solve a problem for them
SOCIAL SEARCHFOR PEOPLE WITH NEEDS NOW
HASHTAG SEARCHING
A HASHTAG IS LIKE GOOGLE FOR SOCIAL MEDIA. IT’S AN INDEXING FUNCTION.
WHAT TO SEARCH
Your Competition(GoDaddy, WordPress, etc.)
Specific product complaints
Specific challenges that you can offer a solution for
Types of people(web designers, sales pros, industry sites, website down, website problems)
WHERE TO SEARCH
Facebook: Include the # when searching terms in the search bar
Twitter: Click on the magnifying glass to search
Instagram: Click on the Compass icon to search.
Of course we want to be loyal patrons, but there’s no harm in trying out new places!
CONSUMER POWER
Get to know more business owners in your area by trying out new products & services!
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PLACES YOU SPEND MONEY /WILL TRY
RESTAURANTS• IS THE MENU UP TO DATE?• ONLINE RESERVATIONS AVAILABLE?• CAN YOU ORDER ONLINE? GIFT CARD?• ARE THEY USING SOCIAL MEDIA?• NEWSLETTER SIGN UP?• CAN YOU FIND THEM ON GOOGLE?
SERVICES• DO THEY HAVE RESOURCES FOR THEIR CURRENT
CUSTOMERS?• CUSTOMER TESTIMONIALS?• NEWSLETTER SIGNUP?• REQUEST A CONSULTATION / APPOINTMENT?• ARE THEY USING SOCIAL MEDIA?• CAN YOU FIND THEM ON GOOGLE?
RETAIL STORES• DO THEY SELL ONLINE?• ARE THEY ON SOCIAL MEDIA?• NEWSLETTER SIGNUP?• COUPON CODES?• CAN YOU FIND THEM ON GOOGLE?
NETWORKING GROUPS
NETWORKING GROUPS ARE A GREAT OPPORTUNITY TO MEET NEW
BUSINESS OWNERS!
BNI
RELIGIOUS GROUPS
COMMUNITY / TOWN GROUPS
ONLINE GROUPS
CHAMBER OF COMMERCE
1. IT GOES BOTH WAYSBe open to learning about other people. Don’t be one-sided – you never know where things could lead!
2. EXCHANGE INFORMATIONMake sure to get business cards as well as give them!
3. ASK QUESTIONSUse the time to identify qualified prospects!
4. DESCRIBE YOUR CLIENTFocus on asking for referrals for specific industries. Sometimes by describing your ideal client rather than what you do, people find it easier to give referrals
5. FOCUS ON APPOINTMENTSThere’s not enough time to “sell a website”. Focus on selling the appointment!
TO MAKE THE MOST OF NETWORKING EVENTS, TRY TO FOLLOW THESE SIMPLE RULES
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DO ANY OF YOUR FRIENDS, FAMILY, COLLEAGUES,
CLIENTS OR NEIGHBORS
• Go out to eat?• Get their hair or nails done?• Have a doctor?• Have a dentist?• Have a lawyer?• Have work done on their
homes?• Ever need a plumber?• Belong to a gym?• Have kids in dance, sports,
karate etc.?• Shop at stores?• Shop Online?
REFERRAL SOURCE
DO YOU KNOW ANY WELL-CONNECTED PEOPLE?
• Real Estate Agents?• Insurance Agents?• Waitresses?• Bartenders?• Fitness Instructors?• Hair Stylists?• Coaches?• Community Leaders?• Church Leaders?• Organization Leaders?• UnFranchise Owners who
specialize in other areas?
REFERRAL SOURCE
NETWORK
FOR REFERRALS!
IT REALLY BOILS DOWN TO“RELATIONSHIP NETWORKING”
BUILD A RELATIONSHIP
TAKE THEM OUT FOR COFFEE, LUNCH OR DINNER:
“You know Frank, I know you know a lot of people that would be great for me to meet and I’m sure I know a good number of folks you might be interested in meeting as well, would you be up for
exploring how we could help each other out?”
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MEET AND LEARN ABOUT EACH OTHER!
YOU CAN DO THIS IN PERSON OR ON THE PHONE.
IT GOES BOTH WAYS! (Similar to successful networking events, Make sure to learn about how you can share business with them as well!
DON’T BE TOO “TECHIE”! Have a quick way to describe our solution. "We provide a better and more affordable way for small businesses to market their business online.
DESCRIBE YOUR IDEAL CLIENT! This helps to focus the thought process! Rather than saying “I work with small-medium sized businesses”, try:
“We work with all kinds of small-medium sized businesses. Right now, we are looking to set up appointments with roofers and landscapers. Do you know any who could benefit from a better website strategy?”
APPROACH YOUR REFERRALS
WHEN YOU GET THE REFERRALS FROM THESE FOLKS, MAKE A POINT TO INTRODUCE YOURSELF TO THE REFERRAL.
Explain – “Hi Lisa, I’m not sure if Frank might’ve mentioned I’d be getting in touch with you, but Frank and I were talking the other day and he mentioned that I might be able to help your business.”
Lisa will ask you “Ok, What do you do?”
NOW COMES YOUR ANSWER TO “WHAT DO YOU DO ?”
• What’s the answer here?
• What’s your answer or some possibilities?
“I help businesses leverage the Internet effectively to increase revenues”
“My firm works with businesses to market themselves effectively through the Internet”
“I help businesses cut their advertising costs and save money by effectively leveraging the Internet”
“My company helps businesses expand and grow by effectively leveraging the Internet to increase sales and
tap new markets”
The answers are endless, what’s some more answers?
WHAT DO YOU DO?
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“Lisa, what my company does is help businesses effectively leverage the Internet to increase revenues. Frank mentioned that you might be looking to accomplish something along those lines? What are some specific ideas you have in mind?”
FOLLOWING ON WITH LISA
The key here is to end with an open ended question.
Try asking some of the questions from the 15- minute consultation
Once you have enough information, you can go ahead and set a qualified appointment get
REFERRAL CAMPAIGNS
Sometimes it can help to incentivize your friends, family, neighbors, colleagues and even clients for referrals!
Go ahead and offer an incentive for referrals that end in a sale!
“FOR EVERY REFERRAL THAT ENDS IN A SALE, I WILL GIVE YOU A SHOP.COM GIFT CARD
“FOR EVERY REFERRAL THAT ENDS IN A SALE, I WILL GIVE YOU CASH.
FOR EVERY REFERRAL THAT ENDS IN A SALE, I WILL GIVE YOU A GIFT CARD TO YOUR
FAVORITE PARTNER STORE!
FOR EVERY REFERRAL THAT ENDS IN A SALE, I WILL SEND YOU AN EGIFT
YOU CAN CHOOSE YOUR OWN “REFERRAL PROGRAM”!
SOMEIDEAS
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BUILDING A RELATIONSHIP WITH PEOPLE IN PERSON CREATES A STRONGER BOND THAT MAKES IT EASIER TO BUILD ON, WHETHER FOR THE UNFRANCHISE®
BUSINESS OR WEBSITE SALES
TALK WITH PEOPLE
BUILD A RELATIONSHIP
TREAT EVERY CHALLENGE AS A LEARNING EXPERIENCE
BE NORMAL / BE YOURSELF
CARE ABOUT PROSPECTS RELATIONSHIP BUILDING
3 CATEGORIES OF CONTACTS
1. STRONG RELATIONSHIPPeople you know the best such as your sister, neighbor etc.
2. RE-CONNECTPeople you know but need to work up to talking to again.
3. YOU ARE A PATRONYou have a business relationship.
NETWORKING APPROACHWARM MARKETS
PROSPECTING / RE-CONNECTING
FOR CONTACTS YOU NEED TO RE-CONNECT WITH OR THAT YOU HAVE A SMALLER RELATIONSHIP WITH
• Try reaching out to 2 of these prospects per day to start reacquainting with them
• Build the relationship
• As you build this list up, they will be moved into your “Strong Relationship Category”
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YOUR TOP TENFOR CONTACTS YOU HAVE A STRONGER RELATIONSHIP WITH
CONTACT IN THE MOST LOGICAL WAY
• Social Setting
• Place of business (not peak time)
• Social Media
• Phone / Email / Text
Remember, the person asking the questions is the one who controls the topic of conversation
1. Will vary based on relationship
2. Get’s them talking about business
3. How are they getting their name out there?
4. Bingo! Now you have them talking about their website
1. SOCIAL
2. HOW’S WORK? / HOW’S BUSINESS
3. ADVERTISING?
4. IS YOUR WEBSITE HELPING WITH THAT?
CONVERSATIONAL MARKETING!
ASK GREAT QUESTIONS
1. QUESTIONS YOU FOUND IN PROSPECT RESEARCH
2. QUESTIONS FROM 15 MINUTE CONSULTATIONS
3. SPECIFIC QUESTIONS ABOUT THE REASON THEY LIKE / DON’T LIKE THEIR SITE
• “WHAT’S PREVENTED YOU FROM GETTING A WEBSITE?”
• “WHY IS THE SITE UNDERPERFORMING FOR YOUR BUSINESS?”
• “WHAT DO YOU LIKE ABOUT YOUR WEBSITE?”
• “WHAT DON’T YOU LIKE ABOUT YOUR WEBSITE?”
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“I don’t know if you realized this or not John, but, I specialize in helping businesses like yours leverage the Internet effectively to increase revenues, or to offer a higher level of customer service (whatever their main problem seemed to be).
I’d be happy to sit down with you and get one of our product specialists to walk you through our technology to see if it’s something that would have value to you and your business.
What’s the best time over the next week or two to set up an appointment?”
WHEN THE TIMING IS RIGHT, MAKE THE STATEMENT:
SO…
What if they ask some questions or objections?It’s a good sign that they are interested! Keep Going!
Objection: My friend or family is creating a site for me ...
Answer: Perfect, they will love this! Our technology helps Web Designers in several ways, which also saves business owners a lot of time, money and frustration.
Here's what I will do, I'll have my corporate office put together an entire web package for your company to review at no cost or obligation; and then I will have a Web Specialist show you what we are doing to help companies just like yours. When are you least busy — in the mornings or afternoons?
Objection: We use social media
Answer: That’s great! Social media is an excellent way to get your name out there and interact with your customers. Where are you funneling all that buzz to? Is your website helping to capture those leads?
ANSWERING QUESTIONS
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Objection: How much is it?
Answer: It wouldn't be fair of me to give you a price until we know your specific needs. We’ve worked with tens of thousands of business owners all over the world to make it affordable for them. I guarantee we can make it affordable for you or it’s not the solution for you.
Objection: Can you give me an approximate cost?
Answer: It will depend on your particular needs. Let me do this, I will have my corporate office put together an entire Web Package for your company to review at no cost or obligation; and then have a Web Specialist show you what we are doing to help companies just like yours. When are you least busy in the mornings or afternoons?
ANSWERING QUESTIONS
Objection: Could you send me something?
Answer: I can do one better than that! I will have my corporate office put together an entire Web Package for your company to review at no cost or obligation; and then have a Web Specialist show you what we are doing to help companies just like yours.
Objection: But I am using XYZ Discount Hosting company
Answer: That’s awesome that you’ve already gotten started! If I could show you a way to save money and have a better entire online marketing strategy, would you be interested? Our system doesn’t nickel and dime you – would you like to learn more about that? What works best for you, mornings or afternoons?
Objection: I like my website.
Answer: Cool! What do you like about it? Is there anything it’s not doing that you wish it was doing?
ANSWERING QUESTIONS
SELL THE PROBLEM YOU WANT TO SOLVE
IF YOU KEEP THE CONVERSATION FOCUSED ON THEIR CHALLENGES, SETTING AN APPOINTMENT IS EASY
THE SOLUTION TO THAT PROBLEM, IS AN APPOINTMENT
AN APPOINTMENT IS WHERE THEY WILL DISCOVER WAYS TO SOLVE THEIR CHALLENGES
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“Sounds like you have considered a site, but you are not sure how it would benefit your company. So here's what I would be willing to do for you. I'll have my corporate office put together an entire Web Package for your company to review at no cost or obligation; and then I will have a Web Specialist show you what we are doing to help companies just like yours. When are you least busy — in the mornings or afternoons?”
SOMETIMES IT’S HELPFUL TO EDIFY WHAT THEY MIGHT’VE TRIED IN THE PAST
“You know, that’s a great question, but, it’s hard to go through the details right here and now. With my product specialist on the phone, we’ll get all your questions answered and we’ll have the technology there to show exactly how it all works, When are you least busy — in the mornings or afternoons?”
IF THEY KEEP ASKING QUESTIONS DON’T BE AFRAID TO SET THE APPOINTMENT
QUESTIONS = BUYING SIGNS! SET THAT APPOINTMENT!
COLD MARKETS = PROSPECTSyou don’t have an existing relationship with.
COLD CALLING / SOLICITING IS:
o Not fun
o Inefficient
o Not well received
o The quickest way to get a WCO to quit.
NETWORKING IN COLD MARKETSIS NOT cold calling
How can you prospect for new possibilities in “Cold Markets”
NEWORKING IN COLD MARKETS
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YOU MEET A NEW PROSPECT AT A COFFEE
SHOP
MEETING NEW PROSPECTS AT A COMMUNITY EVENT, SPORTING EVENT, SOCIAL
SETTING ETC.
AT A NETWORKING EVENT
WHEN YOU ARE “SPREADING OUT YOUR
SPENDING”
YOU FIND NEW PROSPECTS THROUGHOUT YOUR DAY
OR VIA SOCIAL MEDIA
YOUR ARE TALKING WITH A “GATE KEEPER”
SCENARIOS WHERE YOU MIGHT PROSPECT IN COLD MARKETS:
LOOK FAMILIAR?
THE ONLY DIFFERENCE IS THE “SOCIAL STUFF”
YOU BUILD A RELATIONSHIP FROM SCRATCH
ALL LEADS TO THE SAME PLACE: APPOINTMENT
1. SOCIAL
2. HOW’S WORK? / HOW’S BUSINESS
3. ADVERTISING?
4. IS YOUR WEBSITE HELPING WITH THAT?
CONTACTING COLD PROSPECTS
GATE KEEPERS & VOICEMAILSHOW TO GET CONTACTED BACK
A GATEKEEPER is the person responsible for keeping a decision maker from being bothered by irrelevant callers.
The gatekeeper screens calls and visitors, typically deflecting the ones (s)he believes are unimportant. They get 10-20 solicitations per day.
Voicemail = Type of Gate Keeper / Screening
BE DIFFERENT. BE CONSISTENT. BE PERSONABLE.
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GATE KEEPERS ARE PEOPLE TOOCONNECT WITH THEM
DUMP THE SCRIPT Be a person. Have a Conversation.
LEARN THEIR NAMESand refer to them by their names
RELATE AND ESTABLISH THE WARM CONNECTION.“I’m a customer, colleague etc.”
ASSUME THEY CAN HELP “are you the one to speak to about this?”“Are you the manager?” Make them feel important.
LEVERAGE THEIR KNOWLEDGE ask for their advice. “When do you think a better time to call would be?” “is it better to call before or after lunch?” “What do you think?”
STAY POLITE at all costs
FOLLOW UPThis is a first contact, not your only contact! Keep good notes for more effective follow up.
IT’S IMPORTANT TO HAVE A CLEAR FOLLOW UP STRATEGY!
2% OF SALES ARE MADE ON THE FIRST CONTACT
3% OF SALES ARE MADE ON THE SECOND CONTACT
80% OF SALES ARE MADE ON THE FIFTH TO TWELFTH CONTACT
10% OF SALES ARE MADE ON THE
FOURTH CONTACT
5% OF SALES ARE MADE ON THE THIRD
CONTACT
HOW MANY CONTACTS DOES IT TAKE TO MAKE A SALE?
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12% OF SALES PEOPLE MAKE MORE THAN THREE CONTACTS
25% OF SALES PEOPLE MAKE A SECOND CONTACT AND STOP
48% OF SALES PEOPLE NEVER FOLLOW UP
HOW MANY CONTCTS DO MOST SALES PEOPLE MAKE?
COMMUNICATE WITH THE PRODUCT SPECIALIST
MAKE SURE YOU ARE ON THE SAME PAGE SO YOU DON’T CONFUSE YOUR PROSPECT
WCO NOTIFICATION SYSTEM
IF THE PRODUCTS SPECIALIST IS DOING FOLLOW UP ON YOUR BEHALF:
IF DOING YOUR OWN FOLLOW UP:
STAY ORGANIZED SCHEDULE YOUR FOLLOW UP CALLS
PICK LOGICAL TIMES TO FOLLOW UP WITH YOUR PROSPECTS. (DON’T CALL A RESTAURANT OWNER ON A FRIDAY NIGHT AT 7 PM)
BE PERSISTENTBUT NOT PUSHY
RESPECT THEIR TIMINGASK FOR PREFERRED TIME TO CALL
BE SPECIFICWHAT ARE YOU FOLLOWING UP ABOUT
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I WILL BE THE BUSINESS OWNER
YOU WILL BE THE WCO
DESCRIBE THE “BUSINESS OWNER” AND YOUR
CURRENT RELATIONSHIP WITH THEM
DESCRIBE HOW YOU WOULD PLAN TO CONTACT
THAT BUSINESS OWNER (PHONE, IN PERSON)
SIMPLE SALES WORKSHOPNETWORKING APPROACH WORKSHOP
LIVE DEMO
SIMPLE SALES WORKSHOPCALL WORKSHOP
GET APPOINTMENTS
GET YOUR NAMES LIST OUT
20 MINUTES TO CONTACT YOUR PROSPECTS
GOALS:
• GET THEM TALKING
• GET A BETTER TIME TO CALL BACK
• SCHEDULE A 15 MINUTE CONSULT
• SCHEDULE AN APPOINTMENT
SOCIAL MEDIA WORKSHOP
HASHTAG SEARCH
PICK A PLATFORM THAT YOU HAVE A MOBILE APP FOR
CHOOSE YOUR GOAL: SELLING / RECRUITING
CHOOSE A TERM TO SEARCH: COMPETITION, SPECIFIC COMPLAINT, INDUSTRY, SALES PEOPLE
SEARCH
RESPOND, START CONVERSATIONS!
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HOW DID IT GO?WHAT RESULTS DID
YOU GET?CALL OR FACEBOOK
MESSAGE?
WHAT CHALLENGES CAME UP?
WHAT WORKED WELL?
LET’S DISCUSS
QUESTIONS & ANSWERS
o Reportso Domains and Emailo Marketing Materials and Sales Aidso Customer Manager Skillso Conducting an Appointment on your Own
TECH
SEND PEOPLE TO YOUR WEBCENTER – THEY CAN WATCH THE VIDEO, READ ABOUT
FEATURES AND BENEFITS AND REQUEST AN APPOINTMENT!
HAVING AN EMAIL ADDRESS ASSOCIATED WITH YOUR WEBCENTER IS MORE PROFESSIONAL
AND KEEPS YOUR WEBCENTER EMAIL SEPARATE FROM PERSONAL EMAIL
YOU MAY WANT TO CONSIDER GETTING A DOMAIN NAME FOR YOUR WEBCENTER AND HAVING A PROFESSIONAL EMAIL ADDRESS.
DOMAINS & EMAIL
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o CLICK ON “MY ACCOUNT”o SCROLL DOWN TO “DOMAINS AND EMAIL”
o REGISTER DOMAIN OR USE AN EXISTING ONE.o TO ADD AN EMAIL:o CHECK THE BOX NEXT TO YOUR DOMAIN NAMEo CLICK ON “MANAGE EMAIL ACCOUNTS”
o EDIT EXISTING EMAIL ACCOUNTSo ADD NEW EMAIL ACCOUNTS
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EMAIL CAMPAIGNS
You can create email templates and send out email campaigns to your existing clients and prospects
We will go over some ideas for ways to use this, but first take a look at where you can locate these tools in your WebCenter.
o CLICK ON “CUSTOMER MANAGER”o SCROLL DOWN TO “CAMPAIGNS”
• CREATE A NEW CAMPAIGN• CHOOSE AN EXISTING CAMPAIGN TO RUN AGAIN
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BEAUTIFUL LAYOUTS FOR EMAIL CAMPAIGNS THAT WILL BE AVAILABLE TO YOU AND YOUR CUSTOMERS!
COMING SOON: WEBSOLUTIONS THEMES INTEGRATED INTO YOUR WEBCENTER.
SIMPLY ADD YOUR OWN MESSAGING!
CONTENTIDEAS
NEWS ABOUT UPGRADES
WEBSITE CLIMATE
SPECIALS THAT YOU ARE RUNNING(GREAT WAY TO CREATE URGENCY)
LET YOUR CLIENTS/ PROSPECTS KNOW ABOUT A REFERRAL CAMPAIGN
SHARE SOME RECENT DESIGN CENTER WORK
EDIFY TEAMS OF PROFESSIONALS
TESTIMONIALS
THERE ARE TONS OF GREAT PLACES TO GET
SHAREABLE CONTENT!YOU CAN SHARE THIS CONTENT IN EMAIL, IN CONVERSATION ON
SOCIAL MEDIA, ON A BLOG ETC.
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maWebCenters newsletter
maWebCenters blog
maWebCenters Facebook
Account
maWebCenters Twitter Account
maWebCenters Instagram Account
Other blogs and sources that you trust
CUSTOMER CENTRIC CONTENT / SHARABLE CONTENT
BROCHURES ARE BEST USED WHEN SHARING WITH WARM MARKET CONTACTS!
YOU CAN DROP A BUNCH OF BROCHURES OFF BUT GENERALLY, THEY WON’T BE READ UNLESS YOU PERSONALLY GIVE IT TO A PROSPECT THAT YOU’VE SPOKEN WITH OR THAT HAS REQUESTED ONE.
BROCHURES ARE AVAILABLE FOR DOWNLOAD ON MAWC411.COM OR YOU CAN MAKE CUSTOMIZED ONES IN YOUR WEBCENTER ACCOUNT
CLICK ON “WEBCENTER”, “SALES DOCUMENTS, “BROCHURES”
o Fill out your desired contact information
o Choose a design and color palette
o Click Save
o YOUR BROCHURE IS CREATED WITH ALL OF YOUR CONTACT INFORMATION!
o YOU CAN PRINT IT OR SEND IT TO BE PRINTED!
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EXCHANGEBUSINESS CARDS
GREAT FOR EXCHANGING ONCE AN APPOINTMENT IS SET TO SHARE YOUR
CONTACT INFORMATION.
GREAT TO SHARE WITH FOLKS WHO ARE WELL CONNECTED THAT WOULD BE WILLING TO
SHARE WITH THEIR CONTACTS!
GREAT FOR MAKING PROFESSIONAL CONTACTS
BRANDS YOURSELF
• Click on “WebCenter”, “Sales Documents, “Business Cards”
• Fill out your desired contact information
• Choose a design and color palette
• You can choose a design that compliments your brochures
• Click Save
• Your business card is created with all of your contact information!
• You can print it or send it to be printed!
SHARING VIDEOS CAN WORK THE SAME WAY
THAT WE SHARE DESIGNS ON FACEBOOK.
YOU CAN SHARE THE VIDEO ON YOUR FACEBOOK WALL
YOU CAN SHARE A VIDEO WITH A SINGLE PROSPECT
YOU CAN USE YOUR WEBCENTER TO SHARE THE VIDEO OR THE MOBILE SITE
YOU CAN SHARE A VIDEO FROM OUR “CUSTOMER-
TARGETED” YOUTUBE ACCOUNT:
/MAWEBCENTERSOFFICIAL
REMEMBER – USE THE VIDEO AS A FIRST LOOK TO PEAK
INTEREST AND FOLLOW UP WITH OFFERING AN
APPOINTMENT!
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CLICK SAVE! YOUR NEW WEBCENTER DESIGN IS LIVE! CLICK ON “WEBCENTER”, “TOOLS”, “CHANGE DESIGN” CHOOSE ONE OF THE RESPONSIVE DESIGNS WITH A VIDEO
MOBILE VIDEOS:m.mawebcenters.comyoutube.com/mawebcentersofficial
CHOOSE YOUR LANGUAGE
PLAY ENTIRE VIDEO OR SKIP TO A SPECIFIC INTEREST OF YOUR PROSPECT
PDFS FOR PRODUCT OVERVIEW AND SOCIAL MEDIA MARKETING GUIDE
CHAPTERS ARE ALSO AVAILABLE HERE:https://www.youtube.com/user/maWeb
CentersOfficial
FLASHDRIVE MENU
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FIRST LOOK!
PROSPECTS WHO WANT TO DO A LITTLE HOMEWORK BEFORE COMMITTING TO AN APPOINTMENT
DROP OFF THE FLASH DRIVE AND SCHEDULE A TIME TO PICK IT UP!
WHEN YOU PICK UP THE FLASH DRIVE, SCHEDULE AN APPOINTMENT.
FOLLOW UP!
PROSPECTS WHO NEED TIME TO CONSIDER THEIR DECISION
FLASH DRIVE PROVIDES EASY TO NAVIGATED VIA CHAPTERS RECAPS OF ALL THE IMPORTANT FEATURES THEY LEARNED ABOUT DURING THEIR APPOINTMENT.
DROP IT OFF / PICK IT UP!
PURCHASE A FLASH DRIVE
LOG INTO YOUR WEBCENTER, CHOOSING SALES AIDS AND THEN THE FLASH DRIVE.
AT A CONVENTION (INTERNET SERVICES BOOTH)
ALL OF THESE TOOLS ARE USELESS WITHOUT YOU!
THESE TOOLS ARE MEANT TO GIVE YOU AN OPPORTUNITY TO GET THE CONVERSATION STARTED!
THEY ARE THERE TO SUPPORT YOU WITH EFFECTIVE FOLLOW UP!
THEY ARE THERE TO BE AN EXTENSION OF YOU!
YOU STILL NEED TO ASK QUESTIONS, QUALIFY YOUR PROSPECTS AND SET QUALIFIED APPOINTMENTS
SOMETIMES, WE RUN ACROSS SITUATIONS WHERE WE WANT TO OR NEED TO CONDUCT A WEBSITE APPOINTMENT ON OUR OWN.
You may consider conducting an appointment on your own if
YOU’VE LISTENED IN ON AT LEAST 10 PRODUCT SPECIALIST-RUN
APPOINTMENTS
YOU ARE ABLE TO ANSWER QUESTIONS ABOUT OUR
SOLUTION
CAN DO SO WHILE REMEMBERING TO STILL EDIFY THE TEAMS OF
PROFESSIONALS AND SUPPORT YOUR CLIENT WILL GET!
*It’s very important to leverage customer care with your clients. It builds value in the product
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STEP 1: WARM UP PROSPECTThis is very similar to the “15 minute consultation”
OBJECTIVE Start out with questions about your prospect to get them
talking about themselves. It’s a nice way to get them relaxed and open.
Remember to listen to responses and form a few more relevant questions. You don’t want to appear like you are just “going through the motions”.
“ TELL ME A LITTLE BIT ABOUT YOUR BUSINESS.”
“ WHAT SETS YOU APART FROM THE COMPETITION?”
“ WHERE DO YOU CONDUCT MOST OF YOUR BUSINESS?”
“ WHAT ARE SOME THINGS/MESSAGES ABOUT YOUR
BUSINESS THAT YOU WOULD REALLY WANT FOR PEOPLE TO KNOW
ABOUT.”
SOME QUESTIONS TO TRY:
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THEME INCLUDES:
Website Design / Redesign Design Center Options & ProcessCustom designs within our editable platform
Content Management Easy to update content!
Marketing Tools Social Media, SEO, Blogs, Email Marketing, Statistics
Mobile Websites Free Mobile Websites
Ecommerce Show them the powerful ecommerce solution
Support & Upgrades Unlimited 24/7, home country support! Free upgrades!
Simplicity We keep it simple by providing everything you need in one admin office and provide you with support in using all of our tools!
STEP 2: TALK IN THEMES TO IDENTIFY HOT BUTTONS
STEP 3: DEMONSTRATE THE TECHNOLOGY
If you are doing the appointment in person, you can demonstrate some simple tasks by doing them together.
OBJECTIVETest drive the car! Gets them
touching and feeling the product.
OBJECTIVEDemonstrate how easy it is to
use!
• Make a simple text edit• Add an image• Show them the statistics page• Show the ecommerce shopping cart• Show the other tools that come with
the website.• Show sample designs by our design
center
DEMONSTRATIONS TO TRY (Where applicable)
DON’T BE AFRAID TO ASK FOR THE SALE!
Determine what the prospect needs to get started:
– Basic Cost
– Design Cost
– Any additional add-ons (SEO, etc.)
Have your client click “Activate Site” and check out!
Have your client sign and fax in the receipt that gets generated. (Chargeback form)
Congratulations you made a website sale!
* We encourage you to process all payments via your WebCenter for the sake of simplicity!
STEP 4: CLOSE THE SALE
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ALWAYS BE A GREAT CUSTOMER MANAGER
NEW CLIENTS:
– CALL TO SEE IF THEY ARE USING SUPPORT!
– HOW’S IT GOING?
– HAVE THEY GOTTEN ANY FEEDBACK
ALL CLIENTS:
– CHECKING IN
– NEW FREE ENHACEMENTS
– NEW SERVICES AVAILABLE
HANDLING CUSTOMER CHALLANGES
YOU ARE A WEBCENTER OWNER & HAVE AN ENTIRE DEDICATED TEAM TO HANDLE:• SALES• DESIGN• TECHNICAL SUPPORT• BILLING
AT EVERY PART OF THIS PROCESS, YOUR ROLE IS TO CONNECT PEOPLE!
• BE CLEAR ON YOUR ROLE FOR YOURSELF AND WITH YOUR CLIENTS:
• VOICEMAIL• EMAIL AUTORESPONDERS• IN YOUR PERSONAL RESPONSES TO
QUESTIONS
BUSINESS BUILDING
o Building Share of Customer: B2B Serviceso Recruiting with SHOPo Internship Program / Mentoring an Interno Conducting a 12 Week Action Plan
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B2B SERVICESITRANSACT l SHOP LOCAL l SHOP PARTNER l EXCLUSIVE BRANDS l APN
Think of yourself as a “Business Services” provider.
iTransact
• You already know plenty of business owners who use merchant services! (Clients and Prospects)
• Add additional residual BV to your business!
• Follows the same “Referral Approach” as the “Simple Sales System”!
• It’s a BV Machine!
• 40% Commission• Example:
iTransact earns $100/month, then… You get 40 BV/month
* Available in the USA *
* Available in the USA *
YOU ALREADY KNOW PLENTY OF BUSINESS OWNERS WHO USE MERCHANT SERVICES! (CLIENTS AND PROSPECTS)
Add additional residual BV to your business!
Follows the same “Referral Approach” as the “Simple Sales System”!
IT’S A BV MACHINE!
• 40% Commission• Example:
iTransact earns $100/month, then… You get 40 BV/month
ITRANSACT
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ASK THE QUESTION
“Who does your merchant account?
MAKE THE RECOMMENDATION
“I have a business partner who can savemost merchants 10-25% on credit cardprocessing. Would you like to see howmuch we can save you?”
FROM THERE, AN ITRANSACT PROFESSIONAL WILL CONDUCT A:
o “Sure Save Analysis”
o 10-25% Savings for the merchant
Contact #: 801-951-8250 / http://itransact.com/landing/ma
* Available in the USA *
DID YOU KNOW?
Referral marketing generates 3-5x the conversation rate than other marketing
Lifetime value of a referred customer is 25% higher than other customers
Customers acquired by referrals spend 200% more than the avg. customer
Clients who participate in referral marketing programs see an avg. of 9.7% increase in sales
SHOP.COM HAS MORE THAN 3 MILLION LOYAL CUSTOMERS WHO ARE HUNGRY FOR LOCAL BUSINESS RECOMMENDATIONS
SHOP.COM CAN SEND CUSTOMERS TO YOUR WEBSITE (REFERRALS) BY MARKETING TO OUR LOYAL CUSTOMERS THROUGH OVER 200,000 SHOP.COM WEBSITES
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• A branded storefront and easy-to-use tools to help you manage your business on SHOP.COM
• Sell through our mobile app, social media and direct and event marketing programs
• Experienced sales and marketing team assigned to support your account
• Access to our multiplatform, global merchandising opportunities including display advertising, email marketing, social, etc.
• A people-powered distribution channel that promotes your store and products to millions of customers
• Your products listed alongside big retailers / Opportunity to compete
SHOP.COM PARTNER STORE BENEFITS
Now promoting
OFFLINE BUSINESSSHOP.COM can send foot traffic to your service based business or retail establishment!
Over 3,000,000 Loyal Customers looking for local business options!
HOW DOES IT WORK
You link your credit cards:
SHOP.COM Credit Card, Visa,
Master Card and AMEX
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HOW DOES IT WORK
You link your credit cards:
SHOP.COM Credit Card, Visa,
Master Card and AMEX
Visit SHOP.COM and find a
participating merchant near
you.
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HOW DOES IT WORK
You link your credit cards:
SHOP.COM Credit Card, Visa,
Master Card and AMEX
Visit SHOP.COM and find a
participating merchant near
you.
Use one of your linked cards to
pay.
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HOW DOES IT WORK
You link your credit cards:
SHOP.COM Credit Card, Visa,
Master Card and AMEX
Visit SHOP.COM and find a
participating merchant near
you.
Use one of your linked cards to
pay.
It’s That Simple! You just
earn Cashback and IBV!
We will instantly notify your customer that they have
earned Cashback upon payment.
REFER A SHOP LOCAL BUSINESSVisit SHOP.COM
Click “Partner with us” and select “SHOP Local
YOU EARN 1% IBV ON ALL PURCHASES MADE AT THAT ESTABLISHMENT THROUGH THE
SHOP LOCAL PROGRAM
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AFFILIATE PUBLISHER
NETWORK
IDEALFOR SERVICE OR RETAIL BUSINESSES1
NO OVERHEAD. SHOP HANDLES EVERYTHING2
SELECT PRODUCTS THAT YOU WANT TO
SELL “ON DEMAND”3
WE PAY YOUR CLIENT A “REFERRAL FEE”
FOR MARKETING THAT PRODUCT4
YOU EARN IBV FOR ALL SALES GENERATED 5
APN TOOLLogin to site
Select Product Category
Enter Product Keywords
Save Changes
Most people choose relevant products to feed into their site. For example, this gym is choosing to feed “Exercise Equipment”
APN TOOL
The tool publishes exercise equipment products from SHOP.COM right onto your client’s website!
Every time they refresh the page, it refreshes the products displayed
SHOP handles the fulfillment
Your client earns commission
You earn IBV
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BUSINESS OWNERS HAVE EXPENSES AND OVERHEADCONDUCT A BUSINESS SPENDING ASSESSMENT
15 MINUTE CONSULTATION
1. Ask the questions
2. Find the best partners to recommend
3. Sign your client up as a Preferred Customer
4. Show them how to earn cashback shopping at those specific stores
BUSINESS OWNERS HAVE EXPENSES AND OVERHEADCONDUCT A BUSINESS SPENDING ASSESSMENT
COMMERCIAL ACCOUNTS EXCLUSIVE PRODUCTS
BUILD SHARE OF CUSTOMER BY EDIFYING A BUSINESS PARTNER WHO SPECIALIZES IN ANOTHER AREA!
GET WEBSITE REFERRALS FROM BUSINESS PARTNERS WHO SPECIALIZE IN OTHER AREAS!
EXAMPLE: YOUR CLIENT OWNS A SALON.
• Don’t tell them about “your” exclusive cosmetics brands. You’ve already positioned yourself as WebCenter Professional.
• Instead, edify one of your business partners and “Sell an appointment” when the time is right.
“Hey Lisa, how’s the website? I think it looks beautiful! Listen, I was showing your site to an affiliate of mine
and she loved it! Actually, she has an entire line cosmetics and skin care that I thought might be
interesting to you. Do you keep your options open? Great! I can have Holly give you a call!
EDIFY A BUSINESS PARTNER FOR LARGER SCALE PRODUCT OPPORTUNITIES
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YOUR CLIENTS ARE:
BUSINESS OWNERS
ENTREPRENEURIAL MINDED
SELF MOTIVATED
INTERESTED IN MAKING MONEY
EXCELLENT UNFRANCHISE PROSPECTS
WHEN THE TIME IS RIGHT, ASK THEM TO EVALUATE THE BUSINESS!
YOU ARE NOT A WEB DESIGNER, YOU ARE AN INTERNET ENTREPRENEUR. GO AHEAD AND OPEN UP THE CONVERSATION!
WHETHER YOU ARE HOPING FOR THEM
TO BECOME A PARTNER OR FOR
THEM TO GIVE YOU A REFERRAL -
SHOW THEM THE OPPORTUNITY! THIS
WAY THEIR REFERRAL IS A
GOOD ONE
DON’T TRY TO SHOW THEM THE PLAN UNTIL THE TIMING IS RIGHT
START WITH THE PREFERRED CUSTOMER PROGRAM
IT’S A SIMPLE AND NON-AGGRESSIVE WAY TO GET THE CONVERSATION
STARTED
GO FISHING, NOT HUNTING.
TIPS FOR NETWORKING WITH CLIENTS
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YOUR MINDSETMENTOR
• The goal is duplication, working with individuals who want to be UnFranchise® owners
• That is NOT about hiring people to work with you
• Make sure that the time you spend is spent with people duplicating your efforts
Remember…
TIME IS THE ONE PRECIOUS, NON-RENEWABLE RESOURCE THAT YOU ARE PROVIDED A FINITE AMOUNT OF, EACH AND EVERY DAY. ONCE IT’S
SPENT, YOU WILL NEVER GET IT BACK.
SPEND IT WISELY
THE WebCenter PROSPECT CAN USE THE PRODUCT SPECIALISTS, AND IT IS HIGHLY ENCOURAGED
IT WILL IMPROVE THEIR SUCCESS RATE
HELP THEM GRADUATE TO FULL UNFRANCHISE®
OWNER STATUS MORE QUICKLY
AND REINFORCES OUR PROVEN DUPLICATABLE
WEBCENTER SYSTEM
REMEMBER, PROSPECTS CANNOT BE EXISTING DISTRIBUTORS
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HOW DOES MY INTERN GET PAID?
SELL:Your intern sells one website. You as the mentor gets paid – You must use the profit to help launch the intern.
LAUNCH:Use part of retail profit to start your Intern’s UnFranchise (WebCenter Fast Start Kit)
EXTRA PROFITGive extra profit to the new UFO. * It’s perfectly
acceptable to keep a portion for your own expenses (taxes, WCO fees etc.)
YOU CAN DISABLE ANY INTERN’S STATUS AT ANY POINT IN TIME
• If you find someone underperforming and you have a better prospect that you would like to replace them with, go ahead
• Remember, this is a competitive Internship program, you have four slots and they should go to the best candidates for becoming an Unfranchise®
owner with you
CLICK CUSTOMER MANAGER
LOGIN INTO YOUR WebCenter
SELECT CONTACTS
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CLICK “NEW CONTACT”
FILL IN YOUR WEBCENTER PROSPECT’S NAME AND INFORMATION
MAKE SURE TO SELECT “WEBCENTER PROSPECT” AS THE CONTACT TYPE
Click “Save” at the bottom
And you’ll be presented with this screen with all the
pertinent information you need to get your prospect
started
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o CAREFULLY SELECT AN INTERN TO WORK WITHo ACTIVATE THEM AS A WEBCENTER PROSPECT
ACTIVATE INTERN
o WCT 101, ONLINE WCT, SIMPLE SALESo BASIC 5, SHOPPING ANNUITY
EDUCATION
o USING THE WEBCENTER GETTING STARTED GUIDE, HELP THEM SET APPOINTMENTS AND SELL THEIR FIRST WEBSITE.
o SHOW PLANS TO SEE IF THEY CAN LEAD TO PEOPLE.
SELL WEB APPTS.SHOW PLANS
USE THE RETAIL PROFIT EARNED FROM THE WEBSITE SALE TO CAPITALIZE THE INTERN’S BUSINESS!
BECOME A UFO
o Get them started right!o What you put in motion carries
in motion. o What you do, will duplicate in
depth in your organization!
ACCOUNTABILITY IS CRITICAL!
If a contest is running:www.webvolumecontest.com
or…
1
2
3
4
5
6
ACCOUNTABILITYPower of the group
TRANSPARENCYAssess your activity
CONSISTENCYDaily & weekly activities
CREATE GOOD BUSINESS HABITSResult producing activities
TO SELL WEBSITESSet website appointments
TO BUILD YOUR BUSINESSExpand distribution
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PARTICIPANTS WILL NEED:
A WebCenter
To Remain Committed and demonstrate that commitment by sending in your numbers every week during the period.
WebCenter Getting Started Guide
12-Week Action Plan
AS THE LEADER, YOU NEED TO:
Pick dates
Determine group of participants
Schedule an initial conference call to go over requirements, tools, process etc.
Complete Getting Started Guide
Download the 12 Week Action Plan
Identify Accountability partners
Be aware of your resources
WEEKLY CALLSProvided by YOU the leader!
MAWC WEBINARSWebinar series for continuing ed,
showing the WCO opportunity and more
WEEKLY ACCOUNTABILITY Grow and learn together
UFO SUPPORT SITE www.mawc411.com
Participants should go to first to see if the answer to his/her question exists here.
** Save email support for personal questions
FACEBOOK GROUP If you have a question about sales approaches, follow up or
the process in general, POST IT HERE! We will all contribute responses as a group! Email [email protected]
for an invitation to join
EMAIL SUPPORTIf you still don’t have an answer or if it’s personal, shoot me an email with your specific question! This is the best way to
contact me directly.
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o Training / Support
o QuestionsCLOSING
RESOURCES ARE AVAILABLE FOR WEBCENTER OWNERS AND CLIENTS
TAKE ACTION!
LEAD FROM THE FRONT! BE THE EXAMPLE!
DUPLICATE
GET TO WORK AND BECOME A HOPELESS SUCCESS!ALL THE INFORMATION IN THE WORLD IS USELESS
UNLESS IT IS APPLIED
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QUESTION& ANSWER
A “3” indicates that the graded item met your expectations
Class President will collect the evaluations and give the sealed envelope to the trainer to be sent in
Comments are confidential, but any comments you wish to pass on, should be writtenin the “Trainer Evaluation” area
Constructive criticism is encouraged, it helps us all improve
• Please make comments• Please make comments about any “1” or “5” that are given• Please only use 1 through 5• “0”, “6” or anything outside this range will be ignored• Please make sure to fill out both top and bottom areas on
the form
FILL OUT AT THE END OF THE CLASS