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Dark Data – What Is It and Why Should you Care

Information Management & Governance

Dan JenningsSenior Technical Account

Manager

From This Keynote:• Understand that over 85% of all of an organisations' stored data is

either redundant, obsolete, trivial or unknown.• Find how to turn data into actionable information• Know why this is critical protection for your organisations reputation,

legal exposure, competitive advantage and operational fitness.

• Leave understanding the scale of the problem, steps to take to address it and how to turn it into opportunity.

Copyright © 2017 Veritas Technologies.

Information Is Central to Business

Digital Transformation

Partners, Customers

& Suppliers

Scale Out /Shadow IT

Public Clouds

Private /Hybrid Clouds

Personal Clouds

Mobile Workforce

Digital Processes

Big Data / Analytics

Structured/

Unstructured

Data


An Analogy. We want to get from here…


…to Here.


Challenge: Too Much Data, not Enough Information

4ZB

20202014

33%

52%Dark Data

ROT

15%Clean

Less than 3 years old

At least 3 years old

Over 7 years old

Data Doubling Every Year

41% Data Not Touched in 3 Years

86% Invisible or Useless

Source: Veritas Data Genomics Report, 2015 Source: Veritas Databerg Survey 201622 Countries, 2550 IT Decision Makers

World-wide data in existence (IDC)


EVERY Customer needs their IT to provide….

Copyright © 2017 Veritas Technologies.7

The ONE thing to remember today!

Visibility Action Control

Reduce Business Risk - Reduce Costs - Improve Business Reputation

Insight Protection

Availability

Why do Organisations Invest in IG?

• Reduce Business Risk • Reduce Costs• Improve Business Reputation


COMPELLING EVENTSGDPR / BIM / SOX / PRIVACY SHIELD /COMPANY PROFILE / ETC…

• A real business risk– Worldwide turnover based fines for Non-Compliance

• Burden of proof is on business to demonstrate compliance1. Find Data (Information)2. Right To Be Forgotten & delete the useless3. Keep business information properly


The Foundation: Visualize Your Data

• Visualize your data, identifying opportunities to optimise information storage and reduce information risk in 24 hours.

• Take direct action to clean your information house, retaining valuable and regulated data, and expiring the rest confidently.

• Assume control over your data through automatic policy enforcement and based on the inherent value to the business


Actionable Information for the Whole Organisation

ACTIONABLE INFORMATION CORE

Discovery, Classification, Policy Automation

DATA PROTECTIONWith Effective Backup/Restore Policy

BUSINESS CONTINUITYWith Service HA & DR

Engines and Effective Policy

STORAGE OPTIMIZATIONWith Software Defined Storageand Effective Policy

DATA & APP PORTABILITYWith Service Migration SoftwareAnd Effective Policy

COMPLIANCE READINESSWith Archiving and eDiscovery

Engine and Effective Policy

DATA VISIBILITYWith an Insight Engine


GOOD Information Is Central to GOOD Business

Actionable Information Core

Partners, Customers

& Suppliers

Scale Out /Shadow IT

Public Clouds

Private /Hybrid Clouds

Personal Clouds

Mobile Workforce

Digital Processes

Big Data / Analytics


Thank you!

Copyright © 2017 Veritas Technologies. All rights reserved. Veritas and the Veritas Logo are trademarks or registered trademarks of Veritas Technologies or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners.

This document is provided for informational purposes only and is not intended as advertising. All warranties relating to the information in this document, either express or implied, are disclaimed to the maximum extent allowed by law. The information in this document is subject to

change without notice.

Dan Jennings

[email protected]+44(0) 7590 003199

mailto:[email protected]

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