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GOA INSTITUTE OF MANAGEMENT
2015
About WIZBIZ
● Started in 2001
● Biggest Corporate Quiz conducted by a B-School in India
● A unique format that has created a brand recall across various quizzing associations in India
● Prominent participants include national winners of quizzes like Tata Crucible and Brand Equity
● 30 teams from across the country
● Total Prize money worth Rs 1.75 lakhs last year
● WIZBIZ 2015, to be held on 21st February
GOA INSTITUTE OF MANAGEMENT
WIZBIZ 2014
Executed in 4 Phases
1) WIZBIZ Weekly - An app on Facebook was used to conduct an all India daily quiz competition that
also generated awareness, garnered views and increased the reach of WIZBIZ
2) e-WIZBIZ
A 3-day online national promotional business quiz for B-school students in association with our
online media partner www.dare2compete.com
WIZBIZ set the benchmark of being the most accessed quiz online in 2014 with 3700 students
participating (Source: dare2compete, India’s largest online competition portal)
9370 individual hits during pre-event promotion on GIM website
3) Zeal - In house event for GIM students
4) WIZBIZ - The biggest student organized corporate quiz in India was hosted by GIM on 22nd February
2014 at its Sanquelim Campus
GOA INSTITUTE OF MANAGEMENT
Glimpse of the Past…
GOA INSTITUTE OF MANAGEMENT
MECCA – The Marketing Inveterate
● The Marketing club of GIM
● Disseminates marketing concepts through competitive national and in-house events
● Facilitate interactions with prominent individuals of the Marketing sector from the industry like
Pidilite, Wipro, Godrej and Boyce, Asian Paints to name a few
● We believe in imparting knowledge about Marketing, and we do that by conducting events like:
M-Power (Marketing Concepts) Contraband (Surrogate Advertising and Re-branding)
Boot Camp (Case Study) Fashion Street (Product Design and Sales Pitch)
Pack-up (Product Design) Brands of Wasseypur (Ambush Marketing)
Buzzoookaa (Advertising) Sale Away (On field Sales Exercise)
GOA INSTITUTE OF MANAGEMENT
Our efforts so far…
GOA INSTITUTE OF MANAGEMENT
Quizmaster : AVINASH MUDALIAR
● One of India’s leading quiz masters and well accomplishedquizzer
● He has conducted more than 1300 quizzes in the last 20years and has won over 800 odd quizzes
● Former Secretary of the Karnataka Quiz Association (KQA)
● Founder of 3XUS, the premier quiz organizing company inIndia
● He has conducted The Times Mak Moto Quiz, The EYQ –Ernst & Young Knowledge Quiz and The Power of IdeasPrint Quiz conducted by Economic Times
GOA INSTITUTE OF MANAGEMENT
Our Past Associations
GOA INSTITUTE OF MANAGEMENT
Past Participants
Viacom 18 Reckitt Benckiser Capgemini
HDFC Bank HP SBI
D Link Infosys Oracle
Bajaj Allianz ACGL HUL
Cognizant Technologies Mahindra TATA Motors
Wipro Accenture IBM
ICICI Prudential Vedanta Idea Cellular
2014 2013 2012 2011
Chennai Silks & Sai Mitra Constructions
Genpact Tata Consultancy Services
Tata Capital & Trivia Tales
WINNERS
Other Participants
GOA INSTITUTE OF MANAGEMENT
Our past association: IFB
● IFB were the Title Partner of WIZBIZ 2014
● Team WIZBIZ conducted a pan-India case study competition‘BRAINWASH’
Objective: To increase the online sales of IFB AppliancesDeliverables: Case study analysis; 174 teams from premierB-Schools participated and submitted their analysis and solutionWinners & Runners-up were offered on the spot SIP
● Marketed products of IFB in a unique way
● Team WIZBIZ undertook projects for IFB:Online Reputation Management (ORM) GiftingConsumables Marketing AC Positioning
● Team WIZBIZ was offered SIP by IFB, on successful completion of theaforesaid projects and event
Mandar Nagarsekar, Marketing Head, IFB presenting the prize
GOA INSTITUTE OF MANAGEMENT
Our past association: GOA TOURISM
● GOA TOURISM were the Title Partner of WIZBIZ 2013
● Team WIZBIZ undertook and implemented a social media campaign to build “BrandGoa”
● Advertising Campaign: “Goa – Where there are no off seasons”
● Objective: To market “ More to Goa than just beaches”
● We successfully engaged a record 150000 people through the campaign
● Today, Goa Tourism’s Facebook page has a whopping 78,000 odd fans and followers
● Few campaigns that were executed:
‘Bid & Win’ Contest ‘I Love Goa’ Campaign
‘Ultimate Marketer’ Campaign ‘Coolest Gang’ Contest
GOA INSTITUTE OF MANAGEMENT
Our past association: TATA MOTORS
● TATA MOTORS were the Title Partner of WIZBIZ 2011
● Team WIZBIZ conducted a pan-India case study competition‘REVVING UP’ for TATA MOTORS on a real problem faced by themat one of their plants
● Students from premier B-School’s participated and submittedtheir analysis and solution
● TATA MOTORS appreciated the response and winners were offeredPPI by the company
Shruti Yadav, Divisional Manager, Sales & Marketing, Tata Motors presenting the prize
GOA INSTITUTE OF MANAGEMENT
Media & Publicity Over the Years
Association with 17 Quizzing Clubs across the country. IQL, QuizWorks,
etc.
Prudent Media
Goa 365
Goa Streets
All publicity material of the event, e.g. Online
quizzes, website, hoardings, direct mails,
invites, print ads etc. will bear the names of the
partners
GOA INSTITUTE OF MANAGEMENT
Reach us at
Rahul Sharma +91-9177519591 Pooja Dasot +91-7768004022
Shonit Naralkar +91-7768004088 Shreyansh Jakhetia +91-7768004078
Tanika Shirwaiker +91-9673250984 Prachi Mehrotra +91-7028548966
Email ID : [email protected] Website : www.wizbizgim.comInstitute Website : www.gim.ac.in
/gim.wizbiz
/mecca.gim
Follow us
GOA INSTITUTE OF MANAGEMENT
We look forward to powering
WIZBIZ 2015
with your support
THANK YOUDate: 21st of February, 2015 | Time: 6:30 pm onwards
Venue: Goa Institute of Management, Sanquelim campus