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Emma Page, General Manager

Give your Business the Tourism Advantage

Tourism destination marketing hierarchy:

tourismcouncilwa.com.au

Understanding the Tourism Industry

Tourism Council WAwho are we?

Tourism Council WA is the peak body representing tourism businesses, industries and regions in Western Australia.

The Council promotes the value of tourism, facilitates sustainable tourism development and advocates industry policy on behalf of members.

Represent:

Over 1,300 businesses:

Tours, transport, aviation, accommodation

Bars, restaurants, cafes, hotels, hospitality

Visitor centres, attractions, retail, precincts

Tourism industry associations

Key Roles

Industry Development

& Events

Industry Representation

Industry Development

TCWA delivers a suite of training and business development services across WA to assist businesses to be more competitive, profitable and sustainable by…

Understanding your target market

Delivering a quality visitor experience

Developing your product and building capacity

Leveraging Tourism WA’s marketing

Delivery

Tourism Advantage assists

New businesses (start up)

New to tourism (winery etc.)

Existing tourism businesses

Tourism Advantage

Industry Development

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tourismcouncilwa.com.au

Current Programs Highlights

Training Workshops Over 100 workshops New workshops

Industry Development

Current Programs Highlights

eTourism Coaching

Detailed Digital Reviews

Service Providers

Industry Development

tourismcouncilwa.com.au

Current Program Highlights: Accreditation

Why Accreditation?

It offers independent quality assurance for:

Consumers

Distributors

Destination Marketers

Business itself

Industry Development

Tourism Accreditation

What is it and why is it so important?

tourismcouncilwa.com.au

Promotes a national minimum standard of operations to be met by tourism operators and businesses

Ensures your tourism business is committed to quality business practices and professionalism

The accreditation tick advises consumers that your business is committed to high quality systems, procedures and standards.

Gives consumers the opportunity to make an informed and confident choice about the legitimacy and quality of a tourism product

tourismcouncilwa.com.au

Born from state programs such as WA and VIC

National online accreditation program (new)

Written by industry for industry

Aligned to ISO9000 international quality standards

Largest accreditation program covering all sectors

Business development program e.g plans, tools and templates

Modules: EcoPlus, Camps, Adventure, China Ready, Rainbow

Australian Tourism Accreditation Program

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For the Customer “Delivery meets expectation”

Quality Product

Customer Service Standards

Peace of mind – insured and licensed

Truth-in-advertising

Ease of product choice

User Review Sites – increase in phony reviews

For the Business “Improved Reputation”

Better Operating Systems

Reduced complaints, errors and accidents

Third party endorsement of the product

Product Distribution

Marketing – incentives, recognition and consumer preference

Benefits

Value of Accreditation

tourismcouncilwa.com.au

Tourism Accreditation

tourismcouncilwa.com.au

Tourism Awards

Why enter the WA Tourism Awards?

tourismcouncilwa.com.au

Submission serves as an annual business check up for established businesses and new and developing businesses

Great for building staff morale!

Can serve as an induction to your business for new staff and a business review

Fantastic media coverage

Award (finalists and medalists) logos can be used on marketing and promotional materials

Industry and consumer recognition

Where next

Certified/accredited training

Instant bookable, wholesalers and packaging mentoring

New workshops

Industry Development

Presented by

Tourism is a super growth industry which will drive the post-mining boom economy.

Tourism contributes $9.3 billion to the State economy.

Tourism creates 94,000 jobs in a diverse range of occupations across WA.

Tourism can employ an estimated 13,000 new workers by 2020.

Investment in tourism infrastructure and marketing creates new jobs.

Impact of Tourism

www.tourismworks.com.au

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1. Broadcast nightly news (Ch9, Ch10, GWN7)

2. Launch www.tourismworks.com.au & logos

3. #tourismworks and Selfie Competition

4. WA Tourism Work Atlas

5. Key Election Policies

6. Advertising Blitz – TV, Radio, Digital

www.tourismworks.com.au

Campaign Logos

www.tourismworks.com.au

97,000 jobs and 26,000 businesses

Map tourism jobs and businesses by:

Industry

Tourism Region

Regional Development Commission

Federal Electorate

State Electorate

Local Government Area

Tourism Work Atlas

www.tourismworks.com.au

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Where to now?

Subscribe to the TCWA and other key newsletter

Get accredited & enter the awards

Attend training and access program services visit the TCWA Website for dates

Attend events, build personal relationships