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Laura Hoover Nutrition, LLC

Kitchen Tools & Trends That Support Healthy Eating with Laura Chalela Hoover, MPH, RDN

Laura Hoover Nutrition, LLC Laura Hoover Nutrition, LLC

About Me

• Consultant: trend-watcher, strategist, writer

• Founder: Smart Eating for Kids

• Author: “Mom’s Sugar Solution” (Jan 2018)


Today’s Goals

• Understand consumers’ decision-making process

• Identify kitchen tool trends that promote fruit and veggie consumption

• Brainstorm motivational strategies through hands-on exploration


Does Cooking at Home Improve Nutrient & Dietary Intake?


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A Systematic Review of Observational Studies

• 13,341 articles were screened for inclusion

• 853 full text articles were assessed for eligibility

• 38 studies met inclusion

criteria

Appetite 111 (2017) 116-134


Nutritional Benefits of Home Cooking

• Greater preference for fruit and vegetables • Higher Healthy Eating Index scores • Improved adherence to Healthy People 2010 • Enhanced nutrient intake • Enhanced intake from healthier food groups • Enhanced consumption of a healthful dietary pattern,

including Mediterranean diet • Reduced risk of overweight or obese BMI in

adolescents

Appetite 111 (2017) 116-134


Social-Emotional Benefits of Home Cooking

• Assist connections with others

• Increased independence amongst adolescents

• Possibility to explore new food cultures

Appetite 111 (2017) 116-134


Determinants of Home Cooking

• Female gender

• Personal relationships (i.e. being married, having kids at home)

• Desire to save money

• Interest in nutrition and/or cooking skills

• Knowledge (i.e. learning to cook from caregiver or role model)

• Ethnicity (i.e. immigrants, Asian Americans)

• Low and high SES

Appetite 111 (2017) 116-134

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In Summary: Factors We Can Influence


The Best Kitchen Tools

• Save money

• Save time

• Are easy to use


Let’s Talk Trends!


Who’s Driving the Marketplace

• Boomers

• Millennials

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What Drives Them

• Millennials: long for experiences and distinction

• Boomers: long to maintain connections


What Drives Them

Millennials: Experiences + Distinction Boomers: Maintain Connections


What Do They Have In Common?

• More “me” time

• More disposable income

• Home is the common ground


Opportunity: Home Is The Common Ground

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Unique Flavor Profiles

• Millennials place a greater emphasis on the need for a break from the ordinary; they want to try new and bolder flavors.

• Older Boomers prefer to stick with what they know


A Closer Look at Kitchen Trends


Entertaining Gadgets Are Fastest Growing Kitchen Gadget Segment

• $70M spent in six-month period in 2016


Conversation-Starting & Photogenic Gadgets Appeal Most to Millennials

• High-end small appliances – like expensive coffee makers and pressure cookers – contributed 61% of U.S. small appliance dollar sales gains in 2015.

• Simplicity is key (for Boomers, too!)

Portable Induction Cooktop: $120

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Coffee Makers Lead Kitchen Appliance Sales

• $1.1B in sales in 2016.

Breville Espresso Machine: $550

Chemex Ottomatic Coffeebrewer: $475


Electric Cookers Are Among Fastest Growing Appliances

• Dollar sales of electric cookers and programmable slow cookers grew by about 25% in 2016.


Fun Sells, Too!

• Fun elements of entertaining / looking to create a special, festive environment. Sales of snow cone makers / ice shavers grew 15 percent, resulting in $6 million in sales in the first half of 2016

.


Portable Beverageware is Fastest Growing Housewares Category

• Sales in 2015 increased by 30%.

• Stainless steel portable beverageware doubled its market size to $450M.

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Prepared Foods Continue to Offer Convenience

• More than 11% of in-home dinners are built around an entrée that came from foodservice.


Manhattan Whole Foods: Produce Butcher


Expect Food + Mobile to Continue to Grow

• 7% of adults do online grocery shopping in a typical month – Less time in the grocery store – 40% of primary grocery

shoppers are men (and they think it’s a chore) Barriers to e-shopping

• Barriers to e-shopping – Desire to pick own fresh items – Delivery fees


Meal Kits On the Rise

• 3% of Americans have used a meal kit over the past year.

• 88% say they LOVE or VERY MUCH LIKE to cook

• Twice as likely to say their lives are rushed and hectic, compared to a typical meal preparer

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Diet Individualization

• “My own diet” is rising as the most common way consumers take control of their food intake.

• It’s not about what works on average, but what works for the individual.


Qualities of Value: Doing Right

• Consumers – especially Millennials – want to support causes and actions aligned with their values.

• Do Right: support companies that are connected to locally sourced ingredients, charitable donations, sustainable environment practices, animal welfare practices.


Healthy isn’t a goal.

It’s a way of living


10 Kitchen Gadgets That Support Healthy Eating


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The Only Kitchen Tools You Need?


10 “Healthy” Tool Categories That Are Trending

1. Veggie spiralizers 2. Veggie choppers 3. Mandolines 4. “One trick ponies” 5. Citrus juicers 6. Herb savers and chopper 7. Fermentation gadgets 8. DIY 9. Food storage 10. Fun!


Cost-Benefit Analysis


Spiralizers

Spiralizer: $30 Oxo Handheld Spiralizer : $15

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Cost

$25 for Average Spiralizer $5 for 10.7 ounces



Is a Spiralizer Worth It?

• Cost – You’d need to make 4.5 lbs of sweet potato noodles (7

servings of pre-spiralized) to break even on $25 cost of spiralizer.

– After that, 74% savings over pre-spiralized

• Time: – Assuming 10 minutes to spiralize/wash on each of 7

occasions, pre-spiralized offers a 70 minute time savings.


Veggie Choppers

Oxo Veggie Chopper: $20 Oxo Chopped Salad Scissors : $20

Prepara Chop Scoop: $6

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Mandolins

Oxo Handheld: $15 Yakatto: $22


“One Trick Ponies”


Citrus Juicers

Lemon Lime Squeezer: $16

Deiss Zester: $7 Progressive Juicer: $7


Herb Savers & Choppers

Herb Scissors & Stripper: $20

Herb Stripper & Storage: $6

Prepara Herb Saver: $10/each

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Fermentation Gadgets

Krautsource: $40


High-End DIY

Kombucha Kit: $75

DIY Greek Yogurt: $85

Microgreens Window Box: $50

Tortilla Maker Kit: $50


Food Storage / Organization Benefits

• Fruits and veggies in view (weigh 13 lbs less)

• Healthy food in front of fridge (3x more likely to eat)

• Tidy your kitchen before eating (people in messy kitchens eat twice as much)


Food Storage (“Doing Right”)

• Certified B Corp

• Convert 3 million plastic bottles into products

• Takeback program with Tetracycle

• Founded by women

• Invest 1% in micro- entrepeneurs

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Fun!

Whiskware Pancake Art: $25

Zoku Pospicle Molds: $10

Frozen Fruit Ice Cream: $36


Let’s Get Hands-On!


Let’s Keep In Touch

[email protected] facebook.com/smarteatingforkids www.smarteatingforkids.com

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