. 2.

. 3.

. 4.. 4.

1. UNDERSTANDING YOUR WEBSITE

2. USING KEYWORDS

3. TRACKING PROMOTIONS

AND ADVERTISING

4. GROWING YOUR DATABASE

5. CONTINUAL DEVELOPMENT

. 5.. 5.

UNDERSTANDING

YOUR WEBSITE

. 6.

. 7.

. 8.

. 9.

. 10.

. 11.

. 12.

. 13.

. 14.. 14.

USING

KEYWORDS

. 15.

CREATE A

KEYWORD

LIST

. 16.

CREATE A

KEYWORD

LIST

TEST THE

LIST BY

SEARCHING

. 17.

CREATE A

KEYWORD

LIST

TEST THE

LIST BY

SEARCHING

REFINE TO

A FINAL LIST

. 18.

CREATE A

KEYWORD

LIST

TEST THE

LIST BY

SEARCHING

REFINE TO

A FINAL LIST

REFER TO THE

LIST WHEN

WRITING COPY

. 19.

. 20.. 20.

TRACKING

PROMOTIONS

AND ADVERTISING

. 21.

. 22.

. 23.

. 24.

VANITY

URL

LANDING

PAGE

www.perfect-presentations.com

UTM

LINK

. 25.. 25.

GROWING

YOUR

DATABASE

. 26.

. 27.

. 28.

. 29.. 29.

CONTINUAL

DEVELOPMENT

. 30.

VARIATION

B

VARIATION

A

. 31.

VARIATION

B

VARIATION

A

VARIATION

C

VARIATION

B

V.S.

V.S.

. 32.

INTEGRATE THE WEBSITE

WITH YOUR MARKETING PLAN

UNDERSTAND HOW IT’S USED

WITH GOOGLE ANALYTICS

USE KEYWORDS

UTM LINKS FOR

ADS AND PROMOTIONS

SHARE CONTENT TO

GET EMAIL ADDRESSES

CONTINUAL DEVELOMENT

. 33.

. 34.