powerpoint-präsentation
TRANSCRIPT
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
An Interactive
IPTV Solution
as a strategic Concept
Jürg CaluoriAccount Manager
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
Ocilion IPTV Technologies
Ocilion IPTV Technologies GmbH
Schärdinger Straße 35
A-4910 Ried im Innkreis
Tel +43 7752 2144-0
Fax +43 7752 2145
http://www.ocilion.com
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
Ocilion IPTV Technologies
• Software development
• Consulting IPTV, Network, IT
• Systemintegration and installation (end-to-end solution)
• Hardware procurement
• Service and support
• Training
“End-to-End IPTV Solutions”
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
Whats in Interative TV? (1/2)
• Much more then only „Live TV“!!!
• Set-Top-Box keeps up the connection to the Server at any time
• Content is „on demand“ automatically transmitted from the
Server to the Box
• Video content is transmitted via IP or for Cable operators via
dynamic DVB-C
• Interactive Services can be deployed centrally more efficient
- Examples are: EPG, Teletext, etc.
• User guidance can be done via an interactive highly comfortable
User Interface
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
Whats in Interative TV? (2/2)
• Functionalities can be:
– Video-On-Demand, Catchup-TV, Pause/Resume
– Network Private Video-recorder with Programming over TV,
Web or Mobile
– Quick booking for Additional Packages directly at the TV
Screen – permanent or daily
– Connection to Email, SMS, FaceBook, Photo Services, Shop
integration, Integration VOIP,….
– Ingesting local content
– Internet on Screen
– Info Services from the Region / The City ,...
– And a lot more…….
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
Motivation: Why to deploy an
Interactive IPTV Solution?
Why to think about implementing an interactive IPTV Solution:
• Competition (i.e. IPTV Solutions of national telco incumbants)
• Evolution of Multicast Solutions
• Customer Loyalty
• Deployment of Auto-Upselling Services
• Creating a Service for an existing Fibreoptical Network
• Using a Cable Network more efficiently –
Saving Bandwidth, get interactive
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
Competitors and Differentiation
Productgroup Competitors Differentiation
Internet DSL
Mobile
Speed
Stabiility
Mobility
Finally: Price
Telephone Fixed line (Copper)
Mobilfunk
Voice quality
Mobility
Finally: Price
Television Satellite
Operator IPTV (i.e. Magio TV)
Open Internet IPTV
Quality und Stability
Content
User Interface
Intelligence of Solution
Flexibility of Solution
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
Upselling Potentials
for Operators
Productgroup Upselling Potential Estimation
Internet More Bandwidth
More Data volume
Pricing pressure
generates rather
„Downselling“
(---)
Telephone More minutes
Additional telephony Services
Prices rather stabile, but
upselling hardly
impossible (0)
Television Changeover to Interactive TV
•Extra Content
•Better Content (HD)
•Commercial, Transactionfees,
And a lot more
Benefit from the
possibilities!!!
„Portal-to-the-
Livingroom“
(+++)
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
Keypoints for a
Sucessful IPTV Project
• Strategic Consulting
• End-to-End Solution
• Only one partner for the project
• A solution which allows one to be flexible in creation of services
• Scalability in technical and financial terms
• Multiple Operator Identies – Wholesale Ready Plattform
• Professional Project Management
• A strong and highly qualified partner
• Qualified Support during the deployment,
at the Rollout and in operation
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
Technical Deployment - Benefits
• Delivering to several Distribution Networks from one platform
xDSL
Cable (both via EdgeQAM, and/or DOCSIS)
FTTx
(In house-)Ethernet
• Individual Services/ Packages and User interfaces thanks to the
flexibility of the Solution
• Wholesale ready
• Centrex Hub for hotels, hospitals, businessbuildings…
• Hotel Package with additional services as Centrex Hub or
Standalone solution, and a lot more…..
• Optional full Unicast Approach
– Ultrafast Zapping, Full Error Correction, Line Quality Indication
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
Technical Deployment - Benefits
• Standards based hardware platform
• All servers are based on Linux operating system
• Low priced and easy to administer Access Network
• The “Thin Client Approach“
• Full “Unicast” approach, not only “Multicast“
• The system works well with limited bandwidths (eg DSL)
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
Graphical User Interface (GUI) is flexible
At any time, the GUI can be self developed,
updated or newly matched to novel
requirements, totally independent of
software suppliers.
Several GUIs can be operated in
one system at the same time.
Technical Deployment - Benefits
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
User Interface – An Example
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
User Interface – An Example
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
User Interface – An Example
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
User Interface – An Example
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
User Interface – An Example
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
Example Implementation
- cable network
Settopbox
DVB-C Tuner
Modem
CMTSEdge QAM
IPTV Backend
and Video Server
Cable
Live Signals
TV
Live TV & Radio, On Demand Streams
User Interface,
Tuner Control,
EPG Data,
Images, Texts, ...
HomeOperator
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
Hybrid Set Top Box
DVB-C
Tuner CPU
GPUDOCSIS
Modem
TV
Remote
ControlCable Network
Home Network
SetTopBox
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
Hybrid Set Top Box
compact all in one design
featuring:
- DVB-C Tuner- Cable Modem
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
Strategic Advantages
- Cable Network
• Easy Installation
– wall jack exists at the TV set
– Plug in Power Cord and Coax Cable, you’re good to go
• Existing Customers
– Enables upselling from analog TV
– Enables upselling from linear Digital TV
– DSL/FTTX: Customers have to be acquired first
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
Strategic Advantages
- Fttx / DSL Network
• Easy Installation
– Ethernet Cabling exists or is cheap to put in place
– Connect your STB to the CPE, you’re good to go
• Existing Customers
– Enables you to offer full triple play solution
– Eases up customer binding with your company
– Acquire new customers
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
DRM Systems Support
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
See what you heard
Live System Demonstration
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
Sucess Storys
Telecom Liechtenstein ( National Incumbent)
Project start:
January 2009
Project acceptance:
April 2009
Project startup:
1000 Customers
Services:
SD/ HD Signal Transcoding
Catchup-TV Service
Network PVR
Video on Demand
Internet on Sceeen
Windows Client - DMC
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
Sucess Storys
Stafag – Frauenfeld, CH
Project start:
June 2009
Project acceptance:
November 2009
Project startup:
500 Customers
Target: 25´000 in 3 years
Deaployment:
1. FTTH Network
2. HF Network (EdgeQAM)
Services:
SD/ HD Signal Transco ding
Catchup-TV Service
Network PVR
Web Programming
Video on Demand
Internet on Screen
Individual Customer Pages
interactive booking
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
Sucess Storys
Finecom (1/2)
Project start:
August 2009
Project acceptance:
Planned for April 2010
Project startup:
3000 Customers first year
Target: 25´000 in 3 years
Possible 400 K
Deaployment:
1. HF Network (EdgeQAM)
2. Swiss City FTTH Networks
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
Sucess Storys
Finecom (2/2)
Services:
• Several different Program
Buquet
• Catchup-TV Service
• Network PVR
• Web Programming
• Video on Demand
• Internet on Sceeen
• Individual Customer Pagaes interactive booking
• Several Shops and Information Portals
• Social Networks (Face Book) implementation
• Regional Content
• National Television „Catchup TV“ Portal
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
Sucess Storys
Liwest – Austrian Cable Operator
Project start:
June 2006
Project acceptance:
November 2006
Project startup:
500 Customers
Target: 25´000 in 3 years
Target 120 K
Deaployment:
1. HF Network (EdgeQAM)
© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
Thanks for your attention
Get interactive and contact us!
Jürg Caluori Bernahrd Ertl
Account Manager Presales Manager
Tel +43 7752 2144 325 Tel +43 7752 2144 521
Email: [email protected] Email: [email protected]
http://www.ocilion.com http://www.ocilion.com