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TRANSCRIPT
Studying the international way
IP 2014
Studying the international way
Everybody looks good in a suite
copyBarney Stinson
Studying the international way
Thanks for your Attention
Studying the international way
Viral amp Guerilla Mkt
Prof (FH) Mag Michael Reiner
Studying the international way
bull Viral Marketing (mostly social media mkt)
bull Why
bull Who
bull When
bull Risks
bull hellip
Studying the international way
Warum social Media 6
Studying the international way
bull What is the largest search engine
bull What is the second largest search engine
Studying the international way
Warum social Media 8
Studying the international way
Basic Facts
Studying the international way
Source EuroStat 2012
Land Inhabitants Facebook User
Austria 8217280 2766540 337
Finland 5259250 2078880 395
Denmark 5529888 2835120 513
Sweden 9088728 4519780 497
Norway 4691849 2561820 546
Estonia 2204708 319300 145
Lithuania 3535547 983440 278
Germany 81471834 22123660 272
Europa Ges 816426346 235525280 289
Gender amp Facebook (AUT)
51
49
Gender
male
female
Age amp Facebook (AUT)
9
35
29
15
11
Age
gt18
18-25
26-35
36-45
gt46
Studying the international way
bull Social media marketing is NOT about selling but all about communication
bull People want to communicate discuss and contribute () online rather than only consume
Studying the international way
Social Media Campaign Examples
Studying the international way
Dove ndash for real beauty 17
Studying the international way
18
bull Dove Original
ndash httpwwwyoutubecomwatchv=iYhCn0jf46U
bull Fanbase Video
ndash httpwwwyoutubecomwatchv=7-kSZsvBY-A
bull Next campaign step to real beautyhellip
ndash httpyoutubeEi6JvK0W60I
Studying the international way
Batman 2 ndash Kampagne 19
Why so serious
Studying the international way
20
Batman 2 ndash Webpage
Studying the international way
Batman 2 ndash Kampagne 21
Studying the international way
22
Negative Effects of Web 20
Ellen Simonetti
Studying the international way
bull Ellen Simonetti
bull 2003 Blog - Queen of Sky Diary of a Dysfunctional Flight Attendantldquo
bull Blog started after Cancer death of her mother
bull 2004 fired by Delta
bull Later Diary of a Fired Flight Attendant
Studying the international way
bull Kryptonite-Locks for bicycles
bull 12 September 2004 ndash Info about the possibility to pick the lock easily ndash no Reaction by Kryptonite
Studying the international way
Kryptonite Lock
bull httpwwwyoutubecomwatchv=G2qnHKoCYvM
bull Shortly after this video popped up on YouTube
25
Studying the international way
Kryptonite Lock
bull Online reaction of company without proper result
bull Ten days later
ndash Kryptonite forced to exchange all () Locks that were delivered
ndash Costs approx 10 Mio Dollar (Annual Turnover 25 Mio Dollar)
26
Studying the international way
Apple Ipod Nano
bull Happy Fan bought one of the first iPod Nano
bull Shortly after the display was damaged
bull Information to apple
ndash Reaction Not our fault you must have damaged it
27
Studying the international way
Apple Ipod Nano
bull Reaction of the fan ndash find help in the Internet
bull wwwflawesmusicplayercom
bull In shortest time he knew he was not alone
ndash Up to 30 new entries per hour
bull Largely interest of media (TV radio Internet)
bull Apple reactedhellip exchange free of charge
bull Shares were down by 2 Billion Dollar already still they made a very good year
28
Studying the international way
Gorilla Marketing
Studying the international way
Guerilla Marketing
Guerilla Mkt 31
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
Everybody looks good in a suite
copyBarney Stinson
Studying the international way
Thanks for your Attention
Studying the international way
Viral amp Guerilla Mkt
Prof (FH) Mag Michael Reiner
Studying the international way
bull Viral Marketing (mostly social media mkt)
bull Why
bull Who
bull When
bull Risks
bull hellip
Studying the international way
Warum social Media 6
Studying the international way
bull What is the largest search engine
bull What is the second largest search engine
Studying the international way
Warum social Media 8
Studying the international way
Basic Facts
Studying the international way
Source EuroStat 2012
Land Inhabitants Facebook User
Austria 8217280 2766540 337
Finland 5259250 2078880 395
Denmark 5529888 2835120 513
Sweden 9088728 4519780 497
Norway 4691849 2561820 546
Estonia 2204708 319300 145
Lithuania 3535547 983440 278
Germany 81471834 22123660 272
Europa Ges 816426346 235525280 289
Gender amp Facebook (AUT)
51
49
Gender
male
female
Age amp Facebook (AUT)
9
35
29
15
11
Age
gt18
18-25
26-35
36-45
gt46
Studying the international way
bull Social media marketing is NOT about selling but all about communication
bull People want to communicate discuss and contribute () online rather than only consume
Studying the international way
Social Media Campaign Examples
Studying the international way
Dove ndash for real beauty 17
Studying the international way
18
bull Dove Original
ndash httpwwwyoutubecomwatchv=iYhCn0jf46U
bull Fanbase Video
ndash httpwwwyoutubecomwatchv=7-kSZsvBY-A
bull Next campaign step to real beautyhellip
ndash httpyoutubeEi6JvK0W60I
Studying the international way
Batman 2 ndash Kampagne 19
Why so serious
Studying the international way
20
Batman 2 ndash Webpage
Studying the international way
Batman 2 ndash Kampagne 21
Studying the international way
22
Negative Effects of Web 20
Ellen Simonetti
Studying the international way
bull Ellen Simonetti
bull 2003 Blog - Queen of Sky Diary of a Dysfunctional Flight Attendantldquo
bull Blog started after Cancer death of her mother
bull 2004 fired by Delta
bull Later Diary of a Fired Flight Attendant
Studying the international way
bull Kryptonite-Locks for bicycles
bull 12 September 2004 ndash Info about the possibility to pick the lock easily ndash no Reaction by Kryptonite
Studying the international way
Kryptonite Lock
bull httpwwwyoutubecomwatchv=G2qnHKoCYvM
bull Shortly after this video popped up on YouTube
25
Studying the international way
Kryptonite Lock
bull Online reaction of company without proper result
bull Ten days later
ndash Kryptonite forced to exchange all () Locks that were delivered
ndash Costs approx 10 Mio Dollar (Annual Turnover 25 Mio Dollar)
26
Studying the international way
Apple Ipod Nano
bull Happy Fan bought one of the first iPod Nano
bull Shortly after the display was damaged
bull Information to apple
ndash Reaction Not our fault you must have damaged it
27
Studying the international way
Apple Ipod Nano
bull Reaction of the fan ndash find help in the Internet
bull wwwflawesmusicplayercom
bull In shortest time he knew he was not alone
ndash Up to 30 new entries per hour
bull Largely interest of media (TV radio Internet)
bull Apple reactedhellip exchange free of charge
bull Shares were down by 2 Billion Dollar already still they made a very good year
28
Studying the international way
Gorilla Marketing
Studying the international way
Guerilla Marketing
Guerilla Mkt 31
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
Thanks for your Attention
Studying the international way
Viral amp Guerilla Mkt
Prof (FH) Mag Michael Reiner
Studying the international way
bull Viral Marketing (mostly social media mkt)
bull Why
bull Who
bull When
bull Risks
bull hellip
Studying the international way
Warum social Media 6
Studying the international way
bull What is the largest search engine
bull What is the second largest search engine
Studying the international way
Warum social Media 8
Studying the international way
Basic Facts
Studying the international way
Source EuroStat 2012
Land Inhabitants Facebook User
Austria 8217280 2766540 337
Finland 5259250 2078880 395
Denmark 5529888 2835120 513
Sweden 9088728 4519780 497
Norway 4691849 2561820 546
Estonia 2204708 319300 145
Lithuania 3535547 983440 278
Germany 81471834 22123660 272
Europa Ges 816426346 235525280 289
Gender amp Facebook (AUT)
51
49
Gender
male
female
Age amp Facebook (AUT)
9
35
29
15
11
Age
gt18
18-25
26-35
36-45
gt46
Studying the international way
bull Social media marketing is NOT about selling but all about communication
bull People want to communicate discuss and contribute () online rather than only consume
Studying the international way
Social Media Campaign Examples
Studying the international way
Dove ndash for real beauty 17
Studying the international way
18
bull Dove Original
ndash httpwwwyoutubecomwatchv=iYhCn0jf46U
bull Fanbase Video
ndash httpwwwyoutubecomwatchv=7-kSZsvBY-A
bull Next campaign step to real beautyhellip
ndash httpyoutubeEi6JvK0W60I
Studying the international way
Batman 2 ndash Kampagne 19
Why so serious
Studying the international way
20
Batman 2 ndash Webpage
Studying the international way
Batman 2 ndash Kampagne 21
Studying the international way
22
Negative Effects of Web 20
Ellen Simonetti
Studying the international way
bull Ellen Simonetti
bull 2003 Blog - Queen of Sky Diary of a Dysfunctional Flight Attendantldquo
bull Blog started after Cancer death of her mother
bull 2004 fired by Delta
bull Later Diary of a Fired Flight Attendant
Studying the international way
bull Kryptonite-Locks for bicycles
bull 12 September 2004 ndash Info about the possibility to pick the lock easily ndash no Reaction by Kryptonite
Studying the international way
Kryptonite Lock
bull httpwwwyoutubecomwatchv=G2qnHKoCYvM
bull Shortly after this video popped up on YouTube
25
Studying the international way
Kryptonite Lock
bull Online reaction of company without proper result
bull Ten days later
ndash Kryptonite forced to exchange all () Locks that were delivered
ndash Costs approx 10 Mio Dollar (Annual Turnover 25 Mio Dollar)
26
Studying the international way
Apple Ipod Nano
bull Happy Fan bought one of the first iPod Nano
bull Shortly after the display was damaged
bull Information to apple
ndash Reaction Not our fault you must have damaged it
27
Studying the international way
Apple Ipod Nano
bull Reaction of the fan ndash find help in the Internet
bull wwwflawesmusicplayercom
bull In shortest time he knew he was not alone
ndash Up to 30 new entries per hour
bull Largely interest of media (TV radio Internet)
bull Apple reactedhellip exchange free of charge
bull Shares were down by 2 Billion Dollar already still they made a very good year
28
Studying the international way
Gorilla Marketing
Studying the international way
Guerilla Marketing
Guerilla Mkt 31
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
Viral amp Guerilla Mkt
Prof (FH) Mag Michael Reiner
Studying the international way
bull Viral Marketing (mostly social media mkt)
bull Why
bull Who
bull When
bull Risks
bull hellip
Studying the international way
Warum social Media 6
Studying the international way
bull What is the largest search engine
bull What is the second largest search engine
Studying the international way
Warum social Media 8
Studying the international way
Basic Facts
Studying the international way
Source EuroStat 2012
Land Inhabitants Facebook User
Austria 8217280 2766540 337
Finland 5259250 2078880 395
Denmark 5529888 2835120 513
Sweden 9088728 4519780 497
Norway 4691849 2561820 546
Estonia 2204708 319300 145
Lithuania 3535547 983440 278
Germany 81471834 22123660 272
Europa Ges 816426346 235525280 289
Gender amp Facebook (AUT)
51
49
Gender
male
female
Age amp Facebook (AUT)
9
35
29
15
11
Age
gt18
18-25
26-35
36-45
gt46
Studying the international way
bull Social media marketing is NOT about selling but all about communication
bull People want to communicate discuss and contribute () online rather than only consume
Studying the international way
Social Media Campaign Examples
Studying the international way
Dove ndash for real beauty 17
Studying the international way
18
bull Dove Original
ndash httpwwwyoutubecomwatchv=iYhCn0jf46U
bull Fanbase Video
ndash httpwwwyoutubecomwatchv=7-kSZsvBY-A
bull Next campaign step to real beautyhellip
ndash httpyoutubeEi6JvK0W60I
Studying the international way
Batman 2 ndash Kampagne 19
Why so serious
Studying the international way
20
Batman 2 ndash Webpage
Studying the international way
Batman 2 ndash Kampagne 21
Studying the international way
22
Negative Effects of Web 20
Ellen Simonetti
Studying the international way
bull Ellen Simonetti
bull 2003 Blog - Queen of Sky Diary of a Dysfunctional Flight Attendantldquo
bull Blog started after Cancer death of her mother
bull 2004 fired by Delta
bull Later Diary of a Fired Flight Attendant
Studying the international way
bull Kryptonite-Locks for bicycles
bull 12 September 2004 ndash Info about the possibility to pick the lock easily ndash no Reaction by Kryptonite
Studying the international way
Kryptonite Lock
bull httpwwwyoutubecomwatchv=G2qnHKoCYvM
bull Shortly after this video popped up on YouTube
25
Studying the international way
Kryptonite Lock
bull Online reaction of company without proper result
bull Ten days later
ndash Kryptonite forced to exchange all () Locks that were delivered
ndash Costs approx 10 Mio Dollar (Annual Turnover 25 Mio Dollar)
26
Studying the international way
Apple Ipod Nano
bull Happy Fan bought one of the first iPod Nano
bull Shortly after the display was damaged
bull Information to apple
ndash Reaction Not our fault you must have damaged it
27
Studying the international way
Apple Ipod Nano
bull Reaction of the fan ndash find help in the Internet
bull wwwflawesmusicplayercom
bull In shortest time he knew he was not alone
ndash Up to 30 new entries per hour
bull Largely interest of media (TV radio Internet)
bull Apple reactedhellip exchange free of charge
bull Shares were down by 2 Billion Dollar already still they made a very good year
28
Studying the international way
Gorilla Marketing
Studying the international way
Guerilla Marketing
Guerilla Mkt 31
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
bull Viral Marketing (mostly social media mkt)
bull Why
bull Who
bull When
bull Risks
bull hellip
Studying the international way
Warum social Media 6
Studying the international way
bull What is the largest search engine
bull What is the second largest search engine
Studying the international way
Warum social Media 8
Studying the international way
Basic Facts
Studying the international way
Source EuroStat 2012
Land Inhabitants Facebook User
Austria 8217280 2766540 337
Finland 5259250 2078880 395
Denmark 5529888 2835120 513
Sweden 9088728 4519780 497
Norway 4691849 2561820 546
Estonia 2204708 319300 145
Lithuania 3535547 983440 278
Germany 81471834 22123660 272
Europa Ges 816426346 235525280 289
Gender amp Facebook (AUT)
51
49
Gender
male
female
Age amp Facebook (AUT)
9
35
29
15
11
Age
gt18
18-25
26-35
36-45
gt46
Studying the international way
bull Social media marketing is NOT about selling but all about communication
bull People want to communicate discuss and contribute () online rather than only consume
Studying the international way
Social Media Campaign Examples
Studying the international way
Dove ndash for real beauty 17
Studying the international way
18
bull Dove Original
ndash httpwwwyoutubecomwatchv=iYhCn0jf46U
bull Fanbase Video
ndash httpwwwyoutubecomwatchv=7-kSZsvBY-A
bull Next campaign step to real beautyhellip
ndash httpyoutubeEi6JvK0W60I
Studying the international way
Batman 2 ndash Kampagne 19
Why so serious
Studying the international way
20
Batman 2 ndash Webpage
Studying the international way
Batman 2 ndash Kampagne 21
Studying the international way
22
Negative Effects of Web 20
Ellen Simonetti
Studying the international way
bull Ellen Simonetti
bull 2003 Blog - Queen of Sky Diary of a Dysfunctional Flight Attendantldquo
bull Blog started after Cancer death of her mother
bull 2004 fired by Delta
bull Later Diary of a Fired Flight Attendant
Studying the international way
bull Kryptonite-Locks for bicycles
bull 12 September 2004 ndash Info about the possibility to pick the lock easily ndash no Reaction by Kryptonite
Studying the international way
Kryptonite Lock
bull httpwwwyoutubecomwatchv=G2qnHKoCYvM
bull Shortly after this video popped up on YouTube
25
Studying the international way
Kryptonite Lock
bull Online reaction of company without proper result
bull Ten days later
ndash Kryptonite forced to exchange all () Locks that were delivered
ndash Costs approx 10 Mio Dollar (Annual Turnover 25 Mio Dollar)
26
Studying the international way
Apple Ipod Nano
bull Happy Fan bought one of the first iPod Nano
bull Shortly after the display was damaged
bull Information to apple
ndash Reaction Not our fault you must have damaged it
27
Studying the international way
Apple Ipod Nano
bull Reaction of the fan ndash find help in the Internet
bull wwwflawesmusicplayercom
bull In shortest time he knew he was not alone
ndash Up to 30 new entries per hour
bull Largely interest of media (TV radio Internet)
bull Apple reactedhellip exchange free of charge
bull Shares were down by 2 Billion Dollar already still they made a very good year
28
Studying the international way
Gorilla Marketing
Studying the international way
Guerilla Marketing
Guerilla Mkt 31
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
Warum social Media 6
Studying the international way
bull What is the largest search engine
bull What is the second largest search engine
Studying the international way
Warum social Media 8
Studying the international way
Basic Facts
Studying the international way
Source EuroStat 2012
Land Inhabitants Facebook User
Austria 8217280 2766540 337
Finland 5259250 2078880 395
Denmark 5529888 2835120 513
Sweden 9088728 4519780 497
Norway 4691849 2561820 546
Estonia 2204708 319300 145
Lithuania 3535547 983440 278
Germany 81471834 22123660 272
Europa Ges 816426346 235525280 289
Gender amp Facebook (AUT)
51
49
Gender
male
female
Age amp Facebook (AUT)
9
35
29
15
11
Age
gt18
18-25
26-35
36-45
gt46
Studying the international way
bull Social media marketing is NOT about selling but all about communication
bull People want to communicate discuss and contribute () online rather than only consume
Studying the international way
Social Media Campaign Examples
Studying the international way
Dove ndash for real beauty 17
Studying the international way
18
bull Dove Original
ndash httpwwwyoutubecomwatchv=iYhCn0jf46U
bull Fanbase Video
ndash httpwwwyoutubecomwatchv=7-kSZsvBY-A
bull Next campaign step to real beautyhellip
ndash httpyoutubeEi6JvK0W60I
Studying the international way
Batman 2 ndash Kampagne 19
Why so serious
Studying the international way
20
Batman 2 ndash Webpage
Studying the international way
Batman 2 ndash Kampagne 21
Studying the international way
22
Negative Effects of Web 20
Ellen Simonetti
Studying the international way
bull Ellen Simonetti
bull 2003 Blog - Queen of Sky Diary of a Dysfunctional Flight Attendantldquo
bull Blog started after Cancer death of her mother
bull 2004 fired by Delta
bull Later Diary of a Fired Flight Attendant
Studying the international way
bull Kryptonite-Locks for bicycles
bull 12 September 2004 ndash Info about the possibility to pick the lock easily ndash no Reaction by Kryptonite
Studying the international way
Kryptonite Lock
bull httpwwwyoutubecomwatchv=G2qnHKoCYvM
bull Shortly after this video popped up on YouTube
25
Studying the international way
Kryptonite Lock
bull Online reaction of company without proper result
bull Ten days later
ndash Kryptonite forced to exchange all () Locks that were delivered
ndash Costs approx 10 Mio Dollar (Annual Turnover 25 Mio Dollar)
26
Studying the international way
Apple Ipod Nano
bull Happy Fan bought one of the first iPod Nano
bull Shortly after the display was damaged
bull Information to apple
ndash Reaction Not our fault you must have damaged it
27
Studying the international way
Apple Ipod Nano
bull Reaction of the fan ndash find help in the Internet
bull wwwflawesmusicplayercom
bull In shortest time he knew he was not alone
ndash Up to 30 new entries per hour
bull Largely interest of media (TV radio Internet)
bull Apple reactedhellip exchange free of charge
bull Shares were down by 2 Billion Dollar already still they made a very good year
28
Studying the international way
Gorilla Marketing
Studying the international way
Guerilla Marketing
Guerilla Mkt 31
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
bull What is the largest search engine
bull What is the second largest search engine
Studying the international way
Warum social Media 8
Studying the international way
Basic Facts
Studying the international way
Source EuroStat 2012
Land Inhabitants Facebook User
Austria 8217280 2766540 337
Finland 5259250 2078880 395
Denmark 5529888 2835120 513
Sweden 9088728 4519780 497
Norway 4691849 2561820 546
Estonia 2204708 319300 145
Lithuania 3535547 983440 278
Germany 81471834 22123660 272
Europa Ges 816426346 235525280 289
Gender amp Facebook (AUT)
51
49
Gender
male
female
Age amp Facebook (AUT)
9
35
29
15
11
Age
gt18
18-25
26-35
36-45
gt46
Studying the international way
bull Social media marketing is NOT about selling but all about communication
bull People want to communicate discuss and contribute () online rather than only consume
Studying the international way
Social Media Campaign Examples
Studying the international way
Dove ndash for real beauty 17
Studying the international way
18
bull Dove Original
ndash httpwwwyoutubecomwatchv=iYhCn0jf46U
bull Fanbase Video
ndash httpwwwyoutubecomwatchv=7-kSZsvBY-A
bull Next campaign step to real beautyhellip
ndash httpyoutubeEi6JvK0W60I
Studying the international way
Batman 2 ndash Kampagne 19
Why so serious
Studying the international way
20
Batman 2 ndash Webpage
Studying the international way
Batman 2 ndash Kampagne 21
Studying the international way
22
Negative Effects of Web 20
Ellen Simonetti
Studying the international way
bull Ellen Simonetti
bull 2003 Blog - Queen of Sky Diary of a Dysfunctional Flight Attendantldquo
bull Blog started after Cancer death of her mother
bull 2004 fired by Delta
bull Later Diary of a Fired Flight Attendant
Studying the international way
bull Kryptonite-Locks for bicycles
bull 12 September 2004 ndash Info about the possibility to pick the lock easily ndash no Reaction by Kryptonite
Studying the international way
Kryptonite Lock
bull httpwwwyoutubecomwatchv=G2qnHKoCYvM
bull Shortly after this video popped up on YouTube
25
Studying the international way
Kryptonite Lock
bull Online reaction of company without proper result
bull Ten days later
ndash Kryptonite forced to exchange all () Locks that were delivered
ndash Costs approx 10 Mio Dollar (Annual Turnover 25 Mio Dollar)
26
Studying the international way
Apple Ipod Nano
bull Happy Fan bought one of the first iPod Nano
bull Shortly after the display was damaged
bull Information to apple
ndash Reaction Not our fault you must have damaged it
27
Studying the international way
Apple Ipod Nano
bull Reaction of the fan ndash find help in the Internet
bull wwwflawesmusicplayercom
bull In shortest time he knew he was not alone
ndash Up to 30 new entries per hour
bull Largely interest of media (TV radio Internet)
bull Apple reactedhellip exchange free of charge
bull Shares were down by 2 Billion Dollar already still they made a very good year
28
Studying the international way
Gorilla Marketing
Studying the international way
Guerilla Marketing
Guerilla Mkt 31
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
Warum social Media 8
Studying the international way
Basic Facts
Studying the international way
Source EuroStat 2012
Land Inhabitants Facebook User
Austria 8217280 2766540 337
Finland 5259250 2078880 395
Denmark 5529888 2835120 513
Sweden 9088728 4519780 497
Norway 4691849 2561820 546
Estonia 2204708 319300 145
Lithuania 3535547 983440 278
Germany 81471834 22123660 272
Europa Ges 816426346 235525280 289
Gender amp Facebook (AUT)
51
49
Gender
male
female
Age amp Facebook (AUT)
9
35
29
15
11
Age
gt18
18-25
26-35
36-45
gt46
Studying the international way
bull Social media marketing is NOT about selling but all about communication
bull People want to communicate discuss and contribute () online rather than only consume
Studying the international way
Social Media Campaign Examples
Studying the international way
Dove ndash for real beauty 17
Studying the international way
18
bull Dove Original
ndash httpwwwyoutubecomwatchv=iYhCn0jf46U
bull Fanbase Video
ndash httpwwwyoutubecomwatchv=7-kSZsvBY-A
bull Next campaign step to real beautyhellip
ndash httpyoutubeEi6JvK0W60I
Studying the international way
Batman 2 ndash Kampagne 19
Why so serious
Studying the international way
20
Batman 2 ndash Webpage
Studying the international way
Batman 2 ndash Kampagne 21
Studying the international way
22
Negative Effects of Web 20
Ellen Simonetti
Studying the international way
bull Ellen Simonetti
bull 2003 Blog - Queen of Sky Diary of a Dysfunctional Flight Attendantldquo
bull Blog started after Cancer death of her mother
bull 2004 fired by Delta
bull Later Diary of a Fired Flight Attendant
Studying the international way
bull Kryptonite-Locks for bicycles
bull 12 September 2004 ndash Info about the possibility to pick the lock easily ndash no Reaction by Kryptonite
Studying the international way
Kryptonite Lock
bull httpwwwyoutubecomwatchv=G2qnHKoCYvM
bull Shortly after this video popped up on YouTube
25
Studying the international way
Kryptonite Lock
bull Online reaction of company without proper result
bull Ten days later
ndash Kryptonite forced to exchange all () Locks that were delivered
ndash Costs approx 10 Mio Dollar (Annual Turnover 25 Mio Dollar)
26
Studying the international way
Apple Ipod Nano
bull Happy Fan bought one of the first iPod Nano
bull Shortly after the display was damaged
bull Information to apple
ndash Reaction Not our fault you must have damaged it
27
Studying the international way
Apple Ipod Nano
bull Reaction of the fan ndash find help in the Internet
bull wwwflawesmusicplayercom
bull In shortest time he knew he was not alone
ndash Up to 30 new entries per hour
bull Largely interest of media (TV radio Internet)
bull Apple reactedhellip exchange free of charge
bull Shares were down by 2 Billion Dollar already still they made a very good year
28
Studying the international way
Gorilla Marketing
Studying the international way
Guerilla Marketing
Guerilla Mkt 31
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
Basic Facts
Studying the international way
Source EuroStat 2012
Land Inhabitants Facebook User
Austria 8217280 2766540 337
Finland 5259250 2078880 395
Denmark 5529888 2835120 513
Sweden 9088728 4519780 497
Norway 4691849 2561820 546
Estonia 2204708 319300 145
Lithuania 3535547 983440 278
Germany 81471834 22123660 272
Europa Ges 816426346 235525280 289
Gender amp Facebook (AUT)
51
49
Gender
male
female
Age amp Facebook (AUT)
9
35
29
15
11
Age
gt18
18-25
26-35
36-45
gt46
Studying the international way
bull Social media marketing is NOT about selling but all about communication
bull People want to communicate discuss and contribute () online rather than only consume
Studying the international way
Social Media Campaign Examples
Studying the international way
Dove ndash for real beauty 17
Studying the international way
18
bull Dove Original
ndash httpwwwyoutubecomwatchv=iYhCn0jf46U
bull Fanbase Video
ndash httpwwwyoutubecomwatchv=7-kSZsvBY-A
bull Next campaign step to real beautyhellip
ndash httpyoutubeEi6JvK0W60I
Studying the international way
Batman 2 ndash Kampagne 19
Why so serious
Studying the international way
20
Batman 2 ndash Webpage
Studying the international way
Batman 2 ndash Kampagne 21
Studying the international way
22
Negative Effects of Web 20
Ellen Simonetti
Studying the international way
bull Ellen Simonetti
bull 2003 Blog - Queen of Sky Diary of a Dysfunctional Flight Attendantldquo
bull Blog started after Cancer death of her mother
bull 2004 fired by Delta
bull Later Diary of a Fired Flight Attendant
Studying the international way
bull Kryptonite-Locks for bicycles
bull 12 September 2004 ndash Info about the possibility to pick the lock easily ndash no Reaction by Kryptonite
Studying the international way
Kryptonite Lock
bull httpwwwyoutubecomwatchv=G2qnHKoCYvM
bull Shortly after this video popped up on YouTube
25
Studying the international way
Kryptonite Lock
bull Online reaction of company without proper result
bull Ten days later
ndash Kryptonite forced to exchange all () Locks that were delivered
ndash Costs approx 10 Mio Dollar (Annual Turnover 25 Mio Dollar)
26
Studying the international way
Apple Ipod Nano
bull Happy Fan bought one of the first iPod Nano
bull Shortly after the display was damaged
bull Information to apple
ndash Reaction Not our fault you must have damaged it
27
Studying the international way
Apple Ipod Nano
bull Reaction of the fan ndash find help in the Internet
bull wwwflawesmusicplayercom
bull In shortest time he knew he was not alone
ndash Up to 30 new entries per hour
bull Largely interest of media (TV radio Internet)
bull Apple reactedhellip exchange free of charge
bull Shares were down by 2 Billion Dollar already still they made a very good year
28
Studying the international way
Gorilla Marketing
Studying the international way
Guerilla Marketing
Guerilla Mkt 31
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
Source EuroStat 2012
Land Inhabitants Facebook User
Austria 8217280 2766540 337
Finland 5259250 2078880 395
Denmark 5529888 2835120 513
Sweden 9088728 4519780 497
Norway 4691849 2561820 546
Estonia 2204708 319300 145
Lithuania 3535547 983440 278
Germany 81471834 22123660 272
Europa Ges 816426346 235525280 289
Gender amp Facebook (AUT)
51
49
Gender
male
female
Age amp Facebook (AUT)
9
35
29
15
11
Age
gt18
18-25
26-35
36-45
gt46
Studying the international way
bull Social media marketing is NOT about selling but all about communication
bull People want to communicate discuss and contribute () online rather than only consume
Studying the international way
Social Media Campaign Examples
Studying the international way
Dove ndash for real beauty 17
Studying the international way
18
bull Dove Original
ndash httpwwwyoutubecomwatchv=iYhCn0jf46U
bull Fanbase Video
ndash httpwwwyoutubecomwatchv=7-kSZsvBY-A
bull Next campaign step to real beautyhellip
ndash httpyoutubeEi6JvK0W60I
Studying the international way
Batman 2 ndash Kampagne 19
Why so serious
Studying the international way
20
Batman 2 ndash Webpage
Studying the international way
Batman 2 ndash Kampagne 21
Studying the international way
22
Negative Effects of Web 20
Ellen Simonetti
Studying the international way
bull Ellen Simonetti
bull 2003 Blog - Queen of Sky Diary of a Dysfunctional Flight Attendantldquo
bull Blog started after Cancer death of her mother
bull 2004 fired by Delta
bull Later Diary of a Fired Flight Attendant
Studying the international way
bull Kryptonite-Locks for bicycles
bull 12 September 2004 ndash Info about the possibility to pick the lock easily ndash no Reaction by Kryptonite
Studying the international way
Kryptonite Lock
bull httpwwwyoutubecomwatchv=G2qnHKoCYvM
bull Shortly after this video popped up on YouTube
25
Studying the international way
Kryptonite Lock
bull Online reaction of company without proper result
bull Ten days later
ndash Kryptonite forced to exchange all () Locks that were delivered
ndash Costs approx 10 Mio Dollar (Annual Turnover 25 Mio Dollar)
26
Studying the international way
Apple Ipod Nano
bull Happy Fan bought one of the first iPod Nano
bull Shortly after the display was damaged
bull Information to apple
ndash Reaction Not our fault you must have damaged it
27
Studying the international way
Apple Ipod Nano
bull Reaction of the fan ndash find help in the Internet
bull wwwflawesmusicplayercom
bull In shortest time he knew he was not alone
ndash Up to 30 new entries per hour
bull Largely interest of media (TV radio Internet)
bull Apple reactedhellip exchange free of charge
bull Shares were down by 2 Billion Dollar already still they made a very good year
28
Studying the international way
Gorilla Marketing
Studying the international way
Guerilla Marketing
Guerilla Mkt 31
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Gender amp Facebook (AUT)
51
49
Gender
male
female
Age amp Facebook (AUT)
9
35
29
15
11
Age
gt18
18-25
26-35
36-45
gt46
Studying the international way
bull Social media marketing is NOT about selling but all about communication
bull People want to communicate discuss and contribute () online rather than only consume
Studying the international way
Social Media Campaign Examples
Studying the international way
Dove ndash for real beauty 17
Studying the international way
18
bull Dove Original
ndash httpwwwyoutubecomwatchv=iYhCn0jf46U
bull Fanbase Video
ndash httpwwwyoutubecomwatchv=7-kSZsvBY-A
bull Next campaign step to real beautyhellip
ndash httpyoutubeEi6JvK0W60I
Studying the international way
Batman 2 ndash Kampagne 19
Why so serious
Studying the international way
20
Batman 2 ndash Webpage
Studying the international way
Batman 2 ndash Kampagne 21
Studying the international way
22
Negative Effects of Web 20
Ellen Simonetti
Studying the international way
bull Ellen Simonetti
bull 2003 Blog - Queen of Sky Diary of a Dysfunctional Flight Attendantldquo
bull Blog started after Cancer death of her mother
bull 2004 fired by Delta
bull Later Diary of a Fired Flight Attendant
Studying the international way
bull Kryptonite-Locks for bicycles
bull 12 September 2004 ndash Info about the possibility to pick the lock easily ndash no Reaction by Kryptonite
Studying the international way
Kryptonite Lock
bull httpwwwyoutubecomwatchv=G2qnHKoCYvM
bull Shortly after this video popped up on YouTube
25
Studying the international way
Kryptonite Lock
bull Online reaction of company without proper result
bull Ten days later
ndash Kryptonite forced to exchange all () Locks that were delivered
ndash Costs approx 10 Mio Dollar (Annual Turnover 25 Mio Dollar)
26
Studying the international way
Apple Ipod Nano
bull Happy Fan bought one of the first iPod Nano
bull Shortly after the display was damaged
bull Information to apple
ndash Reaction Not our fault you must have damaged it
27
Studying the international way
Apple Ipod Nano
bull Reaction of the fan ndash find help in the Internet
bull wwwflawesmusicplayercom
bull In shortest time he knew he was not alone
ndash Up to 30 new entries per hour
bull Largely interest of media (TV radio Internet)
bull Apple reactedhellip exchange free of charge
bull Shares were down by 2 Billion Dollar already still they made a very good year
28
Studying the international way
Gorilla Marketing
Studying the international way
Guerilla Marketing
Guerilla Mkt 31
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Age amp Facebook (AUT)
9
35
29
15
11
Age
gt18
18-25
26-35
36-45
gt46
Studying the international way
bull Social media marketing is NOT about selling but all about communication
bull People want to communicate discuss and contribute () online rather than only consume
Studying the international way
Social Media Campaign Examples
Studying the international way
Dove ndash for real beauty 17
Studying the international way
18
bull Dove Original
ndash httpwwwyoutubecomwatchv=iYhCn0jf46U
bull Fanbase Video
ndash httpwwwyoutubecomwatchv=7-kSZsvBY-A
bull Next campaign step to real beautyhellip
ndash httpyoutubeEi6JvK0W60I
Studying the international way
Batman 2 ndash Kampagne 19
Why so serious
Studying the international way
20
Batman 2 ndash Webpage
Studying the international way
Batman 2 ndash Kampagne 21
Studying the international way
22
Negative Effects of Web 20
Ellen Simonetti
Studying the international way
bull Ellen Simonetti
bull 2003 Blog - Queen of Sky Diary of a Dysfunctional Flight Attendantldquo
bull Blog started after Cancer death of her mother
bull 2004 fired by Delta
bull Later Diary of a Fired Flight Attendant
Studying the international way
bull Kryptonite-Locks for bicycles
bull 12 September 2004 ndash Info about the possibility to pick the lock easily ndash no Reaction by Kryptonite
Studying the international way
Kryptonite Lock
bull httpwwwyoutubecomwatchv=G2qnHKoCYvM
bull Shortly after this video popped up on YouTube
25
Studying the international way
Kryptonite Lock
bull Online reaction of company without proper result
bull Ten days later
ndash Kryptonite forced to exchange all () Locks that were delivered
ndash Costs approx 10 Mio Dollar (Annual Turnover 25 Mio Dollar)
26
Studying the international way
Apple Ipod Nano
bull Happy Fan bought one of the first iPod Nano
bull Shortly after the display was damaged
bull Information to apple
ndash Reaction Not our fault you must have damaged it
27
Studying the international way
Apple Ipod Nano
bull Reaction of the fan ndash find help in the Internet
bull wwwflawesmusicplayercom
bull In shortest time he knew he was not alone
ndash Up to 30 new entries per hour
bull Largely interest of media (TV radio Internet)
bull Apple reactedhellip exchange free of charge
bull Shares were down by 2 Billion Dollar already still they made a very good year
28
Studying the international way
Gorilla Marketing
Studying the international way
Guerilla Marketing
Guerilla Mkt 31
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
bull Social media marketing is NOT about selling but all about communication
bull People want to communicate discuss and contribute () online rather than only consume
Studying the international way
Social Media Campaign Examples
Studying the international way
Dove ndash for real beauty 17
Studying the international way
18
bull Dove Original
ndash httpwwwyoutubecomwatchv=iYhCn0jf46U
bull Fanbase Video
ndash httpwwwyoutubecomwatchv=7-kSZsvBY-A
bull Next campaign step to real beautyhellip
ndash httpyoutubeEi6JvK0W60I
Studying the international way
Batman 2 ndash Kampagne 19
Why so serious
Studying the international way
20
Batman 2 ndash Webpage
Studying the international way
Batman 2 ndash Kampagne 21
Studying the international way
22
Negative Effects of Web 20
Ellen Simonetti
Studying the international way
bull Ellen Simonetti
bull 2003 Blog - Queen of Sky Diary of a Dysfunctional Flight Attendantldquo
bull Blog started after Cancer death of her mother
bull 2004 fired by Delta
bull Later Diary of a Fired Flight Attendant
Studying the international way
bull Kryptonite-Locks for bicycles
bull 12 September 2004 ndash Info about the possibility to pick the lock easily ndash no Reaction by Kryptonite
Studying the international way
Kryptonite Lock
bull httpwwwyoutubecomwatchv=G2qnHKoCYvM
bull Shortly after this video popped up on YouTube
25
Studying the international way
Kryptonite Lock
bull Online reaction of company without proper result
bull Ten days later
ndash Kryptonite forced to exchange all () Locks that were delivered
ndash Costs approx 10 Mio Dollar (Annual Turnover 25 Mio Dollar)
26
Studying the international way
Apple Ipod Nano
bull Happy Fan bought one of the first iPod Nano
bull Shortly after the display was damaged
bull Information to apple
ndash Reaction Not our fault you must have damaged it
27
Studying the international way
Apple Ipod Nano
bull Reaction of the fan ndash find help in the Internet
bull wwwflawesmusicplayercom
bull In shortest time he knew he was not alone
ndash Up to 30 new entries per hour
bull Largely interest of media (TV radio Internet)
bull Apple reactedhellip exchange free of charge
bull Shares were down by 2 Billion Dollar already still they made a very good year
28
Studying the international way
Gorilla Marketing
Studying the international way
Guerilla Marketing
Guerilla Mkt 31
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
Social Media Campaign Examples
Studying the international way
Dove ndash for real beauty 17
Studying the international way
18
bull Dove Original
ndash httpwwwyoutubecomwatchv=iYhCn0jf46U
bull Fanbase Video
ndash httpwwwyoutubecomwatchv=7-kSZsvBY-A
bull Next campaign step to real beautyhellip
ndash httpyoutubeEi6JvK0W60I
Studying the international way
Batman 2 ndash Kampagne 19
Why so serious
Studying the international way
20
Batman 2 ndash Webpage
Studying the international way
Batman 2 ndash Kampagne 21
Studying the international way
22
Negative Effects of Web 20
Ellen Simonetti
Studying the international way
bull Ellen Simonetti
bull 2003 Blog - Queen of Sky Diary of a Dysfunctional Flight Attendantldquo
bull Blog started after Cancer death of her mother
bull 2004 fired by Delta
bull Later Diary of a Fired Flight Attendant
Studying the international way
bull Kryptonite-Locks for bicycles
bull 12 September 2004 ndash Info about the possibility to pick the lock easily ndash no Reaction by Kryptonite
Studying the international way
Kryptonite Lock
bull httpwwwyoutubecomwatchv=G2qnHKoCYvM
bull Shortly after this video popped up on YouTube
25
Studying the international way
Kryptonite Lock
bull Online reaction of company without proper result
bull Ten days later
ndash Kryptonite forced to exchange all () Locks that were delivered
ndash Costs approx 10 Mio Dollar (Annual Turnover 25 Mio Dollar)
26
Studying the international way
Apple Ipod Nano
bull Happy Fan bought one of the first iPod Nano
bull Shortly after the display was damaged
bull Information to apple
ndash Reaction Not our fault you must have damaged it
27
Studying the international way
Apple Ipod Nano
bull Reaction of the fan ndash find help in the Internet
bull wwwflawesmusicplayercom
bull In shortest time he knew he was not alone
ndash Up to 30 new entries per hour
bull Largely interest of media (TV radio Internet)
bull Apple reactedhellip exchange free of charge
bull Shares were down by 2 Billion Dollar already still they made a very good year
28
Studying the international way
Gorilla Marketing
Studying the international way
Guerilla Marketing
Guerilla Mkt 31
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
Dove ndash for real beauty 17
Studying the international way
18
bull Dove Original
ndash httpwwwyoutubecomwatchv=iYhCn0jf46U
bull Fanbase Video
ndash httpwwwyoutubecomwatchv=7-kSZsvBY-A
bull Next campaign step to real beautyhellip
ndash httpyoutubeEi6JvK0W60I
Studying the international way
Batman 2 ndash Kampagne 19
Why so serious
Studying the international way
20
Batman 2 ndash Webpage
Studying the international way
Batman 2 ndash Kampagne 21
Studying the international way
22
Negative Effects of Web 20
Ellen Simonetti
Studying the international way
bull Ellen Simonetti
bull 2003 Blog - Queen of Sky Diary of a Dysfunctional Flight Attendantldquo
bull Blog started after Cancer death of her mother
bull 2004 fired by Delta
bull Later Diary of a Fired Flight Attendant
Studying the international way
bull Kryptonite-Locks for bicycles
bull 12 September 2004 ndash Info about the possibility to pick the lock easily ndash no Reaction by Kryptonite
Studying the international way
Kryptonite Lock
bull httpwwwyoutubecomwatchv=G2qnHKoCYvM
bull Shortly after this video popped up on YouTube
25
Studying the international way
Kryptonite Lock
bull Online reaction of company without proper result
bull Ten days later
ndash Kryptonite forced to exchange all () Locks that were delivered
ndash Costs approx 10 Mio Dollar (Annual Turnover 25 Mio Dollar)
26
Studying the international way
Apple Ipod Nano
bull Happy Fan bought one of the first iPod Nano
bull Shortly after the display was damaged
bull Information to apple
ndash Reaction Not our fault you must have damaged it
27
Studying the international way
Apple Ipod Nano
bull Reaction of the fan ndash find help in the Internet
bull wwwflawesmusicplayercom
bull In shortest time he knew he was not alone
ndash Up to 30 new entries per hour
bull Largely interest of media (TV radio Internet)
bull Apple reactedhellip exchange free of charge
bull Shares were down by 2 Billion Dollar already still they made a very good year
28
Studying the international way
Gorilla Marketing
Studying the international way
Guerilla Marketing
Guerilla Mkt 31
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
18
bull Dove Original
ndash httpwwwyoutubecomwatchv=iYhCn0jf46U
bull Fanbase Video
ndash httpwwwyoutubecomwatchv=7-kSZsvBY-A
bull Next campaign step to real beautyhellip
ndash httpyoutubeEi6JvK0W60I
Studying the international way
Batman 2 ndash Kampagne 19
Why so serious
Studying the international way
20
Batman 2 ndash Webpage
Studying the international way
Batman 2 ndash Kampagne 21
Studying the international way
22
Negative Effects of Web 20
Ellen Simonetti
Studying the international way
bull Ellen Simonetti
bull 2003 Blog - Queen of Sky Diary of a Dysfunctional Flight Attendantldquo
bull Blog started after Cancer death of her mother
bull 2004 fired by Delta
bull Later Diary of a Fired Flight Attendant
Studying the international way
bull Kryptonite-Locks for bicycles
bull 12 September 2004 ndash Info about the possibility to pick the lock easily ndash no Reaction by Kryptonite
Studying the international way
Kryptonite Lock
bull httpwwwyoutubecomwatchv=G2qnHKoCYvM
bull Shortly after this video popped up on YouTube
25
Studying the international way
Kryptonite Lock
bull Online reaction of company without proper result
bull Ten days later
ndash Kryptonite forced to exchange all () Locks that were delivered
ndash Costs approx 10 Mio Dollar (Annual Turnover 25 Mio Dollar)
26
Studying the international way
Apple Ipod Nano
bull Happy Fan bought one of the first iPod Nano
bull Shortly after the display was damaged
bull Information to apple
ndash Reaction Not our fault you must have damaged it
27
Studying the international way
Apple Ipod Nano
bull Reaction of the fan ndash find help in the Internet
bull wwwflawesmusicplayercom
bull In shortest time he knew he was not alone
ndash Up to 30 new entries per hour
bull Largely interest of media (TV radio Internet)
bull Apple reactedhellip exchange free of charge
bull Shares were down by 2 Billion Dollar already still they made a very good year
28
Studying the international way
Gorilla Marketing
Studying the international way
Guerilla Marketing
Guerilla Mkt 31
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
Batman 2 ndash Kampagne 19
Why so serious
Studying the international way
20
Batman 2 ndash Webpage
Studying the international way
Batman 2 ndash Kampagne 21
Studying the international way
22
Negative Effects of Web 20
Ellen Simonetti
Studying the international way
bull Ellen Simonetti
bull 2003 Blog - Queen of Sky Diary of a Dysfunctional Flight Attendantldquo
bull Blog started after Cancer death of her mother
bull 2004 fired by Delta
bull Later Diary of a Fired Flight Attendant
Studying the international way
bull Kryptonite-Locks for bicycles
bull 12 September 2004 ndash Info about the possibility to pick the lock easily ndash no Reaction by Kryptonite
Studying the international way
Kryptonite Lock
bull httpwwwyoutubecomwatchv=G2qnHKoCYvM
bull Shortly after this video popped up on YouTube
25
Studying the international way
Kryptonite Lock
bull Online reaction of company without proper result
bull Ten days later
ndash Kryptonite forced to exchange all () Locks that were delivered
ndash Costs approx 10 Mio Dollar (Annual Turnover 25 Mio Dollar)
26
Studying the international way
Apple Ipod Nano
bull Happy Fan bought one of the first iPod Nano
bull Shortly after the display was damaged
bull Information to apple
ndash Reaction Not our fault you must have damaged it
27
Studying the international way
Apple Ipod Nano
bull Reaction of the fan ndash find help in the Internet
bull wwwflawesmusicplayercom
bull In shortest time he knew he was not alone
ndash Up to 30 new entries per hour
bull Largely interest of media (TV radio Internet)
bull Apple reactedhellip exchange free of charge
bull Shares were down by 2 Billion Dollar already still they made a very good year
28
Studying the international way
Gorilla Marketing
Studying the international way
Guerilla Marketing
Guerilla Mkt 31
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
20
Batman 2 ndash Webpage
Studying the international way
Batman 2 ndash Kampagne 21
Studying the international way
22
Negative Effects of Web 20
Ellen Simonetti
Studying the international way
bull Ellen Simonetti
bull 2003 Blog - Queen of Sky Diary of a Dysfunctional Flight Attendantldquo
bull Blog started after Cancer death of her mother
bull 2004 fired by Delta
bull Later Diary of a Fired Flight Attendant
Studying the international way
bull Kryptonite-Locks for bicycles
bull 12 September 2004 ndash Info about the possibility to pick the lock easily ndash no Reaction by Kryptonite
Studying the international way
Kryptonite Lock
bull httpwwwyoutubecomwatchv=G2qnHKoCYvM
bull Shortly after this video popped up on YouTube
25
Studying the international way
Kryptonite Lock
bull Online reaction of company without proper result
bull Ten days later
ndash Kryptonite forced to exchange all () Locks that were delivered
ndash Costs approx 10 Mio Dollar (Annual Turnover 25 Mio Dollar)
26
Studying the international way
Apple Ipod Nano
bull Happy Fan bought one of the first iPod Nano
bull Shortly after the display was damaged
bull Information to apple
ndash Reaction Not our fault you must have damaged it
27
Studying the international way
Apple Ipod Nano
bull Reaction of the fan ndash find help in the Internet
bull wwwflawesmusicplayercom
bull In shortest time he knew he was not alone
ndash Up to 30 new entries per hour
bull Largely interest of media (TV radio Internet)
bull Apple reactedhellip exchange free of charge
bull Shares were down by 2 Billion Dollar already still they made a very good year
28
Studying the international way
Gorilla Marketing
Studying the international way
Guerilla Marketing
Guerilla Mkt 31
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
Batman 2 ndash Kampagne 21
Studying the international way
22
Negative Effects of Web 20
Ellen Simonetti
Studying the international way
bull Ellen Simonetti
bull 2003 Blog - Queen of Sky Diary of a Dysfunctional Flight Attendantldquo
bull Blog started after Cancer death of her mother
bull 2004 fired by Delta
bull Later Diary of a Fired Flight Attendant
Studying the international way
bull Kryptonite-Locks for bicycles
bull 12 September 2004 ndash Info about the possibility to pick the lock easily ndash no Reaction by Kryptonite
Studying the international way
Kryptonite Lock
bull httpwwwyoutubecomwatchv=G2qnHKoCYvM
bull Shortly after this video popped up on YouTube
25
Studying the international way
Kryptonite Lock
bull Online reaction of company without proper result
bull Ten days later
ndash Kryptonite forced to exchange all () Locks that were delivered
ndash Costs approx 10 Mio Dollar (Annual Turnover 25 Mio Dollar)
26
Studying the international way
Apple Ipod Nano
bull Happy Fan bought one of the first iPod Nano
bull Shortly after the display was damaged
bull Information to apple
ndash Reaction Not our fault you must have damaged it
27
Studying the international way
Apple Ipod Nano
bull Reaction of the fan ndash find help in the Internet
bull wwwflawesmusicplayercom
bull In shortest time he knew he was not alone
ndash Up to 30 new entries per hour
bull Largely interest of media (TV radio Internet)
bull Apple reactedhellip exchange free of charge
bull Shares were down by 2 Billion Dollar already still they made a very good year
28
Studying the international way
Gorilla Marketing
Studying the international way
Guerilla Marketing
Guerilla Mkt 31
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
22
Negative Effects of Web 20
Ellen Simonetti
Studying the international way
bull Ellen Simonetti
bull 2003 Blog - Queen of Sky Diary of a Dysfunctional Flight Attendantldquo
bull Blog started after Cancer death of her mother
bull 2004 fired by Delta
bull Later Diary of a Fired Flight Attendant
Studying the international way
bull Kryptonite-Locks for bicycles
bull 12 September 2004 ndash Info about the possibility to pick the lock easily ndash no Reaction by Kryptonite
Studying the international way
Kryptonite Lock
bull httpwwwyoutubecomwatchv=G2qnHKoCYvM
bull Shortly after this video popped up on YouTube
25
Studying the international way
Kryptonite Lock
bull Online reaction of company without proper result
bull Ten days later
ndash Kryptonite forced to exchange all () Locks that were delivered
ndash Costs approx 10 Mio Dollar (Annual Turnover 25 Mio Dollar)
26
Studying the international way
Apple Ipod Nano
bull Happy Fan bought one of the first iPod Nano
bull Shortly after the display was damaged
bull Information to apple
ndash Reaction Not our fault you must have damaged it
27
Studying the international way
Apple Ipod Nano
bull Reaction of the fan ndash find help in the Internet
bull wwwflawesmusicplayercom
bull In shortest time he knew he was not alone
ndash Up to 30 new entries per hour
bull Largely interest of media (TV radio Internet)
bull Apple reactedhellip exchange free of charge
bull Shares were down by 2 Billion Dollar already still they made a very good year
28
Studying the international way
Gorilla Marketing
Studying the international way
Guerilla Marketing
Guerilla Mkt 31
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
bull Ellen Simonetti
bull 2003 Blog - Queen of Sky Diary of a Dysfunctional Flight Attendantldquo
bull Blog started after Cancer death of her mother
bull 2004 fired by Delta
bull Later Diary of a Fired Flight Attendant
Studying the international way
bull Kryptonite-Locks for bicycles
bull 12 September 2004 ndash Info about the possibility to pick the lock easily ndash no Reaction by Kryptonite
Studying the international way
Kryptonite Lock
bull httpwwwyoutubecomwatchv=G2qnHKoCYvM
bull Shortly after this video popped up on YouTube
25
Studying the international way
Kryptonite Lock
bull Online reaction of company without proper result
bull Ten days later
ndash Kryptonite forced to exchange all () Locks that were delivered
ndash Costs approx 10 Mio Dollar (Annual Turnover 25 Mio Dollar)
26
Studying the international way
Apple Ipod Nano
bull Happy Fan bought one of the first iPod Nano
bull Shortly after the display was damaged
bull Information to apple
ndash Reaction Not our fault you must have damaged it
27
Studying the international way
Apple Ipod Nano
bull Reaction of the fan ndash find help in the Internet
bull wwwflawesmusicplayercom
bull In shortest time he knew he was not alone
ndash Up to 30 new entries per hour
bull Largely interest of media (TV radio Internet)
bull Apple reactedhellip exchange free of charge
bull Shares were down by 2 Billion Dollar already still they made a very good year
28
Studying the international way
Gorilla Marketing
Studying the international way
Guerilla Marketing
Guerilla Mkt 31
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
bull Kryptonite-Locks for bicycles
bull 12 September 2004 ndash Info about the possibility to pick the lock easily ndash no Reaction by Kryptonite
Studying the international way
Kryptonite Lock
bull httpwwwyoutubecomwatchv=G2qnHKoCYvM
bull Shortly after this video popped up on YouTube
25
Studying the international way
Kryptonite Lock
bull Online reaction of company without proper result
bull Ten days later
ndash Kryptonite forced to exchange all () Locks that were delivered
ndash Costs approx 10 Mio Dollar (Annual Turnover 25 Mio Dollar)
26
Studying the international way
Apple Ipod Nano
bull Happy Fan bought one of the first iPod Nano
bull Shortly after the display was damaged
bull Information to apple
ndash Reaction Not our fault you must have damaged it
27
Studying the international way
Apple Ipod Nano
bull Reaction of the fan ndash find help in the Internet
bull wwwflawesmusicplayercom
bull In shortest time he knew he was not alone
ndash Up to 30 new entries per hour
bull Largely interest of media (TV radio Internet)
bull Apple reactedhellip exchange free of charge
bull Shares were down by 2 Billion Dollar already still they made a very good year
28
Studying the international way
Gorilla Marketing
Studying the international way
Guerilla Marketing
Guerilla Mkt 31
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
Kryptonite Lock
bull httpwwwyoutubecomwatchv=G2qnHKoCYvM
bull Shortly after this video popped up on YouTube
25
Studying the international way
Kryptonite Lock
bull Online reaction of company without proper result
bull Ten days later
ndash Kryptonite forced to exchange all () Locks that were delivered
ndash Costs approx 10 Mio Dollar (Annual Turnover 25 Mio Dollar)
26
Studying the international way
Apple Ipod Nano
bull Happy Fan bought one of the first iPod Nano
bull Shortly after the display was damaged
bull Information to apple
ndash Reaction Not our fault you must have damaged it
27
Studying the international way
Apple Ipod Nano
bull Reaction of the fan ndash find help in the Internet
bull wwwflawesmusicplayercom
bull In shortest time he knew he was not alone
ndash Up to 30 new entries per hour
bull Largely interest of media (TV radio Internet)
bull Apple reactedhellip exchange free of charge
bull Shares were down by 2 Billion Dollar already still they made a very good year
28
Studying the international way
Gorilla Marketing
Studying the international way
Guerilla Marketing
Guerilla Mkt 31
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
Kryptonite Lock
bull Online reaction of company without proper result
bull Ten days later
ndash Kryptonite forced to exchange all () Locks that were delivered
ndash Costs approx 10 Mio Dollar (Annual Turnover 25 Mio Dollar)
26
Studying the international way
Apple Ipod Nano
bull Happy Fan bought one of the first iPod Nano
bull Shortly after the display was damaged
bull Information to apple
ndash Reaction Not our fault you must have damaged it
27
Studying the international way
Apple Ipod Nano
bull Reaction of the fan ndash find help in the Internet
bull wwwflawesmusicplayercom
bull In shortest time he knew he was not alone
ndash Up to 30 new entries per hour
bull Largely interest of media (TV radio Internet)
bull Apple reactedhellip exchange free of charge
bull Shares were down by 2 Billion Dollar already still they made a very good year
28
Studying the international way
Gorilla Marketing
Studying the international way
Guerilla Marketing
Guerilla Mkt 31
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
Apple Ipod Nano
bull Happy Fan bought one of the first iPod Nano
bull Shortly after the display was damaged
bull Information to apple
ndash Reaction Not our fault you must have damaged it
27
Studying the international way
Apple Ipod Nano
bull Reaction of the fan ndash find help in the Internet
bull wwwflawesmusicplayercom
bull In shortest time he knew he was not alone
ndash Up to 30 new entries per hour
bull Largely interest of media (TV radio Internet)
bull Apple reactedhellip exchange free of charge
bull Shares were down by 2 Billion Dollar already still they made a very good year
28
Studying the international way
Gorilla Marketing
Studying the international way
Guerilla Marketing
Guerilla Mkt 31
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
Apple Ipod Nano
bull Reaction of the fan ndash find help in the Internet
bull wwwflawesmusicplayercom
bull In shortest time he knew he was not alone
ndash Up to 30 new entries per hour
bull Largely interest of media (TV radio Internet)
bull Apple reactedhellip exchange free of charge
bull Shares were down by 2 Billion Dollar already still they made a very good year
28
Studying the international way
Gorilla Marketing
Studying the international way
Guerilla Marketing
Guerilla Mkt 31
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
Gorilla Marketing
Studying the international way
Guerilla Marketing
Guerilla Mkt 31
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
Guerilla Marketing
Guerilla Mkt 31
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Guerilla Mkt 31
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Guerilla Mkt 32
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Guerilla Mkt 33
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Guerilla Mkt 34
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Guerilla Mkt 35
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
36
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
37
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
38
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
39
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
40
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
41
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
42
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
43
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
bull Elevator rides are boring
ndash Fanta tried something
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Guerilla Mkt 45
too extreme
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
bull Senseful Does it fit to the customerhellip
bull Risks
bull Potential Use
47
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
48
Campaign - Dunkinacute Donuts bull Facebook Apps Twitterhellip
bull First tryout ndash ldquoUpload a pic with you amp a dunkin donut at unusual placesrdquo
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
49
Campaign - Dunkinacute Donuts bull bdquoDunkinrunldquo
ndash Programmed Apps for mobile devices
ndash Use the app to ldquotellrdquo all of your friends in diff social networks that you are going to dunkin donuts and ask if they also want one (-gt amp bring it to them)
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
50
Campaign - Dunkinacute Donuts bull 800000 new ldquoFriendsrdquo at Facebook
bull 23000 new Followers at Twitter
bull 7000 new to level links in google
bull +30 Turnover directly related to campaign
ndash httpmashablecom20090603dunkin-donuts-facebook-campaign
ndash httpwwwdunkinruncomAboutHowItWorksaspx
ndash httpwwwfacebookcomDunkinDonuts
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
Weitere Kampangen
bull SuccessfullGood
ndash Blendtec bdquoWill it blendldquo Link
ndash T-mobile Flashmob Link
ndash VW Link 1 Link 2
ndash
ndash
51
bull Not SuccessfullBad
ndash Nestleacute Link
ndash Jack Wolfskin Link
ndash Billa Link
ndash
ndash
ndash
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52
Studying the international way
Social Web Seiten
bull httpwwwfacebookcom
bull httpwwwxingcom
bull httpwwwflickrcom
bull httpwwwyoutubecom
bull httpenwikipediaorgwikiList_of_social_networking_websites
52