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Page 1: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents
Page 2: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

2

Page 3: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents
Page 4: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents
Page 5: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

2010 Q3 '14 5

Mom & Pop / Regional

Page 6: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

3.7%

5.6%

6.6% 6.7%

5.1%

3.4%

1.2%1.6%

0.6%

3.6%3.0%

4.0%3.3%

1.5%

4.6%

8.4%

5.6%

6

Page 7: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

1ST

CHOICECUSTOMERS PARTNERS COMMUNITYTEAM

SERVE WITH PURPOSE

PARTNERING FOR PROFITABILITY

FOCUSED DEVELOPMENT

CUSTOMERS 1ST CHOICE

7

Page 9: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

August, 2014

Overall: Restaurant Chains

Overall: Pizza Chains

Food Quality

Speed of Service

Freshness

Value

Politeness of Employees

9

Page 10: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

CREST®Survey

10

Page 11: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

11

April 13, 2015

Page 12: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

12

Page 13: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

millennialsmillennials light users

moms

13

2014 vs. 2012+13%

+9% +7%

Page 14: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

July 8, 2014

14

Page 15: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

Pizza and QSR Average Per Person Spend$7.50 $7.45 $7.34

$3.86

$5.39$6.04

$5.18 $5.13 $5.02 $4.99 $4.84 $4.72

15

Source: NPD / CREST.Note: Represents per person spend for the January 2013 to September 2013 time period.(1) Average party size for Pizza Hut is 3.1. (4) Average party size for Little Caesars is 3.4.(2) Average party size for Papa John’s is 3.2. (5) Average party size for Papa Murphy’s is 3.0.(3) Average party size for Domino’s is 3.9.

(1) (2) (3) (4)

(5)

Page 16: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

Low

Qu

alit

y

High Price

Low Price

Hig

h Q

ua

lity

16

Page 17: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

17

Page 18: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

18

Page 19: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

2010 2011 2012 2013 2014 2015-16

Stores with POS Stores with Cash Registers

19

Page 20: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

1ST

CHOICECUSTOMERS PARTNERS COMMUNITYTEAM

SERVE WITH PURPOSE

PARTNERING FOR PROFITABILITY

PARTNERING FOR PROFITABILITY

FOCUSED DEVELOPMENT

CUSTOMERS 1ST CHOICE

20

Page 21: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

customers • Min. 30 surveys per month & 85 + KDS

QSC• AAA

sales & transactions• Positive TX plus Comp%

profit• COGS Var. 0-1.0% of Net sales

speed of service• Avg. for year 3min. or less

21

Page 22: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

Note: YTD Period 6, 2014, 1,302 Comp. stores.Source: PMI 22

Page 23: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

1ST

CHOICECUSTOMERS PARTNERS COMMUNITYTEAM

SERVE WITH PURPOSE

FOCUSED DEVELOPMENT

PARTNERING FOR PROFITABILITY

CUSTOMERS 1ST CHOICE

23

Page 24: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

1,470+ stores in 38 states & 3 countries!

24

Page 25: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

25

2,450

604604

0

1,000

2,000

3,000

4,000

5,000

U.S. StoreCount March

2015

AdditionalStore

Potential

Total StorePotential

1,446

4,5003,054

Existing Markets (Core & Developing) New Markets

Source: Indicia and PMI.Note: Based on U.S. Census Bureau data; 2012 Population Estimate.

# of Stores20.6

24.6

4.4

8.7

19.4

17.9

7.5

15.0

8.6

4.3

6.0

13.9

15.6

11.9

15.7

14.4

9.7

13.5

16.9

12.4

8.0

4.1

2.80.3 2.7 0.4

1.0

2.3

1.55.7

4.3

1.7 6.7 0.4

15.4 1.5

0.20.5

Higher Density

Lower Density

Papa Murphy’s Existing Store Density(stores per million people)

Papa Murphy’s New Store Opportunity

Page 26: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

26

Page 27: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

27

Store Average Weekly Sales (“AWS”) Performance Improvements – Select Markets

$7,234 $8,075

$8,749 $8,870 $9,119

$-

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

$14,000

20

10

20

11

20

12

20

13

20

14

Phoenix

21 26 30

AWS

39

$9,712 $10,013 $10,919 $11,064

$11,715

20

10

20

11

20

12

20

13

20

14

Denver

41 42 46 5142 54

Page 28: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

every new store =

+1-2 TV weeksFOCUSED

DEVELOPMENT

28

Page 29: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

29

newCREATE

stores

Page 30: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

30

Page 31: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

31

33 stores

2011112 stores

2015

Page 32: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

32

Page 33: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

build CSD stores in frontier markets

buy CSD stores in frontier markets

build CSD stores in current markets

buy CSD stores in current markets

operate current

CSD stores with excellence

GROWTH5-Phase

Strategy

COMPANY

STORES

33

Page 34: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

1ST

CHOICECUSTOMERS PARTNERS COMMUNITYTEAM

SERVE WITH PURPOSE

FOCUSED DEVELOPMENT

PARTNERING FOR PROFITABILITY

CUSTOMERS 1ST CHOICE

34

Page 36: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents
Page 37: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

with continued growth and profitability…

37

Page 38: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

38

841924 968

1,067 1,135 1,1851,257 1,301 1,347 1,418 1,461 1,476

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015Q1

Total Stores

Page 39: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

39

$385.9 $411.4 $444.6 $502.3$584.9 $630.4 $653.3 $701.8 $739.1 $785.6

$849.7

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

System Sales($ millions)

Page 40: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

40

9.1%

3.8%2.0%

6.1%

8.5%

2.2%

(3.1)%

5.7%2.9% 2.8%

4.5%

U.S. System Comparable Sales Growth

2008 20132012201120102009 20142007200620052004

Page 41: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

41

Total Revenues

$48.9 $51.9

$66.9

$80.5

2010 2011 2012 2013 2014

Adjusted EBITDA

$19.5 $19.7 $22.1

$24.4

$27.7

2010 2011 2012 2013 2014

$97.4

Page 42: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

42

Page 43: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

43

Page 44: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents

44

Attractive Business Model

Earnings Growth

Consistent Comparable Store Sales

Solid Margin Leverage

Disciplined Unit Growth

Target +20% EPS

+2% Comparable Store Sales

Ramping to +10% EBITDA

Ramping to +6%-8% Net Units

Annual Growth Targets

Page 45: PowerPoint Presentation · Pizza and QSR Average Per Person Spend $7.50 $7.45 $7.34 $3.86 $5.39 $6.04 $5.18 $5.13 $5.02 $4.99 $4.84 $4.72 15 Source: NPD / CREST. Note: Represents