WHY COLDWELL BANKERPLAZA REAL ESTATE?© 2013 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Except Offices Owned and Operated by NRT LLC. Coldwell Banker®, the Coldwell Banker Logo, Coldwell Banker Previews International®, the Previews International Logo, “Dedicated to Luxury Real EstateSM”, and Coldwell Banker University” are registered and unregistered service marks licensed to Coldwell Banker Real Estate LLC. Each agent and broker is responsible for complying with any consumer disclosure laws or regulations. All other trademarks are the property of their respective owners.

PLAZA REAL ESTATE

BY THE NUMBERS PLAZA REAL ESTATE

Global presence: 51 countries/3,100 offices

Over 100 years providing real estate service

$178 billion in sales volume in 2012

PLAZA REAL ESTATE

Real Trends Top 500 Report

$119B

$62B$52B $49B

PLAZA REAL ESTATE

56

*Individual and team rankings for sales volume in the Wall Street Journal/REAL Trends The Thousand Top Real Estate Professionals list 2013.

%

According to Wall Street Journal/REALTrends, of all National brands, more than 37% of all sales volume

by the top 250 teams and individual agents came from the Coldwell Banker® network

– 56% more dollar volume than the closest national brand.*

INNOVATION PLAZA REAL ESTATE

PLAZA REAL ESTATE

First Real Estate Brand to Launch…

• a Facebook app

• a mobile site on any phone

• Android and iPhone apps

• a listing video channel on YouTube

• streaming video content on website

• an iPad app and advertisement on Apple’s iAd

• a social learning portal

Industry Leader in Video

Use of embedded listing videos on our national real estate website

Millions of visitors and over 100,000 videos uploaded gives consumers another reason to select you

www.youtube.com/coldwellbanker

The First Dedicated Real Estate Channel

PLAZA REAL ESTATE

Social Media (Social Feeds)

$119B

$62B$52B $49B

PLAZA REAL ESTATE

Social Media (Social Feeds)Pull your Tweets and posts on Facebook/Google+ INTO your

Profile Pages on Coldwellbanker.com

$119B

$62B$52B $49B

PLAZA REAL ESTATE

Social Media (Social Feeds)Link consumers OUT to your Social Media accounts

(Facebook, Twitter and LinkedIn)

$119B

$62B$52B $49B

PLAZA REAL ESTATE

$119B

$62B$52B $49B

PLAZA REAL ESTATE

1.) Log into cbworks.coldwellbanker.com2.) Navigate to Coldwell Banker Secure3.) Select “Edit Profile”

$119B

$62B$52B $49B

PLAZA REAL ESTATE

Mobile Platforms

Mobile Advertising

• First real estate brand to work withApple on iAd advertising platform

Websites & Apps

Only national real estate brand withiPhone and Android apps

Mobile site accessible from any smart phone

PLAZA REAL ESTATE

$119B

$62B$52B $49B

PLAZA REAL ESTATE

My Agent AppAvailable for Android and iOS at Your App Store

$119B

$62B$52B $49B

PLAZA REAL ESTATE

My Agent AppAvailable for Android and iOS at Your App Store

$119B

$62B$52B $49B

PLAZA REAL ESTATE

My Agent AppAvailable for Android and iOS at Your App Store

Click HERE to Watch YouTube Video about this great feature or

Scan Code Below!

http://goo.gl/i8s6Mw

MARKETING PLAZA REAL ESTATE

PLAZA REAL ESTATE

Name Recognition and MarketingGenerating Leads for You

• 92% Brand Awareness*

• Marketing strategy ensures that Coldwell Banker resonates with the most profitable customers

• Coldwell Banker Real Estate captured more than 23,000 national media hits in 2012 which equates to $20 million in media exposure**

*Study conducted for Coldwell Banker Real Estate LLC by Brooks Rose Marketing Research Inc.** According to CisionPoint

PLAZA REAL ESTATE

Personal Marketing

Customizable Tools for You

• Leverage a full suite of personal marketing tools to help grow your sphere of influence

• eMarketing Center

• Listing and Post-Listing Presentations

• Print on Demand products

• Reduced advertising rates for luxury agents who certify in Previews®

PLAZA REAL ESTATE

$119B

$62B$52B $49B

PLAZA REAL ESTATE

Listing and Buyer Presentations

COLDWELL BANKER UNIVERSITY Plaza Real

Estate

Award Winning Training Opportunities

PLAZA REAL ESTATE

Revenue Focused Skills & Development

PLAZA REAL ESTATE

$119B

$62B$52B $49B

PLAZA REAL ESTATE

Social Media Training & Resources

A simple guide for real estate professionals in

social mediaClick here to view

A video marketing guide for real estate

Click here to view

PLAZA REAL ESTATE

Social MediaWebinar Series

COLDWELL BANKER PLAZA REAL ESTATE © 2013 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Except Offices Owned and Operated by NRT LLC. Coldwell Banker®, the Coldwell Banker Logo, Coldwell Banker Previews International®, the Previews International Logo, “Dedicated to Luxury Real EstateSM”, and Coldwell Banker University” are registered and unregistered service marks licensed to Coldwell Banker Real Estate LLC. Each agent and broker is responsible for complying with any consumer disclosure laws or regulations. All other trademarks are the property of their respective owners.

PLAZA REAL ESTATE