2015/07 © 2015 ADATA Technology Co., Ltd.

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Channel Partner Benefits

Channel Partners are important to ADATA!

ADATA understands Channel Partners’ challenges.

─ Increase revenue

─ Eliminate costly investment to support new product lines

ADATA provides a comprehensive solution!

─ Globally recognized brand

─ Award winning product designs & quality control

─ Broad product line

─ Efficient logistical & operational infrastructure

─ Sales promotions & events

─ Channel partner incentive plans

Company Introduction

Strategic Advantages

Product Portfolios

– Valued Brand

– Quality

– Supply / Logistics

– Technology Leadership

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Company Introduction

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About ADATA

Founded on May 4, 2001

Chairman / CEO: Simon Chen

Date of listing (TT: 3260): October 8, 2004 Record-breaking speed to become listed company

The world’s second largest module manufacturer (DRAMeXchange: July, 2014)

Sales surpassed 1 billion US dollars within the first 5 years

Market Capital: US$ 429 million

Number of Employees: Over 1,432 employees worldwide

Patents owned: Over 500

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ADATA ranked No. 3 for the Top 100 Info Tech Companies based in Taiwan, June

2010.

ADATA was named one of the world’s most effective rebrands in the 8th annual

REBRAND 100® Global Awards in 2012.

ADATA earned the highest revenue in 2013 out of the entire memory module

industry in Taiwan.

ADATA expanded its mobile accessories line in 2013.

A History of Continuous Improvement

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ADATA’s XPG DDR4 Z1 DRAM Module received the 23rd annual Taiwan Excellence - Gold Award in 2015.

ADATA also received the Taiwan Excellence - Achievement Award in 2015. ADATA was the only company to receive the Award, having won over 50 other Taiwan Excellence awards as kudos to ADATA’s long history of success!

ADATA Won Taiwan Excellence Gold Award

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ADATA received the 4th National Industrial Innovation Award in the Excellent Innovation Company of Organization category in 2015.

ADATA is the first memory company to win the award.

The award was based on the "rebranding" theme as well as ADATA’s complete corporate identity. The award considers five innovation attributes: product, technology, organization, processes and marketing practices.

ADATA Won National Industrial Innovation Award

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ADATA won the “Best Companies to Work for” 2014, 2 stars.

Improvement initiatives, cross-functional coordination and integration were enhanced through CIP (Continuous Improvement Process) activity.

A Culture of Continuous Improvement

2009 ~ 2012 QCC

Quality Control Circle

2012 ~2013 CIP

Continuous Improvement Process

2014 ~ 6 Sigma

2013 2H

ADATA Quality Handbook

ADATA Logo & Slogan

By emulating the lithe movements of a hummingbird, ADATA responds to new consumer needs with speed and agility. Exploring all possibilities in the pursuit of diverse and stylish products, ADATA helps customers enrich and cherish their most loved memories of the past, their present digital life, and their dreams for the future.

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ADATA – Global Promotion Channels

• Global Exhibitions

• Media Exposure

• Incentive Programs • Distributor Rebates • Market Expansion

• Sales Promotions

• Dealer Seminars

Distributors

Dealers

Worldwide Promotion

End User Experience

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• Brand Packaging • POSM • Social media platforms

World Class Customer Care

Warranty

All DRAM modules, USB Flash drives, and memory cards have a lifetime warranty.

Five-year warranty for SX910 SSD and SX1000L / SR1010 server SSDs.

Other products have a three-year warranty.

ADATA responds quickly to Returned Materials Authorization (RMA) requests,

ensuring that each issue is handled with professionalism and technical competence.

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Customer Satisfaction

Our customers are our first priority. We place a high emphasis on outstanding customer

service, and act quickly on customer feedback to improve our operations and procedures.

Website Contact

Form

Customer Service Interface Channels

Website Contact Us (By Email)

Contact Us (By Phone)

Online Service Status

“Live Chat” Online

Customer Service

Facebook Messenger Customer

Service

Authorized Service Center

Direct Retail Store

2001 ADATA founded

2004 ADATA 2nd memory company publicly listed

2005 Ranked 3rd

in Taiwan’s Info-tech Top 100 companies

2007 Ranked 14th Taiwan Brand by Interbrand

Milestones & Achievements

2006 - 2nd largest vendor of memory modules in the world (DRAMeXchange)

- No. 1 UFD brand (GfK Research)

2009 Mexico, Korea, and Russia branch offices opened

2010 Launched new corporate image system (Hummingbird logo & slogan )

2011 Won iF Design Award (N004 UFD) and opened ADATA flagship store in Taiwan

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2012 - ADATA SSDs reach #1 share in Japan (BCN, Jan’12) - Launched DashDrive Air wireless product

2014 - 2nd largest vendor of memory modules in the world (DRAMeXchange) - CE700 received Computex d&i award - DDR4 XPG Z1 received Good Design award

2013 HE720 received Computex d&i, iF Design, and Taiwan Excellence awards

2015 - ADATA Won National Industrial Innovation Award - DDR4 XPG Z1 Won Taiwan Excellence Gold Award

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Revenue Breakdown by Product Type

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Strategic Advantages

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Strategic Advantages

• Strategic partnerships

• Offices worldwide

• Strong product development • Extensive patent portfolio • Automated production lines

• ISO 9001 • ISO 14001 • OHSAS 18001 • RoHS and WEEE

• Top 100 Tech Company

• Recognized globally

ADATA maintains integral relationships with the industry’s most important players in order to ensure business consistency and timely flow of information. This technology integration results in a steady stream of innovative and quality products, enhanced customer satisfaction, and superior quality of products and customer service.

Quality

Valued Brand

Supply and Logistics

Technology Leadership

Strategic Partners

Integral relationships to enhance consistency and information flow

Technology integration for innovative and quality products

Enhanced customer satisfaction through consistent supply

Enhanced quality of products and customer service

Reduced costs in logistics, warehousing and manufacturing

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It is our commitment to provide finest quality and service for our customers' complete satisfaction.

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Quality & Environmental Certifications

Industry Certifications and Partnerships

ISO 9001

ISO 14001

OHSAS 18001

QC080000

B2B Green Partner

RoHS

WEEE

Established: January, 2004

Product Lines: DRAM Modules

USB Flash Drives

Memory Cards

External Hard Drives

Solid State Drives

LED Lighting

Established: May, 2001

Product Lines: DRAM Modules

USB Flash Drives

Memory Cards

External Hard Drives,

Solid State Drives

LED Lighting

Manufacturing Facilities

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Suzhou, China Taipei, Taiwan

ADATA Suzhou distinguished itself with state-of-the-art facilities and earned the AA-grade

qualification, the highest honor in China. There are more than 2,000 enterprises in Suzhou Industrial

Park, 95% are foreign investments from Europe, the USA, Japan, Taiwan, and only 14 of them were

granted a “AA” grade. The honor of AA grade also shows that ADATA’s logistics management and

secured trading processes are well recognized by customs.

Grade AA Enterprise – Highest Honor in China

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Company City Located Enterprise Grade

ADATA Suzhou AA

Transcend Shanghai A

Kingston Shanghai A

Ultra-Efficient Automated Production Lines

Global Service and Worldwide Presence Global Service & Worldwide Presence

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Award-Winning Innovations & Designs

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Computex Taipei Design & Innovation Award

Good Design Korea

Computex Taipei Best Choice Award

CES Best of Innovations Award

CES Innovations Design and Engineering Awards

Golden Pin Design Award

Retail No. 1 at Flash Drive

No. 3 for Taiwan Info Tech 100

Top 20 Taiwan Global Brands

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Product Portfolios

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Solid State Drives DRAM Modules

USB Flash Drives Memory Cards Mobile Accessories

Product Lines

We are dedicated to the design, manufacturing and sales of consumer and commercial , and enterprise product lines that make ADATA a complete LED and storage solutions company.

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LED Lighting Products Industrial &

Enterprise Products

External Hard Drives

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Unleash Your Speed Demon When you crave screaming performance and thrill-

seeking speed, ADATA pushes you to the limit.

Solid State Drives DRAM Modules

Gaming Series: Making Your Best Get Better!

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XPG Gaming Series Package

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XPG Z1 DDR4 2133 XPG Z1 DDR4 3333

XPG V1 DDR3 up to 2133Mhz

XPG V2 DDR3 up to 2400Mhz

XPG Z1 DDR4 up to 3200Mhz

XPG Gaming Series - Memory & SSD

XPG V3 DDR3 up to 3200Mhz

XPG Z2 DDR4 up to 3400Mhz

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SX930

Coming

Soon!

Coming

Soon!

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Share Your Apple Save and share the sweetest slices of your iPhone/iPad

and Mac lifestyle! ADATA makes it happen.

Apple Series: Exclusive for iPhone/iPad & Mac!

External Hard Drives

Lightning OTG Flash Drives

Lightning Cables

Apple Series Package

29 Lightning Cable

HD710A

Apple Series Products

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Storage

Cable

2015 2H 2016 1H

Type C Cable

Type C OTG

Type C SSD

Lightning OTG

2015 1H

Type C Card Reader

Project on going Under Planning

Lightning Card Reader

Lightning Cable

HD710A

256GB

SD for MacBook

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Dustproof Shockproof Waterproof

Life Is An Adventure When you go beyond your limits, go rugged. We back you

all the way. Shoot, share, and store with ADATA.

Ruggedized Series: Your Partner on the Adventure!

USB Flash Drives External Hard Drives

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Smartphone Laptop Camera Video Recorder

No Limits To Your Memories When you need to charge up and save all your precious memories, ADATA is right there on the road with you.

Mobile Series: Sharing the Journey of Life!

USB OTG Flash Drives Power Banks Memory Cards

Tablet PC

Mobile Accessories

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Wireless Charger Power Bank OTG Storage

The ADATA mobile accessory family implements the latest technologies to provide outstanding convenience and functionality to users of smartphones and tablet computers.

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External Hard Drives

Premium functionality and speed for business and professional use

Extra-rugged designs for added protection both inside and outdoors

Economical and dependable data access solutions.

Stylish looks add a touch of flair to personal electronic storage

Choice Elite Durable

Outstanding industrial designs and consumer features enrich this line of products.

Classic

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USB Flash Drives

Premium functionality and speed for business and professional use

Extra-rugged designs for added protection both inside and outdoors

Economical and dependable data access solutions.

Stylish looks add a touch of flair to personal electronic storage

We exceed consumer expectations with use-oriented designs, competitive cost and performance.

Classic Choice Elite Durable

Memory Cards

microSDXC / SDHC

■ Premier Pro

microReader

■ Premier

SDXC / SDHC

■ Premier Pro

■ Premier

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ADATA flash memory cards are the ideal storage solution for digital cameras, mobile phones, game consoles, PDAs and many other digital devices.

■ XPG

2.5” SATA 6Gb/s

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Solid State Drives Leading SSD solutions with outstanding performance.

Premier XPG Premier Pro 2.5” SATA 6Gb/s M.2 6Gb/s mSATA 6Gb/s

2.5” SATA 6Gb/s USB 3.0 External SSD

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DRAM Modules

Premier XPG Apple Server Overclocking Desktop

Laptop SO-DIMM ECC U-DIMM

R-DIMM U-DIMM

Your total memory solution provider. All products in strict compliance with environmental safety standards.

LED Lighting Products

LED T8 Tube LED Desk Lamp LED Bulb

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ADATA provides LED solutions to replace traditional lighting fixtures in both indoor and outdoor spaces. LED lighting solutions offer significant energy savings and a superior lighting environment.

Half Slim SSD mSATA SSD 2.5” SATA SSD

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With an unwavering dedication to top quality and industry leading specifications, ADATA offers a complete range of enterprise and industrial memory solutions.

Memory Cards eMMC / Micro SSD DOM

Industrial & Enterprise Products

Partner with ADATA

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ADATA’s strengths are evident in the company’s remarkably

swift growth and globally recognized brand. Through dedication to quality and the development of new and innovative products, ADATA is poised for continued success across the globe.

By working with us, you and your organization reap the benefits

of cooperating with a warm and dynamic company – one that

places as much emphasis on people and relationships as it does

on business and commerce.