powerful video marketing · simple icon explainer videos through to emotive animated stories there...
TRANSCRIPT
Powerful videomarketing
How we help We are a multi-award winning film and video
production company working with brands and businesses across the world.
arkmedia.co.uk arkmedia.co.uk
03/11/2016 12:52
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03/11/2016 12:52
Award winners
How we help brands & businesses
We re-energise corporate communications by providing businesses with creative and impactful films that tell compelling stories and inspire audiences to take action.
It’s not just about producing high quality video for your internal and external communications. We get to know your business, your objectives and your audience so we can work with you to provide proactive video solutions, suggestions and strategies that really make an impact.
SellGenerate trust and connect emotionally with your target audience. Ultimately our videos are about selling – messages, products and services.
Reduce Costs Videos can create real efficiencies, reducing the need to travel, attracting the right people, delivering a consistent message and maintaining customer loyalty.
Communicate Internally 54% of people expect to see video within the workplace. Recruitment, onboarding, training and getting important messages out in a consistent, engaging and powerful way.
CentralityPromotional Film
“We have worked with Ark Media on a range of video projects as part of our marketing strategy. We enjoy a good working relationship with them as they challenge us with new ideas and they provide good quality, often against tight deadlines.”
Anita Ellis, Marketing Manager
YMCA Sutton Coldfield
Why use video? “It was great to work with Ark Media
on the 2019 cinema ad. The end result was a great cinema campaign which clearly communicated our message and helped us massively in launching our new tiger habitat and to deliver a record breaking year of visitors for the zoo.”
Karen Clarke, CCO Twycross Zoo
“I love that through our relationship Ark Media understands what’s important to me and the standards I expect. Always having my interests at heart is a key differentiator.”
Jennie Hennessey, Principal Communications Manager, Willmott Dixon
arkmedia.co.uk arkmedia.co.uk
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arkmedia.co.uk arkmedia.co.uk
03/11/2016 12:52
Event Videos
Films to show at your event, highlights of your event and
showreels to sell events.
Social Media Videos
Increase your reach, engagement and get your message across
in an impactful way with powerful social videos.
Branded Content
It’s all about storytelling and if your brand can connect with
your audience at a more emotive level that’s when real loyalty and
relationships are formed.
Internal Communications
Engage your team, reduce costs and get a consistent
message out.
Explainer Videos
Making things more easily digestible with film for internal
or external audiences.
Animation & Motion Graphics
For many of our clients using animation lets them tell their
story and get across their message in an easily digestible way.
Advertising & Commercials
Get your message out to a larger audience in a
targeted way.
Personalised Videos
Instantly capture attention and increase engagement. Personalise using visuals and audio for internal
and external audiences.
360° Videos
360 videos are a powerful way of putting your viewers
in control and ensuring better engagement rates.
What we do
We don’t just produce high quality video. We get to know your business, your objectives and your audience so we can work with you to provide proactive video solutions, suggestions and strategies that really make an impact.
Interactive Videos
Hot Spots, quizzes, clickable links, branches and data input. Engage your audience by enabling them
to interact with your brand through video.
arkmedia.co.uk arkmedia.co.uk
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arkmedia.co.uk arkmedia.co.uk
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They take all the difficult elements of producing great
video content and make it easy!
James Spencer,Marketing &
Communications, Aliaxis
Animation & motion graphics
arkmedia.co.uk arkmedia.co.uk
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arkmedia.co.uk arkmedia.co.uk
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Animation and motion graphics enables you to tell your story and get your message across in an easily digestible way. From simple icon explainer videos through to emotive animated stories there are lots of benefits:
Simplify things Animation can help to simplify complicated processes, training or products that you offer. It helps your audience to visualise things and your key messages to be highlighted.
You don’t need to be in front of the camera You may have staff who simply don’t feel comfortable in front of the camera. We can create characters who tell stories in your own words without needing to be in front of the lens.
Be creative Animation enables you to be much more creative, telling whatever story you like. You want flying pigs? We can give you flying pigs.
The Ark team will work with you from initial concept through to scripting, storyboarding and animation. The most important thing is understanding your objectives and producing a film that exceeds them.
View our animation showreel:
ADJUSTERS
BATTLES
Voiceover:Insurance, it can be maddening can’t it. Complicated, expensive and sometimes it can seem like a battle - where every dime the insurance company doesn’t pay you is a dime more for them.
Voiceover:How would it work? Well we the management team would run the company and manage the insurance pool of funds generated by your monthly premiums. We are here to invest the money wisely and transparently. You can see on our website exactly where we have invested the money.
Voiceover:How did we get to here? In the beginning it was a good idea. 5000 years ago it was just people getting together sharing the risks and rewards in life. It was based around trust, shared interests and cooperation. A really simple idea.
Voiceover:As the fund grows, we will use it to pay any claims and cover the running costs of the company. If there is money leftover you will receive a dividend as a reward for your contribution to helping the fund grow.
Voiceover:So, we had an idea, what if we turned back time? And went back to how things used to be? What if we are all on the same side?
Voiceover:So now any dimes left after claims go back to the fund and ultimately back to you the policyholders. Not to us. No more battles. In fact, no more loss adjusters. Just great insurance products from a company we hope you will grow to love.
Voiceover:What if when you buy a policy you become a shareholder in our company – in nobl. insurance What if you the policyholders OWN the company and you share in the company’s success?
Voiceover:Nobl - Honorable straight talking insurance
t 0845 519 3904 e [email protected] arkmedia.co.ukarkmedia.co.uk arkmedia.co.uk
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nobl insurance: storyboard: video 3: V2
24:05:19
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Frustrated man.
Shield icon drops into money slot, like coins.
Cavemen working together as a team.
Flower opening slowly to reveal logo.
Clock going backwards.
Words fade out to reveal shield and strap line.
Clock turns to pizza, everyone taking a slice.
Morphs in to logo.
Soundtrack to be lively, upbeat. Male voice, American accent.Video style to have smooth transitions between graphics / footage, either zooming in or out to move from one frame to the next.
HONORABLESTRAIGHT TALKING
INSURANCE LOSS
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Innovative videos
Interactive Videos
Allow your viewer to interact in a number of different ways with your video. Use hotspots, quizzes, clickable links, branches and data input to increase engagement with your brand and the impact you make. These types of videos can be so powerful for both internal and external purposes and really enable you to gamify your films to ensure audience engagement. From training videos to engaging promotional films an interactive video can be really immersive for your audience.
Personalised Videos
Instantly capture attention and increase engagement. Personalise videos with audio and/or visuals for internal and external audiences to really attract attention. Personalised videos can help you to acquire new customers, keep the customers you already and have and increase your upsell rate.
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Interactive and personalised videos are great examples of how brands can be using video to better engage with their audiences in really powerful ways.
The ark approach Our values are
intrinsically linked to how we approach our work with each and every client:
ImpactUltimately our films are about results. Changing minds, provoking thought, taking action. We make sure our films reach the audience, engage with them and sell.
ResourcefulIt’s all about time, money and results – we like to make the most of yours. If there is a more efficient or effective way of doing something, without compromising quality, we will do it.
CreativityWe are imaginative film makers. Our team will bring their years’ of feature film experience and intel to benefit our clients with videos that stand out and make a difference
InnovativeWe like to try new things. If it means we may get better results we will try it.
StorytellingWe are expert storytellers, using narrative to communicate your message, evoke emotions and ultimately get people to respond.
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We are proud of our film making heritage. We will continue to produce independent feature films and documentaries which entertain audiences and develop our team of creatives to also benefit our corporate clients.
Our Documentaries Our Feature films
Social Model
A campaigning documentary feature film about the representation of disability in cinema.
Creativity Together
We filmed a documentary focusing on the young people living in Palestine and Israel.
Stalked
The action-packed thriller focuses on a young female, Rebecca, being haunted by an invisible force.
The Marker
The dark thriller charts the story of a criminal who seeks redemption by tracking down the daughter of the woman killed.
Battle Lines
Set during World War One on the home front the film tells the story of a deaf man trying to make his way in the world.
Feature film pedigree
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WINNER
RTS DIVERSITY
AWARD
WINNER
BEST FILM LAS VEGAS
FILM
FESTIVAL
NOMINEE
MICHAEL POWELL AWARD
EDINBURGH FILM FESTIVAL
WINNER
THOMAS PAULSON AWARD
CALGARY PICTURE THIS FILM FESTIVAL
NOMINEE
RTS BEST FICTIONAL
PROGRAMME
NOMINEE
MADRID INTERNATIONAL
FILM FESTIVAL
OFFICIAL SELECTION
FRIGHTFEST FILM
FESTIVAL
OFFICIAL SELECTION
EDINBURGH INTERNATIONAL
FILM FESTIVAL
Want to find out more about working with Ark Media? We would love to hear from you!
t 0845 519 3904e [email protected]
www.arkmedia.co.uk
arkmedia.co.uk arkmedia.co.uk
03/11/2016 12:52