Powerful Social Media & Online Marketing

Celia Lacy

@PavillionM

#selectlincs

Marketing web online print PR

websites branding social

media twitter facebook blogs

networking google youtube business audience engagement

experience customers

the revolution is here http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

THE SOCIAL MEDIA PIE

Social Media

Social Networks

marketing has shifted

socialised marketing

5 powerful elements

I | Website

http://www.familyfarmsofdenmark.co.uk

http://www.linscombe.co.uk/

http://www.brookfieldbeef.co.uk

Design is key Put customers first Keep it dynamic Be sociable Retain visitors

II | Brand

http://www.belvoirfruitfarms.co.uk

http://www.twitter.com/belvoircordials

http://www.dorsetcereals.co.uk/

http://www.twitter.com/dorsetcereals/

http://www.facebook.com/dorsetcereals

Be consistent Act human Exude quality Create an experience Show that you care

III | Content

http://www.facebook.com/lurpakbutter https://www.facebook.com/video/video.php?v=10150150016836136

http://www.youtube.com/user/lurpak

http://www.rivercottage.net/blogs

http://www.flickr.com/photos/innocentdrinks/5558505825/

Short & snappy is best Keep it real Make it fun & exciting Create u.g.c. Retain variety

IV | Network & Community

http://www.facebook.com/TasteLondon

http://www.twitter.com/greenandblacks

http://www.linkedin.com

Engage with others Share knowledge Learn from feedback Create peer advocacy Be personable

V | Intelligence

http://www.socialmention.com

http://www.socialmention.com

http://www.klout.com

Have a plan Measure responses Experiment & explore Manage your reputation

http://vimeo.com/21228618 Victor Petit

pdf of slides: www.issuu.com/PavillionM

@PavillionM LinkedIn: Celia Lacy www.pavillionmarketing.com