powerful ideas for a business breakthrough

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Bonita Richter Dream. Plan. Create. Powerful Ideas for a Business Breakthrough in 2010

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Page 1: Powerful Ideas for a Business Breakthrough

Bonita Richter

Dream. Plan. Create.

Powerful Ideas for a Business Breakthrough

in 2010

Page 2: Powerful Ideas for a Business Breakthrough

2

What is a Breakthrough?

Dream. Plan. Create.www.BonitaRichter.com

1. An act of overcoming an obstacle or restriction.

2. A major achievement or success that permits further progress.

Discover potential barriers, things holding you back, that you may not be aware of, and hinder your success!

Page 3: Powerful Ideas for a Business Breakthrough

3

Pathway to Success

Dream. Plan. Create.www.BonitaRichter.com

7 Powerful & Elegant Steps…1. Discover Your Brand Identity2. Clarify Who is Your Ideal Client3. Raise Your Fees4. Build Your Credibility & Celebrity 5. Increase Your List of Leads

Page 4: Powerful Ideas for a Business Breakthrough

4

1. Discover Your Brand Identity

Dream. Plan. Create.www.BonitaRichter.com

• Does branding matter?

• Web makes case better than packaged good/product ever could

• Anyone can have a Web site

• Which sites do you go back more than once?• Trust• Brand tells you visit worth time• Brand is a promise of value receive

Page 5: Powerful Ideas for a Business Breakthrough

5

1. Discover Your Brand Identity

Dream. Plan. Create.www.BonitaRichter.com

Show Your Personality and Tell Your Story!

Page 6: Powerful Ideas for a Business Breakthrough

6

1. Discover Your Brand Identity

Dream. Plan. Create.www.BonitaRichter.com

• Struggle to discover • Logo, colors, fonts

• Communicates • Values• Personality• Position in market/differentiation

• Stand out/differentiation

• Attract right clients for you (also repels)

• Flat, boring, lifeless

Page 7: Powerful Ideas for a Business Breakthrough

7

Pathway to Success

Dream. Plan. Create.www.BonitaRichter.com

Powerful & Elegant Steps…1. Discover Your Authentic Brand Identity2. Clarify Who is Your Ideal Client3. Design a Profitable Business Model4. Develop Creative Packages & Info Prod5. Raise Your Fees6. Build Your Credibility & Celebrity 7. Increase Your List of Leads

Page 8: Powerful Ideas for a Business Breakthrough

8

7. Increase Your List of Leads

Dream. Plan. Create.www.BonitaRichter.com

Ways to capture1. Website with sign-up box2. Speaking – collect names3. Free teleseminars or workshops (advertise)4. Being a guest at other people’s events (drive to

your Web site or marketing hub)5. Networking6. Build a strong business referral network

Put a simple strategy in place that you can manage

Page 9: Powerful Ideas for a Business Breakthrough

9

2. Clarify Who is Your Ideal Client

Dream. Plan. Create.www.BonitaRichter.com

Problem

Most entrepreneurs THINK they have a clearly defined niche---But, they don’t!

Lack of clarity keep current income level stuck because---

- Marketing to everyone, connecting with no one

- Way too general and broad

Page 10: Powerful Ideas for a Business Breakthrough

10

2. Clarify Who is Your Ideal Client

Dream. Plan. Create.www.BonitaRichter.com

Typical Target Market Description

Women Business OwnersHave a service businessWork-at-home momsHousehold income $100,000+Live in geographic region “X”

This tells you very little about— How they make buying decisionsWhat motivates them to buyWhat values important

•Demographic - age, income range, family status, hobbies, interests

•Geographic - local, state, regional, national, international

•Psychographic - attitudes, beliefs, emotions, such as desire for status

•Behavioristic - brand, loyalty, cost, purchase frequency

Page 11: Powerful Ideas for a Business Breakthrough

11

3. Raise Your Fees

Dream. Plan. Create.www.BonitaRichter.com

• You’re probably giving away too much FREE!

• Depresses income and self-worth

• To increase your fees overnight determine VALUE of results your clients receive by working with you

• Selling tip – Focus on results, not the process you use

Page 12: Powerful Ideas for a Business Breakthrough

12

4. Build Your Credibility & Celebrity

Dream. Plan. Create.www.BonitaRichter.com

• If no one knows about you how much can you charge?

• To charge higher fees build credibility

• Be heard, seen, read about

• Be the ‘Go To’ person for your signature topic

• Command higher fees if known as expert

Page 14: Powerful Ideas for a Business Breakthrough

14

5. Increase Your List of Leads

Dream. Plan. Create.www.BonitaRichter.com

Desire to Generate

Leads

Does not Capture Lead

Makes Contact

No Follow-Up Strategy in

Place

Lead Dries Up

Lost Opportunity

Page 15: Powerful Ideas for a Business Breakthrough

15

7. Increase Your List of Leads

Dream. Plan. Create.www.BonitaRichter.com

Ways to capture1. Website with sign-up box2. Speaking – collect names3. Free teleseminars or workshops (advertise)4. Being a guest at other people’s events (drive to

your Web site or marketing hub)5. Networking6. Build a strong business referral network

Put a simple strategy in place that you can manage