powered by community
DESCRIPTION
A manifesto for building online communities.TRANSCRIPT
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‘Powered by Community’
A manifesto for building online communities
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Andy HowardOnline Community Dudehttp://andyhoward.id.au
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What’s a community about?
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Every product or service is designed for a niche
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The people in the niche are a community
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As an online community builder, what’s your role?
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Uh, no. You can’t own the community
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You can only serve the community
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Success comes from providing something useful and desirable
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Don’t give the community what you think it needs
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Give the community what it wants
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Sounds simple. Where do I start?
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Text
Find existing online communities
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Listen to the online communities
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Learn from the communities
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Photographers are already posting photos online
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Online discussion about sharing photography is increasing
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There’s a community desire for a platform
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Now, hatch a plan
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Where do you want to be?
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Where does the community want to be?
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Find the middle ground
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Let’s go! Join the dots…
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Target market
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Blog
Podcast
Flash MagazineWiki
Channel
Virtual world
Microsite
Mashup
Short Film
?
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Technology
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Give it a shot
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Keep listening, refining and adjusting
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Be community-centric
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You’ll grow from there.
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(In case you didn’t notice… photography and inspiration from www.flickr.com)