THE ULTIMATE

POWER TRIPCONFERENCE OPPORTUNITIES

PHILADELPHIA MARRIOTT DOWNTOWNPHILADELPHIA, PA

NOVEMBER 10-12, 2017

This fall, join 1,200 of DECA’s most engaged students and teachers in the heart of life and liberty, Philadelphia, PA. The Ultimate DECA Power Trip will attract student leaders from over 26 states, November 10-12, 2017, for a weekend packed with leadership development, college preparation, career exploration and professional development. This dynamic conference provides numerous engagement opportunities for your brand that include:

• Associate engagement and volunteerism• College and career exhibits• Conference materials and take-aways• Dynamic, multi-media general sessions• Interactive workshop presentations• Tours and special events

Each of the unique opportunities included in this packet provides your brand the opportunity to connect with DECA’s most highly motivated student leaders and advisors.

WHY PARTICIPATE?

ENROLL top students to your college or university.

RECRUIT trained employees for your company.

PROMOTE your products and/or services.

MEMBER PROFILE

219,000HIGH SCHOOL MEMBERS

5,300CHAPTERS

ENGAGE your associates in Corporate Social Responsibility.

Research findings courtesy of the National Research Center for College and University Admissions. The sample included 45,274 high school DECA members at association career development conferences and was compared to data from more than one million students nationwide.

MORE LIKELY TO WANT TO OWN THEIR OWN BUSINESS

MORE LIKELY TO STUDY BUSINESS TOPICS IN COLLEGES

OF DECA MEMBERS REPORT AN A OR B AVERAGE

5X

7X

94%

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TENTATIVE AGENDAFriday, November 10 8:00 a.m.–4:00 p.m. Chapter/State Registration

7:00 p.m.–8:15 p.m. Opening Session

8:45 p.m.–10:30 p.m. Connect Leadership Labs

Saturday, November 116:30 a.m.–8:00 a.m. Exhibit Set-up

8:00 a.m.–4:00 p.m. Exhibits

8:30 a.m.–4:00 p.m. Learning Labs (workshops/panels)

9:30 a.m.–4:00 p.m. Educator Professional Learning Series

11:30 a.m. Chartered Association Officer and Advisor Luncheon—sponsored by Johnson & Wales University

TBD Community Service Activity

TBD Entertainment

Sunday, November 129:00 a.m. Closing Session

HOTEL INFORMATIONPhiladelphia Marriott Downtown

1201 Market St. | Philadelphia, PA 19107

Reservations:

https://aws.passkey.com/go/DECAPower

Rate: $179 single/double per room night, plus taxes

Hotel Deadline: October 12, 2017

Hotel Questions: Alicia LaPorta alicia.laporta@marriott.com

ABOUT DECADECA is a premier education partner developing college and career ready youth. Our comprehensive learning model is:

• Co-curricular• Built upon the National Model Curriculum Framework• Cross-walked to Common Core Standards• Supportive of 21st Century Skills

We are specifically authorized by the United States Congress, the federal and states’ Departments of Education as integral to delivering effective career education. Over 235,000 high school and college students in all 50 United States, U.S. territories and nine additional countries, participate in DECA’s programming, annually, through instruction delivered by a state-certified teacher.

With a 70-year history, DECA has impacted the lives of more than ten million students, educators, school administrators and business professionals. For these reasons, and many others, our internationally renowned business partners consider DECA a favored sustainability partner in achieving their corporate and social responsibility goals.

IMPORTANT DEADLINES Friday, October 6Program advertisement reservation

Thursday, October 12Hotel Reservation

Friday, October 13Advertisement artwork Company logo submissionConference workshop proposals Registration for conference program inclusion

Friday, November 3Exhibit name badge form

THE ULTIMATE

POWER TRIP SHERATON BOSTON

BOSTON, MASSACHUSETTS NOVEMBER 1–3, 2014

OVERVIEW

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PRESIDENTIAL PACKAGE

LIMITED OPPORTUNITY FOR ONE PARTNER Be the conference’s top partner with this ultimate sponsorship package. Our dynamic, high energy, multi-media events are the motivational sessions for all attendees and the perfect place for your brand.

TITLE SPONSOR OF GENERAL SESSIONS

• Opportunity to address audience or show video

• Prominent logo recognition• Opportunity to distribute

promotional items

DECA MEDIA ANNOUNCEMENT

SOCIAL MEDIA PLAN

PLUS ALL SELECTIONS FROM THE FRANKLIN PACKAGE

Investment: $10,000

LIBERTY BELL PACKAGE

LIMITED OPPORTUNITY FOR TWO PARTNERS An integral part of our nation’s founding, Philadelphia is the ultimate entertainment destination! Place your brand in the center of the unforgettable conference entertainment activities!

POWER CONFERENCE ENTERTAINMENT SPONSOR

• Title sponsor of Entertainment including 2 tickets

• Title sponsor of Social Media Correspondent Program

• Logo recognition on all entertainment promotions

• Recognition in program

PLUS ALL FROM THE FRANKLIN PACKAGE

Investment: $7,000

CONFERENCE SPONSORSHIP PACKAGES

VOLUNTEERDECA is seeking business professionals to serve as judges for our students competitions on Saturday, November 11. Students will be presented a case study related to marketing and promotion. Click here for more information and to volunteer as a judge.

QUESTIONS: Corporate and External Affairs

Department: (703) 860-5000

STARS & STRIPES PACKAGE

The perfect combination to network, promote and engage our members.

• Table top exhibit• Full-page, 4-color conference

program advertisement (SPACE LIMITED)

• Advisor networking hour• College discussion panel or career &

industry workshop• Conference scavenger hunt

participation

Investment: $1,200

INDEPENDENCE HALL PACKAGE

This package provides the perfect mixture of promotional activities to build a strong foundation with our members. Promote your brand during the conference and provide a gift for attendees to take home.

CHOICE OF:

• Advisor/volunteer conference gift• Conference bags/totes• Conference lanyards • Student conference gift

CUSTOMIZED CO-BRANDING OF LOGO AND NAME

OPPORTUNITY TO PROVIDE REGISTRATION INSERT

RECOGNITION IN PROGRAM

PLUS ALL SELECTIONS FROM THE FRANKLIN PACKAGE

Investment: $5,000

THE FRANKLIN PACKAGE

Our founding fathers gave service to their country and the Franklin package allows you the opportunity to promote your brand and demonstrate your commitment to corporate social responsibility.

COMMUNITY SERVICE EVENT PARTIAL SPONSOR:

• Logo on event promotions• Closing session recognition

PLUS ALL ACTIVITIES FROM STARS & STRIPES PACKAGE

Investment: $2,000

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ADVISOR NETWORKING HOUR Advisors are integral for every chapter’s success. Spend an hour with these top decision makers during an exclusive advisor networking hour. Place your logo on the networking hour promotional materials, spend an hour creating influential relationships with key members of the DECA community, and receive the opportunity to place one insert in the advisor registration packet.

BAGS/TOTE Maximize your company’s visibility among conference attendees and showcase your brand to our 1,200 attendees by placing your logo on the official conference bag. Popular among all of our participants, these bags make their way back home and continue your brand promotion.

COMPETITIVE EXPERIENCE An integral assessment tool, DECA’s Competitive Events Program is critical to our mission of preparing the next generation of emerging leaders and entrepreneurs. Place your brand in the center of our conference as members participate in a role-play to prep for Career Development Conferences and compete for the ultimate bragging rights! Sponsor’s brand will be placed on awards, signage and included in the program. Sponsor will also have an opportunity to present awards onstage during the closing session.

CONFERENCE COMMUNITY SERVICE EVENT DECA members are community oriented and eagerly anticipate our annual community service event. Align your brand with this year’s activity and help support a local cause in the Philadelphia community and DECA’s Scholarship Fund. Sponsorship includes logo on event promotions, recognition in the conference program and during the closing session.

CONFERENCE GIFTS What could be better than getting our attendees to take your promotion back into their homes and classrooms? Sponsor the branded gift to conference attendees and continue reaching your audience all-year long! Gift options available for each market: students, advisors/teachers/administrators and volunteers/judges.

CONFERENCE PROGRAM ADVERTISEMENT Promote your brand in the official conference reference for agenda, exhibitors, speakers, special activities and maps. Showcase your company during the conference and return home with members.

CONFERENCE SCAVENGER HUNT Increase your brand exposure on the ultimate conference guide – the Conference Scavenger Hunt! Each student will be provided a scavenger hunt card to drive their activities and engagement with our workshops, corporate panels and DECA exposition. Available to all exhibitors. Provide us a question that is unique to your organization to drive students to your booth. Example: Where are Johnson and Wales University campuses located?

ENTERTAINMENT The must see of the Ultimate DECA Power Trip Conference is always the evening entertainment! Claim the memories of our members as they enjoy an evening of fun and networking in Philadelphia. Sponsorship includes logo on event promotions, recognition in the conference program and the opportunity to provide each participant with a marketing resource.

EXHIBIT FAIR Dynamic exposition fair provides you the perfect opportunity to promote your brand and initiate new relationships as you network with over 1,200 students and advisors on Saturday, November 11th from 8AM-4PM. Includes 6-foot table, draped; two chairs, wastebasket and ID sign. Labor, shipping, special lighting, electrical and internet fees are not included.

GENERAL SESSIONS General sessions are high-energy, multi-media, motivational events and a must for conference attendees. These sessions are the most prominent way to get in front of all of our attendees during our conference kick-off and closing. Sponsors will have the opportunity to address the audience (or show a video) for three minutes.

LANYARDS Put your company logo around the necks of over 1,200 attendees. Customized lanyards will showcase your company logo and name. These items are popular for all participants (advisors, students, administrators, etc.).

LEADERSHIP LUNCHEON Honoring our 2017-2018 chartered association officers and advisors, this exclusive event is the perfect avenue for promoting your brand to 125 of our top student leaders and advisors. Sponsorship includes title sponsorship of the event, recognition in the conference program, signage at the event, opportunity to place promotions at each table and to speak at the event.

REGISTRATION INSERTS Draw attention to your exhibit, product, school or company by dropping a flyer, special offer or product catalog in the registration packet for our 1,200 attendees. Limited space for this value-deal of getting into the hands of each attendee. Copies separated into groups of 25.

SOCIAL MEDIA CORRESPONDENTS PROGRAM (SMCP) SPONSOR Make sure that you’re seen in all the social media coverage of the conference by sponsoring DECA’s SMCP. Led by DECA’s communications staff, our prestigious student social media correspondents are selected through an extensive application process and report on all aspects of the conference. Place your company’s hashtag in the middle of each conversation by serving as the official sponsor of this program. Sponsorship includes the official SMCP shirts, recognition in the conference program, signage at the conference, personalized “all-access media” badges and recognition at the closing session.

CONFERENCE DESCRIPTIONS

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RATES INCLUDE6-foot draped table, 2 chairs, identification sign, waste basket (electricity not included)

EXHIBIT PLAN

EXHIBIT RATES + POLICIESBOOTH (TABLE TOP) MEMBER

ORGANIZATIONNON-MEMBER ORGANIZATION

$600 $750

SEE PAGE 4 FOR SPECIAL PACKAGE RATES

EXHIBIT SET-UP

SATURDAY | NOVEMBER 116:30 AM - 8:00 AMAll booths must be completely set up no later than 8:00 AM.

EXHIBIT HOURS

SATURDAY | NOVEMBER 118:00 AM - 4:00 PM

EXHIBIT MOVE-OUT

SATURDAY | NOVEMBER 114:00 PM

CONFERENCE SITE

Philadelphia Marriott Downtown1201 Market St.Philadelphia, PA 19107(215) 625-2900www.marriott.com

DECA CONTACT

Corporate and External Affairs Department 1908 Association DriveReston, VA 20191-1594(703) 860-5000 • Fax (703) 860-4013 Email: cindy_allen@deca.org

FLOOR PLANCOMING SOON!

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Booths will be assigned on a first-come, first-served basis. If your selection has been filled, we will place you in the booth(s) closest to your choice. Payment must accompany application to reserve exhibit space.

BOOTH LOCATIONS: See accompanying diagram for booth locations, page 6. Make six choices. 1st Choice: Booth Nos. ______________________ 4th Choice: Booth Nos. ______________________ 2nd Choice: Booth Nos. ______________________ 5th Choice: Booth Nos. ______________________ 3rd Choice: Booth Nos. ______________________ 6th Choice: Booth Nos. ______________________

SPECIFY COMPANIES you do not wish located near your exhibit:

STATE WHAT YOU INTEND TO EXHIBIT. Add any special circumstances which would make it desirable to assign locations for size, corners or other needs:

DESCRIBE any giveaways, promotions or contests to be conducted as part of the exhibit:

Name _____________________________________________________________

Title ______________________________________________________________

Company__________________________________________________________

Address ___________________________________________________________

City ______________________________________________________________

State/Prov./ZIP _____________________________________________________

Email Address _____________________________________________________

Phone Number _____________________________________________________

Website URL _______________________________________________________

Signature _________________________________________________________

Question for Scavenger Hunt __________________________________________

__________________________________________________________________

TO BE INCLUDED IN PROGRAM, SEND HIGH RESOLUTION EPS FILE OF COMPANY LOGO BY OCTOBER 13, 2017 MAKE CHECKS PAYABLE TO: DECA INC., 1908 ASSOCIATION DRIVE, RESTON, VA 20191

FULL PAYMENT IS DUE ON ALL APPLICATIONS RECEIVED AFTER OCTOBER 31, 2017.* FAILURE TO MAKE FULL PAYMENT BY OCTOBER 31, 2017, WILL SUBJECT THE EXHIBITOR TO CANCELLATION OF CONTRACT. THIS APPLICATION AND CONTRACT, WHEN PROPERLY EXECUTED BY THE EXHIBITOR AND ACCEPTED BY DECA, SHALL BE CONSIDERED A BINDING AGREEMENT SUBJECT TO GENERAL INFORMATION AND REGULATIONS ON THE REVERSE SIDE. MAIL THIS COMPLETED APPLICATION AND CONTRACT WITH YOUR CHECK TO RESERVE YOUR SPACE. A CONFIRMATION LETTER WILL BE EMAILED TO YOU AFTER PROCESSING AT DECA. TO HAVE YOUR COMPANY LISTED IN OUR CONFERENCE PROGRAM, PLEASE SEND US YOUR CONTRACT AND AN EPS FILE OF YOUR LOGO BY OCTOBER 13, 2017.

DECA INC. RESERVES THE RIGHT TO AND WILL STRICTLY ENFORCE TRADEMARK INFRINGEMENT LAWS. ANY PRODUCT DISPLAYING CHARACTERS AND/OR NAMES WHERE LICENSING IS NECESSARY (I.E DISNEY CHARACTERS, HARD ROCK CAFÉ, TASMANIAN DEVIL) MUST SUBMIT A COPY OF THE LICENSING AGREEMENT TO DECA PRIOR TO THE CONFERENCE. DECA INC. ALSO RESTRICTS THE SALE OR DISPLAY OF ANY PRODUCT (INCLUDING CLOTHING) THAT REFERS TO DECA, MARKETING EDUCATION, CAREER DEVELOPMENT CONFERENCE, INTERNATIONAL CONFERENCE, AN ASSOCIATION OF MARKETING STUDENTS OR EMERGING LEADERS AND ENTREPRENEURS.

*FEDERAL AND STATE AGENCIES MAY SUBMIT A PURCHASE ORDER WITH THE APPLICATION AND DEFER PAYMENT UNTIL AFTER SERVICE IS RENDERED.

APPLICATION AND CONTRACT EXHIBIT SPACE, SPONSORSHIP & ADVERTISING

SPONSORSHIP PACKAGES❑ Presidential ................................................................................ $10,000

❑ Liberty Bell ....................................................................................$7,000

❑ Independence Hall ................................................................... $5,000

❑ The Franklin ................................................................................. $2,000

❑ Stars & Stripes ..............................................................................$1,200

ADVERTISE❑ Back Cover .....................................................................................$1,500

❑ Inside Front Cover ......................................................................$1,000

❑ Inside Back Cover .......................................................................$1,000

❑ Full Page (Color) ............................................................................$750

❑ 1/2 Page Horizontal (Color) ..................................................... $500

❑ EXHIBIT ....................................................................................$750

ADDRESS ALL COMMUNICATIONS TO: DECA USE ONLY:DECA Inc.Attn: Corporate & External Affairs 1908 Association Drive Reston, VA 20191-1594 (703) 860-5000 Fax (703) 860-4013

Amount Due: ___________________________ Booth No.:__________________________

Deposit: _______________________________

Date: __________________________________

Confirmation and additional materials should be sent to:

Logo Received: ______________________

Question Received: ___________________

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GENERAL INFORMATION AND REGULATIONS

PURPOSEThis conference is conducted for educational and informational purposes; to disseminate knowledge and ideas; to encourage communications; to promote product and career information. Under IRS Rulings, sales activities are not permitted for a 501(c)(3) organization (DECA). Exhibitors are encouraged to explain, show or demonstrate products or services.

ELIGIBLE EXHIBITSDECA reserves the right to determine the eligibility of any Exhibitor. No Exhibitor shall sublet or share space. Exhibitors must show only goods and services used in their regular course of business. All promotional activities must be confined to the limits of the booth. To have your company listed in our conference program, please send us your contract by October 13, 2017.

EXHIBIT EQUIPMENTDECA will provide a 6-foot draped table, 2 chairs and a waste basket. The fee DOES NOT INCLUDE labor, shipping charges, special lighting or electrical connections.

PAYMENT FOR SPACEYour deposit of one-half booth rental must accompany the application. The balance is due by October 31, 2017. Failure to make full payment by October 31, 2017, will subject the exhibitor to cancellation of contract and forfeiture of deposit. Full payment is due on all applications received after October 31, 2017.

INSTALLATION AND REMOVAL OF EXHIBITSExhibitors may begin installation Saturday, November 11, 2017, at 6:30 a.m. and have displays ready by 8:00 a.m., Saturday, November 11, 2017. Exhibits are to remain intact until Saturday, November 11, 2017, at 4:00 p.m.

SECURITYDECA will NOT provide necessary security during the hours the exhibit area is closed. The Exhibitor is solely responsible for his/her own exhibit material and should insure his/her exhibit against loss or damage. All property is understood to remain in the Exhibitor’s control in transit to and from the confines of the exhibit area. DECA assumes no liability of any kind.

FIRE, SAFETY AND HEALTHThe Exhibitor agrees to accept full responsibility for compliance with local, city and state fire, safety and health ordinances regarding the installation and operation of equipment. All exhibit materials and equipment must be reasonably located within the booth and protected by safety guards and devices where necessary to prevent personal accident to spectators. Only fireproof materials should be used in displays, and the necessary fire precautions will be a responsibility of the Exhibitor.

BADGESExhibitor personnel will be provided with badges to permit entry to the exhibit area. You must advise us of personnel by November 3, 2017, so that badges can be prepared in advance.

EXHIBITORS’ REGISTRATIONAll Exhibitors must register and pick up their conference packets at the Exhibitor’s registration desk on site. Registration fee is included in the exhibit fee for four representatives per booth space.

RESTRICTIONSDECA reserves the right to restrict exhibits which for any reason become objectionable, and may also evict any exhibit which in the opinion of DECA detracts from the general character of the Exhibit. DECA will not be liable for any refunds or other expenses in this instance.

AUDIO-VISUALThe use of devices for mechanical reproduction of sound is prohibited. Sound of any kind must not be projected outside the booth. Motion pictures, slide demonstrations, fashion shows, Karaoke, etc. are subject to prior approval by DECA.

LIABILITYNeither DECA, nor their agents or representatives, will be responsible for any injury, loss or damage that may occur to exhibit or personnel. Exhibitor assumes entire responsibility and hereby agrees to protect, indemnify, defend and save DECA, the Philadelphia Marriott Downtown and its employees and agents harmless against all claims, losses and damages to persons or property, governmental charges or fines and attorney’s fees arising out of or caused by Exhibitor’s installation, removal, maintenance, occupancy or use of the exhibition premises or a part thereof, excluding any such liability caused by the sole negligence of the Philadelphia Marriott Downtown and its employees and agents. In addition, Exhibitor acknowledges that DECA and the Philadelphia Marriott Downtown do not maintain insurance covering Exhibitor’s property and that it is the sole responsibility of Exhibitor to obtain business interruption and property damage insurance covering such losses by Exhibitor. The Exhibitor, on signing the contract, expressly releases the aforementioned from any and all claims.

CANCELLATIONSThis contract may be cancelled in writing prior to October 31, 2017, in which case fifty percent (50%) of the rental fee will be retained by DECA. Cancellation after this date obligates the Exhibitor to full payment. If space is not occupied by opening, November 11, 2017, at 8:00 a.m., DECA shall have the right to use such space as it sees fit.

INABILITY TO PERFORMIn the event the Exhibit is not held for any reason beyond its control, DECA reserves the right to retain part of the rental fee as shall be required to compensate for expenses incurred up to that time.

CLARIFICATION OF RULESDECA has sole authority to interpret and enforce all rules and regulations contained herein, to make any amendments thereto and to make such further rules and regulations as shall be necessary for the orderly conduct of the Exhibit Hall.

RELOCATION OF EXHIBITSDECA Inc. reserves the right to alter locations of the exhibits as shown on the official floor plan if deemed advisable and in the best interest of the conference.

SHIPMENT AND STORAGEInformation on shipping methods, storage and rates will be sent to you directly by DECA. The exhibitor agrees to ship at his/her own risk and expense all articles to be exhibited.

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PRINT TECHNICAL SPECS

• Digital photos must be 300 dpi minimum to be printed.

• For production and quality-control purposes, we cannot accept Web or Internet images.

• Acceptable file formats for photography and electronic art are:- Adobe Acrobat .PDF files (high resolution with all fonts embedded;

CMYK color)- Adobe Photoshop files. (.PSD, .JPG, .EPS or .TIF)- Adobe Illustrator .EPS files. (all fonts converted to outlines and all

images embedded).- Adobe InDesign file. (all fonts converted to outlines and all images

embedded).

• Copies of fonts used within any ad or EPS file must be provided in Mac Postscript or Open Type format.

• All color ads must be converted to CMYK. Spot colors must be specified with a Pantone Solid Coated description.

• Ads must be produced to specific page sizes per ad dimensions.

• Camera-ready artwork is press ready. DECA is not responsible for adjustments or alterations to size, color or copy error in the content of camera-ready artwork.

• All art, fonts, printer fonts, photos and graphics must be included. All color, including photos, must be CMYK.

• All crop and registration marks should be removed from ad.

• The DECA conference programs are produced on a Macintosh platform and are unable to support Windows-based documents.

RATES + TECHNICAL SPECS

ADVERTISING RATES

BACK COVER $1,500

INSIDE FRONT COVER $1,000

INSIDE BACK COVER $1,000

FULL PAGE COLOR $750

1/2 PAGE COLOR VERTICAL $500

1/2 PAGE COLOR HORIZONTAL $500

PRODUCTIONQUESTIONSDirect inquiries and advertising materials to:

DECA CONFERENCE PROGRAMSCorporate & External Affairs Department1908 Association DriveReston, Virginia 20191-1594P 703-860-5000F 703-860-4013

FULL PAGESafety: 7.5” x 10”Trim: 8.5” x 11”Bleed: 8.75” x 11.25”

1/2 PAGE HORIZONTAL

7.5” x 4.75”No bleed. Ad can fill entire area.

1/2 PAGE VERTICAL

3.5” x 10”No bleed. Ad can fill entire area.

ARTWORK DUE October 13, 2017

SPACE LIMITED

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DECA Inc.1908 Association Drive

Reston, VA 20191(703) 860-5000 | Fax (703) 860-4013

www.deca.org

DECA GUIDE

The ultimate year-long resource for all of DECA’s programs, including its signature competitive events program.

www.deca.org

COMPREHENSIVE LEARNING PROGRAM | COMPETITIVE EVENTS PROGRAM | SHOP DECA IMAGES

DECA’S INTERNATIONAL CAREER DEVELOPMENT CONFERENCEAtlanta, Georgia, April 21-24, 2018.

For further information, contact DECA’s Corporate and External Affairs Department at (703) 860-5000.

DECA DIRECT

The official membership magazine of DECA. It’s used as an instructional tool in many high school and college classrooms.

DECA INSIGHT

The absolute best source of news and teaching tools for chapter advisors/teachers.

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