1. What Does All This Mean for YOU?(and where do you start?)

2. 3 Ways Social Media Can Advance your Career
1. Stay up to date regarding industry trends: (RSS feeds, Twitter)
2. Expand your own support network exponentially (Facebook, Linkedin)
3. Create a Hub for your entire online presence and passively market the Brand YOU to the world.
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Social Media Tools
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RSS: ReallySimple Syndication
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Setting one up
1) Set up a reader
2) Subscribe to your favorite sites and blogs
3) Subscribe to relevant keywords
4) Organize and manage your reader
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podcasts
hobbies
authors
likes
blogs
videos
profession
new things
Instant
Free
organized
You
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Surfing the web is time consuming
website
blog
video
podcast
time
time
time
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RSSBrings The Web To You
website
blog
video
podcast
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Step 1: Set Up Your Reader
www.Google.com/reader
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Step 2: Subscribe to Sites
Rss graphics here
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Step 3: Subscribe to relevant topics
There is no reason to limit yourself
Discover new content everyday
Be the first to know & share info in your industry.
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www.Google.com/alert
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Step 4: Organize & manage
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Networking Paradise
Gain credibility in your field
Build meaningfulnetwork quickly & effectively
Introduce new opportunities.
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Twitter Strategy
Create a focused, targeted profile
2) Buildyour network
3) Add valueto your community
17. Good example
Claim Your Twitter Name
@Dr.John_Doe
Not so good example
@Office_Drunk
18. Good example
Not so good example
Upload a Professional Head shot
19. Makeall 160 characters count
Include keywords in your profile to help others find and connect with you
Link to your other profiles and websites
Write a professional targeted profile
20. Create a custom background
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Build Your Network
#1) Follow major players in your industry.
UseTwellow to find them.
#2) Search for people who are talking about your industry.
Type Relevant keywords into the search function and follow ppl talking about them
Use Tweepz to search people's bio for relevant job titles, as well.
22. Add value to your community
Twitter is an open, ongoing conversation
Establish yourself as a thoughtful, contributing member of your community
23. 1) Post helpful, interesting tweets
2)Link to interesting, relevant info
3)Answer relevant questions
4)Retweet other people who add value for you
24. 25. Amazing Facebook stats
>250 million active users
>2/3rd of users are out of college
Fastest growing demographic is >35+
>1 billion pieces of content each week
web links, news stories, blog posts, notes, photos
5th most populated nation on the planet
26. So how does this help me?
Profile
Friends
Content
Groups
Events
App
Be yourself
27. Created a professional profile
VS
Great!
BAD
28. Friends
Qualityover quantity
29. RSS Feeds
30. Groups

Join

31. Be active 32. Ask questions 33. Provide value 34. Recruit and recommend
35. 36. LinkedIn Facts
37. Create your profile
Profile completeness
Status
Headline
Bio
Work exp
Groups
Answers
RSS feed
Adding Friends
This is your online resume!
38. What makes your profile complete?
Your current position
Two past positions Your education
Your profile summary
A profile photo
Your specialties
At least three recommendations
Completeness
39. Headline/Status
40. Adding a connection
41. Answers/Groups
Give before you ask!
42. Key Takeaways
Be Yourself
Be Proactive
Give before you ask
Provide value
Keep it professional
43. Employer Search for Amy Smith
44. FIRED!
Stacy Snyder Kimberly Swann Ellen Simonetti
45. What Employers see about ME without an online presence (assuming they even get a chance to see my resume):
Bio: Evan Watson is an independent writer and the Chief Evangelist at Brand-yourself.com. As Chief Evangelist, Watson determines the best way to effectively communicate The Companies message and create champions for The Company.-What does that mean? A little bit vague if you ask me.
Experience: Not bad experience, but nothing I havent already seen a thousand times. How do I know he is even saying the truth? Sure I can check references but half the time those arent genuine either..
Interests: Cool interests, but how do I know he didnt just throw these on here to impress me?
Skills: Pretty generic skills buddy.
Resume: Same old same old same old BORING.
46. What Employers see about ME without an online presence (assuming they even get a chance to see my resume):
Bio: What does that mean? A little bit vague if you ask me.
Experience: Not bad experience, but nothing I havent already seen a thousand times. How do I know he is even saying the truth? Sure I can check references but half the time those arent genuine either..
Interests: Cool interests, but how do I know he didnt just throw these on here to impress me?
Skills: Pretty generic skills buddy.
Resume: Same old same old same old BORING.
47. The Hub for Your Entire Online Presence