PowerPoint PresentationProposals

KOZZ and Live Nation KOZZ and Live Nation PresentPresent

The WhoThe WhoPresented byPresented by

Amy EisenbruckAmy EisenbruckPromotions Director – KOZZPromotions Director – KOZZ

(775) 691-2893(775) 691-2893promoamy@gmail.compromoamy@gmail.com

KOZZ Presents The WhoKOZZ Presents The Who 105.7 KOZZ, Reno’s Classic Rock is excited to 105.7 KOZZ, Reno’s Classic Rock is excited to

present legendary rock act The Who at the present legendary rock act The Who at the Reno Events Center on Saturday, February 17, Reno Events Center on Saturday, February 17, 2007!2007!

For nearly 30 years, KOZZ has been the leading For nearly 30 years, KOZZ has been the leading Classic Rock Station in Northern Nevada!Classic Rock Station in Northern Nevada!

With nearly 80,000 adult listeners, KOZZ has With nearly 80,000 adult listeners, KOZZ has almost twice the audience of the nearest almost twice the audience of the nearest competing Classic Rock or Rock radio stations!competing Classic Rock or Rock radio stations!

KOZZ has nearly 40 songs from The Who in KOZZ has nearly 40 songs from The Who in active rotation and listeners will love the active rotation and listeners will love the opportunity to see them here in their home opportunity to see them here in their home town!town!

Promotional OutlinePromotional OutlineKOZZ will promote the show in a number of KOZZ will promote the show in a number of

different ways:different ways: The Big TeaseThe Big Tease Online Ticket Pre-saleOnline Ticket Pre-sale Win It Before You Can Buy ItWin It Before You Can Buy It Concert ticket giveaways, including a Concert ticket giveaways, including a

pinball contest for front row seats!pinball contest for front row seats! The Who CD giveawaysThe Who CD giveaways Website and E-mail BlastsWebsite and E-mail Blasts Flyers at station eventsFlyers at station events

The Big TeaseThe Big Tease From Sunday, November 5 – Thursday, From Sunday, November 5 – Thursday,

November 9, 2006, KOZZ will leak the rumor:November 9, 2006, KOZZ will leak the rumor:““The Who is thinking about coming to Reno, but The Who is thinking about coming to Reno, but

want to be sure that we want to see them!”want to be sure that we want to see them!” KOZZ will then invite listeners to log onto KOZZ will then invite listeners to log onto

kozzradio.com and sign our online “Bring The kozzradio.com and sign our online “Bring The Who to Reno” petition.Who to Reno” petition.

On Friday, November 10On Friday, November 10thth, KOZZ will make the , KOZZ will make the big announcement during the afternoon drive big announcement during the afternoon drive show that due to overwhelming response from show that due to overwhelming response from our listeners, The Who has decided to come!our listeners, The Who has decided to come!

Pre-sale PromotionsPre-sale Promotions KOZZ will give listeners the chance to buy KOZZ will give listeners the chance to buy

tickets to the show before they go on-sale to tickets to the show before they go on-sale to the general public! Listeners will be directed the general public! Listeners will be directed to kozzradio.com and to join the Listener Club to kozzradio.com and to join the Listener Club for this exclusive opportunity!for this exclusive opportunity!

““Win It Before You Can Buy It” – KOZZ will give Win It Before You Can Buy It” – KOZZ will give away tickets to the show on the air from away tickets to the show on the air from Monday, November 13 – Friday, November 17, Monday, November 13 – Friday, November 17, 2006. Giveaways will happen twice per day to 2006. Giveaways will happen twice per day to promote the on-sale on November 18promote the on-sale on November 18thth!!

On-Air GiveawaysOn-Air Giveaways KOZZ will giveaway tickets on the air to the KOZZ will giveaway tickets on the air to the

show for the special KOZZ section at the show for the special KOZZ section at the show. Ticket giveaways will take place show. Ticket giveaways will take place during December, January and February to during December, January and February to keep the show top of mind!keep the show top of mind!

““5, 4, 3, 2, 1” – KOZZ will give away tickets 5, 4, 3, 2, 1” – KOZZ will give away tickets in the first five rows. On Monday, February in the first five rows. On Monday, February 5, 2007 KOZZ will give away a pair of 55, 2007 KOZZ will give away a pair of 5thth row row tickets, working toward the front row ticket tickets, working toward the front row ticket giveaway on Friday, February 9, 2007.giveaway on Friday, February 9, 2007.

Pinball Wizard ContestPinball Wizard Contest 105.7 KOZZ will put on the ultimate battle for 105.7 KOZZ will put on the ultimate battle for

a special VIP package… The KOZZ, Pinball a special VIP package… The KOZZ, Pinball Wizard Contest!Wizard Contest!

The big winner will receive a pair of front row The big winner will receive a pair of front row tickets to the show, a complete CD Catalog, a tickets to the show, a complete CD Catalog, a pinball machine signed by The Who (or other pinball machine signed by The Who (or other signed memorabilia), and of course the title of signed memorabilia), and of course the title of “KOZZ Pinball Wizard”“KOZZ Pinball Wizard”

Runner-up players will receive a pair of tickets Runner-up players will receive a pair of tickets in the special KOZZ section at the show, and a in the special KOZZ section at the show, and a copy of their latest CD,”Endless Wire”copy of their latest CD,”Endless Wire”

Additional Promotional Additional Promotional SupportSupport

KOZZ will include the show, with a KOZZ will include the show, with a picture and link on kozzradio.com (with picture and link on kozzradio.com (with homepage inclusion on the “Petition,” homepage inclusion on the “Petition,” “Pre-Sale,” and “KOZZ Pinball Wizard” “Pre-Sale,” and “KOZZ Pinball Wizard” promotions)promotions)

KOZZ will include the show on the KOZZ will include the show on the weekly e-mail blastweekly e-mail blast

KOZZ will hand out flyers at station KOZZ will hand out flyers at station eventsevents

What Live Nation Will ReceiveWhat Live Nation Will Receive Estimated 550 live and / or promotional Estimated 550 live and / or promotional

mentionsmentions Inclusion in the station website and weekly Inclusion in the station website and weekly

e-mail blastse-mail blasts Handing out of flyers at station events Handing out of flyers at station events KOZZ Pinball Wizard EventKOZZ Pinball Wizard Event Live two hour appearance before the showLive two hour appearance before the show

Total Promotional Value = $55,550Total Promotional Value = $55,550

What KOZZ Will ReceiveWhat KOZZ Will Receive132 tickets to the show (100 tickets for 132 tickets to the show (100 tickets for

the special KOZZ section in the front the special KOZZ section in the front rows of either section 103, 104, 117, or rows of either section 103, 104, 117, or 118)118)4 front row tickets4 front row tickets2 tickets in rows 5, 4, 3, and 22 tickets in rows 5, 4, 3, and 220 tickets for the pre-sale promotion20 tickets for the pre-sale promotion100 tickets for additional giveaways, the 100 tickets for additional giveaways, the

Pinball Wizard promotion, and KOZZ airstaff Pinball Wizard promotion, and KOZZ airstaff to host the special KOZZ section in the showto host the special KOZZ section in the show

What KOZZ will receive What KOZZ will receive (continuted)(continuted)

Exclusive media “Presents” status (alongside Live Exclusive media “Presents” status (alongside Live Nation) on the showNation) on the show

KOZZ logo inclusion in all visual media (newspaper KOZZ logo inclusion in all visual media (newspaper ads, flyers, the marquee at the Reno Events Center, ads, flyers, the marquee at the Reno Events Center, on the tickets to the show, etc.)on the tickets to the show, etc.)

On-site exclusivity at the showOn-site exclusivity at the show Ability to do stage announcements to introduce The Ability to do stage announcements to introduce The

WhoWho One CD catalog from The WhoOne CD catalog from The Who 20 copies of the latest CD from The Who, “Endless 20 copies of the latest CD from The Who, “Endless

Wire”Wire” One Pinball Game signed by the band (or other signed One Pinball Game signed by the band (or other signed

memorabilia)memorabilia)

Northstar At TahoeNorthstar At TahoeFamily ReunionFamily Reunion

Lotus Radio – KOZZ-FMLotus Radio – KOZZ-FMPresented by:Presented by:Roy RobinsonRoy Robinson

Amy EisenbruckAmy Eisenbruck

Promotional GoalsPromotional Goals

• Promote Northstar At Tahoe as a Vacation Destination which is fun for the whole family!

• Keep Northstar At Tahoe top of mind as a top ski resort

• Build awareness of the new Village at Northstar

Promotional ConceptsPromotional Concepts

• 105.7 KOZZ, Reno’s Classic Rock will give listeners a chance to reunite the family at Northstar!

• Promotional tools include on-air giveaways, website support, and support at other non-competing client remote broadcasts.

On-Air GiveawaysOn-Air Giveaways

• KOZZ will give away pairs of Northstar lift tickets weekdays during The Rob, Arnie & Dawn Show and afternoons with Smith & McClain. Each winner will automatically qualify for the family reunion!

• Timing: – The on-air giveaways will happen from January 8 –

26, 2007

Website SupportWebsite Support

This promotion will be posted on the homepage of kozzradio.com with a link to a detailed page describing the promotion.

• Promotional webpage includes one logo and up to three links to various parts of the Northstar website.

• KOZZ will also list the promotion on the Weekly E-Letter, which reaches almost 1,000 listeners

• Northstar At Tahoe will receive a logo and link from the “Z-Links” page of kozzradio.com from January – March, 2007

Remote BroadcastsRemote Broadcasts

• In support of the on-air promotion, KOZZ will enter listeners to win a pair of lift tickets to Northstar At Tahoe, and a $100 Gift Certificate to The Village at Northstar at all non-competing client remote broadcasts during the promotional period.– There will be one winner at each remote and those

winners will also qualify for the family reunion!• KOZZ will hand out flyers or pamphlets for

Northstar at non-competing client remote broadcasts.

Family Reunion Grand PrizeFamily Reunion Grand Prize

105.7 KOZZ hopes to partner with Southwest Airlines on this promotion. Southwest Airlines will provide two round trip airline tickets for the grand prize (pending approval) to bring the family together!

Family Reunion Grand Prize Family Reunion Grand Prize (continued)(continued)

Ski and Stay Package which includes:– 3 Days and 3 Nights accommodations, including 2

double rooms each night– Lift tickets for all three days– Dinner for all three days– One Spa Treatment for Mom– One First Timer Package (if needed by winner)– Free Rentals (if needed by winner)

What KOZZ Will ProvideWhat KOZZ Will ProvideFrom January 6 through 28, 2007, KOZZ will

provide:• Estimated 400 live and / or recorded mentions @ $75 each• Two Round Trip Southwest Airlines tickets (pending

approval) @ $400 each• 3 weeks of website and e-mail blast during the promotion

@ $550 per week• 12 weeks of logo and link on “Z-Links” page of

kozzradio.com @ $1,000 per month

Total Promotional Value = $34,275

Northstar At Tahoe Will ProvideNorthstar At Tahoe Will Provide

In exchange for the afore mentioned promotion, Northstar will provide:

• 100 Lift Tickets to Northstar to use for qualifying prizes (on-air and remotes)

• Ten Certificates for $100 at The Village at Northstar for the remote prizes

• Grand prize as described• Flyers or pamphlets to hand out at remote broadcasts

The Rolling Stones BusThe Rolling Stones BusNovember 5, 2006November 5, 2006

The Rolling Stones Bus105.7 KOZZ, Reno’s Classic Rock

and Internet Auto Rent & Sales will send lucky listeners to see

Rock Legends The Rolling Stones at MacAfee Coliseum in Oakland on Sunday, November 5, 2006!

The Rolling Stones BusListeners can win in a couple ways:• Listen to Smith & McClain weekday

afternoons for a chance to win a pair of passes!

• Come out of one of the 3-Hour Rolling Stones Bus Pass Stops / Remote Broadcasts and enter to win (one of the Bus Pass Stops will be at Internet Auto Rent & Sales)

The Rolling Stones BusTiming for the Promotion is:• Initial Tease: September 6 – 17, 2006• Pre-Promotion (with sponsor

mentions):September 18 – 24, 2006• Giveaways: September 25 – October 20,

2006• Post-Promotion: October 21 – 27, 2006

The Rolling Stones BusWhat Internet Auto Rent & Sales will receive:• Estimated 400 live and / or recorded mentions @

$85 each• One – 3 Hour Live Remote Broadcast including

25 mentions leading up to the remote and 9 – 60 second breaks during the event @ $2,000

• Inclusion on kozzradio.com and the weekly e-mail blasts @ $550 per week

Total Promotional Value = $38,750·