Power of Marketing

Yuka Yanagawa

An agenda

Definition of Marketing

• Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but sales is only one part of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer.[1]

http://en.wikipedia.org/wiki/Marketing

To persuade people to buy their products/servises

To convince customers

Marketers

knowpros/cons

Of a Product

well know Customers & Market

make a bridge

When do you want to buy something?

Someone’s bday?

Special memorial day for you&your partner? Christmas? Valentine’s day?When you are…

Hungry? Thirsty? Bored? Irritating? Annoyed ? Or, When you

want to through your precious a bone?

As you see,

Marketing is deeply rooted in HUMAN’S EMOTION

Case study: Valentine’s Day

• In the U.SEvery February 14, candy, flowers and gifts are exchanged between loved ones, or, men give women flowers, all in the name of St. Valentine.

But, Unfortunately, in Japan…

History of VD in Japan• 1960s: first advertisement related to Valentine’s

day “Gift CHOCOLATE to your LOVER” conducted by the chocolate maker

• late 1970s: established ‘Japanese Valentine’s day” Women gift chocolate to men whom she loves

• early 1980s: created “White day” Men gift sweets to women, in turn of VD. (first campaign was conducted by Japanese sweets makers)

Sweets maker created new custom of Valentine’s day

Lets compare

Before the establishment of

VD

I really like

him, but when

should I tell?

When is the

best??? No,

maybe

tomorrow…

AfterwardTime is

NOW! Its good

excuse to do!

WhiteDay

Valentine’sDay

Wow! I’m really

HAPPY!!!!!

See?

Conclution• Of course main purpose of marketing is “SELL A

PRODUCT”.But, if you concentrate ONLY on this, customers NEVER pay attention to you.For instance, there are 2 women who selling chocolate. One looks really bored. The other is tremendously nice. From which do you want to buy chocolate? That’s the thing. You have to consider not only how allude your product is, but also customers.

Marketing=MAKE LIFE (a little bit, but astonorshingly) FUN!

Scream LOVE