Power of Instagram & Pinterest

Download Power of Instagram & Pinterest

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1. Using Instagram & Pinterest in Agriculture 2. Lecture Objectives - Define social media - List social media tools - Identify writing tips for using Facebook - Recall tips for using social media successfully - Identify writing tips for Twitter - Match Twitter syntax terms with definitions - List tips for using visual social media tools to communicate about agriculture 3. Mind-boggling... Over 600 million Instagrammers 80% of users are outside of United States Most users are between 18-29 years old Six in 10 online adults have Instagram accounts Female internet users are more likely to use Instagram than men, at 38% vs. 26%. 32% of teenagers consider Instagram to be the most important social network. 32% of Instagram users attended college 4. A d v o c a t i n g o n I n s t a g r a m C r e a t e p r o f i l e : S e t y o u r p r o f i l e t o p u b l i c U p d a t e y o u r B i o i n y o u r p r o f i l e s e t t i n g s I n c l u d e b l o g U R L o r W e b s i t e U R L S e l e c t p r o f i l e p h o t o t o u s e ; u s e s a m e p h o t o a c r o s s a l l s o c i a l m e d i a p l a t f o r m s 5. A d v o c a t i n g o n I n s t a g r a m S h o o t s q u a r e p h o t o s 6. A d v o c a t i n g o n I n s t a g r a m K e e p p h o t o s n a t u r a l l o o k i n g r a t h e r t h a n u s i n g l o t s o f f i l t e r s No! 7. A d v o c a t i n g o n I n s t a g r a m E d i t p h o t o s S h o w a g r i c u l t u r e a c t i v i t i e s & a n i m a l s P o s t c o l o r f u l , i n t e r e s t i n g , p h o t o s & v i d e o t h a t e v o k e e m o t i o n 8. A d v o c a t i n g o n I n s t a g r a m W r i t e c a p t i o n a s t o w h a t i s h a p p e n i n g i n p h o t o t h a t n o n - f a r m e r s w o u l d u n d e r s t a n d ( m a x i m u m c h a r a c t e r c o u n t f o r c a p t i o n i s 2 , 2 0 0 c h a r a c t e r s ) F r o n t l o a d c a p t i o n s w i t h i m p o r t a n t c o n t e n t o r t e x t c a l l s - t o - a c t i o n ( u s e a c t i o n v e r b s & a s k p e o p l e t o d o s o m e t h i n g ) F o r e x a m p l e , y o u m i g h t s a y , " d o u b l e - t a p i f y o u f i n d t h i s f u n n y " o r " s h a r e y o u r s t o r y i n t h e c o m m e n t s . " 9. E x a m p l e o f I n s t a g r a m P o s t Discussion: What is the call to action in this Instagram post? 10. A d v o c a t i n g o n I n s t a g r a m A s k a q u e s t i o n 11. A d v o c a t i n g o n I n s t a g r a m U s e h a s h t a g s s p a r i n g l y i n c a p t i o n L e a v e h a s h t a g s , @ m e n t i o n s , o r e x t r a n e o u s i n f o r m a t i o n f o r e n d U s e b e t w e e n 1 a n d 4 f a r m r e l a t e d & n o n - f a r m r e l a t e d h a s h t a g s ( # F a r m 3 6 5 , # F a r m L i f e , # L i f e S t y l e , # P h o t o O f T h e D a y ) 12. A d v o c a t i n g o n I n s t a g r a m T a g a n y o n e i n t h e p h o t o t h a t m i g h t b e o n I n s t a g r a m D o s h o u t o u t s P o s t o n c e a d a y o r o n c e e v e r y o t h e r d a y t o k e e p f o l l o w e r s i n t e r e s t e d B e s t t i m e t o p o s t o n I n s t a g r a m f o r m o s t e n g a g e m e n t i s a t 5 P M o n W e d n e s d a y s 13. E x a m p l e o f I n s t a g r a m P o s t H u m o r o u s A p p r o p r i a t e # o f h a s h t a g s G o o d u s e o f l i g h t i n g 14. C r i t i q u e t h i s p o s t 15. C r i t i q u e t h i s p o s t 16. R e a d i n g A s s i g n m e n t W h y i s P i n t e r e s t a g o o d s o c i a l m e d i a t o o l f o r " a d v o c a t i n g " a b o u t a g r i c u l t u r e ? 17. P i n n i n g a b o u t A g r i c u l t u r e F a s t e s t g r o w i n g s o c i a l m e d i a p l a t f o r m S h a r e p i c t u r e s f r o m t h e f a r m S h a r e f a v o r i t e a g r i c u l t u r e f a c t s S o u r c e - T h e P o w e r o f S o c i a l M e d i a i n A g r i c u l t u r e : A G u i d e t o S u c c e s s i n S o c i a l M e d i a 18. P i n n i n g a b o u t A g r i c u l t u r e S o u r c e - T h e P o w e r o f S o c i a l M e d i a i n A g r i c u l t u r e : A G u i d e t o S u c c e s s i n S o c i a l M e d i a S h a r e r e c i p e s P o s t a g r i c u l t u r e q u o t e s 19. R e c a p H o w t o U s e S o c i a l M e d i a S u c c e s s f u l l y S t a r t w i t h o n e t o o l K e e p i t s h o r t , c r e a t i v e & f u n S h o w c a s e y o u r s t o r y & a g r i c u l t u r e B e t r a n s p a r e n t & h o n e s t H a v e c o n v e r s a t i o n s - A s k q u e s t i o n s - G e t f e e d b a c k & t a l k a b o u t n e w i d e a s w i t h f o l l o w e r s - S h a r e l i n k s o r a r t i c l e s t h a t i n t e r e s t y o u & r e l a t e t o a g r i c u l t u r e K e e p p o s t s p o s i t i v e & b u i l d y o u r c o m m u n i t y P o s t f r e s h c o n t e n t c o n s i s t e n t l y