Power Of Direct MailSimple but Powerful Statement:

– Everyone has a Mailbox– Every Day We Get The Mail– Everyone Sorts Their Mail– Guaranteed Viewership– Everyone Gets Your Message

In addition to the power of the mailbox, MailSouth has several points of differentiation that provide value to an advertiser….

Advertisers Prefer to Use Direct Mail

Source: Universal McCann, NAA

*Other includes weeklies, shoppers, penny-savers and cinema advertising

** Newspaper ROP/Inserts includes National and Retail expenditures, and does not include internet advertising expenditures. ***Out Of Home replaces Billboards, to include billboards on buses, etc…

These Universal McCann U.S. advertising reports represent all expenditures by U.S. advertisers - national, local, private individuals, etc. The expenditures, by medium, include all commissions as well as the art, mechanical and production expenses that are part of the advertising budget for each medium.

2007 Annual U.S. Advertising Expenditures(in billions)

Direct Mail is the #1 Advertising Direct Mail is the #1 Advertising MediumMedium

41%

43%

43%

61%

78%

91%Total Advertising Mail

Shared Mail

Sunday Newspaper Retail Inserts

Daily Newspaper Retail Inserts

Sunday Newspaper ROP

Daily Newspaper ROP

Readership– Percent of Households

that read or looked at various types of ads in the past 7 days

48%

44%

20%

12%

12%

6%

Total Advertising Mail

Shared Mail

Sunday Newspaper Retail Inserts

Daily Newspaper Retail Inserts

Sunday Newspaper ROP

Daily Newspaper ROP

Response– Percent of Households

that made one or more purchases as a result of looking at or reading an ad in the past 7 days

Readership and Response

Based on 49,014 consumer responses. Source: NFO Research Inc..

National Newspaper Penetration1

Rural Newspaper Penetration1

MailSouth Penetration

Source: 1ABC Audit. 2TVB/Nielson Media Research; 3Pew Internet Research Project; 4CTIA Wireless/US Census Bureau

Market Penetration

National Satellite Penetration2

National Cable Penetration2

Internet User Penetration3

Cell Phone Penetration4

Targeting ExpertiseThrough multiple data sources MailSouth has the ability to answer 4 fundamental questions in building an effective marketing solution:

– Who is your customer?

– What are they like?

– Where do they live?

– How do I reach them cost effectively?

Powerhouse of Brands