1. Power Color
Catering
We Provide Fresh and Healthy Foods
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2. Power Color
Power Color CateringFresh and Healthy Foods Provider
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3. Outline
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Power Color
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5 C Analysis
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SWOT Analysis
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4 P Analysis
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Financial Analysis
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Business Process
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Risk Assessment
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Milestone
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4. Executive Summary
Power Color - Fresh and Healthy Food Catering Company. We will provide fresh and healthy foods for you everyday with different and uniques treatment. We will make a special program for you that fit your time, workload, and of course budget. You are very important and it is very worth it to have fresh and healthy body for now and your future. Finally our companys motto is professional and care. We will treat you as our family and as family its become our job to care about our health, body, and future with very professional services.
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5. Our Credo
Power Color Catering is a full service Catering and Meal Preparation Company. We come directly to your house and prepare delicious gourmet meals . Our food is always Quality No1". Fresh and healthy will always become our commitment, while enjoyable and happiness also become our faith to deliver the best to our customers.
The Power Color concept has grown in popularity because time has become more and more valuable to working professionals. Whether you have a family you would like to spend more time with, or you enjoy living your life instead of slaving in the kitchen to make dinner, we offer you the opportunity to free yourself. Power Color Catering also caters for private parties, events, and functions. Our experienced service staff will make you feel catered to. We pride ourselves on Superior Service, and Superior Food."We make good food, so you don't have to"
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6. Mission Statement
Mission Statement
P.C.Catering exists to serve superior personalized gourmet meals that are truly "Home-made". We provide superior service and exceed expectations while providing delicious gourmet meals that are both visually and tastefully appealing. Our purpose is aligned with our company credo.
Business Objective
To provide the best quality foods for our customers.
To help our in preparing healthy foods.
To gain profit and fulfill our owners wealth.
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7. Man Power
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8. Distribution Channel
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9. Value Proposition
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10. Outline
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Power Color
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5 C Analysis
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SWOT Analysis
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4 P Analysis
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Financial Analysis
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Business Process
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Risk Assessment
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Milestone
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11. 5C
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Company
Context
Customer
Competitor
Collabolator
According to a national surveyin Taiwan conducted from 1992 to 1997, the prevalence rate ofobesity was about 25 percent for adult Taiwanese, and mean weightincreased 25 kg at all age levels compared with datafrom a previous 19861988 investigation
12. GDP over USD 12000, in 1996
DDP is USD 8000, in 1991
Customer
5C
Taiwan has 23,049,407 of population till Feb., 2009
In Feb.,2009.Taiwanese GDP is USD15,841
GDP
$6,000 >Seek for fashion
$7,000 => Seek for release
$8,000 =>Take care health
$12,000 => Focus on intelligent
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13. Neihu
Customer
88,000 Employees
3000
Companies
High Technology Firms
28.63 %
Growth Rate
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14. 5C
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Company
Context
Customer
Competitor
Collabolator
1. Idealunch
http://www.idealunch.com.tw/products.php
(Taiwan Public Health Bureau give a recommendation)
Price: NTD90-NTD130
2. Magicdiet
http://www.magicdiet.com.tw/news.htm
(Co-work with Family Mart)
Price: NTD100 NTD150
3. Diei 365
(Co-work with Business Zone in Sijhih- )
Price: NTD90 NTD 125
15. 5C
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Company
Context
Customer
Competitor
Collabolator

Cost Consideration:

16. We dont need to buy kitchen set 17. We dont need to have a special place to cook 18. We also dont need to hire a chef and employees 19. Complexity Consideration: 20. We dont need to deal with the raw material supplier. 21. We dont need to prepare the foodOutsource Kitchen :
Criteria : refer to criteria
Other partnership :

Beverage Supplier

22. Packaging Supplier 23. Fitness Centre