power blogging: special reportjourneytosuccess.co/wp-content/uploads/2018/03/powerblogging.pdf ·...

POWERBLOGGING:SPECIALREPORT


Copyright © All rights reserved worldwide. YOUR RIGHTS: This book is restricted to your personal use only. It does not come with any other rights.

LEGAL DISCLAIMER: This book is protected by international copyright law and may not be copied, reproduced, given away, or used to create derivative works without the publisher’s expressed permission. The publisher retains full copyrights to this book.

The author has made every reasonable effort to be as accurate and complete as possible in the creation of this book and to ensure that the information provided is free from errors; however, the author/publisher/ reseller assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein and does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet.

Any perceived slights of specific persons, peoples, or organizations are unintentional.

The purpose of this book is to educate and there are no guarantees of income, sales or results implied. The publisher/author/reseller can therefore not be held accountable for any poor results you may attain when implementing the techniques or when following any guidelines set out for you in this book.

Any product, website, and company names mentioned in this report are the trademarks or copyright properties of their respective owners. The author/publisher/reseller are not associated or affiliated with them in any way. Nor does the referred product, website, and company names sponsor, endorse, or approve this product.

COMPENSATION DISCLOSURE: Unless otherwise expressly stated, you should assume that the links contained in this book may be affiliate links and either the author/publisher/reseller will earn commission if you click on them and buy the product/service mentioned in this book. However, the author/publisher/reseller disclaim any liability that may result from your involvement with any such websites/products. You should perform due diligence before buying mentioned products or services.

This constitutes the entire license agreement. Any disputes or terms not discussed in this agreement are at the sole discretion of the publisher.


TableofContents

Introduction ............................................................................................................ 4

The Sticky Factor .................................................................................................. 6

The Essential Component ................................................................................... 10

Fast & Furious Strategies .................................................................................... 13

Create A Landing Page ....................................................................................... 17

Tips, Tricks & Strategies ..................................................................................... 19

Go The Extra Mile ............................................................................................... 22

Conclusion ........................................................................................................... 24

Resources ........................................................................................................... 26


Introduction

I’llassumethatyouunderstandtheprofitabilityofbloggingandhow

manyhaveusedthisplatformtoestablishthemselveswithintheir

markets,whiledrivingconsistenttraffictotheiradvertisementsand

pages.You’rereadytostartmakingseriousmoney.

So,whatisyournextmove?

Turningthosevisitorsintoqualifiedleads!

Intruth,thisismucheasierthanyoumaythink.Ifyou’regenerating

targetedtraffictoyourblog,halftheworkisalreadydoneforyou.You

haveasteadyflowofvisitorswhoareinterestedinyourcontentsoall

youmustdonowisconvertthattrafficintosales.

Thankfully,therearemanydifferenteasywaystodothisquicklyand

easily,withoutaheftylearningcurveinvolved–oralotoftimeonyour

part.


Thisreportwillshowyouexactlyhowtodothatwhilemaximizing

responserates,open-rates(becauseyoushouldbebuildinga

newsletter)andultimatelyskyrocketyoursales.

Let’sbegin!


TheStickyFactor

Ifyouwanttoconvertvisitorsintoleadsyouultimatelyneedtoget

sticky.Inpublishing,the“stickyfactor”isatermusedwhenabookhits

highintherankingsandremainstherelongaftertheinitiallaunch.

Whenabookbecomessticky,itcontinuestogeneratemoneylongafter

thefirstwaveofmarketingandpromotionshaveended.Itbecomesa

passivemoney-makerwhiletheauthorfocusesoncreatingother

books.

Whenconvertingvisitorsintoleads,youwanttoimplementthesame

mindset:becomingsticky.Youwantyourvisitortoenjoyyourwebsite

somuchthattheybookmarkitsotheyremembertoreturntoittime

andtimeagain.

Whenyoubecomesticky,youwillneedtoputhalfasmucheffortinto

marketingyourwebsitebecausethoseyouhavealreadyintroducedto

yourbrandwillcomebackregularly.


Becomingstickyalsomeansyouwillimmediatelyincreaseyourincome.

Thoserepeatcustomerswillstarttoreadmoreofyourcontent,

respondtoyouroffers,andbuyyourproducts(orproductsyousell

throughaffiliatemarketing).

So,howdoyoubecomesticky?

Youneedtogivevisitorsareasontoreturntoyourblog!

Youknowtheimportanceofqualityinformation,right?Yourblogcan’t

justrehashthesamethingthatdozensofotherblogsaretalkingabout.

Youneedtoputafreshspinoncurrentlyhottopicssothatyouare

providingadifferentperspective,somethingnew;somethingunique–

areasonforthemtoreadyourcontentandreturnformore.

Thisbeginswithcraftingthebestcontentmachinespossible.Ifyou’re

anexperiencedwriter,thisiseasyforyou.Justreviewthetop10blogs

inyourmarket,payingcloseattentiontotheblogpoststhatreceivethe

mostfeedbackandinteractionfromvisitors’andthencreatesimilar

contentforyourblog.

Thiskindofcontentisoftenreferredtoas:pillarcontent.


Pillarcontentiswhatessentiallyholdsyourblogtogether.Itformsa

strongfoundation(justasthetermimplies)thatencouragesvisitor

interactionthroughcommentsandfeedback,butalsothroughsharing.

Thesearethekindofarticlesandcontentthatgoviral.Peoplejustcan’t

helpthemselves–theywanttoshareitwitheveryonetheyknow.

Ifyouaren’taproficientwriteryoucaneasilyoutsourcethisto

qualifiedprofessionalsonsiteslikewww.Upwork.comataffordable

rates.Besuretoaskfor3-4samplesofwritingontopicsinyourniche

beforehiringsomeonetomakesuretheirvoiceandstylematchesyour

brandandfitsyouraudience.

Aimfor5hotpiecesofcontent,tostart.Then,buildfromthere.These

5articles(orvideos,Infographicsorothercontentformats)willform

yourpillar/foundation.

Ifyoudoyourjobofcreatingkillercontentthatwillappealtomajority

ofyouraudience,you’llbethatmuchclosertobecomingsticky.This

willrequireresearch!


YouneedtofocusonTHEhottesttopicsinyourmarketsuchas:

answeringtheburningquestionsfromthoseinyourniche,providean

alternativeperspectiveonatopicoranewwaytosolvea

problem/completeatask.

Andunlikegettinghoneyonyourfingers,orpancakesyruponyour

face;thiskindofstickyisagoodthing.;)


TheEssentialComponent

Inordertoconvertvisitorsintoleads,youneedtofirstidentifyyour

trafficsourcesandqualifythattraffic.

Whatdoesthismean?

Toomanybloggersarefocusingondrivingtraffictotheirwebsite,

regardlessofthesource.Inreality,it’sthequalityofyourtrafficthat

reallymakesadifferenceinyourabilitytoconvertthattrafficinto

leads.

Thinkaboutit:Ifyouaresendingaswarmofuntargeted,irrelevant

traffictoyourwebsitethatiscomprisedofpeoplewhoaren’t

interestedinthekindofcontentyouareoffering,what’sthepoint?

Thosepeoplearen’tgoingtobeinterestedinyourcontent,your

recommendationsoryourproducts.

Youwon’tbeabletoconvertthistrafficnomatterwhatyoudo.

So,thekeyistostartwithpinpointingandevaluatingyourtraffic


sources.Youneedtoidentitytheprimeavenuesoftrafficinyour

marketandtapintothattargetednetworkofrelevantleads.

Forexample,ifyourblogiswithintheInternetMarketing,

entrepreneurship,orself-starter’sbusinessniche,youmightfind

qualifiedtrafficfromrelatedbusinessforumswherenewbusiness

ownersandmarketersgoforhelpingettingstarted.

Ifyourblogisfocusedoncleaneating,LCHF,weightlossorfitness,you

willlikelyfindastrongsourceoftrafficinself-improvement

communities,socialmediasitessearchingforrelevantkeywords

(#weightloss#lchf),andagain,forums.(Forumsaretrulyanincredible

sourceofqualitytrafficinanynichebecauseit’sbasicallyacommunity

ofprospectshangingout,lookingforandsharingveryspecific

information).

Byidentifyingpremiumtrafficsourcesthatyoucanfunnelintoyour

blog,youhavecutyourworkinhalf.Nolongerareyoutryingto

convertunknowntrafficintoleads.Instead,youalreadyhaveidentified

thatthemajorityofyourtrafficiscomingfromrelevantsources,

leavingyoufreetoputyourtimeandenergyintoprovidingexceptional

valuethatwillpushthoseleadsintobecomingcustomers.


Thisalsocomesdowntoknowingyouraudience.Whenyoukeepa

pulseonyourmarket,youwillnotonlyknowexactlywhatyour

prospectsarelookingforandmostinterestedin,butyou’llalsostayup

todatewithcurrenttrendsandhottopicsthatyoucanfeatureonyour

bloginordertodriveinevenmoretraffic.

Inthenextchapter,I’llshowyouafewfastandeasystrategiesthatwill

helpyoufloodyourblogwithhighly-targetedtrafficthatwillconvert.


Fast&FuriousStrategies

Weknowthatitallbeginsbyfocusingonthehighestqualitytraffic

possible.So,howcanyoufloodyourwebsitewithtrafficthatwill

convert?

Hereareafewwaysprobloggersgetitdone:

GuestBlogging

Thisiswhereyouagreetopostuseful,highlyinformativecontenton

someone’sblog.Whywouldyoudothisinsteadofpostingitonyour

own?

Becausebybeingafeaturedcontributoronestablishedblogs,youcan

notonlypiggybackofftheauthorityandcredibilityofsomeoneinyour

market,butyoucansiphontheirtrafficontoyourblogforfree!

Thealternativeistoapproachleadingblogsinyournicheandaskif

theyofferpaidadvertisementsorsponsorships,butinreality;thiswill

neverproducetheresultsthatguestbloggingcan.


Thinkaboutit:Youarenotonlygiventheopportunitytotransfertraffic

fromauthorityblogsontoyourown,butbybeingfeaturedontheir

websiteyouaregainingtractioninyourmarketwhileestablishing

yourselfasanauthorityinyourniche!

Guestbloggingalsohelpsyouexpandyouroutreachviasocialmediaas

quiteoftenthesepostswillbesharedthroughRSSfeeds,twitter,

Facebookandthroughnewsletterupdates.

There’snothingquitelikeit.Guestbloggingwillcatapultyoureffortsto

generatepremiumtrafficthatwillconvertwhilealsohelpingyou

developpowerfulnetworkingopportunitiesandpartnershipsinyour

industry.

So,youarelikeasking:“howdoIfindguestbloggingopportunities?”

Easy.SearchGoogle!

Usesearchtermslike:

keyword“submitaguestpost”

keywordguestblogging”


keywordacceptingguestposts”

keyword“guestpostby”.

You’llbeabletofindcountlessopportunitiesjustbeusingsearch

operators.Hereareafewothers:

Keyword+“guestblogging”

Keyword+“writeforus”

Youcanalsofindguestpostingopportunitiesbyevaluatingthe

backlinksfromcompetingblogs.

Usetoolssuchashttps://www.semrush.comorhttps://majestic.com/

tocrawlthroughbacklinks,andfindotherblogsthatyourcompetitors

havewrittenfor.

Hereisanotherusefulresourcetohelpyougetstarted:

MyBlogGuest:http://myblogguest.com/

So,asidefromguestblogging–whatelsecanyoutodrivetargeted

traffictoyourwebsite?


Offersomethingforfree!

Theeasiestwaytomakealotofmoneyandconverttrafficintoleadsis

byofferingsomethingforfreethatotherswouldsell.

Everyonelovesfreestuff.It’stheeasiestwaytoearnthetrustof

potentialleads,andtoencouragethemtogiveyouachancetoearn

theirbusiness.Notonlythatbutyoucangetincrediblesocialmedia

shares(canyousayVIRAL?)byofferingsomethingextremelyvaluable

atabsolutelynocost.

Nottomentionthatwhenothersstarttoshareyourofferyou’ll

generatemassiveamountsofinboundlinkstoyourblog–ultimately,

increasingyourtrafficforFREE.


CreateALandingPage

Ifyoutrulywanttoincreaseconversions,youneedtoimmediatelystop

sendingtraffictoyourblog’smainpage,ifyouaretryingtocapture

leadsandbuildamailinglist.

Instead,createahighlytargetedlandingpageforthataudience!

Theselandingpagescanbeeasilylinkedandfeaturedwithinyour

navigationmenusothateventhosewhodolandonthefrontpage(or

findthemselvesarrivingwithinaninternalpageonyoursite)canstill

findthepage.

Theobjectiveofalandingpageistooutlineclearvalue,engagea

potentialvisitorandconvertthemintoalead.Landingpagesaren’t

designedtonecessarilysellaproduct.It’sthefront-lineinyourmission

ofconvertingavisitorintoalead.Thatshouldbeitsonlyobjective.

Yourlandingpageshouldfeatureyourmailinglistopt-informupfront

andcenter,andaleadmagnet.


LeadMagnets:

• Freereportordigitalbook(eBook)

• Casestudies

• Infographics

• Weeklynewsletter

Basically,afree,yetvaluableresourcethatwillkickthemintoaction

andconvincethemtotakeachanceonyou.

ProTip:Getyourhandsonacopyofwww.PostGopher.comandlet

yourvisitorsturnyourcontentintodownloadablePDFfiles!Letthem

readyourmaterialattheirleisure,encouragingread-throughand

returnvisits.


Tips,Tricks&Strategies

Herearesomeothertips,tricksandstrategiestoincreasingconversion

rates,andturningthosevisitorsintoqualifiedleads:

Cutdownontheclutter:

Youneedtosimplifytheprocessofconvertingavisitorintoalead

whichstartsbydeclutteringyourblog’sinterface.Youdon’twantitto

feeltoobusy,orcomplicateauser’sabilitytonavigatethroughoutyour

website.

So,removeanythingthatisn’tnecessary.Eliminatedistractionssothat

yourvisitorsarefocusedonwhereyouchoosetoleadthem(signingup

foryournewsletter,purchasingaproduct,sharingapieceofcontent).

I’vepreviouslymentionedhowit’simportanttocreatelandingpages

foryourblogandthisisyetanotherreasonwhy.Landingpageskeep

youraudiencefocusedonyourdigitalmarketingandwillultimately

increaseyourconversionrates.


Defineindividualpageobjectives:

Everypageonyourblogshouldhaveaclearobjective.Thismeansthat

ifyourintentionistoconvertleadsintosubscribers,your“OPTIN

PAGE”shouldfeaturenothingbutyouropt-inboxandrelevant

informationsuchasthebenefitsofjoiningyournewsletter.

It’simportanttosetanobjectiveforeverypagesothatyourblogisnot

onlyeasytonavigate,butthateverysinglepageandareaonyour

websiteisfocusedonthetaskathand.Doingthiswillalsokeepyour

blogorganizedandpagesclutter-free,minimizingdistractionsand

providingyourvisitorwithapositiveexperience.

Knowyouraudiencebetterthantheythinkyoudo:

Nooneblogisaone-size-fits-all.It’simportanttoknowwhoyour

audienceisbeforeyouevenbegintocreateablog,muchlesslanding

andproductpages.

Noonehasevermanagedtocreateablogthatappealstoallaudiences

orsolvesallproblems,sodon’twasteyourtimetrying.Createalaser

targetedblogthatspeakstoonespecificaudience,andlearneverything

youcanaboutthem.


Takeadvantageofthepowerofsocialproof:

Socialproofcanbreakdownbarriersandencouragepeopleintotaking

action.Insimpleterms,socialproofreinforcestrustinyourbrand,

showcasesyourabilitytoprovidevalueanddemonstratesthatother

peoplehavefaithinyourbusiness.

Socialproofcaninclude:

• Testimonials

• CaseStudies

• Comments

• Likes(yes!Aren’tyoumorelikelytoLIKEaFacebookpagethat

hashundredsofotherlikes?)

• Partnerships(logosofotherblogs,etc)

Featuresocialproofthroughoutyourblogpageswheneverpossible.If

youhaveyettogenerateanyformofsocialproofconsideraskingan

experttocommentononeofyourarticles,oroffertoguestblogon

authoritywebsitesandthenaskpermissiontofeaturethatblog’slogo

ortitleonyourblogasaplaceyouhavecontributedto.


GoTheExtraMile

Doyoureallywanttokickstartyoureffortsatconvertingvisitorsinto

leads?Considertakingthingstothenextlevel!

Hereareafewotherwaystodothat:

ImplementLiveChat:

Giveyourvisitorsadirectlineofcommunicationwheretheycanask

questionsorcontactyou.Whilethiscanbetime-consuming,mostlive

chatsoftwarewillallowyoutoturnitonoroffduringspecifictimes,so

ifyouhaveanhourtosparehereandtherethroughouttheweek,it

couldbetheextrapushvisitorsneedtojoinyournewsletter,service,

etc.

Evenbetter,livechatsoftwaretypicallycomesbundledwithpowerful

analyticswhichcanhelpyoubetterunderstandyouraudience.

Fromwhatpages’yourvisitorsspendthemosttimeon,whatwebsite

theyhavecomefromaswellaswheretheygowhentheyleaveyour

blog,towhattypesofcontenttheyaremostresponsiveto(orhow


oftentheyshareit!),you’llbeabletogainvaluableinsightstohowyour

visitorsinteractwhileonyourblog.

Tools:https://www.boldchat.com/

Providetheoptiontodownloadyourcontent:

Installonacopyofthewww.PostGopher.comWordpressplugin,and

letyourvisitorsturnyourcontentintodownloadablePDFfiles!Let

themreadyourmaterialattheirleisure,encouragingread-throughand

returnvisits.


Conclusion

Transformingyourtrafficintoqualifiedleadsisn’tthatdifficultwhen

youstartwithevaluatingyourtrafficsourcesensuringthatyouare

focusingondrivingrelevant,targetedprospectstoyourblog.

Tappingintoallformsofcommunicationsuchassocialmedia,forums,

competingblogsandnewsletters,areallpowerfulwaystofunnelfresh,

qualitytraffictoyourblogthatwilleasilyconvert.

Boostyourexposureandsetyourselfapartfromthecompetitionby

offeringaddedincentiveforvisitorstosubscribetoyournewsletterand

revisityourwebsite.

Focusonthehottest,tightly-writtencontentpossibleprovidingvisitors

withmanydifferentcontentformats(videos,infographics,contentthat

isavailableinPDFformatsotheycandownloaditforlateruse),and

stayactivewithinyournichebyengagingwithprospectsandleads

wherevertheycongregate.


Initiallylaunchingandgettingyourblogoffthegroundrequiresthe

mostwork,butonceyouhavedevelopedanetworkofpremium,

relevanttrafficsourcesthatwillfunnelprospectsintoyourblogpages,

you’llbeabletoturnthosevisitorsintohighlyqualifiedleads.

Yougotthis!


Resources

Herearelinkstotheresourcesfoundinthisguide:

FindGuestBloggingOpportunities:

MyBlogGuest:http://myblogguest.com/

LiveChatSoftware:

https://www.boldchat.com/

https://www.liveperson.com/

https://www.zopim.com/

PostGopherWordpressPlugin:

Installonacopyofthewww.PostGopher.comWordpressplugin,and

letyourvisitorsturnyourcontentintodownloadablePDFfiles!Let

themreadyourmaterialattheirleisure,encouragingread-throughand

returnvisits.

BacklinkTools:

https://www.semrush.com


https://majestic.com/tocrawlthroughbacklinks,andfindotherblogs

thatyourcompetitorshavewrittenfor.

power blogging: special reportjourneytosuccess.co/wp-content/uploads/2018/03/powerblogging.pdf ·...

Documents