powder presentation

15
Powder Luxury Resort Annie Cummins ~ Kendra Freymuth ~ Alexa Gonzalez ~ Trevor Wang

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Page 1: Powder Presentation

Powder Luxury Resort

Annie Cummins ~ Kendra Freymuth ~ Alexa Gonzalez ~ Trevor Wang

Page 2: Powder Presentation

Industry

$5 Billion Industry

Generation Y

Top-of-the-Line Facilities

Corporate Destination

Page 3: Powder Presentation

Porter’s 5 Forces

High Buyer Power

Low Supplier Power

High Threat of Substitute Products or

Services

High Threat of New Entrants

High Rivalry Among Existing

Competitors

Page 4: Powder Presentation

Competitors’ Websites

Attract Customers

Informative

Customer Reviews

Reservations

Page 5: Powder Presentation
Page 6: Powder Presentation

5

Page 7: Powder Presentation

Strengths

Personalized

Online Reservations

Effective Visuals

Current Weather

Page 8: Powder Presentation

Weaknesses

Poor Formatting

Lack of Customer Service

Ease of Use

Tunnel Vision

Page 9: Powder Presentation

Mission and Vision

Quality Entertainment

Luxurious Visit

Top of the line service

Leading Hotel Resort in Colorado

Page 10: Powder Presentation

Amenities

Lavish Accommodations

Luxury Recreation

Cutting Edge Technology

Indulgent Spa

Page 11: Powder Presentation

SWOT

Strengths

Luxury

Individualized

Location

Weaknesses

Price

Developing

Specialized

Opportunities

Growing Industry

Special Events

Publicity

Threats

Competition

Weather

Substitute Recreation

Page 12: Powder Presentation
Page 13: Powder Presentation

Powder 2.0

Weather

Facebook

Twitter

Page 14: Powder Presentation

eBusiness Strategy

•Customer Profiles

•Individualization

•Surveys

Customer Service

•Supplier Profiles

•Inventory Levels

•Tracking Tools

•Easy Communication

Supplier Support 

Page 15: Powder Presentation

Revered

Why Powder?

LuxuriousPersonal