pound around the world
DESCRIPTION
This is the Pound Around the World (PAW) project from RHOK London (http://www.rhok.org). PAW is a game that teaches kids the value of money.TRANSCRIPT
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A pound around the worldTeaching kids the value of money
4th December 2011
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Goncalo
Ribeiro
Irene
Gavalda
Eze
Vidra
Ankoor
Patel
Graham
Smith
Dror
Dayan
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Kids are under increasing pressure to
spend money…
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TV and friends influence them to have
the right clothes, toys, brands…
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And parents face a problem:
How to teach their kids the value of money?
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After some brainstorming, we decided 0n a
game to convey the message to kids…
Problem Solution
GameGame
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And we started working on the
game mechanics
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We used wireframes to structure
our concept.
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Our creative process was all designed
around our customers – Kids.
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Our research showed that similar games like
Money Metropolis have a cartoony, saturated
look and feel.
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To differentiate our game and focus on the
message (how much is a pound worth), we
went for a clean and minimal look and feel.
inspired in the colored books.
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We created a mascot, levels around the world and
virtual good rewards in the form of stamps.
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Our goal is to surprise the users with just how
far £1 can go around the world