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POULTRY MEDIA KIT 2017
2017 Poultry Market Media Kit - V1 2017 Poultry Market Media Kit - V1
ANIMAL AGRIBUSINESS AUDIENCE REACHAccess the most extensive knowledge base in Animal Agribusiness with a global community of more than 100,000 targeted and engaged professionals who rely on multiple media channels for consuming important industry information, data and research.
FOCUS ON AUDIENCE: Data-driven behavioral insights maximize your marketing & communication results. UNIQUE CAPABILITIES: Reach professionals engaged in multiple media channels with digital solutions,
publications and live events. PREMIUM CONTENT: Connect buyers to your brand through their engagement with our exclusive market
reports, industry data, company profiles and up-to-the-minute industry news.
AGRIBUSINESS AUDIENCE ENGAGEMENT
Publications Newsletters Events, website, content marketing
TOTAL agribusiness audience reach (unduplicated):
104,645
8%8%
10%
17%
34%
16%
30%
PRIMARY BUSINESS & INDUSTRY PROFILE
Feed Manufacturer .......................... 34%Farm/Producer/Breeder ................... 30%Supplier ........................................... 17%Veterinarian/Nutritionist/Consultant . 16%Distributor/Broker/Import/ Export/Retail .................................... 10%University/Government/ Industry Association .......................... 8%Processor .......................................... 8%
Percentages based on consensus data
GEOGRAPHICAL BREAKDOWN
US/CANADA42,316
ASIA/PACIFIC19,750
MIDDLE EAST/AFRICA11,163
EUROPE13,905
LATINAMERICA17,511
Dear Marketing Partner,
2017 brings a significant milestone as our company celebrates 100 years in business!
In 1917, my great grandfather, J.W. Watt, was working as a foreman in a printing plant in Mount Morris, Illinois USA, when he decided to take a chance on a magazine called Poultry Tribune that was struggling and was up for sale. He and his business partner, Adon Yoder, bought the publication and went into the publishing business. The rest, as they say, is history.
Over the decades, WATT Global Media has launched, acquired and evolved its media and information services to serve an ever-changing audience around the world. I am proud that after a century in business, the company remains family-owned with corporate headquarters in Rockford, Illinois USA – less than 30 miles from our original office in Mount Morris.
Strong relationships with partners like you play a significant role in WATT Global Media’s longevity and continued success. We remain committed to helping you reach your business goals by providing a highly engaged audience and innovative solutions.
This resource provides just a snapshot of the many ways you can reach your customers and prospects through our media channels. We are ready to work with you to build a customized solution that uniquely addresses your specific needs.
Wishing you continued success in 2017 and beyond!
Cheers,
Greg Watt President/CEO
2017 Poultry Market Media Kit - V1 2017 Poultry Market Media Kit - V1
Print Specifications
Digital Specifications
AD SPECIFICATIONS
GEOGRAPHICAL BREAKDOWN
US/CANADA29,265
ASIA/PACIFIC15,440
MIDDLE EAST/AFRICA8,786
EUROPE11,215
LATINAMERICA16,208
POULTRY MARKETRun with the leader in poultry business information and reach more than 80,000 professionals around the world. For 100 years, the global industry has trusted WATT Global Media’s market-defining expertise, providing you with an ideal audience to connect with buyers.
POULTRY INDUSTRY AUDIENCE ENGAGEMENT
Publications Newsletters Events, website, content marketing
TOTAL poultry industry audience reach (unduplicated):
80,914
8%9%
10%
20%
35%
16%
26%
PRIMARY BUSINESS & INDUSTRY PROFILE
Farm/Producer/Breeder ................... 35%Feed Manufacturer .......................... 26%Supplier ........................................... 20%Veterinarian/Nutritionist/Consultant . 16%Distributor/Broker/Import/ Export/Retail ................................... 10%Processor .......................................... 9%University/Government/ Industry Association .......................... 8%
Percentages based on consensus data
SOLUTIONS INDEXClick on any item listed below to navigate to its dedicated page for complete details.
Then, contact your WATT Global Media sales professional to discuss your marketing and communication goals and develop a comprehensive, integrated solution that will help your business succeed.
Research Programs
Signet AdEffect™ Study
Content Marketing
CUSTOM SOLUTIONS
ONLINE SOLUTIONS
Digital Edition Options
Newsletters
WATTAgNet.com
Online Directory Enhancements
Native Advertising
Webinars
Whitepapers
Video Programs
Targeted Audience Messaging
WATT PoultryUSA
Poultry International
Industria Avícola
Egg Industry
Poultry International China
WATT Executive Guide to World Poultry Trends
WATT IPPE Directory
PUBLICATIONS
2017 Poultry Market Media Kit - V1 2017 Poultry Market Media Kit - V1
3%7%
7%
7%
10%
17%
40%
9%
WATT PoultryUSA is the business magazine for the U.S. and Canadian integrated poultry meat industry.
Reach poultry professionals who depend on industry-defining business information and unique top company data that shapes today’s integrated poultry meat business in the U.S. and Canada. Readers seek this unique expertise through multiple media channels which connects your company with the integrated poultry meat business throughout North America.
www.wattpoultryusa-digital.com
GEOGRAPHICAL BREAKDOWN NORTH AMERICA
11,590INTERNATIONAL
710
n Top Executives/Key Corporate Professionals 33%
n Grower/Owner 24%n Marketing & Sales 10%n Food Safety, Quality Control,
Technical Service, Other Personnel 10%
n Nutritionists, R&D, Veterinarians, Consultants 10%
n Live Production Management 7%n Processing Management 3%n Procurement 3%
CROSS-MARKETING OPPORTUNITIES WATT PoultryUSA readers are also subscribed to:
JOB
FUNCTION
PRIMARY BUSINESS
Poultry Production ........................... 40%Poultry Processing ........................... 17%Poultry Marketing ............................. 10%Breeder Farm/Hatchery ..................... 9%Feed Manufacturer ............................ 7%Veterinary/Nutrition/Consulting .......... 7%University/Government/Association/ Allied to the Industry .......................... 7%Commercial Egg Production ............. 3%
NOTABLE SUBSCRIBERS Owner
Cold Springs Farm Nutritionist
Tecumseh Poultry Live Production Manager
Pilgrims Senior Manager of Farms & Feed Mill Operations
Tyson Foods Live Operations Manager
Harrison Poultry Inc.
Display Ad 4-Color 1x Full Page $8,480 2/3 Page $6,640 1/2 Page $5,240 1/3 Page $3,500 1/4 Page $3,050 1/6 Page $2,040 1/8 Page $1,540 2-Page Spread $12,700
Marketplace Display Ad B/W per column inch ...........$280 (Spot color extra)
Marketplace Line Listing Text only* ...............................$110
* Includes company name, website, phone number and 120-character description
Contact your sales professional for information on volume discounts for multiple ad insertions or cover
premium options.
J Commemorating the 100th
anniversary of WATT Global Media, this forward-looking series explores how developments in key areas will impact
the worldwide poultry industry.
2017 ADVERTISING RATESAll rates are in gross U.S. dollars.
Poultry antibiotics policy begs for science, data
FEBR
UA
RY 2
016
www.WATTAgNet.com
PLUSChicken Caucus: Promoting US poultry exports globallyEconomic effects of antibiotic use in poultry, pig productionBig food animal protein buyers talk consumer trends
Digital version at www.WATTPoultryUSA-digital.com
1602USAcov.indd 1 1/20/2016 3:26:36 PM
IPPE 2017 AtlantaJAN
JUL
FEB
AUG
MAR
SEP
APR
OCT
MAY
NOV
JUN
DEC
Directory listing/logo
Midwest Poultry ShowPetfood Forum
Petfood Innovation Workshop
National Meeting on Poultry Health, Processing & Live
Production
Signet AdEffect Study
National Chicken Council Annual
Conference
Chicken Marketing Summit
IPPE 2018 Atlanta
Future of Poultry Genetics J Health & Welfare
Space Closing: Dec 8, 2016 Materials Deadline: Dec 12, 2016
Who’s Who in the Egg & Poultry Industries
Space Closing: Jun 8, 2017 Materials Deadline: Jun 12, 2017
Future of Feed Ingredients J
Nutrition Midwest Poultry Show Preview
Space Closing: Jan 10, 2017 Materials Deadline: Jan 12, 2017
Future of Poultry Nutrition J Future of Poultry Processing J
Space Closing: Jul 10, 2017 Materials Deadline: Jul 12, 2017
Top Poultry Companies Space Closing: Feb 7, 2017
Materials Deadline: Feb 9, 2017
Future of Environmental Sustainability J Health & Welfare
Space Closing: Aug 8, 2017 Materials Deadline: Aug 10, 2017
Future of Poultry Gut Health J Breeding/Hatching
Space Closing: Mar 8, 2017 Materials Deadline: Mar 10, 2017
Future of Poultry Husbandry J Nutrition
Space Closing: Sep 7, 2017 Materials Deadline: Sep 11, 2017
Future of Poultry Welfare J Food Safety
Space Closing: Apr 10, 2017 Materials Deadline: Apr 12, 2017
Future of Competing Proteins J Live Production
Space Closing: Oct 10, 2017 Materials Deadline: Oct 12, 2017
Future Poultry Industry Structure J Nutrition & Feed Survey
Processing Space Closing: May 9, 2017
Materials Deadline: May 11, 2017
Future Food Safety for Poultry J IPPE 2018 Atlanta Preview Space Closing: Nov 9, 2017
Materials Deadline: Nov 13, 2017
TOPICS
BONUS DISTRIBUTION/ VALUE ADDED
EDITORIAL CALENDAR 2017
WATT Global Media 100th Anniversary – Sponsorship opportunities are available! Please contact your WATT Global Media sales professional for details.
2017 Poultry Market Media Kit - V1 2017 Poultry Market Media Kit - V1
18%7%7%
8%
10%
10%
11%
14%
15%
Poultry International is the global resource for the poultry meat and egg industries worldwide.
Influence a diverse audience of poultry meat and egg market professionals across multiple job functions throughout 142 countries who rely on Poultry International for practical business applications, in-depth market information and top company data that helps shape the industry.
www.poultryinternational-digital.com
GEOGRAPHICAL BREAKDOWN ASIA/PACIFIC
10,496MIDDLE EAST/AFRICA
4,056
EUROPE5,448
n Top Executives/Key Corporate Professionals 24%
n Marketing & Sales 20%n Nutritionists, R&D,
Veterinarians 20%n Live Production Management 13%n Grower/Owner 11%n Food Safety, Quality Control,
Technical Services, Other Personnel 7%
n Processing Management 3%n Procurement 2%
CROSS-MARKETING OPPORTUNITIES Poultry International readers are also subscribed to:
JOB
FUNCTION
PRIMARY BUSINESS
Poultry Production ............................18%Feed Manufacturer ...........................15%Veterinary/Nutrition/Consulting .........14%Poultry Processing ............................11%University/Government/Association. 10%Allied to the Industry .........................10%Poultry Marketing ................................8%Breeder Farm/Hatchery ......................7%Egg Production/Packing/Processing ..7%
NOTABLE SUBSCRIBERS Managing Director
Bairaha Farms PLCNutritionist
Avena Nutricio SLPoultry Production Manager
Jata Emona DOOOwner
Prasit FarmVice President of Finance
Tyson Foods
Display Ad 4-Color 1x Full Page $10,020 2/3 Page $7,790 1/2 Page Island $6,790 1/2 Page $6,170 1/3 Page $4,110 1/4 Page $3,400 1/6 Page $2,430 1/8 Page $1,800 2-Page Spread $15,000
Marketplace Display Ad B/W per column inch ...........$260 (Spot color extra)
Marketplace Line Listing Text only* ...............................$110
* Includes company name, website, phone number and 120-character description
Contact your sales professional for information on volume discounts for multiple ad insertions or cover
premium options.
J Commemorating the 100th
anniversary of WATT Global Media, this forward-looking series explores how developments in key areas will impact
the worldwide poultry industry.
2017 ADVERTISING RATESAll rates are in gross U.S. dollars.
PLUSChina’s poultry industry must win over consumers to growInsect protein closer to being legal in EU poultry feed10 tips for cleaning, disinfecting broiler houses
for thepoultry, feedindustries
JUN
E 20
16
www.WATTAgNet.com
Digital version at www.poultryinternational-digital.com
for the Sustainabilitytips
1606PIcover1.indd 1 5/10/2016 8:28:00 PM
IPPE 2017 AtlantaVIV Asia
VIV Asia
JAN
JUL
FEB
AUG
MAR
SEP
APR
OCT
MAY
NOV
JUN
DEC
International Poultry Forum China
SPACESignet AdEffect Study
Figan Zaragoza
China Animal Husbandry Expo
(CAHE)
Directory listing/logo
VIV Turkey
IPPE 2018 Atlanta
Future of Poultry Genetics J Nutrition
Space Closing: Dec 5, 2016 Materials Deadline: Dec 7, 2016
Future of Poultry Nutrition J Egg Production/Processing Space Closing: May 31, 2017
Materials Deadline: Jun 2, 2017
Future of Feed Ingredients J Flock Health
VIV Asia Preview Space Closing: Jan 5, 2017
Materials Deadline: Jan 9, 2017
Future of Poultry Processing J Health & Welfare SPACE Preview
Space Closing: Jun 30, 2017 Materials Deadline: Jul 5, 2017
Future of Poultry Health J Layer/Broiler Management Space Closing: Feb 2, 2017
Materials Deadline: Feb 6, 2017
Future of Environmental Sustainability J
Processing Space Closing: July 31, 2017
Materials Deadline: Aug 2, 2017
Future of Poultry Gut Health J Health & Welfare
VIV Russia Preview Space Closing: Feb 28, 2017
Materials Deadline: Mar 2, 2017
World’s Top Poultry Companies Space Closing: Aug 30, 2017
Materials Deadline: Sep 1, 2017
Who’s Who International Directory Space Closing: Apr 3, 2017
Materials Deadline: Apr 5, 2017
Future of Poultry Husbandry J Future of Competing Proteins J
Nutrition Space Closing: Sep 28, 2017
Materials Deadline: Oct 2, 2017
Future of Poultry Welfare J Future Poultry Industry Structure J
Nutrition & Feed Survey VIV Turkey Preview
Space Closing: May 1, 2017 Materials Deadline: May 3, 2017
Future Food Safety for Poultry J IPPE 2018 Atlanta Preview
Processing Space Closing: Oct 30, 2017
Materials Deadline: Nov 1, 2017
TOPICS
BONUS DISTRIBUTION/ VALUE ADDED
EDITORIAL CALENDAR 2017
WATT Global Media 100th Anniversary – Sponsorship opportunities are available! Please contact your WATT Global Media sales professional for details.
2017 Poultry Market Media Kit - V1 2017 Poultry Market Media Kit - V1
JOB
FUNCTION
22%
5%
8%
9%
10%
12% 14%
16%
4%
Industria Avícola is the only Spanish language publication serving the entire Latin American poultry meat and egg industries.
Target professionals from Mexico through Central/South America and the Caribbean who trust Industria Avícola’s comprehensive coverage of business data, top company information, trends and developments in the America Latina region.
www.industriaavicola-digital.com
GEOGRAPHICAL BREAKDOWN
LATIN AMERICA12,000
South America, Central America, Mexico & Caribbean
n Top Executives/Key Corporate Professionals 23%
n Nutritionists, R&D, Veterinarians 20%
n Live Production Management 15%n Owner/Grower 14% n Technical Service, Consultants &
Others Allied to the Industry 12%n Marketing & Sales 9%n Processing Management 3%n Procurement 2%n Food Safety & Quality
Assurance 2%
CROSS-MARKETING OPPORTUNITIES Industria Avícola readers are also subscribed to:
PRIMARY BUSINESS
Poultry Production ................................22%University/Government/Association .....16%Veterinary/Nutrition/Consulting .............14%Allied to the Industry .............................12%Egg Production/Packing/Processing ....10%Feed Manufacturer .................................9%Poultry Processing ..................................8%Breeder Farm/Hatchery ..........................5%Importer/Exporter ...................................4%
NOTABLE SUBSCRIBERS
Owner Roppa Consulting
Veterinarian Grupo Pilar SA
QA Manager Cooperativa de Productores
de Leches DosProduction Manager JBS Argentina SA
Nutritionist Agrifeed
Display Ad 4-Color 1x Full Page $8,300 2/3 Page $6,480 1/2 Page Island $5,630 1/2 Page $5,130 1/3 Page $3,420 1/4 Page $2,830 1/6 Page $2,000 1/8 Page $1,490 2-Page Spread $12,430
Marketplace Display Ad B/W per column inch ........... $240 (Spot color extra)
Marketplace Line Listing Text only* ...............................$110
* Includes company name, website, phone number and 120-character description
Contact your sales professional for information on volume discounts for multiple ad insertions or cover
premium options.
J Commemorating the 100th
anniversary of WATT Global Media, this forward-looking series explores how developments in key areas will impact
the worldwide poultry industry.
2017 ADVERTISING RATESAll rates are in gross U.S. dollars.
Además:Manejo del agua en granjas avícolas colombianasMayor visibilidad del gremio avícola en AntioquiaLos avicultores mexicanos ante 2016
Huevos cage-free: ¿necesidad o vanidad?
ABR
IL 2
016
www.WATTAgNet.com
Edición digital: www.industria avicola-digital.com
1604IAcov.indd 1 3/17/2016 10:24:56 AM
IPPE 2017 AtlantaJAN
JUL
FEB
AUG
MAR
SEP
APR
OCT
MAY
NOV
JUN
DEC
SIAVSLatin American
Poultry Congress
Directory listing/logo
Figan Zaragoza
Latin American Poultry Congress
Signet AdEffect Study
IPPE 2018 Atlanta
Future of Poultry Genetics J Nutrition
Space Closing: Dec 7, 2016 Materials Deadline: Dec 10, 2016
Future of Poultry Nutrition J Nutrition & Feed Survey
Egg Production Space Closing: Jun 2, 2017
Materials Deadline: Jun 6, 2017
Future of Feed Ingredients J Flock Health
Space Closing: Jan 9, 2017 Materials Deadline: Jan 11, 2017
Guía Anual (Buyer’s Guide) Space Closing: Jul 6, 2017
Materials Deadline: Jul 10, 2017
Top Latin American Poultry Companies
Space Closing: Feb 6, 2017 Materials Deadline: Feb 8, 2017
Future of Poultry Processing J Future of Environmental Sustainability J Latin American Poultry Congress Preview
Space Closing: Aug 4, 2017 Materials Deadline: Aug 8, 2017
Future of Poultry Health J Future of Poultry Gut Health J
Layer/Broiler Management Space Closing: Mar 2, 2017
Materials Deadline: Mar 6, 2017
Future of Poultry Husbandry J Broiler Production
Space Closing: Aug 31, 2017 Materials Deadline: Sep 5, 2017
Future of Poultry Welfare J Hatchery Breeder
Space Closing: Apr 6, 2017 Materials Deadline: Apr 10, 2017
Future of Competing Proteins J Flock Health
Space Closing: Oct 4, 2017 Materials Deadline: Oct 6, 2017
Future Poultry Industry Structure J Food Safety
Space Closing: May 4, 2017 Materials Deadline: May 8, 2017
Future Food Safety for Poultry J Processing
IPPE 2018 Atlanta Preview Space Closing: Nov 3, 2017
Materials Deadline: Nov 7, 2017
TOPICS
BONUS DISTRIBUTION/ VALUE ADDED
EDITORIAL CALENDAR 2017
WATT Global Media 100th Anniversary – Sponsorship opportunities are available! Please contact your WATT Global Media sales professional for details.
2017 Poultry Market Media Kit - V1 2017 Poultry Market Media Kit - V1 2017 Poultry Market Media Kit - V1 2017 Poultry Market Media Kit - V1
35%
6%
7%
12%
17%
20%
3%
Egg Industry is the news source for the North American egg industry.
Reach professionals throughout the North American layer industry who depend on Egg Industry for timely coverage of regulatory affairs, business information and exclusive top company production data to keep their business at a competitive advantage.
www.eggindustry-digital.com
GEOGRAPHICAL BREAKDOWN NORTH AMERICA1,812
INTERNATIONAL188
n Farm Production 28%n Top Executives/Key
Corporate Professionals 24%n Nutritionists, R&D,
Veterinarians 24%n Egg Production
Management 12% n Marketing & Sales 9%n Allied to the Industry 3%
CROSS-MARKETING OPPORTUNITIES Egg Industry readers are also subscribed to:
JOB
FUNCTION
News for the egg industry world
PRIMARY BUSINESS
Commercial Egg Production ............... 35%Breeder/Hatchery ................................ 20%Veterinary/Nutrition/Consulting ............ 17%Broker/Distributor/Wholesaler .............. 12%Egg Processing ..................................... 7%University/Government/Allied to the Industry ........................................ 6%Supplier ................................................. 3%
NOTABLE SUBSCRIBERS
Production Manager Calmaine Foods Inc.
Director of Veterinary Services Purdue Foods
President Rose Acre Farms
Senior Livestock Analyst Bunge
Sourcing Manager (Purchasing) Tyson Foods Inc.
Display Ad 4-Color 1x Full Page $4,100 1/2 Page $3,170 1/3 Page $2,330 1/4 Page $1,520 2-Page Spread $6,150
Marketplace Display Ad B/W per column inch ........... $180 (Spot color extra)
Marketplace Line Listing Text only* ...............................$110
* Includes company name, website, phone number and 120-character description
Contact your sales professional for information on volume discounts for multiple ad insertions or cover
premium options.
J Commemorating the 100th anniversary of WATT Global Media,
this forward-looking series explores how developments in key areas will impact
the worldwide poultry industry.
2017 ADVERTISING RATESAll rates are in gross U.S. dollars.
MAY
201
6
www.WATTAgNet.com
volume 121 number 5
4 Can a cage-free layer housing system have a door?
6 A closer look at the standards of cage-free certifi ers
14 4 ways to improve laying hen bone strength
20 New smartphone app tracks poultry disease outbreaks
14
20
4 ways to improve laying hen bone strength
New smartphone app tracks poultry disease outbreaks
6
A closer look at the standards of
cage-free certifi ers
Digital version at www.eggindustry-digital.comDigital version at
1605EIcov-toc.indd 1 5/2/2016 11:03:19 AM
IPPE 2017 AtlantaJANFuture of Poultry Genetics J Space Closing: Dec 20, 2016
Materials Deadline: Dec 22, 2016
JULFuture of Poultry Nutrition J Space Closing: Jun 20, 2017
Materials Deadline: Jun 22, 2017
AUGFuture of Poultry Processing J
Space Closing: Jul 20, 2017 Materials Deadline: Jul 24, 2017
MAR
FEBTop Companies
Midwest Poultry Show Preview Space Closing: Jan 19, 2017
Materials Deadline: Jan 23, 2017
Midwest Poultry Show
Future of Feed Ingredients J Future of Poultry Health J Space Closing: Feb 16, 2017
Materials Deadline: Feb 20, 2017
APRFuture of Poultry Gut Health J
Space Closing: Mar 22, 2017 Materials Deadline: Mar 24, 2017
SEP
OCT
Future of Environmental Sustainability J
Space Closing: Aug 18, 2017 Materials Deadline: Aug 22, 2017
Future of Poultry Husbandry J Space Closing: Sep 20, 2017
Materials Deadline: Sep 22, 2017
MAYFuture of Poultry Welfare J Space Closing: Apr 19, 2017
Materials Deadline: Apr 21, 2017
NOVFuture of Competing Proteins J
Space Closing: Oct 19, 2017 Materials Deadline: Oct 23, 2017
JUNFuture Poultry Industry Structure J
Space Closing: May 17, 2017 Materials Deadline: May 19, 2017
DEC IPPE 2018 Atlanta
Future Food Safety for Poultry J IPPE 2018 Atlanta Preview
Space Closing: Nov 15, 2017 Materials Deadline: Nov 17, 2017
TOPICS
BONUS DISTRIBUTION/ VALUE ADDED
EDITORIAL CALENDAR 2017
WATT Global Media 100th Anniversary – Sponsorship opportunities are available! Please contact your WATT Global Media sales professional for details.
2017 Poultry Market Media Kit - V1 2017 Poultry Market Media Kit - V1
POULTRY INTERNATIONAL CHINAPoultry International China is the Mandarin language business resource for the Chinese poultry industry.
Target leading commercial poultry companies and other key professionals in the fast-growing Chinese market. Articles cover a wide range of production, processing and marketing topics, along with special reports on industry developments, products, shows and seminars. Published bi-monthly, Poultry International China reaches 8,300 industry professionals who receive important information to remain competitive in the market.
http://www.guojixumu.com/jiaqin/enindex.aspx
Display Ad 4-Color 1x Full Page $4,430 1/2 Page $2,940 1/3 Page $2,110 1/4 Page $1,700 2-Page Spread $6,620
Contact your sales professional for information on volume discounts
for multiple ad insertions or cover premium options.
2017 ADVERTISING RATESAll rates are in gross U.S. dollars.
TOPICSBONUS
DISTRIBUTION/ VALUE ADDED
IPPE 2017 AtlantaVIV Asia
China Animal Husbandry Expo
(CAHE)
Shanghai Livestock Trade Show
Henan Provincial Poultry Trade Show
Shandong Provincial Livestock Trade Show
Independent Breeding of Broilers Space Closing: Dec 20, 2016
Materials Deadline: Dec 22, 2016
China Feed Expo
Analysis of Chinese Breeding Layer Market
Space Closing: Feb 20, 2017 Materials Deadline: Feb 22, 2017
Influence of Media on the Chinese Poultry Industry
Space Closing: Apr 20, 2017 Materials Deadline: Apr 24, 2017
Chinese Poultry Production PotentialFurther Processing
Space Closing: Jun 20, 2017 Materials Deadline: Jun 22, 2017
Pollution Control in Large-Scale Chinese Poultry Farms
Space Closing: Aug 21, 2017 Materials Deadline: Aug 23, 2017
Poultry Gut Health & Feed Solutions
Space Closing: Oct 20, 2017 Materials Deadline: Oct 24, 2017
POULTRY INTERNATIONAL CHINAEDITORIAL CALENDAR 2017
JAN/FEB
MAR/APR
MAY/JUN
JUL/AUG
SEP/OCT
NOV/DEC
NOTE: All content subject to change.
WATT EXECUTIVE GUIDE TO WORLD POULTRY TRENDSWATT Executive Guide to World Poultry Trends is the exclusive statistical reference for global poultry executives. Position your brand in front of a global audience of more than 44,500 decision-makers in 142 countries who rely on this annual resource to guide them in forecasting, planning and budgeting for the upcoming year.
Released in mid-November, Poultry Trends is distributed digitally three additional times (December, February and June) which are key planning cycles for poultry professionals. Poultry Trends also has print bonus distribution at industry-appropriate meetings and global events in 2017.
In addition, advertisers placing a 1/2-page or larger advertisement receive all of the data in unlocked Excel spreadsheets. Customize the data for your own presentations and save hours of work searching, formatting and creating data for your business development needs.
WATT IPPE DIRECTORYThe WATT IPPE Directory is a comprehensive resource for the International Production & Processing Expo (IPPE) in Atlanta, Ga. USA. Reach a global audience of influencers and decision-makers in the poultry, feed and meat industries in more than 140 countries as they plan for and attend one of the world’s largest and Top 50 fastest-growing annual trade shows.
The WATT IPPE Directory is released digitally in November and again in January to 70,000 poultry, feed and meat professionals. Additionally, 10,000 printed copies are available at IPPE in Atlanta in January.
WATT IPPE Directory advertisers receive: >> Enhanced exhibitor listing with highlighting and bold-type fonts >> Cross-referencing of both your ad and exhibitor profile for easy viewing >> Exhibitor profile in separate Show Products “advertisers only” section with 60-word
description, logo and/or photo
Display Ad 4-Color 1x Full Page $7,830 2/3 Page $6,100 1/2 Page $4,830 1/3 Page $3,240 1/4 Page $2,670 1/6 Page $1,870 1/8 Page $1,410
2017 ADVERTISING RATESSpace Closing: October 12, 2017
All rates are in gross U.S. dollars.
Display Ad 4-Color 1x Full Page $8,620 2/3 Page $6,700 1/2 Page $5,290 1/3 Page $3,540 1/4 Page $2,930 1/6 Page $2,060 1/8 Page $1,550 2-Page Spread $12,910
*To be included in the WATT IPPE Directory, your company must have a booth assignment.
For booth info please contact: Anne Sculthorpe +1.678.514.1976 [email protected]
Atlanta, GeorgiaJanuary 26 – 28, 2016
201
6
Your guide to the IPPE, the world’s largest annual poultry, feed and meat expo
➥Schedules ➥Directory
➥Product listings
WATT IPPE DIRECTORY
2016 IPPE cover.indd 1 12/23/2015 2:05:00 PM
Contact your sales professional for information on volume discounts
for multiple ad insertions or cover premium options.
2018 ADVERTISING RATESSpace Closing: October 26, 2017
All rates are in gross U.S. dollars.
Contact your sales professional for information on volume discounts
for multiple ad insertions or cover premium options.
2017 Poultry Market Media Kit - V1 2017 Poultry Market Media Kit - V1
DIGITAL EDITION SPECIALTY ADS & ENHANCEMENTSDigital editions provide the benefits of an interactive platform with all the familiarity of a traditional print layout.
Engage readers at a deeper level with specialty ads and interactive enhancements that extend beyond the limits of print – such as video, audio, hyperlinks and more – while they consume your message on any digital device.
E-NEWSLETTERSInfluence executives and professionals in the global agribusiness market who rely on
weekly and daily email newsletters to deliver current industry news in a mobile-friendly format.
NOTE: Volume discounts and combination rates with print advertising and event sponsorship programs are available for all e-newsletters. Ad space is limited and available on a first come, first served basis.
TRADE SHOW SPECIAL EDITION NEWSLETTERS IPPE Weekly and VIV Asia Weekly
These two special edition e-newsletters are sent once per week for the four weeks leading up to the opening of the industry event, featuring exclusive news and exhibitor profiles.
5 TOTAL SPONSORS PER WEEKLY ISSUE >> Includes logo, 60-word description, booth number & website
>> $1,750 per newsletter insertion
WATT POULTRY UPDATE Total engaged subscribers: 25,000 (as of September 1, 2016)
Daily e-newsletter sent Monday through Friday each week in a mobile-friendly headline format for global poultry growers, producers and integrators.
6 TOTAL AD SPACES AVAILABLE >> Choose banner ad (470 x 56) OR text ad (64-character headline & 160-character description) >> $995 per newsletter insertion
TRENDING THIS WEEK Total engaged subscribers: 38,000 (as of September 1, 2016)
Weekly e-newsletter sent each Sunday highlighting the five most popular stories on WATTAgNet.com from that week in a condensed, mobile-optimized format.
2 TOTAL AD SPACES AVAILABLE >> Banner ad only - 300 x 250 (no text ads) >> $995 per newsletter insertion
AVES Y BALANCEADOS LATINOAMÉRICA Total engaged subscribers: 8,000 (as of September 1, 2016)
Weekly Spanish language e-newsletter sent each Thursday providing the latest news, research and market information on the Latin American poultry and feed industries.
6 TOTAL AD SPACES AVAILABLE >> Choose banner ad (470 x 56) OR text ad
(64-character headline & 160-character description) >> $795 per newsletter insertion
DIGITAL BLOW-IN ADMuch like a printed card insert, a digital blow-in ad grabs attention and provides flexibility. Your message can be placed in a variety of positions throughout the publication.
If desired, a blow-in ad can be two-sided and flip back and forth like the front and back of a printed page.
SIZE Width: 6" (152mm)
Height: 4.5" (102mm)
$2,500 per issue
DIGITAL BELLY STRIPSimilar to a traditional printed belly band, a digital belly strip is the first thing subscribers see when they open a digital edition. Use a digital belly strip to offer a teaser and direct readers to your relevant content inside or to build general brand awareness.
A digital belly strip is two-sided and flips back and forth on the left edge just like the front and back of a printed page.
SIZE Width: 7.375" (188mm)
Height: between 4" (102mm) minimum to 5" (127mm) maximum
$3,000 per issue
DIGITAL COVER TIPThe full-page format and premium placement of a digital cover tip offers maximum exposure for your brand. The expansive size provides endless opportunities for creative design elements and more detailed description.
A cover tip is two-sided and flips back and forth like the front and back of a printed page.
SIZE Width: 7.375" (188mm)
Height: 10" (254mm) maximum
$5,000 per issue
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* WATT Global Media has estimated the number of impressions (inventory) available in each channel for 2016-2017. Monthly impressions may vary above or below these estimates, and we reserve the right to adjust the number of impressions and/or make additional impressions available for sale.
WATTAgNet.com offers the following internationally-recognized IAB (Interactive Advertising Bureau) ad sizes on the home page:
POSITION
COST PER THOUSAND
IMPRESSIONS (CPM)
ESTIMATED TOTAL AVAILABLE
MONTHLY IMPRESSIONS*
PRICE PER MONTH
50% AVAILABLE MONTHLY
IMPRESSIONS*
PRICE PER MONTH
Top Medium Bottom Leaderboard Rectangle (2) Leaderboard 728 x 90 300 x 250 728 x 90
$80 $75 $70
20,000 20,000 20,000
$1,600 $1,500 $1,400
10,000 10,000 10,000
$800 $750 $700
WATTAGNET.COM HOME PAGE ADVERTISING OPTIONSWATTAGNET.COMReach a highly-engaged and growing online community working in the poultry, pig and animal feed industries worldwide. These professionals turn to WATTAgNet.com’s mobile-optimized format to quickly and easily access the latest news and exclusive market data on any device.
On WATTAgNet.com, your message will be seen by an average of more than 70,000 unique visitors each month who come to our site for an unparalleled variety of business content including:
>> Exclusive, in-depth articles in our digital magazines
>> Dedicated blogs featuring expert insight and commentary from editors and contributors
>> Detailed company information in the global Top Companies databases
>> Data and interactive charts in the Market Data section
>> Targeted species-specific sections
>> Educational webinars and technical whitepapers
>> Supplier directories and searchable product databases
KEY WEBSITE STATISTICS>> More than 250,000 page views per month
(57% increase year-over-year)
>> Average of 137,000 site visits per month (56% increase year-over-year )
>> Average of 70,000 unique visitors per month (more than 37,000 registered users)
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COST ESTIMATED TOTAL 50%
INDUSTRIA AVICOLA PER THOUSAND AVAILABLE MONTHLY
PRICE AVAILABLE MONTHLY
PRICE CHANNEL POSITION
IMPRESSIONS (CPM) IMPRESSIONS* PER MONTH
IMPRESSIONS* PER MONTH
Top Leaderboard 728 x 90
$80 12,000 $960 6,000 $480
Medium Rectangle (3) 300 x 250
$75 12,000 $900 6,000 $450
Bottom Leaderboard 728 x 90
$70 12,000 $840 6,000 $420
WATTAGNET.COM CHANNEL ADVERTISING OPTIONSPOULTRY CHANNEL BUYS AVAILABLE>> Poultry channel >> Industria Avícola channel
INTERSTITIAL ADSReceive significant brand awareness and increased response from thousands of industry professionals engaged in
WATTAgNet.com when utilizing an interstitial ad that slides in or pops up for each site visitor once per 24-hour period.
WATTAgNet.com offers the following internationally-recognized IAB (Interactive Advertising Bureau) ad sizes on the Poultry and Industria Avicola channel pages:
POULTRY CHANNEL POSITION
COST PER THOUSAND
IMPRESSIONS (CPM)
ESTIMATED TOTAL AVAILABLE
MONTHLY IMPRESSIONS*
PRICE PER MONTH
50% AVAILABLE MONTHLY
IMPRESSIONS*
PRICE PER MONTH
Top Medium Bottom Leaderboard Rectangle (3) Leaderboard 728 x 90 300 x 250 728 x 90
$80 $75 $70
45,000 45,000 45,000
$3,600 $3,375 $3,150
22,500 22,500 22,500
$1,800 $1,687 $1,575
* WATT Global Media has estimated the number of impressions (inventory) available in each channel for 2016-2017. Monthly impressions may vary above or below these estimates, and we reserve the right to adjust the
number of impressions and/or make additional impressions available for sale.
(1) ad space available of the two positions, one time per week. Each ad runs across the whole site. Ads are activated at user’s point of entry into site, regardless of page. .gif and .jpg files only; no .swf files or audio files permitted.
ONLINE DIRECTORY ENHANCEMENTSNEW! The online Directory of Suppliers on WATTAgNet.com has a fresh new look and improved functionality, making it easier for prospective customers to find your business. Plus, enhanced listings offer new features such as the ability to include images, video and files for download in your profile.
Enhanced Directory Listing Options
>> Purchase a print-only or online-only enhanced directory listing>> Purchase the print AND online enhanced listing for the best value and greatest exposure
Contact your WATT Global Media sales professional for more information and pricing.
POSITION PRICE PER WEEK
Pop-Up
550x480 $2,000 (300 x 250 - Mobile)
Slide-In 300x250 $1,500 (Mobile = N/A)
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What is Native Advertising?Native advertising is sponsored content that is consistent with a publisher’s editorial standards and also meets the content expectations of the audience. By repackaging your existing content in a visually engaging manner, you can build brand awareness, position your company as a thought leader, and reach more potential customers - with minimal setup time.
NATIVE ADVERTISINGExtend your company’s existing investment in content creation by publishing your articles alongside WATTAgNet.com editorial articles.
How does it work?FIRST, we partner with you to develop a dedicated Native Article page:
>> We create a Native Article page on WATTAgNet.com that combines content from your website with WATT’s trusted content to create an informative, engaging page on the topic of your choice.
>> All you need to supply are web addresses for the high-value content landing pages on your website.
>> We use our state-of-the art tools to combine your content and ours into one page of must-read content on your chosen topic.
>> Your content is clearly labeled and readers will be directed to the full story on your website.
>> You supply multiple pieces of content (URLs), and can rotate or add new content weekly if desired.
>> All page setup work done by WATT editorial and technology teams.
>> You have exclusive banner ad positions on your article page – no other ads appear.
NEXT, we promote your dedicated article page in various media channels to drive traffic to your content:
>> A highly visible banner ad – developed by WATT – on the Home page and Channel page of WATTAgNet.com drives readers to your dedicated Native Article page
>> Sponsored links on Home page and Channel page of WATTAgNet.com lead readers to your Native Article page
>> Sponsored links in WATT e-newsletters direct readers to your Native Article page
>> Your Native Article page promoted in an appropriate e-newsletter one time per month, per campaign
Contact your WATT Global Media sales professional for complete program specifications and pricing information.
WEBINARS Position your company as a subject matter expert and build a database of qualified sales leads with a custom webinar program. Deliver compelling content, solutions and your branding message to the targeted global audience you select from our advanced behavioral database.
Execution of your custom webinar program is streamlined and simple with the guidance of our experienced team. Our proven track record of producing quality webinars provides you with a strong, attentive audience base for your event.
WEBINAR PROGRAM DETAILSRates for a custom webinar range from $15,000 to $25,000*
* Discounts are available for multiple webinar programs and print/online advertisers. Contact your WATT Global Media sales professional for details and pricing information.
TECHNOLOGY TRAINING CONTENT PROMOTION RESEARCH REPORTING
Industry-leading Orientation Sponsor an Fully integrated In-webinar polling Detailed post- platform & session for editorial webinar marketing capability webinar report dedicated speakers to or create your campaign with
Post-webinar Consultation webinar producer ensure a flawless own presentation custom design survey to review report
Online
presentation elements and program results
registration page
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BEST VALUE - Whitepaper Package - $6,000 per month*
Includes all features listed in Whitepaper Program above PLUS (1) dedicated e-blast per program and (1) 1/3-page print ad in a magazine issue of your choice.
*Additional costs may be incurred for writing, editing or creative services. Discounts are available for print and online advertisers.
Present your company as an unbiased solution provider and thought leader by providing technical information and research about pressing industry problems. Repurpose your educational content into a whitepaper resource to attract new prospects and retain current customers.
WHITEPAPERS
WHITEPAPER PROGRAM DETAILS $3,500 per month*
TECHNOLOGY CONTENT PROMOTION REPORTING
Whitepaper Repurpose Sponsored link Contact hosting on existing content on website and information of WATTAgNet.com in appropriate viewers provided Writing, editing e-newsletters monthly and creative services available
Transform your existing video content into a powerful lead generation tool. Hosting your videos on WATTAgNet.com is an excellent way to enhance credibility, educate the market about your products and services, and drive sales inquiries in a unique and engaging way.
VIDEOS
Contact your WATT Global Media sales professional for customized pricing information.
VIDEO PROGRAM DETAILS
TECHNOLOGY CONTENT PROMOTION REPORTING
Video content Repurpose Sponsored link Contact hosted on existing video on website and information of WATTAgNet.com content in appropriate viewers provided (search engine- e-newsletters monthly friendly) Editing services available
TARGETED AUDIENCE MESSAGE Capture the undivided attention of a specific audience with customized, targeted email messaging. Generate interest and drive sales by connecting with the right segment of professionals who can purchase or recommend your product or service.
AUDIENCE MESSAGE PROGRAM DETAILS$4,000 per send
Discounts are available for multiple programs and print/online advertisers. Contact your WATT Global Media sales professional for details.
SEGMENTATION CONTENT PRODUCTION REPORTING
Select your ideal target Provide marketing message Digital Production Team Report includes number audience from our handles layout, testing of sends, open rate advanced behavioral Copywriting and design and delivery in HTML and click-thru rate database services available and text formats Detailed analysis available upon request
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All projects are 100% customized to fit your unique needs. With 100 years of experience in creating and distributing quality, trusted content, we can help you plan and execute a successful content marketing strategy.
Capabilities>> Custom publications >> Case studies >> Whitepapers >> Custom webinars >> Custom e-newsletters >> Roundtable events >> Advertorials >> Educational symposiums >> Videos and blogs >> Subscriber development campaigns
To explore more Case Studies, visit www.WATTGlobalMedia.com/custom-solutions/custom-media-portfolio
Whether your needs are exploratory or you want to quantify market opportunities, our professional researchers have the experience to recommend the right method for your objectives and budget. No project is too large or small, and our industry-leading behavioral database ensures excellent sample selection.
Capabilities>> In-depth audience analysis >> Market expansion >> Brand building >> Product concept testing >> Brand awareness >> Strategic planning
To explore more Case Studies, visit www.WATTGlobalMedia.com/custom-solutions/custom-media-portfolio
RESEARCH Obtain professional opinions, data and valuable insights with customized research solutions.
SIGNET ADEFFECT™ STUDIES
CONTENT MARKETING Tell your story and reach buyers with valuable, relevant content through
a variety of solutions in content marketing.
Receive valuable reader feedback and analysis on the effectiveness of your display ad in a particular publication issue. Use results to find new ways to better communicate with your target market and realize a stronger return on your advertising investment.
Marketers placing an advertisement of a specified size (or larger) receive a free copy of the study which includes:
>> Ad Creative, Messaging and Overall Measurement scores for each ad (including your competitors) in the issue
>> Analysis on your individual ad performance >> Detailed information on reader demographics and behaviors >> Verbatim feedback from readers >> List of contacts who requested additional information about your products
and services 2017 Schedule >> WATT PoultryUSA April issue (1/3 pg +) >> Feed International June/July issue (1/3 pg +) >> Industria Avícola April issue (1/3 pg +) >> Petfood Industry July issue (1/4 pg +) >> Feed Management May/June issue (1/3 pg +) >> Poultry International August issue (1/3 pg +)
CASE STUDIESCUSTOM DIGITAL MAGAZINE
NEEDS: One of the world’s leading suppliers of vitamins, carotenoids, eubiotics, and feed enzymes needed to increase brand exposure, educate and inform its prospects about best practices to improve their operations, and develop a global database of leads for its sales team and distributors.
SOLUTION: Produce a digital magazine distributed to a targeted list of potential subscribers from WATT Global Media’s advanced behavioral database. This was supported by a multi-channel subscriber development campaign including: targeted e-blasts, prestitial website ads on WATTAgNet.com, text ads in e-newsletters and display ads in print magazines.
RESULTS: The multi-channel campaign resulted in tens-of-thousands of brand impressions, more than 1,000 subscribers to the digital magazine and a measurable increase in brand exposure. Furthermore, the sales team was provided with the subscriber list for direct follow-up with qualified prospects.
SUBSCRIBER DEVELOPMENT NEEDS: An international poultry health company needed to increase the
number of subscribers to its educational magazine and understand more about reader demographics.
SOLUTION: Develop a multi-channel subscriber development campaign including: e-blasts to a targeted list of potential subscribers, prestitial website ads on WATTAgNet.com, text ads in WATT Poultry Update e-newsletter, Native Advertising on WATTAgNet.com and print advertorials in WATT PoultryUSA magazine.
RESULTS: The multi-channel campaign resulted in tens-of-thousands of brand impressions and more than 1,000 new poultry health professionals subscribing to the magazine. In addition, WATT Global Media’s Audience Intelligence Marketing (AIM) master database was able to identify other information channels the subscribers were using thereby providing further value to the customer.
DIGITAL MULTI-CHANNEL CAMPAIGN NEEDS: An international poultry health company needed to promote three
educational videos and persuade viewers to request a promotional DVD.
SOLUTION: Develop a multi-channel digital marketing campaign including: targeted e-blasts, online text ads and banner ads – all designed to drive poultry health professionals to a custom landing page housing the three videos and instructions to order the promotional DVD.
RESULTS: The campaign resulted in tens-of-thousands of brand impressions, and hundreds of video views and requests for the promotional DVD.
Contact your WATT Global Media sales professional to discuss how you can leverage your proprietary content with a content marketing program.
CASE STUDIESBRAND AWARENESS
NEEDS: A feed ingredient supplier needed to measure perceptions and awareness for their brand and specific products, as well as its competitors’, among poultry and swine growers and nutritionists in Asia and Latin America.
SOLUTION: Develop a brief online questionnaire to maximize responses in a short time period. WATT’s Industria Avícola editor translated the questionnaire into Spanish for distribution to Latin America. The client specified job functions for target respondents in the poultry and swine industries in Asia, Southeast Asia and Latin America.
RESULTS: Insight from the respondents led the client to differentiate marketing messages and tactics in these areas to clear up misperceptions about their brand and confusion with competitors.
PRODUCT DEVELOPMENT
NEEDS: A supplier of feed mill information management solutions was seeking a deeper understanding of customer needs before planning product enhancements and marketing outreach.
SOLUTION: Qualitative research in the form of in-depth interviews with a small number of selected customers and prospects. WATT Research solicited respondents for individual phone interviews, collaborated with the client to develop interview questions and prepared a comprehensive report summarizing themes from interview transcripts.
RESULTS: The client gained actionable insights which translated into plans that were implemented in product improvements and have been enthusiastically received by customers.
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PDFs can usually be made either by distilling an EPS exported from programs such as Quark, InDesign and Illustrator, or printed directly from the program you are working in.
Distilling:Adobe highly recommends that PDF’s be created from Acrobat Distiller. **Only EPS documents should be Distilled.1. Select PDF/x1-a or Press Quality in the job options
pop-up menu of Distiller.2. Drag & drop the .eps file onto Distiller.
This will create the high-res PDF for you.
Printing:If your computer has an Adobe PDF option in its printer menu:1. Select Print from the File menu.2. Select the Adobe PDF printer.3. Click on the Setup button, then click on the
Preferences button.4. Select PDF/x-1a or Press Quality from the default
settings drop-down menu.5. Click OK to print to PDF.
1. Create your ad to size.› Use only high-resolution TIFF or EPS images (300dpi)› Crop images for use at 100% to avoid huge file sizes and
masking problems› Use only CMYK colors (convert PMS & RGB colors to CMYK)› Do not use spot colors› Supply 1/8” beyond trim for bleed images; keep all art within
live area 1/4” from trim all around
2. Save file as TIFF.› Image Compression: None› Pixel Order: Interleaved› Byte Order: IBM PC› Layer Compression: Discard Layers and Save a Copy
(if available)
1. Create your ad to size.› Use only high-resolution TIFF or EPS images (300dpi)› Crop images for use at 100% to avoid huge file sizes
and masking problems› Use only CMYK colors (convert PMS & RGB colors to CMYK)› Do not use spot colors› Supply 1/8” beyond trim for bleed images; keep all art within
live area 1/4” from trim all around
2. Do all of the following.› Look for type that may have shifted in the ad› Outline all fonts: Select all, go to Type, Create› Outlines, click off.› Go to Type, Find font, highlight each font to locate, then delete.
Repeat as necessary.› Embed all images (Select all, select Embedded Images
in Document Info menu)› Double check your work: Select all, open the Document Info
palette, select Objects in menu:› RGB Objects: None› Spot Color Objects: None› Fonts: None› Linked Images: None› Type: CMYK› Resolution: at least 300 x 300
3. Save File: Go to Save as: Illustrator EPS.› Compatibility: Version 10.0› Preview: Tiff (8-bit color)› Options: Include thumbnails, CMYK Postscript› Postscript: Level 3
PRINT ADVERTISEMENT SPECIFICATIONS NON-BLEED PRINT SPECIFICATIONS
ADOBE PHOTOSHOP
ADOBE ILLUSTRATOR
CREATING PDFS: PREFERRED FORMAT
Please provide ad materials in one of the following formats:4 Acrobat: .pdf (PDF/x-1a is our preferred format for all
submissions. Press Quality if also acceptable.)4 Photoshop: .eps or .tif4 Illustrator: .eps (fonts outlined and images embedded)
All images MUST be hi-resolution (at least 300 dpi). Convert files to process colors (CMYK). Pantone and spot colors will be converted and may cause a color shift.
Proofs:Proofs MUST be supplied with all color-critical ads. Only SWOP certified contract proofs are acceptable for critical color.
Do not use unacceptable software:› Microsoft Word› Microsoft Publisher or Power Point› Crude paint programs (Paint or MacPaint)› Spreadsheet database (i.e. Excel)We cannot accept these and will ask you to redo them.
Do not scan images low-resolution(below 250 dpi) We cannot guarantee print quality
SEND FILES VIA:Mail color-critical proofs to: WATT Global Media Attn: Connie Miller 303 North Main Street, Suite #500 Rockford, Illinois 61101
Email (up to 8Mb) or send via cloud file-sharing service. If you do not have a file-sharing account, please email Connie Miller (address below) to obtain access to the WATT corporate DropBox account.
Email: [email protected]
Ad sizes:Inches Millimeters
width x depth width x depth2 page spread
Non-bleed 15.25 x 10 388 x 254
Full page
Non-bleed 7.375 x 10 188 x 254
2/3 page
Non-bleed 4.5 x 10 114 x 254
1/2 page
Horizontal - 3 columns 7.375 x 4.625 188 x 118
Island - 2 columns 4.5 x 7.5 114 x 191
Vertical - 1/2 page 3.375 x 10 85 x 254
1/3 page
Horizontal - 3 columns 7.375 x 3.25 188 x 83
Square - 2 columns 4.5 x 4.625 114 x 118
Vertical - 1 column 2.125 x 10 54 x 254
1/4 page
Horizontal - 3 columns 7.375 x 2.625 188 x 67
Square - 2 columns 4.5 x 3.625 114 x 92
Vertical - 1/2 page 3.375 x 4.625 85 x 118
Island - 1 column 2.125 x 7.375 54 x 188
1/6 page
Horizontal - 2 columns 4.5 x 2.375 114 x 60
Vertical - 1 column 2.125 x 4.625 54 x 118
Banner - 3 columns 7.375 x 1.5 188 x 38
1/8 page
Horizontal - 2 columns 4.5 x 1.875 114 x 47
Square - 1/2 page 3.375 x 2.25 86 x 57
Vertical - 1 column 2.125 x 3.625 54 x 92
2/3 page
1/2 island
1/2 vertical
1/2 horizontal
1/3 vertical
1/3 horizontal
1/3 square
1/4 vertical
1/4 horizontal
1/4 square
1/4 island
1/6vertical
1/6horizontal
1/6banner
1/8horizontal
1/8square
1/8vertical
Full page2-page spread
For BLEED advertising specifications and illustrations, please see next page.
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BLEED PRINT SPECIFICATIONS BLEED AD SPECIFICATIONS - SAMPLE FULL-PAGE BLEED AD
bleed size — 8.125” x 10.75” (207mm x 274mm)
trim size — 7.875” x 10.5” (200mm x 267mm)
live area where text, logos and
images should be — 7.375” x 10” (188mm x 254mm)
BLEED 2-page spread
Bleed or Oversize: No extra charge for bleed. Bleed not acceptable on less than 1/2 page.
Ad sizes:Inches Millimeters
width x depth width x depth
2 page spread
Bleed 16 x 10.75 407 x 274
Full page
Bleed 8.125 x 10.75 207 x 274
2/3 page
Bleed 5 x 10.75 127 x 274
1/2 page
Bleed - Horizontal 8.125 x 5.25 207 x 133
Bleed - Island 5 x 8 127 x 203
Bleed - Vertical 3.875 x 10.75 98 x 274
Bleed file size measures 16" x 10.75" (407mm x 274mm)
Black rule represents the trim size - 15.75" x 10.5" (400mm x 267mm)
All "live" matter must remain within the yellow area - 15.25" x 10" (388mm x 254mm) to avoid trimming errors.
Avoid placing "live" matter within the half-inch (13mm) gutter area.
gutte
r are
a
2-page bleed spread
Full-page bleed
Live area
Bleed file size measures 8.125" x 10.75" (207mm x 274mm)
Ad will ultimately trim to 7.875" x 10.5" (200mm x 267mm)
All "live" matter must remain within the dark blue area - 7.375" x 10" (188mm x 254mm) to avoid trimming errors.
2/3 pageverticalbleed
Bleed file size measures 5" x 10.75" (127mm x 274mm)
Ad will ultimately trim to 4.875" x 10.5" (124mm x 267mm)
All "live" matter must remain within the dark red area - 4.625" x 10" (117mm x 254mm) to avoid trimming errors.
1/2 page horizontal bleed
Bleed file size measures 8.125" x 5.25" (207mm x 133mm)
Ad will ultimately trim to 7.875" x 5.125" (200mm x 130mm)
All "live" matter must remain within the yellow area - 7.375" x 4.875" (188mm x 124mm) to avoid trimming errors.
1/2 pageisland bleed
Bleed file size measures 5" x 8" (127mm x 203mm)
Ad will ultimately trim to 4.875" x 7.875" (124mm x 200mm)
All "live" matter must remain within the dark blue area - 4.625" x 7.625" (118mm x 194mm) to avoid trimming errors.
1/2 pageverticalbleed
Bleed file size measures 3.875" x 10.75" (98mm x 274mm)
Ad will ultimately trim to 3.75" x 10.5" (95mm x 267mm)
All "live" matter must remain within the dark red area - 3.5" x 10" (89mm x 254mm) to avoid trimming errors.
Live area
Live area Live area
Live area
Live area
Live area
2017 Poultry Market Media Kit - V1
› Digital blow-ins are 2-sided, and will require a PDF for each side. The submitted PDFs will flip back and forth (much like a printed page).
› Specs for each of the 2 PDFs are 6" wide by 4.5" tall (152mm by 102mm). No crop marks or extra bleed is required, as the materials are built to size and will not be printed.
› Resolution must be between 150 and 300 dpi.
› Please supply a URL link for the blow-in banner.
› A digital belly strip is 2-sided and will display on the front cover of the issue. A PDF will be required for each side, and they will flip back and forth (much like a printed page).
› Specs for each of the 2 PDFs are: Width — 7.375" wide (188mm) Height — 5" tall (127mm) maximum, 4" tall (102mm) minimum — Height is left to discretion of the client.
No crop marks or extra bleed is required, as the materials are built to size and will not be printed.
› Resolution must be between 150 and 300 dpi.
› Please supply a URL link for the blow-in banner.
› A digital cover tip is 2-sided and will display on the front cover of the issue. A PDF will be required for each side, and they will flip back and forth (much like a printed page).
› Specs for each of the 2 PDFs are: Width — 7.625" wide (194mm) — please see note below** Height — 10.25" tall (260mm) maximum — please see note below**
› Resolution must be between 150 and 300 dpi — please see note below** If a digital cover tip is purchased in addition to a printed cover tip, the same PDF materials may be used for both print and digital editions. However, a couple of changes are required for the specs: **Width — 7.875" wide (200mm) including bleed — WATT will trim PDF to specs for digital edition **Height — 10.5" tall (267mm) including bleed — WATT will trim PDF to specs for digital edition **Resolution must be at least 300 dpi to guarantee print quality.
If you have any questions regarding digital magazine ad specifications, please email Jim Riedl at [email protected].
DIGITAL WEBSITE, NEWSLETTER, AND EMAIL SPECIFICATIONS DIGITAL MAGAZINE SPECIALTY AD SPECIFICATIONS
Banner sizes (in pixels)› Leaderboard: 728w x 90h (desktop view), 300w x 50h (mobile view)› Medium Rectangle (3): 300w x 250h › Footerboard: 728w x 90h (desktop view), 300w x 50h (mobile view)› Pop-Up ad: 550w x 480h (desktop view), 300w x 250h (mobile view) › Slide-In ad: 300w x 250h
Please provide linking instructions and digital ad materials in the following format (The file size must remain under 130K):
› Static .jpg, .png, or .gif files only, no .swf or audio files permitted PLEASE NOTE: Tags cannot be used for Pop-Up or Slide-In ads
Banner size (in pixels)› Display Banner: 470w x 56h
Please provide linking instructions and digital ad materials in the following format (maximum file size 130K):
› .jpg› .gif (In Outlook 2007-2010, only the first frame of an animated .gif
file will display. Please ensure essential details and company information are on the first frame of the file.)
Please provide the following for website and/ore-newsletter sponsored links or text ads:› Headline: 64 characters or less (including spaces)› Description: 160 characters or less (including spaces)› Linking instructions (one hyperlink per insertion, no use of bold type)
If you have any questions regarding website or electronicnewsletter ad materials, please contact Connie Miller [email protected].
You provide the following:
› Web addresses (URL’s) to existing articles on your website › Best practice: Submit 4-7 URL’s (articles) for each month of the program › (1) Leaderboard banner ad: 728 x 90 (desktop view), 300 x 50 (mobile view) + link› (1) Medium Rectangle banner ad: 300 x 250 + link› Banner ad file size must be less than 130K. › Files must be: .jpg, .gif, or .png. Animation is allowed.
If you have any questions regarding native advertising cam-paigns, please email Jeff Miller at [email protected].
WATT Global Media email campaign materials should be submitted in finished HTML format.
The following criteria must be met to be considered as finished HTML format:
› The HTML file must be submitted as an attachment with an .html extension.
› The styles within the HTML must be applied as basic HTML in-line styles.
› Internal CSS style sheets are not universally rendered by email providers.
› Our mailer system does not allow for use of CSS styles.
› Any images not being hosted externally must be provided separately in an attached zip folder.
If completed HTML cannot be provided we are able to create a basic HTML design. Creating finished HTML email campaign material will add additional fees to the cost of the send. We have standard guidelines to follow for creating the email design.
The following must be supplied before the basic HTML design can begin:
› Header banner – approximately 600w x 200h pixels in .gif or .jpg web format.
› Body of text – must be supplied in a selectable format.
› Additional images – 2-3 small images may be supplied in .gif or .jpg web format to be included.
For multiple sends of a single email campaign, the following must be provided:
› A few slight revisions to the body copy to avoid being labeled as spam.
› An updated subject line for each email send.
Here are list of best practices to consider when preparing an eblast campaign:
› Utilize a strong call to action within the subject line to entice a subscriber to open the email.
› Place significant text within the top 400 pixels of the layout and ensure that it is compelling enough to stand alone without the images.
› Tailor the message specifically to your audience.
› Limit the amount of imagery being used in the design.
› A 75% text to 25% image ratio is highly recommended.
› Many e-mail providers do not allow automatic image downloads.
› Lower image ratios help HTML emails avoid spam filters.
If you have any questions regarding custom email campaigns, please email Bill Spranger at [email protected].
WEBSITE BANNERS CUSTOM EMAIL CAMPAIGN SPECIFICATIONS
E-NEWS BANNERS
SPONSORED LINKS/TEXT ADS
NATIVE ADVERTISING CAMPAIGNS
DIGITAL BLOW-INS
DIGITAL BELLY STRIP
DIGITAL COVER TIP
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