posterscope out-of-home time use planning
DESCRIPTION
Time Use Planning is increasingly important in OOH especially when you consider the rise in revenue coming from Digital OOH, which in 2013 accounted for almost 22% of all OOH revenue. So this presentation explores the theme of Time Use and considers relevant Insight, OOH campaigns and creatives that have their foundation based in time use. It also identifies four important factors to consider when planning OOH by time of day such as location, activity, company and mood.TRANSCRIPT
- 1.Time Use Planning for OOH
2. OOH is welcomed An experience enhancer not detractor 3. OOHs Ongoing Evolution Traditional Digital - Convergence Traditional Broadcast - Welcome78% Digital Targeted - Relevant22% Convergence Interactive Opt In