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Baby Health Monitoring SystemA Need…
… an Entrepreneurial Business Opportunity
Current Situation Synopsis• Societies of highly developed nations are busier than ever, with more
demanding career obligations, leaving limited time for personal connection and care with their loved ones.
• Adults are faced with the necessity of trusting others for care of their loved ones (babies, elderly, patients).
• These adults are educated professionals who continue to spend increasing amount of disposable income for health care management services.
• Target customers have daily access to reliable Internet service• Doctors have insufficient time with patients for adequate diagnosis
due to high demand issues and capacity problems in the health industry
• Provide care and development opportunities for baby segment despite time and geographical barriers:
• Parents and relatives interactive access to the child anywhere • Doctor’s access to the baby’s health states and records• Parents and doctor can monitor unwanted behaviors or
circumstances before catastrophic event may occur to infant• Baby access to interactive and educational entertainment• Emergency alarm to alert parents and doctor promptly of
problems• Monitoring when care by third parties such as nurseries,
acquaintances and hospitals
The Product: Baby Web Health System
Create solutions that enable a significant impact to the physical, mental and emotional well being of our end customers.
Mission Statement
CompetitiveForces
InternetInfrastructure
Geography HealthSpending
BusinessOpportunity
Market Entry/Access
USA
S.E. AsiaHighestGrowingStrongHealth
Services
S.E. Asia Most
AdvancedLeading
TelecommRegion
South Korea
Ample &Profound
Strong Partnerships
IncreasingRelevance
LargestWorldwideGrowing
SophisticatedHealth
Infrastructure
DevelopedBroadband
Growing
Partial Substitutes
Highly Contestable Fragmented
Market
Customer Assessment
Alliance Positioning
Brand StrengthFocus on
StakeholderIncentives
AttractiveWillingness
to payHigh
NecessityUpscaleMed-Up
Partial Substitutes
Highly Contestable Fragmented
Market
AttractiveStrong
Partnerships
Alliance Positioning
Brand StrengthFocus onHospital
Incentives
SharedWillingness
to payHigh
NecessityUpscale
Professionals
• Market size for internet-ready products, products considered, market for products, substitutes/competitors, price, price structure, IT infrastructure, product selected for development,
Product Identity: Premium, Caring, ConvenientCompetent System
Advertising & Promotion: Hospitals, Incumbent BabyOnline and Brick & Mortars,WOM
Distribution: Selective Retailers
Network Externality: Top Medical Online Services,IT Compatibility, Peripherals
Pricing: Towards Upscale SegmentLong Term Value
Target Stakeholder: Parents, Pharmacists, Doctors, HMO
South Korea
Market Threshold: 9.32% of Target Segment at 279,729 units
Brand Positioning: Trusted, Caring, DependableConvenient, Peace of Mind
Advertising & Promotion: Hospitals, Incumbent BabyOnline and Brick & Mortars
Distribution: Baby and General Retailers
Network Externality: Top Medical Online Services,IT Compatibility, Peripherals
Pricing: Towards Middle and Upscale
Target Stakeholders: Parents, Doctors, Grandparents, HMO
United States
Market Threshold: 2.80% of Target Segment at 279,720 units
• One Time Profit: Unit Price of $100 with 35% Gross Margin• Lifetime Value: Specialized services option• Profit Expansion: Modular system and bundle offers• Horizontal Growth: Solution for network based systems, nurseries,
hospitals, and offices• Core Growth: Network externality and compatibility to incumbents
in online healthcare IT based solutions• Incentives to pharmacies, doctors network users and HMOs
Diverse and flexible revenue model
Priority on Lifetime Value Relationship
Focus on Customer Experience, Reliance and Dependability
Finance: Pricing Structure & Revenue Model
Market Overview: Key Indicators
Competitors and Substitutes• No direct single solution provider• Alternate partial substitutes are many to provide a
fragment of the service offer• Critical to position product as an enabler to
incumbent online Health Care systems and as another partner to hardware systems systems
Alternatives cater to partial set of needs and features in a fragmented market
Position product with incumbent system as avenue for network externality
Product Solution Positioning
Compatibility &Network Externality
Access Anytime, Anywhere
Safety
Reliable and Trouble-free
Quality
Performance
Good Value for Money
Economical to operate
SoftwareHardware Non-Web EnabledGuardian Angel
AccuratePeace of Mind
Hardware Advantage
SoftwareAdvantage
Every baby deserves its own Guardian Angel
Product System and Design Overview
Doctor can see the patients state at anytime and give adviceAnd directions to the parents
Data collector receives the Heart rate and transmits it To the server using the InternetEmbedded Hello Device for Web Enabling Capabilities
The server manages accumulated data.Also receives data from wireless baseunit for transmission to doctor’s network.
Web Based Solution Architecture
Doctor’s OfficeInternet NetworkParent’s Office
Wireless Base Unit
Guardian Angel Home System
The sensor senses the heart rate and continuously transfers it to the Wireless Base Unit.
Health Track System
The sensor senses the heart rate and continuously transfers it to the Wireless Base Unit.
Other Peripheral Components
WirelessCommunication
WirelessCommunication
Internet Communication
Core ElementSensors
Video
Server
Doctor or Parent
Heart Rate Sensor
Temperature Sensor
Blood PressureSensor
Video(Motion) data
DV 5V
DC 110V or 220V Energy
Data CollectorWireless
datareceiver
Ethernetconnector
Wireless system
InternetCommunicati
on System
Room Temp
Heart rate
Blood Pressure
Cable
Wireless System
Internet
Energy
Health Track SystemAssembly and Component Overview
Heart Rate Sensor
Blood Sensor
Temperature Sensor
Main Board
System Design Overview
Health MonitoringSystem
Body’s condition
body’s state
Environment’s state
Alarm signalEnergy
Front Side Back Exploded AssembledView View View View View
GEO Product Feature Considerations
•Common Hardware Platform and Software Architecture•Language specific display tailored to market geography•Web Design and Interface oriented to GEO’s Stakeholder•Tailored to comply with GEO Government, Health and Infrastructure regulations
•Advantage: Common Platform provides supply chain, delayed customization, lead time, COGS and market demand compliance increased effectiveness
GEO Specifics:•User Friendly Web Design•Language: English & Spanish•Power: 120V & US Plug•U/L Certified, FDA Approved•Instruction Manuals & Pkg•GEO Customer Service•Web Interface Set Up•Disease & Health Mgmt
United StatesGeo Specifics:•Heavy Information Oriented•Language: Korean•Power: 220 V & Korean Plug•KFDA Approved•Instruction Manuals & Pkg•GEO Customer Service•Web Interface Set Up•Disease & Health Mgmt
South Korea
Global Product Features
Parents can stay in touch and followup on the baby’s state and condition.Web controls to interact with baby.
Guardian Angel Process & Product Engineering
Every baby deserves its own Guardian Angel
The Product Experience
Joint Access
A Web Based Integrated Care Solution
Baby at Home
Parents at WorkRelatives Far Away
Doctors at Hospitals
•“Interactive Play” with Web Control•Educative, Emotional & Intellect Stimulating Games
•Real Time Visual & Audio Interaction•Educative and Intellect Stimulating Audio & Video Programs
Data Access from HomeDoctor Visits and Parents
Peripheral Modules: Toys and Games
Personal ConnectionHome Features
Baby
Work Place
Work Place
Joint Access
Web AccessMonitoring
Parent or Significant Other
Relevant Data Access Alarms and Records Real Time Health Check
Information
Personal Connection
Video & AudioInteraction
Multi-User InteractionsHealth Consulting
Health Professional’s Experience
Doctors and Health Professionals
Health Records
Real Time DataVisual Inspection
Support Diagnostics
Joint Access
Interact with ParentsHealth Consulting
Streamline ProcessRapid Reaction
Specialized InformationTrend Analysis
Parents and Significant Other’s Experience
Baby’s Experience and Local Features
Quality Diagnosis & ServicePrevention & Prompt Response
Peace of MindSafety and Convenience
Caring ExperienceReliability & Dependability
Personal ConnectionSharing Experience
Every baby deserves its own Guardian Angel