poster tutorial
TRANSCRIPT
Poster essentials
Konrad Zych
Ritsert C. Jansen
Inspiration
Why posters DO matter?
• Promote
• Create impact
• Career progression
• Personal
• Personalized
• Short
• Easy
www.nbic.nl/uploads/pics/021_thr24042012_0021.jpg
Overview
Tell your story
• Plan
• Design
• Check
• Redesign
Sell your story
• Amuse
• Amaze
• Be unique
Plan
Rule 1: Define the Purpose Rule 3: The Title Is Important Rule 6: Good Posters Have Unique Features Not Pertinent to Papers Rule 8: Content Is Important, But Keep It Concise
• Conference type – audience
• Find me in an abstract
book
• Check out this cool picture here!
• Let’s NOT bore people to death
Design
What would be cool to show?
How to HIGHLIGHT what is important?
Design
Rule 7: Layout and Format Are Critical
A0 is a pretty huge piece of paper.
Design
Rule 9: Posters Should Have Your Personality
Be UNIQUE vs be CONSISTENT.
Adhere to the rules!
http://www.rug.nl/about-us/how-to-find-us/huisstijl/merkbeleid/merkenarchitectuur/dualbrands-cooperations/rugumcgduobrand.pdf
University Medical Center Groningen
Check and redesign
Is my poster really that cool?
Check and redesign
Colors in print vs colors on the screen.
Vector vs raster.
Sell your story
Elevator sales pitch.
http://www.socialnetworkingnanny.com/wp-content/uploads/elevator2.jpg
Amuse and amaze.
http://www.thedrum.com/uploads/drum_basic_article/84935/main_images/dominosv1_blipp_0.jpg http://blogs.biomedcentral.com/gigablog/files/2012/09/augmented-e1347480461332.jpg http://upload.wikimedia.org/wikipedia/commons/b/b9/CHF100_7_front_horizontal.jpg
Amuse and amaze.
http://farm8.staticflickr.com/7248/7479774698_408a402006_z.jpg
Be viral
• QR codes
• Online repositories
• Popular references
„The Expected Reach, a novel measure of node influence, predicts the outcome of a simulated zombie apocalypse”
Case study
Overall tips and tricks
Always check format!
Always have print-outs.
Always use QR codes and links.
Always export as pdf!
Always give credit to others!!!
Never use Comic Sans (seriously, never!) and be careful with fancy fonts.
http://www.trishacupra.com/wp-content/uploads/2009/06/ban-comic-sans-150x150.jpg
http://konradzych.pl/tutorials/poster-essentials/