Presented  by  Michael  Spitz    Ignite  Health  is  a  full-­‐service  communications  agency  with  a  digital  core,  fully  dedicated  to  healthcare  and  specializing  in  emerging  technologies.  The  breadth  of  our  services  include  clinical  and  brand  strategy,  mobile  and  eStrategy,  web  and  content  development,  online  media  planning,  metrics  and  analytics,  custom  animation,  games  and  simulations,  SEO  and  social  media  initiatives.     Founded  in  2000  and  seven  years  later  joining  the  inVentiv  Health  family  of  companies,  Ignite  is  headquartered  in  Irvine,  California,  with  an  office  in  New  York  City.  Ignite  employs  more  than  150  full-­‐time  employees,  and  is  ranked  among  the  top  20  independent  healthcare  advertising  agencies  in  the  US.  We  have  won  over  100  industry  awards,  and  provide  ongoing  thought  leadership  in  social  media  and  technology.    

ABOUT THE INNOVATION: Gamification  is  the  use  of  game  design  techniques  and  mechanics  to  optimally  connect  with,  engage,  and  modify  the  behaviors  of  audiences  in  an  otherwise  non-­‐gaming  environment.  In  the  case  of  healthcare  applications,  gamification  transforms  basic  messaging  and  campaigning  to  encourage  users  to  make  the  right  decisions  and  participate  in  desired  behaviors  for  improved  health  and  wellness.    How  might  we  gamify  healthcare  to  improve  outcomes  and  even  save  lives?    We’ll  showcase  some  examples  of  gamification    in  our  exhibit  today.