poster development
TRANSCRIPT
Objective By the end of this session you will be
able to:
Design an eye-catching, technically accurate,
and interesting
poster . 2 Dr. AhmedRefat
Overview: • Poster is a visual tool ………………..…………….
• Recommended Layout ,Orientation ,Components
• Effective Poster Vs Poor Poster layout
Basic tools
• Using colors , letters , background
• Visual Grammar Reader Gravity
• 3 X 5 rule 20/40/40 rule
• Blank spaces
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Poster is
• An illustrated abstract
• …. It shows, not tells.
• A visual communications tool.
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Purpose of the poster
• To attract the attention of people and maintain their interest .
• It should therefore be eye catching, technically accurate, interesting and well laid out.
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Poster= Text + Graphs 1 : 2 ratio
• Posters are designed to be both eye-catching and informative.
• Typically posters include both textual and graphic elements.
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ELEMENTS OF AN EFFECTIVE POSTER
• Focused on single message
• Use of graphics—images/ graphs can help tell the story, use text in moderation
• Ordered —keep sequence ordered and obvious
• Concise, short, and straightforward . 7 Dr. AhmedRefat
Effective Poster
• Focused on a single message.
Focused
•Lets graphs tell the story
Graphic
• Keeps the sequence well-ordered .
Ordered
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Poor Poster
• Main points hard to find.
Focus…
• Poor Graphics ……. Small text
Graphs….
• Poor Organization
Order….
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Your Audience
Know your audience
a. Experts
b. Various disciplines
c. General audience/laypersons
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Your Audience
• In 3 seconds, a viewer decides whether to approach your poster or leave.
• – Subject must be clearly understandable from at least 10 feet away.
• Use a statement, photograph, or diagram as a focal point to attract attention.
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Attract then Retain
• In the next 30 seconds, the viewer decides if the content is worthy of further exploration.
Text should be concise enough to be read in under 10 minutes.
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Consider … key elements
• First ..Planning
• Focus Your message
• Layout & Design
• Headings
• Graphics & Colors
Grabbing / hooking your readers
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Planning
• Know the audience
• Poster size
• Identify central message
• Organize your information
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Define Your Message
• What is the one thing you want
your audience to know ?
• This message should be reflected
in the title and supported by the
content of the poster
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• Everything on the poster should relate back to this message—
• if it doesn’t reinforce your message, leave it out
• All visuals and text should relate to your message.
•Focus on your message throughout the
poster.
Define Your Message
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ORGANIZE YOUR INFORMATION
• Title
• Authors and Affiliations
• Introduction
• Objectives/Goal/Research Question/Problem
• Methods
• Data and Results
• Conclusions/Implications
• References and
• Acknowledgements
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LAYOUT AND DESIGN • Creating a sketch
• Layout
• Background and colors
• Spacing
• Headings
• Font and text
• Graphics
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Layout • Divide the poster into 6-8 smaller areas
• These smaller areas could be items of
text, photos, tables or graphs.
• Puts these parts into a logical order and makes it easier to follow.
• Put the most important parts of the presentation, at eye level and in the
centre of the poster. 22 Dr. AhmedRefat
Landscape vs Portrait Layout
• Landscape-oriented layout • – Often best to visually divide space into 2 or
more columns (do not have to be equal width) which are read left to right.
• Portrait oriented layout • – Read top to bottom
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Poster Size Small …………28” X 40”………..…70-100
Typical ………36” X 48”…..91-121
Big 42” X 56 “ ..106-142 cm
54 x 58” = 137 x147
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Layout • use a visual grammar
• use a column format
• use organization cues
• use "reader gravity“
• 3 X 5 rule
• use headings wisely
• balance the placement of text and graphics
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Visual Grammar : Layout VG is…… a graphic hierarchy that helps
readers identify the most important parts of your poster.
• Certain things need to be “in place” in order to make it readable
• Column format—arrange content in 3 or 4 columns
• Organizational cues—use bullets (or numbers when appropriate)
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Visual Grammar : Layout • VG is a graphic hierarchy that helps readers
identify the most important parts of your poster.
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3 to 5 rule
• 3 to 5 minutes; 3 to 5 feet away • A viewer will likely spend only 3 to 5 minutes
looking at your poster from 3 to 5 feet away
• Your poster should be logical enough for a viewer to quickly understand it
• Your text and images should be readable from 3 to 5 feet/1.5 m away
• Use short sentences or short phrases rather than long prose
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Headings • Headings - including the title, section titles, and
figure captions - should ...
• Summarize Use headings as opportunities to summarize your work in large letters.
• Organize Good headings are part of the visual grammar that helps move readers through your poster.
• Be Hierarchical The more important the point, the larger the type.
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Text • Posters are a visual medium.
• Minimize text - use images and graphs .
• Use phrases rather than full sentences.
• Use an active voice.
• Avoid jargon .
• Left-justify text; avoid centering and right-justifying text.
• K.I.S.S. - Keep it short and simple
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Color • Use a light background and dark letters .
• Avoid dark backgrounds with light letters - very tiring to read… very tiring to read.
• Stick to a theme of 2 or 3 colors - much more will overload and confuse viewers.
• Overly bright colors will attract attention - and then wear out readers' eyes.
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Color • Should
• – highlight or emphasize
• – separate and define sections
• – associate related information
• Should not
• – compete with the information
• – overwhelm the viewer 36 Dr. AhmedRefat
Layout — Blank space:
Leave enough room so that the viewer can stay
focused on individual sections
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Blank space:
• – Leave enough room so that the viewer can stay focused on individual sections
• A good poster has about 50% blank space, !!! and lots of informative pictures and figures.
20 % text …..40 % figures…… 40 % blank space
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Software Options
• MS PowerPoint : Easy-to-use tool, many people already know how to use it.
• Adobe Illustrator & Adobe Photoshop …. more features ..more complex and expensive.
• MS Excel Create graphics and export them for PowerPoint - but you'll need to clean them up.
• OpenOffice … Free alternatives to MS Office.
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3- Put Your Data…Save..Print!!
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How To Develop A Poster By Using MS-PowerPoint Presentation Dr Ahmed-Refat
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Organization
how to move through poster •Implicit. Headings (Introduction, Methods, etc.) or other device implies organization and flow. Explicit numbering, column bars, row bars, etc
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Cited references
1-Guidelines for poster presentations - John Jay College available from
http://www.jjay.cuny.edu/academics/Poster_Guidelines.pdf
2-http://www.cns.cornell.edu/documents/ScientificPosters.pdf
3-Creating a poster using PowerPoint:
http://www.cmer.wsu.edu/~yonge/ce465/poster.pdf
4- "60-Second Evaluation" by Hess, G.R. at the site: Creating Effective Poster Presentations. http://www.ncsu.edu/project/posters
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