The character is positioned across the poster, taking up most of the room and allowing little view of anything else. This is because he is the subject of the poster, the reason for the intention of drawing audiences in. On this poster the shot used is a medium shot, enough so that the audience can see the character’s face and establish who he is and the actor. By doing this the audience are more likely to be drawn into the poster with recognition of who the actor is and how the character is highlighted. Luke Evans who is a famous actor would attract the target audience that The Hobbit needs with his performance in ‘Immortals’ which is a similar genre to ‘The Hobbit’ allowing the audience to relate and further promoting ‘The Hobbit’. He is also playing a character that not many would have heard of unless the book has been read, so playing this character promotes him itself as a famous actor is more likely to be remembered for this role.The Mise en scene in this poster is dull and weary with the use of little bright colours and on the costume but the way that the colours are used allows for great contrast between the background and the character. The background behind him is faded and misty, allowing the dark colours of the character to contrast with the background which allows him to standout more, suggesting he is the subject of the poster. This poster also doesn’t really establish a location but suggests it is one of battle, being further promoted by the bow and arrow prop used, drawing in its target audience as they want something that is going to entertain them in a certain way, and suggesting to other audiences that it is full of combat and fast paced.With the tagline ‘From the Directors of ‘The Lord of the Rings Trilogy’ it pulls their target audience in further as they want to see another story related to this director that is of the same Author, allowing it to relate in one way or another. This also promotes the directors previous work and promotes everything itself.

With the poster saying ‘Coming Soon’ doesn’t give a specific release date to it. Meaning that audiences will have to be fast and efficient in order to find out the information quickly about the film. Looking at essential media distribution areas.

Other reference to the website and distributors of the film is down below, it is small and not in the way of the main focus of the picture but still on the poster so viewers will still see it and have somewhere to go regarding information.

The title font that is used for ‘The Hobbit’ stands out and is similar to ‘The Lord of the Rings’ font, grabbing the viewers attention as it relates to previous successes and interests of the viewers.