postcards from the edge
DESCRIPTION
This presentation is a primer on the social web for CXOs who are familiar with the consumer 2.0 movement, but are unaware of how it relates to the enterprise. Some slides here on the pdf are actually links to web pages where I explain the phenomenon in real time. Also not depicted here is the embedded QuickTime file. Feel free to contact me for more information.TRANSCRIPT
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Living on the Edge
Susan ScrupskinGenera 2.0 Evangelist
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Our working lives are grounded
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But, what if
we looked beyond
the physical world?
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Think of our
world as a small
part of a larger
universe
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A universe with billions of contributors
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Imagine the universe as the social web
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Each “star” with its own voice
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Connecting and sharing
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Sometimes self-organizing
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In June, 1,463,632,361 people were on the Internet.
Today? More.
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Technorati is tracking 112.8M blogs and 250m pieces of tagged social media.
There are over 175,000 new blogs every day.
Bloggers update 1.6m posts per day... 18 updates per second.
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August 26, Facebook announced its “First
100 million members.”
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1+ million Twitter accounts. 200,000 active per week posting 3 million tweets/day.
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Who are the Edglings?
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kids, professionals, grandmothers, CEOs,
hockey moms, students, tech geeks,
quilters, teens, athletes, media,
horse-lovers
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All that unites the cohort is a browser.
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How are the edglings working?, I wondered....
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Now, Show and Tell
w/2.0 gurus
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Thank you!