postcards from pure michigan

Links: 08SMT00048.eps, 10SMT001_BW.tif, PM_4C_®.eps

360 West Maple RoadBirmingham, MI 48009248-203-8000

Font Family: Avenir

Job #: TRMI GEN 2M 100024 Ad #: 10024BClient: Travel Michigan

Unit: pageColors: 4cSafety (Live): 7.25” x 10”Bleed Size: 8.625” x 11.375”Trim Size: 8.125” x 10.875”

Line Screen: 133Engraver: McGraphics

Art Director: S. StallingsCopywriter: —

Account Coordinator: S. MouleProduction: K. Kaminski

Ad Description: 2010 Summer Print

Publication(s) & Insertion Date(s):Salmon Trout Steelheader 3/2American Angler 4/6

Route #: 1Studio Designer: lynne.drakePrint/Export Time: 1-12-2010 3:29 PMLast Save Time: 1-12-2010 3:29 PMDocument Name: 10024B_F.indd

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InItIals date InItIals date

APPROVED UPLOAD & PRINTOUTS

APPROVED EMAIL UPLOAD

Caption: the perfect spot

We all have one. That perfect spot.

A special place we go to smooth out the ripples of the day.

It might be on a dock or on a boat. Upstream or downstream. Casting a line in the clear, fresh waters of Michigan lets us leave anything weighing us down back on shore.

Our perfect spot is calling.Our perfect spot is Pure Michigan.

S:7.25”S:10”

T:8.125”T:10.875”

B:8.625”B

:11.375”

Links: 200415891-001_BW2.psd, 100430084_cmyk.psd, PM_4C_®.eps


Font Family: Avenir

Job #: TRMI GEN 2M 100024 Ad #: 10024CClient: Travel Michigan

Unit: full pageColors: 4/CSafety (Live): 7.375” x 10”Bleed Size: 8.125” x 10.75”Trim Size: 7.875” x 10.5”


Art Director: StallingsCopywriter: Canavan

Account Coordinator: Sarah M x8686Production: Kaminski


Publication(s) & Insertion Date(s):Midwest Livingships 1/19/10

Route #: 1Studio Designer: lynne.drakePrint/Export Time: 1-19-2010 2:15 PMLast Save Time: 1-19-2010 2:14 PMDocument Name: 10024C_F.indd

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INITIALS DATE INITIALS DATE



Caption: None

We go this way to school.

That way to work. One way home.

And before we know it, we get stuck in a routine.

So let’s take a left instead of a right.

Instead of the direct route, let’s take the scenic route.

To a place where something new and exciting

is waiting for us just around the corner.

Right this way to Pure Michigan.

S:7.375”S:10”

T:7.875”T:10.5”

B:8.125”B

:10.75”

Links: 10SMT005_BW.tif, 10SMT004.tif, PM_4C_®.eps


Font Family: Avenir

Job #: TRMI GEN 2M 100024 Ad #: 10024DClient: Travel Michigan

Unit: inside ft. cov.Colors: 4/CSafety (Live): 7.5” x 10.25”Bleed Size: 8.25” x 11”Trim Size: 8” x 10.75”


Art Director: StallingsCopywriter: —

Account Coordinator: Sarah M x8686Production: —


Publication(s) & Insertion Date(s):Crossings MagazineRoute #: 2

Studio Designer: lynne.drakePrint/Export Time: 2-12-2010 3:45 PMLast Save Time: 2-12-2010 3:44 PMDocument Name: 10024D_F.indd

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Caption: None

Stand up straight. Don’t chew gum in school.

Always say please and thank you. Walk. Don’t run.

There are rules we all have to live by.

Thankfully, there is a place we can go

where ‘no rules’ is always the rule of the day.

A place that yells ‘go for it’ up, down and all around.

A place where 3,288 miles of

freshwater freedom is Pure Michigan.

S:7.5”S:10.25”

T:8”T:10.75”

B:8.25”B

:11”

Links: 88975207_feet2.jpg, Isle Royale-6895.tif, PM_4C_®.eps


Font Family: Avenir

Job #: TRMI GEN 2O 80706 Ad #: 80706GClient: Travel Michigan

Unit: inside front coverColors: 4cSafety (Live): 4.9375” x 7.875”Bleed Size: 5.6875” x 8.875”Trim Size: 5.4375” x 8.375”




Ad Description: 2009 print

Publication(s) & Insertion Date(s):AAA Travel Guide —Isle Royale

Route #: 1Studio Designer: bill.goretskiPrint/Export Time: 12-11-2009 4:13 PMLast Save Time: 12-11-2009 1:16 PMDocument Name: 80706G.indd

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Caption: isle royale

Let’s catch up. Not on the phone, online or over lunch.

Let’s catch up when we’ve got nothing but time,

and just the clear, fresh waters of Michigan in front of us.

Off a dock. On a boat. Or just offshore, we can catch more than fish.

Catch up on the kids, old friends,

the ones that got away,

And the ones waiting for us

in Pure Michigan.

S:4.9375”S:7.875”

T:5.4375”T:8.375”

B:5.6875”B

:8.875”

Links: 09SMT028_Lantern_05.eps, 09SMT013.eps, PM_4C_®.eps


Font Family: Avenir

Job #: TRMI GEN 2M 90055 Ad #: 90055YClient: Travel Michigan

Unit: SpreadColors: 4/CSafety (Live): 17.5” x 10.25”Bleed Size: 18.5” x 11.13”Trim Size: 18.25” x 10.88”



Account Coordinator: Sarah M. x8686Production: Kaminski

Ad Description: Warm Weather Print

Publication(s) & Insertion Date(s):Chicago Tribune Magazine May 31 issue

Route #: 3Studio Designer: lynne.drakePrint/Export Time: 5-6-2009 2:36 PMLast Save Time: 5-6-2009 2:36 PMDocument Name: 90055Y_F.indd

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Caption: Camp Site

This weekend, there will be no satellite TV.

No HD. No flat-screen LCD.

This weekend, there will only be surround sound.

The sound of brooks and streams.

The wind through the trees.

And best friends sharing stories

and laughing into the night.

On a sandlot. At a campsite. At the water’s edge.

On the 19 million-acre playground

that’s Pure Michigan.

T:18.25”T:10.88”

B:18.5”B

:11.13”

Links: 09SMT082.psd, 09SMT081.tif, PM_4C_®.eps


Font Family: Avenir

Job #: TRMI GEN 2M 100024 Ad #: 10024HClient: Travel Michigan

Unit: PageColors: 4/CSafety (Live): 7.375” x 10”Bleed Size: 8.125” x 10.75”Trim Size: 7.875” x 10.5”


Art Director: S. StallingsCopywriter: C. Halas

Account Coordinator: Sarah M x8686Production: K. Kaminski


Publication(s) & Insertion Date(s):Midwest LivingRoute #: 2

Studio Designer: lynne.drakePrint/Export Time: 3-1-2010 4:05 PMLast Save Time: 3-1-2010 4:04 PMDocument Name: 10024H_F.indd

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Caption: Treasure is buried

Not all treasure is buried.Sometimes it’s right in front of us.

We can find it where the sand plays tag with the shore. Where the stones skip the farthest.

Where fun is always the first one up and the last one to go to bed.

Where 3,288 miles of golden shoreline says dig into the treasure that’s Pure Michigan.

S:7.375”S:10”

T:7.875”T:10.5”

B:8.125”B

:10.75”



Font Family: Avenir

Job #: TRMI GEN 2M 90055 Ad #: 0055HHClient: ALDI

Unit: Full PageColors: 4/CSafety (Live): 7.375” x 10”Bleed Size: 8.125” x 10.75”Trim Size: 7.875” x 10.5”


Art Director: S. StallingsCopywriter: Canavan

Account Coordinator: Sarah H. x8688Production: kaminski

Ad Description: 2009 Warm Weather

Publication(s) & Insertion Date(s):Midwest LivingAAA Living

Route #: 2Studio Designer: lynne.drakePrint/Export Time: 7-7-2009 1:53 PMLast Save Time: 7-7-2009 1:53 PMDocument Name: 0055HH_F.indd

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Caption: GirlbTreebTirebSwing

The days are getting shorter. The nights are getting colder.

The warm memories of summer are beginning to fade.

But we still have time for one more outdoor party.

It’s time to celebrate Michigan’s autumn

with 19 million acres of fi reworks in the sky.

Majestic oaks and mighty maples wrap the entire state with color,

leaving us speechless, not counting our “oohs” and “ahhs.”

Look up. The party is still on in Pure Michigan.

S:7.375”S

:10”T:7.875”

T:10.5”

B:8.125”B

:10.75”

Links: 09SMT049_6%.psd, 09SMT048.tif, PM_4C_®.eps


Font Family: Avenir

Job #: TRMI GEN 2M 90326 Ad #: 90326AClient: Travel Michigan

Unit: pageColors: 4cSafety (Live): 8.5” x 10.375”Bleed Size: 9.25” x 11.125”Trim Size: 9” x 10.875”




Ad Description: 2009 Fall Print

Publication(s) & Insertion Date(s):Long Weekends 9/1Route #: 2

Studio Designer: rex.gustafsonPrint/Export Time: 7-23-2009 8:27 AMLast Save Time: 7-23-2009 8:26 AMDocument Name: 90326A_F.indd

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Caption: None

Let’s play I Spy. I spy something pumpkin orange. I spy something McIntosh red.

From mid-September riding high through the end of October, Michigan’s forests and farms truly know how to paint the town red.

And purple. Yellow. And orange.

So let’s get out there and play. The most amazing game of I Spy ever is Pure Michigan.

S:8.5”S

:10.375”

T:9”T:10.875”

B:9.25”B

:11.125”

Links: 09SMT035.psd, PM_4C_®.eps, 09SMT034.tif


Font Family: Avenir

Job #: TRMI GEN 2M 90055 Ad #: 0055GGClient: Travel Michigan

Unit: pageColors: 4/CSafety (Live): 7” x 10”Bleed Size: 8.25” x 11.125”Trim Size: 8” x 10.875”



Account Coordinator: Sarah M. x8686Production: K. Kaminski

Ad Description: Warm Weather Print

Publication(s) & Insertion Date(s):OHIO MagazineRoute #: 1

Studio Designer: rex.gustafsonPrint/Export Time: 6-12-2009 7:39 AMLast Save Time: 6-12-2009 7:38 AMDocument Name: 0055GG.indd

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Caption: Piano Bar

On elevators. On hold. On car radios. On our ringtones.

Everywhere we go music is around us.

But is it the kind of music we want to be around?

The kind of music that makes us dance in our seats. And hum down the street.

This kind of music is closer than we think.

Just follow the tune around the next corner.

Our new favorite song is sure to be playing.

Our new favorite song is Pure Michigan.

S:7”S

:10”

T:8”T:10.875”

B:8.25”B

:11.125”



Font Family: Avenir

Job #: TRMI GEN 2M 90326 Ad #: 90326oClient: Travel Michigan

Unit: full pageColors: 4/CSafety (Live): 7.375” x 9.875”Bleed Size: 8.625” x 11.125”Trim Size: 8.375” x 10.875”



Account Coordinator: Sarah H. x8688Production: Kaminski

Ad Description: 09 Fall Print

Publication(s) & Insertion Date(s):Ruffed Grouse SocietyWinter 09 Ships 9/23 by noon

Route #: 1Studio Designer: lynne.drakePrint/Export Time: 9-23-2009 3:15 PMLast Save Time: 9-23-2009 3:10 PMDocument Name: 90326o_F.indd

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Caption: Aspens

We’ve been waiting all year for this.

For the cool weather to come. For the leaves to fall from the Aspens. For the flurry of wings and the rush that follows.

The gear is packed. The dog is pacing by the back door.

Eight million acres of public land and one of the best hunting states in the country are just waiting on us.

Our favorite season is now open in Pure Michigan.

S:7.375”S:9.875”

T:8.375”T:10.875”

B:8.625”B

:11.125”

postcards from pure michigan

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