post show report - saudi franchise exposaudifranchiseexpo.com/downloads/sfe-post-show-2018.pdf ·...

املقاول الرسميO�cal Contractor

الرشكاء االسرتاتيجيونStrategic Partners

الراعيالبالتيني

PlatinumSponsor

الرشيك االعالمي االسرتاتيجيStrategic Media Partner

املنظمونOrganaizer

راعي النقل الرسميO�cial Transportation Sponsor راعي تطوير األع�ل

Business Development Sponsor

Exclusive Financierاملمول الحرصي

الراعي التقنيTechnical Sponsor

www.saudifranchiseexpo.com#saudifranchiseexpo

Riyadh, Convention & Exhibition Center, KSA

5-7 February 2018

POST SHOW REPORT

1stEdition

االستراتيجيون الشركاء Strategic Partners

Saudi Franchise expo 20181

Organizer: Sunaidi Expo & ConferencesVenue: Riyadh Convention & Exhibition Center, KSAEdition: 1st Website: www.saudifranchiseexpo.comPartners:Small Medium Enterprises AuthoritySaudi Broadcasting CorporationPlatinum Sponsor: Faqih Group (Tazaj)Supporters: UK AssociationEmtiyz (Dubai)

Show Information:

“I see great and excellent e�orts, may God bless you”

H.E. Majid Bin Abdullah Al-Kassabi

Minister of Commerce and Investment

Minister of Commerce and Investment’s tour during the Saudi Franchise Expo

“

Organized by Sunaidi Expo & Conferenc-es and held under the patronage of His excellency Eng. Ahmed Bin Sulaiman Al-RajhiChairman to the Council of Saudi Chambers

Saudi Franchise Expo is the only interna-tional Franchise exhibition with great importance in Saudi Arabia which o�ers a great business platform for international, regional and local brands seeking growth in the Saudi Market. The exhibition, also open doors to local brands looking into franchising region-ally and internationally, providing the right consultancies and educational programs to support aspiring business owners and entrepreneurs.


1stEditionIn Riyadh 125

Exhibitors

153Brands

21Countries

13,703 Visitors

22workshops

+250Signed

Agreements8

8,000 SQMGross Space


565workshopsAttendees

2

“First of all, I would like to thank the organizing company of Saudi Franchise expo. It was a great chance to have participated in this event, as I believe it is a great chance for all exhibiting com-panies o�ering franchise.”

Waleed Abu RashidCEOTazaj Restaurants


Strategic PartnersMonsha’at

Platinum SponsorAltazaj

“

Saudi Franchise expo 2018 4

UK Pavilion

Dulani business Center

The Exihibition was above expectations as a �rst edition, It was an amazing experience, and we are looking forward to partici-pate again with you

Saif Al-FarhoudFranchise Program Manag-erSocial Development Bank

“


BRAND LIST BY SECTOR

Banks and Finance

Bank al Tanmia Saudi Arabia

Fashion

Freddy

Carina Wear

R&K

Townteam

Ereeva parties

Blue Age

Elite

Richman

Al Jazeera

Bannotti Accessories

COCO88

Canada

Egypt

Egypt

Egypt

KSA

KSA

Kuwait

Kuwait

Kuwait

KSA

KSA

Cosmetics

Maison D'Aragan

No Gunk

UK

UK

Sapphire

S Brand

Lesoie

Multifurious

UK

Spain

UAE

UK

Economic Consultancies

Anfal economic consulting KSA

Educational institutes and training centers

Wall street English

Rise academy for kids

Mad science group

Future institute of higherEducation and trainig

Notting hill college

UK

KSA

KSA

UAE

UAE

�nancial and managerial Consultancies

Ocean x KSA


Food and Beverages

Al Tazej

Sushina

Gossip Café

Keif

Shawarmatime

Zaikaki

Snack street

Bai bakery

Yonine

The pancake house

Burgy

Brinker

Abu Zaid

Mashawico

Pizza workz

Pita Pit

Nutrishop

Hot & Crispy

Fruittwig

New zeland natural

premium ice cream

KSA

UAE

UAE

UAE

UAE

India

UAE

KSA

Lebanon

KSA

KSA

Germany

KSA

KSA

KSA

Canada

Canada

KSA

KSA

New Zeland


suprano

Chickenbasha

wanted co�ee shop

Colpop burger joint

UR BRGER

Fours

Frozen yoghurt united

SHRIMPLUS

Mazadar

Panino's

Délicieuse crépe

kunefeci

Munch bakery

Kahve Duragi

Gaby's

Imtenan

Pottery Café

711

Koshari Zezo

under 500

I wish holding

Al sayadiya united

company limited

KSA

KSA

Kuwait

Kuwait

KSA

KSA

USA

KSA

KSA

Italy

France

Turkey

KSA

Turkey

Egypt

Egypt

Egypt

Egypt

Egypt

KSA

KSA

KSA



Medhyaf

Baselat

Thunder Road Group

Noon O Kabab

Glee hospitality solutions

Fast Food System LIMITED

800Pizza

Fondue.r

Pirate café

planet africa

pizza ring

Mo'men

Wai wai city

Quiznos sud

Al Balad

Palm store

Palm café

KOSHARI STATION

Hummus Re�

Gelamor

Monkey cookies

pasta express

Diet nutrition Trading co.

KSA

KSA

Italy

Persia

UAE

UK

Italy

France

Kuwait

KSA

KSA

KSA

India

KSA

KSA

KSA

KSA

Egypt

KSA

KSA

KSA

Italy

KSA

Blue Danah sweet's & Event's

Pink Burger

D'SAJI

Gustoso

FOODEX

Cinnabon

Roma way

Canton

Tako Hut

Sizzler House

Shawirmarito

Co�e Aroma

Emtiyaz

The next project

Franpioneers

Franchise services company

Franchisingate

Kayzed consultants

Menafa

Franchise Art

Franchise business

Franaccess

The Franchizery

KSA

UAE

Malaysia

India

KSA

USA

Italy

China

Mexico

UK

Canada

KSA

UAE

KSA

KSA

KSA

Egypt

UAE

UAE

KSA

KSA

KSA

UAE



Government Agencies

Ajman chamber

UK Departement Trade

Matrade

SFDA

UAE

UK

Malaysia

KSA

Health and beauty Centers

Bedashing salon

Hot stone spa

Bioskinspa

Beauty connection spa

The Grooming Company

UAE

KSA

Egypt

UAE

UAE

HR Consultancies

o�ce of human resouces

auditor for management

consultence

Legal Consultancies

Al warifa

KSA

KSA

Maintenance centers & tools

US FILTERS Jordan

Marketing Consultancies

Taj al amal KSA

Real-estate and constructions

Air Stream

Tabarak

MARINA DELTA

RE/MAX KSA

UAE

Egypt

Egypt

KSA

Technology and IT

TRUSTANGLE

2B

smart innovations

Royal Tech

Foodics

Taxi salam

KSA

Egypt

Egypt

Egypt

KSA

KSA

MIX FM

Akhbar

Foodies

KSA

KSA

KSA

Media


Other

Food and beverages

Others

Health and beauty

Franchise development Companies

Clothes

Technology and IT

Educational institutes and training centers

Real-estate and constructions

Government agencies

50%

13%

9%

7%

6%

4%3%

2% 2%


The Games Truck

Packwell

Al jazeera engineers &

consultants

East export company

Ryada

Development and �nancing

of productive famillies in

riyadh (Business).

Palm services

Al Waha Motels

Super 8 Motels

zamakan

Alama360

Red design

Nuhr_Candels

KSA

Egypt

India

China

KSA

KSA

KSA

KSA

KSA

KSA

KSA

Greece

UK

Exhibiting Countries

“Excellent team, we wouldn't have done it without their support. Excellent �ow of visitors, target on point.”

Seif AminMarketing managerFranchisingate – Egypt Pavilion


21Countries

Egyptian Pavilion

“


Visitor Pro�le

68% Trade visitors

32% PotentialFranchise Owner

Visiting Countries

13,703 Visitors

from28countries

11


Amount to spend on franchise:

SAR 5 Million+5%

SAR 1-5 Million10%

SAR 500,000-1 Million14%

SAR 50,000-100,000 15%

SAR 10,000-50,00033%

23%SAR 100,000-500,000


Visitors Interest:

1- Educa�onal and Training Centers 2- Food and Beverages

3- Fashion 4- Children Care Centers

5- Children Qualifica�on Centers 6- Maintenance Centers &Tools

7- Technology and IT 8- Franchise Development Companies

9- Health and Beauty Centers 10- Cosme�cs

11- Furniture and Home Accessories 12- Real Estate and Construc�ons

13- Fitness Centers &Equipment 14- Banks and Finance

15- Marke�ng and Consultancies 16- Legal Consultancies

17- Brand Development Companies 18- Universi�es and Ins�tutesSuppor�ng Entrepreneurs19- Government Agencies

5.6% 14.16%

7.12% 3.3%

2.35% 2.08%

8.6% 6.57%

4.13% 4.28%

4.15% 6.06%

4.11% 3.92%

5.61% 3.06%

5.63%4.69%

4.57%

1

2

3

4

56

7

891011

12

13

14

15

16

17

1918


“This expo was the best so far compared to similar shows in Dubai, Kuwait and Bahrain.”

Ahmed Al-ArfajGeneral ManagerFranaccess

“The First ever Saudi Franchise Expo in Riyadh far exceeding my expecta�ons based on the quality of exhibitors, the great organizers and sophis�cated a�endees who understood what they wanted.”

Derick Ca�erpaulManaging DirectorSavana Trading Company

“To be par�cipated to such an expo as Saudi Franchise Expo is the greatest, especially with it fabulous arranging, coordina�ng, and excellent team.”

Talaat ThabetSales ManagerKUNEFECI

“Excellent Show, good know of fran-chisees, must a�end for saudi market entry.”

Dhawal ShahFranchise ManagerThe Grooming

“

““

Saudi Franchise Expo offered 22 workshops aimed at new comers to franchising, covering topics such as fran-

chise laws, business ownership and how to develop the local brands in order to

expand in Saudi Arabia, GCC and eventually to the world.

“The Saudi Interna�onal franchise expo exceed-ed all franchise expos in regional and local areas

in organizing and the level of a�endance in workshops, it was amazingly successful. It

surpassed all expecta�ons”

Dr. Mohammed Dulaim Al-QahtaniFranchise Consultant

“The exhibi�on has surpassed all expecta-�ons, the turn up of Saudi brands looking to franchise is great. The workshops has definitely leveled up awareness and thought in franchise fields”

Mr. Abdullah Kobrish Founder and CEO of Fran Way

““

workshops


22workshops

565workshopsAttendees

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Cross-Out

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Inserted Text

Highlighted Speakers

Mr. Hamdan Al-BadrCEO of Dar Al-Dhiyafah Co

Mr. Sharif Al-AqqadLawyer and Franchise consultant

Dr. Mohammed Dulaim Al-Qahtani Interna�onal Franchise Expert

Mr. Ziad OrganjiBrand Strategic consultant, Brand Ship

Mr. Nasir Al-EnziManaging director,Training & Consultant

Mr. Karim Al-Ghazal Founder of Mr. Franchise Co

Mr. Abdullah KobrishFounding Partner for Franway

Mr. Essam LootahCEO of Em�yz

Highlighted Workshops Subjects

What is franchise agreement, and how to nego�ate it?New franchise law in Saudi Arabia?Formula�on of franchise agreement and The most important terms of the franchise agreement?Advisory Session:Franchise Sector in Saudia Arabia reality and expec�onsBranding Strategies (Theore�cal & Prac�cal)Why Franchise Bussiness is the best Model for any business? How to market & sale your franchise?I want Franchise 10 things you need to know before purchasing a franchise.How to franchise your business?Lessons learned from faield franchise trial?From the idea to building a bussiness model?Franchise: Basics, Phases & S Model?Rela�onship between finance and opera�ons


Media Coverage


Social Media Coverage


Exhibitors Feedback

S T O R E

Visitor Feedback

97.5% of exhibitors weresatis�ed with the exhibition

92.5% Would love toexhibit again in 2019

75% of Exhibitorsmet their objectives

89.4% of visitors enjoyed theirexperience in the exhibition

77.7% of visitors foundworkshops to be useful

84.6% of visitors found theexhibition to be very useful


“This is a huge crowdy event in history of franchise exhibitions in Saudi Arabia. A potential and succesful event makes us proud to partica-pate and pormote our company.”

Marwan Ra�aCEO of Sayadiyah Express

“Saudi Franchise expo 2018 20

Sponsors and Partners الرعاة والشركاء

الشركاء ا�عالميون

راعي النقل الرسمي

الشركاء ا�ستراتجيون الراعي البالتيني

شريك استراتيجي إعالمي راعي الراديو

Strategic Partnersالراعي المالي Financial Sponsor

Radio SponsorStrategic Media Partner

Platinum Sponsor

راعي تطوير ا�عمالBusiness Development Sponsor O�cial Transportation Sponsor

SupportersMedia PartnersالداعمونTechnical Sponsor

راعي تقنيLogistics Partnerشريك لوجستي

O�cial Contractorالمقاول الرسمي

Organiserتنظيم

شركاء التدريبTraning Partners

Thank you & See you again next year

4-6 February 2019Riyadh Convention & Exhibition Center, KSA

SAUDI FRANCHISE EXPO 2019

Book your stand today

Ahmed Al-RefaiProject Director

[email protected]

Sara KatbiSales Manager

[email protected]

www.saudifranchiseexpo.com

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