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Post Show Report

18, 19, 20 Feb 2016

Bombay Exhibition Center

OTM Post Show Report I Mumbai 20162

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OTM Mumbai 2016 ends on a hugely upbeat note from global sellers of destinations in the Indian marketAfter three days of hustle and bustle on the show floor,

OTM 2016, India’s biggest outbound travel mart, ended on an upbeat note with exhibiting companies armed with greater enthusiasm for a strong start to 2016 for the best of world tourism in the Indian market.

Several global destinations participated at OTM 2016 with keenness to carve a piece of India’s projected 50 mil-lion outbound pie – UAE, Indonesia, Turkey, Sri Lanka, Mauritius, Thailand, New Zealand, China, Japan, Hong Kong, Macao, Bangladesh, Philippines, Maldives, Oman, Egypt, Seychelles, Israel, Rwanda, Romania, Fiji and Greece were all in place at India’s biggest travel show.

Perfectly complementing their international counter-parts, many Indian destinations such as Uttarakhand, Maharashtra, Jammu & Kashmir, Gujarat, West Bengal, Himachal Pradesh, Odisha and many other states were present with large number of sellers from each, to show-case India at its best.

The United Arab Emirates (UAE) is also eyeing big on India’s outbound tourism potential. Highly placed repre-sentatives of the UAE’s travel and tourism industry under the umbrella of National Council of Tourism and Antiqui-ties (NCTA) discussed its India-specific tourism promo-tion plans during OTM 2016 in Mumbai. For the very first time in the trade show history, the United Arab Emirates led their participation with all its seven emirates - Abu Dhabi, Ajman, Dubai, Fujairah, Ras al-Khaimah, Shar-

jah and Umm al-Quwain - making them the largest desti-nation exhibitor in OTM 2016.

H.E. Sultan Mohamed Bin Khadin, Acting Consul, the UAE Embassy in India, who was present on the occasion said, “The UAE has trade and cultural ties with India since ages. We want to strengthen these ties further and fore-see a substantial growth in the number of tourist footfalls in the near future.”

Speaking about Visit UAE participation, Abdulla Al Hammadi, Director - Marketing & Overseas Promotions of NCTA (UAE) said, “OTM is a very good show. We are getting lots of enquiries. Our 30 co-participants are also getting very nice results. We are looking for more tourists from India to the United Arab Emirates. We plan to do big campaign in the near future and we will be participating in OTM 2017 as well.”

OTM 2016 offered a great opportunity for international exhibitors to showcase their travel and tourism capabili-ties. For instance, Hong Kong, Macao and Shenzhen exhib-ited their attractions to the audience. Said Peter Hoslin,

Regional Director, Europe and New Markets for the Hong Kong Tourism Board: “Hong Kong, Macao and Shenzhen are becoming popular with the Indian travellers. Partic-ipating for the first time in OTM, the three-NTO pavilion provided us a business platform to introduce the collec-tive strengths and the variety of experiences to our valued travel trade partners and Indian travellers.”

Major sponsor of OTM 2016, Wonderful Indonesia was extremely satisfied with the event turnout, especially from the great exposure given to the branding of Wonderful Indonesia throughout the exhibition halls. The Ministry of Tourism, Republic of Indonesia is confident about an increase of tourist arrivals from India to Indonesia this year, said Rita Sophia, Deputy Director from the Minis-try who led a delegation of 20 private sector companies to OTM 2016.

The Tourism Authority of Thailand (TAT) has been participating in OTM for 16 years and has never been disappointed with the return on their investments. TAT hopes to achieve 1.10 million Indian visitor arrivals to

the Kingdom by the end of 2016 and an increase of tour-ism spending from this source market by eight percent. The special attendance of Her Excellency Kobkarn Watt-anavrangkul, Minister for Tourism and Sports as OTM’s chief of guests at the inaugural ceremony underscores the firm commitment for the Kingdom’s continuous pursuit of the many untapped opportunities arising from Thailand’s second tier cities and new market segments.

While the global tourism industry is bullish on India’s growth story; off-beat destinations are also attempting to ride on the bandwagon believing in India’s outbound tourism potentials. For instance, a tiny country like Rwanda, which had 14,000 tourists from India in 2015, is now expecting about 35% increase in its Indian tourist arrivals in the coming year. Said Joseph Kabakeza, First Counsellor & Deputy Head of Mission, at the High Com-mission of The Republic of Rwanda: “India is the second target tourist destination after China and recognising the potential, the Rwanda Tourism Department has been pro-moting their offerings in India in a big way.”

Another example is Bhutan. Where 80,000 tourists visited Bhutan in 2015, the country is now expecting the footfalls to rise from 1,30,000 to 1,50,000. Romania is also expecting about 10% rise in tourist footfalls from India in 2016. Israel is also coming in a big way on international

I am sure that OTM will provide an opportunity for the stakeholders of the travel and tourism industry to meet, network, do business and explore opportunities between countries, states and region. I extend my warm wishes for OTM 2016 and for future endeavours.

Devendra FadnavisChief Minister

Government of Maharashtra

Honourable dignitaries lighting the inaugural lamp of OTM Mumbai 2016

Intense B2B meetings going on

Visit UAE presents special memento to Tourism Minister of Thailand

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tourism circuits and for it, India is a promising market. With Israel’s Ministry of Tourism’s Country Office in India, Israel is leaving no stone unturned to attract tour-ists from India.

Participating in their first ever India travel trade show, Spanish-based RIU Hotels and Resorts and Thailand-based Travel Motivations have both reported great satis-faction on their selection of OTM 2016.

According to Petra Skopalov, Director of Business Development for Asia, Riu Hotels & Resorts, trade buyers and visitors have continuously visited her booth from the very start of OTM 2016 with a good number of local Mum-bai-based trade professionals bussing around the show floor on the second afternoon. With 150 hotels worldwide, Riu Hotels & Resorts is making its expansion into Asia with new hotels in Mauritius and Sri Lanka. Skopalov is confident that her many business meetings conducted at OTM 2016 will help increase Riu’s brand awareness and attract eloquent Indian travellers to experience first-hand its all-inclusive 24x7 concept hospitality.

In this three-day B2B trade show, more than a thou-sand sellers from 50 participating destinations met over 6,000 buyers on the exhibition floor. Side by side the trade exhibition, there were a host of innovative events to dis-cuss and leverage the emerging trends in the travel busi-ness: TechForum@OTM, #StartupKnockDown, Shoot at Site @ OTM, Buyer-Seller Speed Networking, India’s Top

100 Travel Producers Award, and Responsible Tourism @ OTM.

Speaking about the significance of OTM 2016, explained Sanjiv Agarwal, Chairman and CEO, Fairfest Media Lim-ited – the organisers of OTM, “Technology, digital mar-keting, and social media are enabling travel organisations more and more from tourist boards to hotels, tour oper-ators and tourist attractions, to market to targeted con-sumers domestically and globally. In partnership with travel-tech media platform, TravHQ, we have success-fully created India’s first and only specialised tourism-based business-technology platform, TechForum@OTM, aimed at connecting technology solution providers with our colleagues in the travel industry.”

The event also saw panel discussions on important top-ics such as ‘How to leverage content and online influencer relationships for travel industry’. In the presence of the

Head of Travel Business at Google India, venture capital-ists and a corporate strategist from leading travel company Cox & Kings, the unique workshop on #StartupKnock-Down was conducted to provide promising travel

start-ups, the ultimate pitch deck to increase awareness and raise funds.

Unleashing the power of Film Tourism was the theme of the Shoot at Site @ OTM session where it was reported that the film industry is a major money-spinner for des-tinations as locations. It was reported that for every dol-lar invested, the returns from film-induced tourism and film-based tourism can be up to 7 to 15 dollars. Global des-tinations such as Singapore, Switzerland and Spain have reaped these benefits from recent Indian film productions shot overseas. The film industry is urging their travel col-leagues to convert red tapes to red carpets for win-win pol-icies in simplifying the process, incentivising productions and co-promotions.

Buyer-Seller Speed Networking was a huge hit with two sessions designed to facilitate quick face-to-face match-making and appointments with the buyers to visit the sell-ers. Visit UAE Lounge was made available for these speed networking sessions.

Following the successful launch of India’s Top 100 Travel Producers Award last year, OTM 2016 edition pre-sented similar laurels this year. The award is based on an extensive three-month process of desk researches, indus-try nominations, voting and polling for the final cut of India’s Top 100 Travel Producers, with the highest buying power for outbound and domestic travel products. “Our continuous pursuit of India’s Top 100 Travel Producers is to give due recognition to travel producers, big or small, on or offline, from all over India – to give them the annual opportunity to celebrate their successes, but more impor-tantly, for all of us to acknowledge the important role they have played in contributing to our industry,” explained Sanjiv Agarwal.

Highlighting the role of tourism in ensuring sustain-ability, Responsible Tourism @ OTM theme was intro-duced with an awareness stand on the exhibition floor and audience-interactive presentation at the Tech Theater by partnering organisation Open Eyes Project & Responsi-ble Tourism in India, led by CEO & Founder, Anna Ala-man Torres.

Appreciating the industry’s confidence and as a gesture of its commitment, the event organiser Fairfest Media has locked-in firm dates for the next four OTMs at Bombay Exhibition & Convention Centre.

TAAI members’ networking session @ OTM Mumbai 2016

Presentations going on at the Tech Theater

Presentations going on at the Tech Theater

Shoot at Site session going on at the Conference Hall

Thailand is always proud to be a part of OTM because Indian travellers to Thailand have been one of the big figures in our country. We need to be in OTM as this is the biggest hub where we can receive all the good operators and this is the best place for networking. Tourism Authority of Thailand (TAT) has participated in OTM 16 times and we keep coming back as

we are planning to grow more and we believe that OTM is the right marketplace for tourism. I think the world has turned eyes to India and the world is also paying a lot of attention to tourism - so one gets to meet everyone of this dimension at OTM.

Kobkarn WattanavrangkulMinister for Tourism & Sports

Government of Thailand



Focus Country UAE’s historic destination promotion at OTM

Abdulla Al HammadiDirector - Marketing & Overseas Promotions NCTA, UAE

OTM is a very good show. We are getting lots of enquiries. Our 30 co-participants from 7 Emirates are also getting very nice results. We are looking for more tourists from India to the United Arab Emirates. We plan to do big campaign in the near future and we will be participating in OTM 2017 as well.

Under the umbrella of National Council of Tourism and Antiquities (NCTA), the United Arab Emirates (UAE) showcased its India-specific tourism promotions at OTM Mumbai 2016. For the very first time in trade show history, the United Arab Emirates led their participation with all its 7 emirates – Abu Dhabi, Ajman, Dubai, Fujairah, Ras al-Khaimah, Sharjah and Umm al-Quwain – making them the largest destination exhibitor in OTM Mumbai 2016.


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Ozgur AytürkCoordinatorDirectorate General of Promotion (Asia & Pacific)Ministry of Culture andTourism, Turkey

This is the 6th year that we participated in OTM and this year we are here with 25 co-exhibitors from Turkey. OTM is a great platform for us to interact with the Indian tour operators and travel agents, which I think has been very fruitful for all our co-exhibitors from Turkey. I am pretty sure our participation here would help Turkey to boost numbers from India.

Turkey

Viranga BandaraAssistant Director – MarketingSri Lanka TourismPromotion Bureau

We have been participating in OTM for so many years and this time also it has worked out very well. Our 24 co-exhibitors are also very happy with the response as they have got a lot of enquiries and lot of footfalls. Looking forward to good business to be generated out from this year’s OTM Mumbai.

Sri Lanka

Rita SofiaDeputy Director Deputy Minister for International MarketingMinistry of Tourism Republic of Indonesia

We participated in OTM 2016 with more than 16 exhibitors. Our focus is to tap the Indian market and OTM is the perfect platform to increase visibility in not just big cities but also in tier two and tier three cities. Tour operators and travel agents from not just Mumbai but also from other parts of the country visited our stall during this three day event. So we are very happy with the platform that OTM has provided us and would continue our association in the future.

Indonesia



Mauritius Vivek AnandCountry Manager – IndiaMauritius Tourism Promotion Authority

OTM is a very good platform to network with people from the travel industry, hoteliers and activity companies and we have received very good footfalls. All my 15 co-exhibitors had a very good response and they are very happy with it.

Soraya HomchuenDirector (Mumbai)Tourism Authority of Thailand

We were looking to showcase Thainess at OTM 2016 and I think we did this quite effectively with our Thai pagoda style booth as well as the handicraft we brought for demonstration (it is Tapian Bai Laan or the Carp made of Palm Leaf. The craftsmen demonstrated how these are crafted), which attracted many people to our stall. The inquiries we received were mostly related to family vacations with summer vacations approaching and many queries about honeymoons since it is still wedding season. We also noticed that besides the usual Bangkok and Pattaya queries we were receiving questions about Krabi, Koh Samui and Chiang Mai.

Thailand

Ismail A. Hamid AmerEgyptian Tourism CounsellorConsulate Arab Republic of Egypt in Mumbai

India is a big country and Mumbai is one of the key source markets for us. It has been a long time that we have started to participate in OTM and it is very important for us as we have been the strategic partner for OTM for quite a long time. We are happy and that is why we repeat. Every year we expect positive response and OTM gives us overwhelming results. The feedback from all the 11 co-exhibitors is positive and we are looking forward to participating in the upcoming OTMs also.

Egypt


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Maldives Aminath ZainaExecutive CoordinatorMinistry of Tourism Republic of Maldives

OTM has been a great platform where we got the opportunity to meet the best and the most promising travel agents and tour operators. Our 15 co-exhibitors are very happy with the response they have received. OTM also provided the opportunity to make new connections with upcoming agents, so I would say this participation has been very successful for Maldives.

Verna Covar-BuensucesoDirector and Officer-in-ChargeMarket Development GroupTourism Development SectorDepartment of Tourism Philippines

OTM 2016 has been a very good show for the Philippines, where we got the opportunity to push the fun in the Philippines here in India. OTM is an important travel trade show where all the important travel trade partners gather in one place. It’s the perfect platform to meet and establish new connections and work on possible business opportunities.

Philippines

Akhtaruz Zaman Khan KabirChief Executive OfficerBangladesh Tourism Board

OTM Mumbai is the largest travel trade fair in India and Bangladesh has been participating for the last couple of years. The event is important for us since Mumbai is one of the important markets for Bangladesh and also since OTM provides the platform to connect with other foreign markets. We hope to continue our association with OTM in the coming years.

Bangladesh



Oman

Daisuke KobayashiDirector - Singapore, Malaysia & IndiaJapan National Tourism Organisation

Japan has a huge potential in the Indian market and to tap into that, OTM is the perfect platform to network and interact with the local travel agents. In this three day event we have created a lot of awareness among the visitors and the response that we have got has surpassed our expectation.

Japan

Sherin NaikenChief Executive OfficerSeychelles Tourism Board

We have seen phenomenal increase in awareness and number to Seychelles in the past two years of our operation in India. There is a lot of interest for the destination currently and we together with our hotel, airline and DMC partners are aggressively working at tapping this potential. OTM was a good way to start the year where we could meet the travel trade and inform them about the new developments and products Seychelles has in store. Our partners met some quality travel trade members and could do significant business.

Seychelles

Lubaina SheeraziIndia RepresentativeMinistry of TourismSultanate of Oman

OTM is an excellent platform to reach out to the trade across India in three days. The event was well organised as we had fruitful interactions with the trade and received good footfalls at our stall. The Oman delegation who participated for OTM also managed to get good number of enquiries for FIT & MICE.


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Peter HoslinRegional Director - Europe and New Markets Hong Kong Tourism Board

Hong Kong, Macao and Shenzhen are becoming popular with the Indian travellers. Participating for the first time in OTM, the three-NTO pavilion provided us a business platform to introduce the collective strengths and the variety of experiences to our valued travel trade partners and Indian travellers.

Hong Kong

Mihaela PartecaHead (Beijing Office) Romanian National Tourist Office

This is the second year that we have participated in OTM. Our main goal is to spread awareness of Romania among Indian travellers, for which OTM is the perfect platform. Romania, we believe has a lot to offer Indian tourists and with this event we are confident that we will be able to boost the number of tourists from India.

Romania

Hassan MadahDirector (India Office)Israel Ministry of Tourism

Israel is an emerging destination in India and Travelgyaan provided us with a platform to showcase the destination to the travel agents at OTM. The concept of presenting the destination to the business visitors during the trade fairs is a good idea to tap the potentials at the right place and right time. We had our presentation in an open area with huge response. Overall it was a good activity.

Israel

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Rohini Prasad KhanalSenior OfficerCorporate Services DepartmentNepal Tourism Board

We have been taking part in OTM for quite a long time and our participation in this fair was very much successful as all our 8 co-exhibitors are very happy with the response. We would also like to take this opportunity and tell everyone that we are already in a position to welcome the tourists and we hope our participation in OTM will help increase the number of Indians coming to Nepal.

Nepal


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Guldeep Singh SahniPresident, OTOAI (Outbound Tour Operators Association of India)

OTM is the best platform for leveraging the potential of Outbound travel. Every year hundreds of sellers from India and many

countries congregate at OTM to reach out to high-quality outbound buyers and trade visitors. As the apex body for the outbound sector, OTOAI has been associated with OTM right since its inception, and we are very excited at the networking and business opportunities at OTM 2016 and going forward.

Sunil KumarPresident, TAAI (Travel Agents Associationof India)

We compliment OTM for bringing in this excellent exhibition giving opportunity to buyers and sellers, serving as a great

relationship building opportunity to connect. Buyer-Seller network is a huge growing activity and we see much more potential getting realised through such events. Congratulations once again to OTM Mumbai and all the very best for all future activities.

Subhash GoyalPresident, IATO(Indian Association of Tour Operators)

All the travel agents, tour operators and hoteliers look forward to participate in OTM Mumbai in a big way. This year’s OTM

has turned out as the biggest event with highest attendance and on behalf of the tourism industry I compliment the organisers for regularly organising this event for so many years in a very professional and successful manner. I look forward to more fruitful OTM next year.

Zakkir Ahmed KalarikkalPresident, TAFI(Travel Agents Federation of India)

OTM is a great event which the travel trade look forward to every year! It is an event which specialises on outbound market, as Indian outbound travel is growing at a very fast pace and every country is looking to get the pie. It is a platform where lot of business is exchanged. On behalf of TAFI, we wish OTM the very best for all its future activities.

Satish SoniJoint Managing DirectorMaharashtra Tourism Development Corporation (MTDC)

On behalf of Government of Maharashtra and MTDC, I welcome a ll the exhibitors and visitors of OTM Mumbai who have come from various parts of the world. It feels great to see the congregation of travel trade stakeholders from so many countries and all India in such a large volume. We expect and wish very good business networking sessions for everyone attending OTM.



TechForum@OTM, showcasing cutting edge innovative tech solutions, gets tremendous praise

Content plays a very important role in inspiring the travellers and promoting travel brands. The panellists shared their learnings and observations on the content marketing trends and the key takeaways from the discussion are: a) instead of selling, inform and educate; b) format plays a major role; c) personalised content works wonders; and d) audience can spot sponsored content.

The role of online influencers has become increasingly significant in the travel & tourism industry. A number of destination marketing brands are now working with social media influencers to increase their footprint & reach. Panellists discussed how brands should work with travel influencers and how to measure success while working with influencers.

Panelists

Sesh SeshadriDirectorLonely Planet IndiaLata SubramanianEx-CMOSterlingPrashanth Rao AroorCEOIntelliStay HotelsHanisha LalwaniMulti-Property Marketing & Communications Manager Marriott International

Moderator Daksh SharmaFounding Partner, TravHQ & Iffort

Panelists

Hitesh RajwaniHead of BusinessSocial Samosa

Kavita GnanamurthySkyscanner India

Shelly SinghFounder & CEOThursday Premiere

Moderator Daksh SharmaFounding Partner, TravHQ & Iffort

Panel Discussion: Leveraging content to inspire travellers

Panel Discussion: Leveraging Online Influencer Relationships In Travel & Tourism


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Maiden Travel #StartupKnockDown by TravHQ in association with OTM gets phenomenal response from travel technology stakeholdersThe very first Travel #StartupKnockDown was con-ducted at OTM Mumbai in association with TravHQ and the response was phenomenal. Entries were received from some really interesting startups that hold great future potential. The panel of judges shared the opin-ion that platforms like #StartupKnockDown are a great way to give the innovators an opportunity to reach more audience.

After comparing the start-ups that pitched at the event, the judges picked Fxkart as the winner of first Travel #StartupKnockDown. The start-up addresses one of the biggest hassles travellers face when they are planning to travel internationally i.e. forex. There are vendors that

charge huge commissions on your currency and there are vendors that don’t give the impression of authentic-ity. Fxkart saves you from the trouble of filtering through such vendors and offers you the best exchange rates. On top of that, you can do all that from the comfort of your home and get the currency delivered to your doorstep.

Tramily was the second start-up that got highlighted. It won the people’s choice award. Travel agents, while putting together the itineraries for their clients, need to get good hotel deals. Tramily allows them to find the best hotel deals to include in the itineraries. They can post their requirements for room nights and hotels can respond with the best deals if they fit the bill. Also the hotels can post their deals and the agents can choose while putting together a package. It is also available through a mobile app.

There were many other promising start-ups that

pitched at the event. Putting together the plans for a group trip is a tough job and MyTripKarma plans to sim-plify that by allowing multiple travellers to book together in one place. iManageMyHotel offers centralised prop-erty management solutions for hotels so that they don’t have to invest in developing their own such solutions. inTRANSIT is a social platform that enhances your travel experience by adding the option to communicate with fel-low passengers at airports. EasyGroupBook simplifies lodging for large events and GoMowgli takes more con-trol over activities and experiences to offer a consistent travel experience.

Judges

Siddharth Dabhade Head of IndustryGoogle India

Ashish PaiCorporate StrategyCox & Kings

Sanjiv SwarupVenture Capitalist Connecting Friends

Sanjiv AgarwalChairman & CEO Fairfest / Fairtech

Moderator: Daksh Sharma, Founding Partner, TravHQ & Iffort

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Congratulations to both TravHQ and OTM for creating this platform (#StartupKnockDown). Travel industry is trying to fulfil not just the needs but the dreams of the travellers and with new start-ups trying to revolutionise the whole landscape, this is a brilliant platform for them to present their ideas and get maximum attention and attraction of the entire industry. I laude the organisers of OTM for creating

such a fantastic platform, which I think is a one stop shop for a travel operator of any kind.

Ashish PaiInvestment Advisor

Cox & Kings

OTM Tech Theatre was a good initiative since a lot of the time B2B travel people are not aware about how the online travel industry is going and what other brands are doing so this was kind of educational for both the buyers and the sellers.

Kavitha GnanamurthySenior Marketing Manager

Skyscanner

#StartupKnockDown was a very good initiative and we are glad to have won it. I think this was the first instance where we got a platform to present our product to the right audiences. OTM has always been good platform for travel related products, so we are pleased to launch our product here.

Sandeep NadreCo-Founder & COO

Tramily

Tech theatre is a novel concept and with start-ups taking off and changing the business models in travel industry, it’s a very good idea to have a start-up flavour to OTM. Compliments to both TravHQ and OTM, for organising #StartupKnockDown, which I thought was interesting. It was a good combination of audience input as well as judge’s input, which I think gave the start-ups a very good platform

to showcase what they are up to. OTM has come a long way and has become a must attend event for trade partners.

Siddharth DabhadeHead of Industry

Google India

OTM 2016 has been fantastic. It is the first time that we exhibited in OTM, so we were extremely excited to be here. Tech Theatre was absolutely fantastic. I think the format was very nice and the competition was really interesting. Overall it was nice new initiative.

Rajat MalhotraCo-Founder

EasyGroupBook.com

We love OTM, and now we love it even more because we won the #StartupKnockDown contest that was organised by TravHQ & OTM. The contest was well curated and the panel of judges was excellent. Our experience this year has been wonderful and would definitely continue our association in the future.

Abdul Hadi ShaikhCEO

FxKart.com



Indian States display their tourism potential at OTMMaharashtra

Uttarakhand

West Bengal

Jammu and Kashmir

Himachal Pradesh

Odisha

Madhya Pradesh

Andhra Pradesh

Gujarat

Karnataka


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This is for the first time I am visiting OTM and I must say that I am very proud to be here. With the eye catching stalls and the crowd, it is a great experience for me and I am very happy to be here. I think the workshop Shoot at Site was a very wonderful initiative taken by OTM as this has directly connected Bollywood with the state tourism bodies. This workshop will start an interaction and I am sure this will bring a lot of fruit and lot of films will now move to states where films have not been shot before.

Aashish SinghVice President (Production)

Yash Raj Films

OTM is one of the brilliant trade fairs where hoteliers, travel agencies and many countries come together to showcase what different countries can provide to Indians and how they can collaborate with Indian travel and tourism. Shoot at Site was one of the unique ideas and if it results into bringing the states and the tourism offices of different states and film producers together, it will be a brilliant collaboration.

Utkarsh SanghviPartner (Tax & Regulatory Services)

Ernst & Young

This is the first time that OTM has organised a speed networking and so far I have found this B2B session to be excellent because there are so many buyers who are actually eagerly looking forward to meet with suppliers like us. So congratulations to the organisers for pulling it off so successfully.

Syed Shafat Uddin Ahmed TomalManaging Director

Market n-Trance

Film Tourism has now become a very big focal point for promoting destinations, and many Tourism Boards are recognising and exploiting its potential. OTM has consistently been the biggest Travel Expo in Mumbai and has shown tremendous foresight in dedicating prime time and providing the platform to make the stake holders from the Film and Travel fraternities engage in meaningful and long terms solutions and synergies.

Abhijeet PatilGlobehoppers & Chairman

Raja Rani TravelsConsolidator and Line Production Support

This was my first experience in OTM Mumbai and the arrangements made here was fantastic. The networking sessions were fantastic and were very useful for us. I wish the organisers of OTM good luck.

Antu V ChakiathDirector

Chakiath Air Travels & Cargo

OTM is the right platform to meet pioneers of travel industry along with knowledge and networking. My experience over here was very good.

Sunil NotaniManaging Director

Air Aman Travels

OTM was the best platform for the Hosted Buyer Programme. It was a very comfortable experience to have met representatives from various countries and tourism boards.

Amit GargManaging Director

Garg Holidays

In OTM Mumbai, the participation of sellers was very good and the buyer-seller programme was well managed and smooth. I am very happy with the overall experience.

Mandip SinghSenior General Manager - MICE

Just Holidays

My experience at OTM was really good. I found it to be very well organised. The Hosted Buyer- Seller meet was a unique programme which helped exchange ideas. We have got a lot of new contacts and have found new destinations and service providers. The sellers will also be happy that they have got some genuine contacts from the forum. We eagerly look forward to the next OTM.

Indrajit SarkarManaging Director

Voyagers Club Tours

My visit to OTM helped me establish business association with many outbound DMC’s as well as Domestic tour operators. Overall we received fruitful result and I am very happy with this whole experience.

K P ManjunathChief Executive

Designer Destinations

I have not seen a larger exhibition than OTM before. We are very happy that OTM has realised the potential of the collaboration between tourism sector and film industry. By organising this workshop Shoot at Site, OTM has provided a great learning platform for both the film industry and the tourism boards. We need to take this forward and build this relationship stronger, and try to create a roadmap where it is beneficial and win-win for both the sides. One should see by coming here the value and potential of the travel industry

which people are not aware of. All the best to OTM.Kulmeet Makkar

Chief Executive OfficerThe Film & Television Producers Guild of India

It is my first time here in OTM and I think it is a terrific show. I was surprised to see the number of stalls here with so many great participants. It is a great idea to bring various tourism boards together so that they can learn from the experience of the others and what we are trying to share are some of the best practices across the world where each of these boards can learn from. It is a commendable exercise what OTM is trying to do and I wish them all the luck.

Uday SinghManaging Director

Motion Picture Association (India Office)



In order to boost tourism in the state and launch their new campaign and initiatives, J&K Tourism Depart-ment organised road shows and participated in OTM Mumbai and TTF New Delhi, for interacting with travel and tour operators as well as media persons. A high pro-file delegation of J&K Tourism officials consisting of Secre-tary Tourism Farooq A Shah; Director Tourism - Jammu, R K Verma; Director Tourism - Kashmir, Mahmood A Shah; CEO of Yousmarg Development Authority, Bakshi Javid Huma-yun; and Financial Advisor J&K Tourism, Manav Gupta, among others were in Mumbai and New Delhi to attend OTM Mumbai and TTF New Delhi. They also participated in J&K Tourism road shows where leading travel and tour operators, travel asso-ciation heads, and representatives of the media attended.

The Secretary Tourism Farooq A Shah while interacting with the travel and tour operators announced that an aggres-sive 360 degree promotional campaign is being launched to create awareness about the mesmerising destinations of all the

three regions of the state – Jammu, Kashmir and Ladakh. The Secretary Tourism, who is also the MD of JKTDC, had com-prehensive brain storming session with the travel trade repre-sentatives wherein he announced that as part of an aggressive marketing campaign, 10 food festivals, travel trade road shows and golf road shows are being organised in prominent and important leisure and MICE markets of the country. Prominent citizens, media and relevant travel trade bodies will be invited to these road shows. The Secretary also said that the depart-ment is organising different events to attract tourists to Gul-marg, Pahalgam, Patnitop and other destinations. He said that former Chief Minister, Late Mufti Mohammad Sayeed’s vision

and dream to see J&K as one of the best tourism destinations in the world can be realised only when all in government and pri-vate sector in the state co-ordinate and co-operate for provid-ing best services, safe atmosphere and traditional hospitality to the visiting tourists, in keeping with the culture of hospitality inherent in the people of J&K.

Announcing the new slogan of J&K Tourism – See J&K in a new light, Farooq Shah invited media, travel and tour operators and general people as a whole to see J&K in a new light – as a par-adise for trekking with some of the best trekking circuits in the country, a shoppers’ paradise with world famous products like Pashmina shawl, carpets, dry fruits, saffron, paper mache and beautiful wood carvings, and as an ultimate natural destination which can offer the domestic tourists a lifetime experience. The state also has some of the best pilgrimage sites – famous Vaishno Devi shrine and other popular temples in Jammu region, Mus-lim shrines, Gurdwaras and ancient temples in Kashmir valley, and countless monasteries in Ladakh.

Farooq A Shah further added that in the water bodies like Nageen Lake, Dal Lake and Jhelum river, possibility of sustain-able water cruise is being explored. He elaborated on the huge potential for Golf Tourism, especially when combined with con-ferences, conventions and events, as the state has excellent golf courses as well as convention facilities.

Farooq A Shah also launched J&K Tourism/JKTDC Calen-dar for 2016, highlighting the beautiful tourism destinations of the state.

J&K Tourism had the biggest delegations at OTM Mumbai and TTF New Delhi, with more than 150 private stakeholders, along with the Tourism Department, JKTDC and SKICC.

J&K Tourism organises road shows on the sides of OTM Mumbai & TTF New Delhi• Launches new campaign See J&K in a new light• Biggest delegation with over 150 private stakeholders participate in OTM Mumbai & TTF New Delhi

• Host of tourist focussed events lined up• Rail & flight connectivity getting better day by day

Uttarakhand Tourism conducts road show @ OTM

In order to attract more tourists in the state, the Uttara-khand Tourism Development Board (UTDB) conducted a travel trade and media road show on the second day of OTM Mumbai. Uttarakhand Tourism participated in OTM Mumbai and TTF Delhi with a huge delegation of 44 co-exhibitors.

In the road show, Shailesh Bagauli, Secretary - Uttara-khand Tourism and CEO, UTDB invited everyone to visit Uttarakhand – the ‘Land of Gods’ or the ‘Heaven on Earth’. Bagauli informed that this year Uttarakhand is promoting home stays, adventure tourism, religious tourism, spiritual tourism and yoga tourism.

“We are going to promote home stays in a big way. Peo-ple can experience the village life in a raw form with world class facilities and they can also experience the culture and traditions of the villages of Uttarakhand.”

In March, UTDB is organising an international event on paragliding in the city of Pithoragarh where 50 participants from across the world have already confirmed.

During the first week of March, an International Yoga

Festival in Rishikesh is also being organised. Bagauli added that they will be promoting yoga in a big way and will have yoga events in Devaprayag and Rudraprayag. “Apart from these places we are also going to promote yoga in Binsar and Chaukori,” he added.

Bagauli also added, “Last year during summer, Chard-ham had received around 60% of the number of tourists we used to receive before 2013. From this year onwards I am very sure we are going to get more tourists.” The rail and flight connectivity which is getting better day by day was also discussed.

Business & Luxury Travel Mart (BLTM) was officially launched at the OTM 2016, by Fairfest Media Limited.

BLTM is positioned as the first full-fledged travel mart focused on sellers from global Business and Luxury Travel segments and hundreds of hosted buyers from all over India, in addition to hundreds of qualified buyers from Delhi NCR which is arguably the big-gest source market in India for these segments.

The BLTM will be hosted at the sprawling 20,000 sq ft Convention Hall of Hyatt Regency Gurgaon in Delhi NCR.

India’s Business Travel industry is maturing and Business Travel is increasingly seen as a specialised market with differentiated needs, in keeping with global trends.

The Indian Luxury Travel segment on the other hand is also rapidly increasing as it enters a new phase where conspicuous consumption by the affluent Indian traveller is creating huge markets globally for Luxury Travel. The Luxury Travel demand is fuelled not only by FIT but also uniquely Indian and huge markets for ‘Social’ events like wed-dings. Hosted Buyers will include Wedding Planners to address this market.

Destination promotion for and through film shoots is another somewhat uniquely Indian marketing opportunity that will be made available to the sellers, by way of hosted buyers in this segment, from all over India.

BLTM, to be held on October 24-25, 2016 at the Hyatt Regency Gurgaon will provide destination sellers and travel service providers, the ultimate business platform to meet hundreds of corporate MNC buyers from around the Delhi and National Capital Region, plus many qualified meeting planners and incentive travel planners hosted from other major Indian cities to the two-day event.

Business & Luxury Travel Mart – BLTM launched at OTM Mumbai


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Shoot at Site @ OTM - Housefull workshop for film shoots at destinations

Buyer-Seller Speed Networking @ OTM records high level of face-to-face interactions

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20 OTM Post Show Report I Mumbai 2016

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Our continuous pursuit of India’s Top 100 Travel Producers is to give due recognition to travel producers, big or small, on or offline, from all over India – to give them the annual opportunity to celebrate their successes, but more importantly, for all of us to acknowledge the important role they have played in contributing to our industry. – Sanjiv Agarwal, Chairman & CEO, Fairfest Media (Organiser of OTM)



OTM is a wonderful platform where we can showcase our product and services and reach out to a larger mass. The experience in OTM has given us a good mileage in terms of meeting up with lots of new people coming from different parts of India. We have got some good clientele which we can probably utilise in the near future. The business interactions were fantastic and we have received a good response from the people around.

Amit SuriManager – Western India

Air Arabia

This is the first time we have participated in OTM Mumbai and we are very pleased because there are so many potential clients and we did a great business with the potential contacts that we have developed here. OTM is a great platform to network and also to learn great new things and the response we have received was great.

Danijel PetrovicExpert Assistant, Promotion Department

zagreb Tourist Board

This was the first time Royal Gulf Tourism forayed into a platform where we got a chance to address the travel trade and delight them with our new offerings. Dubai has so much to offer plus there are many new products and attractions coming up in the near future and thus the training workshops at OTM by TravelGyaan.com was a wonderful opportunity to showcase the same to the travel trade. We received a fantastic response through this workshop.

Rumy DegamwallaDirector – Sales & Operations

Royal Gulf Tourism LLC

In my opinion, OTM 2016 has been really good. We are very happy with the footfall this year and the responses that we have got have been very positive. We will definitely like to continue this relationship with OTM in the future.

Sunny AugustineExecutive Director

White Sands Tours & Travel

OTM has been very nice and we have been able to make some very good contacts. The footfall and the response we got have surpassed our expectations. We have also been able find some good partners with whom we can work in the future. Overall we had a great experience in OTM 2016.

Anastasia SkripkaDirector of Sales & Marketing

Soleto Travel

We have been participating in OTM for many years and it has always been a pleasure being part of OTM. It is very well organised, footfalls have been good and the response that we got from agents have been positive. Hopefully we will be participating in many more OTMs in the future.

Medha SampatDirector

Knack Marketing

OTM 2016 went as well as we expected. We have been participating for the last three years and it has given us a good scope in terms of exhibitors and in terms of people visiting the exhibition. We met a number of delegates during this three day event and made good amount of contacts along with some positive leads. So overall it was really a good experience for us and we are definitely participating next year.

Amarpal ChandokDirector of Business Development – Asia

Luxury Hotels Group

OTM 2016 has truly been a fantastic experience for us. We have been participating in OTM Mumbai for the last two years and have been getting very good mileages. The responses from this event have been very positive, so we are looking forward to next year.

Kiran ParikhAssistant General Manager

Rezlive.com

OTM is a great show and I was surprised to see the strength of more than 1,000 people gathering here to attend the show. It was good to interact with all the people with similar interest. It is an ideal place to network and I am very impressed with the response I have received from here. You should keep organising events like this as this is a great platform for all the stakeholders in travel and tourism industry to meet travel agents, hoteliers, airlines, etc. More and more events like this will provide a platform for all of us to come closer and make

profitable partnerships in future.Tejpreet Singh

Manager, Passenger Sales & Marketing (India)Korean Air

I attended all three days and must say that this has been the best OTM so far. It was worth visiting and was very useful to me and for lots of others whom I met during OTM. Normally I attend just one day but the atmosphere and the placement of stalls and food provided was of top class, I continued to visit all three days.

Jagadish B RaoProprietor

Travel Navigator

OTM has given us a great opportunity to interact with travel trade fraternities coming from various cities in India. I think it was important for us to understand expectations from us and how the market would react to an amazing product such as ours so I think OTM has helped in a way to give us an understanding of the market’s reaction.

Nevil D’ souzaHead – Sales

Dubai Parks & Resorts

OTM is one of the biggest travel trade show in India and this year it’s more happening than last year. We are here showcasing our products to travel agents and the response has been good. OTM is the perfect platform to network, which is why we look forward to it every year.

Momin NavedDeputy General Manager - B2B Sales

Adlabs Entertainment

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Exhibitor Award ListGROUP PARTICIPATION AWARDHIMACHAL PRADESH TOURISMMAHARASHTHRA TOURISM DEVELOPMENT CORPORATION

BEST VALUE LEISURE PRODUCT AWARD VISIT RUSSIA

EMERGING NEW DESTINATION AWARDHIGH COMMISSION OF RWANDA

MOST PROMISING NEW DESTINATION AWARD - DOMESTICLADAKH AUTONOMOUS HILL DEVELOPMENT COUNCIL - KARGIL

MOST PROMISING NEW DESTINATION AWARD - INTERNATIONALTOURISM FIJIDEMOFILIA- KAVALA, GREECE

EXCLUSIVE TRAVEL TECHNOLOGY PRODUCTS AWARDTRAMILY HOSPITALITY SOLUTIONS

MOST EXCLUSIVE LEISURE PRODUCT AWARD MALDIVES MARKETING AND PUBLIC RELATIONS CORPORATIONDUBAI PARKS DESTINATIONS MANAGEMENT LLC

BEST PRINT PROMOTIONAL MATERIAL AWARDTRAVEL SHOP TURKEY

COMPREHENSIVE INTEGRATED PARTICIPTION AWARDMINISTRY OF TOURISM, REPUBLIC OF INDONESIA

BEST DECORATION AWARD – SMALL PAVILION - DOMESTICMOUNTAIN EDGE TOURS & HOLIDAY PVT LTDPLANET HOSPITALITY

BEST DECORATION AWARD – SMALL PAVILION - INTERNATIONALOMAN TOURISMMACAO GOVERNMENT TOURIST OFFICENEPAL TOURISM BOARDHONG KONG TOURISM BOARDJAPAN NATIONAL TOURISM ORGANIZATION SEYCHELLES TOURISM BOARDCHINA NATIONAL TOURISM ADMINISTRATIONBANGLADESH TOURISM BOARD TOURISM NEW ZEALAND

BEST DECORATION AWARD – MEDIUM PAVILION - DOMESTICODISHA TOURISM WEST BENGAL TOURISMTHE INDIAN HOTELS CO. LTD (TAJ HOLIDAYS)

BEST DECORATION AWARD – MEDIUM PAVILION - INTERNATIONALTOURISM AUTHORITY OF THAILANDMAURITIUS TOURISM PROMOTION AUTHORITYPHILIPPINES TOURISM MARKETING OFFICE INDIAEGYPTIAN TOURISM OFFICE

BEST DECORATION AWARD – BIG PAVILION - DOMESTICUTTARAKHAND TOURISM DEVELOPMENT BOARDJAMMU & KASHMIR TOURISM

BEST DECORATION AWARD – BIG PAVILION - INTERNATIONALTHE NATIONAL COUNCIL OF TOURISM & ANTIQUITIES (UAE)TURKISH CULTURE & TOURISM OFFICESRI LANKA TOURISM PROMOTION BUREAU

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I have been attending OTM for quite a few years and I think it’s a very productive show where the right people attend. It is the perfect platform to meet a large number of decision makers at one go without needing to travel all over the country. OTM 2016 has been extremely productive for us as we got to do some serious business in these three days.

Shoumo MukherjeeVice President – Sales & Marketing

Deltin Group

OTM has given great exposure to our brand and moreover it has been a great networking event where we got to meet a lot of new people. Our experience here has been nice and we will definitely be able to see the positive results of OTM in the coming months.

Tanveer SinghManaging Director

Singhotel

OTM is one of the biggest travel trade shows in India and is the perfect platform to network and do good business. The new conference sessions are a welcome addition to an already perfect event and would definitely help in the growth for all the travel partners. Overall I am satisfied with the response that we have got.

Suresh K DoshiManaging Director

Classic Holidays

OTM this year has been quiet good. We interacted with a lot of agents not only from Mumbai but also from other states. OTM is a good initiative which has been growing every year and has come a long way with a lot of new buyers and sellers. Last year we benefitted a lot from OTM, so this year we are hoping for the same thing.

Naresh AroraFounder & CEO

Trulyy India Hotels and Resorts

OTM 2016 has shown a lot of potential for lucrative business especially for Rajasthan whom we are representing. The response this year has been phenomenal and we have been able to do some very good business. Overall OTM has been good for us as we were able to meet genuine people who are interested in doing business with us.

Tushar MaliGeneral Manager

The Royal Retreat Resort & Spa

OTM is the perfect platform to meet potential travel agents and new businesses. The response this year has been very good and we have been able to generate some good business leads. We would definitely continue our association with OTM in the future.

Rao KhushnoodCorporate General Manager - Sales & Marketing

Souvenir Hotels

OTM is a wonderful platform and a great opportunity for buyers and sellers to connect. I think the turnout has been good this year and we were able to do some good business. Overall this event has been very fruitful for us and we are satisfied with the response we got.

Bikramjit S BhangooDirector of Sales & Marketing

Taj Falaknuma Palace

We have been attending OTM for quite a long time. This is a great platform for tour operators and it has given good mileage to us. OTM provided us a good opportunity and we have been able to do some good business. We will definitely continue our association with OTM and keep coming back every year.

Arijit PurkayasthaCEO

Koyeli Tours & Travels

We have participated in OTM for the last three years and are happy with the exposure that we have got. OTM is good for the tourism industry and is a great platform to promote tourism, hotels and other travel related products.

Sheikh Mohammad IqbalManaging Director

Hotel Pine Spring

We have been participating in OTM for the last five years. OTM is one of the best platform to introduce new travel products and is the perfect place to meet new buyers and sellers. Our experience here has been good and we have been able to get good exposure in these three days.

Anwar SadathDirector

Galaxy Travel Club

OTM Mumbai was an excellent opportunity for us to engage with the travel trade and reach out to many more travel partners that may have not been exposed to the Scandinavian region. It was not only very well attended but professionally organised and we hope to be a part of such opportunities in future as well.

Mohit BatraIndia Representative

Scandinavian Tourism Board

We are very pleased to be here at OTM and are happy with the response that we received. I think this is a perfect platform for people to interact with the strategic partners and the travel and trade fraternity of India. OTM is a great show and with the footfall that we have seen this year we are very much looking forward to the next year.

Kulwant SinghCEO & Managing Director

Car Fare & Lama Groups LLC


Post Show Report

Responsible Tourism theme gets strong positive vibes at OTM MumbaiHighlighting the role of tourism in ensuring sustainability, Responsible Tourism theme was introduced in TTF New Delhi and OTM Mumbai. There were aware-ness stands in the exhibitions and audience-interactive presentations by partnering organisation Open Eyes Project & Responsible Tourism in India led by CEO & Founder, Anna Alaman Torres.

OTM & TTF has been a perfect place to promote Responsible Tourism among travel trade stakeholders operating in India. OTM & TTF along with Open Eyes Project have initiated the first pavilion promoting more creative and experiential tourism in the country. Coming to OTM & TTF has opened a whole new avenue for us and a number of tourism businesses have approached our stand to customise their travel products keeping sustainability and responsibility in focus. We, at Open Eyes Project, work to make better places for people to live in and better places for people to visit in India.

Anna Alaman Torres CEO & Founder

Open Eyes Project



Indian States / UTs Represented

Overseas Destinations Represented

Andaman & Nicobar Haryana Meghalaya Uttar Pradesh Andhra Pradesh Himachal Pradesh Odisha Uttarakhand Assam Jammu & Kashmir Punjab West Bengal Dadra & Nagar Haveli Karnataka Rajasthan Delhi Kerala Sikkim Goa Madhya Pradesh Tamil Nadu Gujarat Maharashtra Telangana

Abu Dhabi Ajman Argentina Australia Bangladesh Belgium Bhutan Bolivia Brazil Chile China Croatia Dubai

Egypt Fiji Fujairah Greece Hong Kong Iceland India Indonesia Israel Italy Japan Lithuania Macao

Maldives Malta Mauritius Nepal New Zealand Oman Peru Philippines Ras Al-Khaimah Romania Russia Rwanda Seychelles

Sharjah Singapore Slovakia Sri Lanka Thailand Turkey Umm Al-Quwain United Kingdom USA Vietnam South Africa

Exhibitor Statistics No. of Participants Distribution of Space Occupied (%)

Event DataShow Frequency Annual...................................................................................

Number of Exhibitors 1,156...................................................................................

Country Representations 50...................................................................................

Total 1,156 100..........................................................................................................................................................................................................................................

National Tourist Organisations 30 25..........................................................................................................................................................................................................................................

Indian State Governments 13 26..........................................................................................................................................................................................................................................

Tour Operators / Travel Agents 496 24..........................................................................................................................................................................................................................................

Hotels / Resorts 555 21..........................................................................................................................................................................................................................................

Transportation Companies 3 1..........................................................................................................................................................................................................................................

Related Services 59 3..........................................................................................................................................................................................................................................

Visitor StatisticsTotal Attendance 13,160...................................................................................

Trade Visitors 11,505...................................................................................

General Visitors 1,655...................................................................................

Some of our Partners & Supporting Organisations at OTM 2016

Fairfest Media Ltd (CIN - U74140WB1988PLC045101)

Mumbai: 305, 3rd Floor, The Summit Business Bay, Near WEH Metro Station

Off Andheri Kurla Road, Andheri (East), Mumbai 400093 India

Tel : (91) (22) 2637 2883 / 95

New Delhi: 216A/1 Gautam Nagar, Gulmohar Park, New Delhi 110 049 India

Tel : (91) (11) 2686 6874, 2686 6875 Fax : (91) (11) 2686 8073

Registered Office : 25 C/1, Belvedere Road, Alipur

Kolkata 700 027 India

Tel : (91)(33) 40284028, 24790010-14 (5 lines) Fax : (91) (33) 2479 0019

E-mail : [email protected] | Web : www.otm .co.in

Some of our Partners & Supporting Organisations at OTM 2016

Fairfest Media Ltd (CIN - U74140WB1988PLC045101)

Mumbai: 305, 3rd Floor, The Summit Business Bay, Near WEH Metro Station

Off Andheri Kurla Road, Andheri (East), Mumbai 400093 India

Tel : (91) (22) 2637 2883 / 95

New Delhi: 216A/1 Gautam Nagar, Gulmohar Park, New Delhi 110 049 India

Tel : (91) (11) 2686 6874, 2686 6875 Fax : (91) (11) 2686 8073

Registered Office : 25 C/1, Belvedere Road, Alipur

Kolkata 700 027 India

Tel : (91)(33) 40284028, 24790010-14 (5 lines) Fax : (91) (33) 2479 0019

E-mail : [email protected] | Web : www.otm .co.in

post show report - otmcontent.otm.co.in/otm-2016-post-show-report.pdf · himachal pradesh, odisha...

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