POST SHOW REPORT 2017

Incorporating:Organised by:

AFRICA’Slargest

SHOWCASE OF

Industrial Automation & Control Technologies

6 – 8 June 2017 | Ticketpro Dome

INTRODUCTION

Africa Automation Fair 2017 was held 06 – 08 June at the Ticketpro Dome, Johannesburg.

This was the first year Africa Automation Fair was presented by Reed Exhibitions. The show was expanded and

the focus broadened to keep it aligned with the fast changing and increasingly important sector.

Enhancements to the show included the addition of exhibitors showcasing the Industrial Internet of Things

(IIoT) as well as the Connected Industries Conference which brought insights into the 4th industrial revolution

in South Africa. It was also identified that automation and manufacturing dovetail with pollution and waste

technology and allowed for the new Pollution & Waste Technology Africa Pavilion.

Industry stakeholders were integral in the growth and development of the show and provided us with informed

insights into the manufacturing and automation industry.

TABLE OF CONTENTS PAGE

POST SHOW REPORT 2-14

Show Overview & Table of Contents 2

Highlights 3

Floorplan & Exhibitors 4 - 5

Theatres 6

Marketing & PR 7 - 8

Exhibitor awards 9

Online diary 10

Connected Industries 11 - 12

Pollution & Waste Technology Africa 13

2019 – Way Forward 14

The Team 15

2

HIGHLIGHTS

4303 101

81% of visitorsHIGHLY LIKELYTO RETURN IN 2019

83%OF VISITORS

WOULD

RECOMMEND

AAF TO A

COLLEAGUE

DELEGATESVISITORS

71% of visitors very satisfied

with AAF theatres

117EXHIBITORS

3 new presentation

theatres and over 100

talks presented to visitors

& exhibitors

79%OF EXHIBITORS

VERY SATISFIED

WITH AAF2017

Up by 13%Up by 29% Attended CI Conference

3

7

FLOORPLAN

4

7

EXHIBITORS

5

MORTON CONTROLS CC C20

NATIONAL RECYCLING FORUM (NRF) K07, K09

NEO SANI SOLUTIONS (PTY) LTD. K11

NIDEC INDUSTRIAL AUTOMATION A12, A13

NMISA J07

NUHAS OMAN LLC C34, C35

OCULUS C25-C28

OCULUS B33, B36

OEN ENTERPRISES D28

OMRON ELECTRONICS E25, E28

OPTI-NUM SOLUTIONS (PTY) LTD. E26

OSISOFT SOUTH AFRICA E44

OTN SYSTEMS SOUTH AFRICA E10

PEPPERL+FUCHS D37- D42

PHAMBILI INTERFACE (previously

Voltex) A10, A11

PHOENIX CONTACT E37-E39

PRECISION MASS F10-F11

PREI INSTRUMENTATION (PTY) LTD. E45

PRIME AUTOMATION CC C03

PROFIBUS / PROFINET

INTERNATIONAL SOUTHERN AFRICA K27

R&C INSTRUMENTATION B27, B30

RAND INSTRUMENTS AFRICA (PTY)

LTD. F35

RASCALS AUTOMATION D17

RECTRON D10,D11,D12

RESOURCE MAGAZINE/3S MEDIA J02

RJ CONNECT C09 , C11

RUBICON E01-E04

S4 INTERGRATION B31

SAIMC Half E8, E9

SCHNEIDER ELECTRIC B13 - B18

SCHWEITZER ENGINEERING

LABORATORIES B34

SHORROCK AUTOMATION CC E31, E32, E34, E35

SICK Automation B25,B26,B28,B29

SIEMENS E21, E24, F16-F27

SPIRAX SARCO SA (PTY) LTD. D29

SQWIDNET/SIGFOX K31-K34

SSE EXCELCOM F13-F15

STAHL ESACO (PTY) LTD. F28, F29, F30

TECHNEWS PUBLISHING E7, Half E8

THERMO FISHER SCIENTIFIC K23-K26

THROUGHPUT TECHNOLOGIES D16

TRANSDUCER TECHNOLOGY E12

TRINITY TELECOMMS (PTY)

LTD(TRINTEL) D19, D20

VEGA CONTROLS SA F1-F6

VISION t/a UNITRONICS C15, C16

VODACOM F43, F44, F45

WESTPLEX (PTY) LTD. C05, Half C06

WIKA B2, B3, B5 , B6

WONDERWARE SOUTHERN AFRICA B10-B12

YOKOGAWA C29-C32, D43, D46

Company Name Stand No1WORX C06

3DR HDL AUTOMATION (HDL SA) A02, A03

3ONEDATA CO., LTD F32,F33

ADROIT TECHNOLOGIES C01, C02, C04

AGE TECHNOLOGIES F9

ALLPRONIX A15

ALTAIR ENGINEERING D35

ARTIC DRIERS INTERNATIONAL cc G08

A-THERMAL K03

AUTONICS CORPORATION D45, D48

AVNET E16

BECKHOFF AUTOMATION D22-D27

BIG WAVE AUTOMATION B32

BURKERT CONTROMATIC C13 -C14

BUSINESS CONNEXION (BCX) F31,F34

C&M CONSULTING ENGINEERS K05

COMSOL NETWORKS F36

COMTEST DISTRIBUTI0N (PTY) LTD. C22, C24

CONCILIUM TECHNOLOGIES (PTY)

LTD. D30

CONNECT IOT K35

CORROSION INSTITUTE OF

SOUTHERN AFRICA G04

CROWN PUBLICATIONS D44

CT CONTROL SYSTEMS G06

CUMII INTERNATIONAL E29

DASSAULT SYSTEMES SOUTH AFRICA F46-F48

DCM GROUP E06

DEFINE INSTRUMENTS B35

DESCO ELECTRONIC RECYCLERS G01, J01 (OR G08)

DIRECTECH / ANYTECH (PTY) LTD. E33, E36

DRA PROJECTS (PTY) LTD. J08

EA INSTRUMENTS E13

EE PUBLISHERS D21

ELEN ENCLOSURES E14, E15

ELEXSYS (PTY) LTD. D13

ENDRESS + HAUSER B19-B24, C17, C19

DEPT OF ENVIRONMENTAL AFFIARS J04

EPLAN SOFTWARE & SERVICES D33, D36

EQUUS ENERGY ITALY J03

ESKOM TECHNOLOGY DIVISION K19, K22

EXPERT SYSTEM SOLUTIONS (E-S-S) G07

EXTECH SAFETY SYSTEMS E19,E22

FIRST ROBOTICS E05

FLOW SOFTWARE A07

GHM MESSTECHNIK C18

HANNA INSTRUMENTS E11

HELUKABEL SA B01, B04

HIGECO AFRICA (PTY) LTD. C07

HORNE TECHNOLOGIES cc F12

IAC / COMMUNICA GROUP D07 - D09

IFM ELECTRONIC D01-D06

iLED HOLDINGS A01

IME SA G03

INDUSTRIAL DATA XCHANGE (IDX) A08, A09

INNOMATIC (PTY) LTD. C21, C23

INSTROTECH (PTY) LTD. D31, D34

IoT.nxt (PTY) LTD. K29

JAYCOR INTERNATIONAL E17, E18

KARMA INSTRUMENTATION AND

CONTROL C10, C12

KEMTEK IMAGING SYSTEMS B07

KIMMO K36

LAPP SOUTHERN AFRICA (PTY) LTD. F07, F08

LIMIT AFRICA (PTY) LTD. A14

LSiS (previously HmT) G09-G10

MECOSA (PTY) LTD. B08, B09

MESA AFRICA E20

METSO SA E40-E41

MEYER INDUSTRIE-ELECTR0NIC

GmbH E43, E46

MICRO SENSOR CO. LTD D14

MIMIC COMPONENTS CC D15, D18

There were 3 free presentation theatres at AAF 2017 open to both exhibitors and visitors

to the show. The theatres ran from 09h30 – 15h30 daily. Two of them were sponsored by

exhibitors namely Eskom and Sqwidnet. Exhibitors were able to book a 30 minute slot for

presentations.

Over a 100 presentations over the 3 days of Africa Automation Fair

THEATRES

6

MARKETING & PR CONT.A comprehensive marketing campaign went out across all media platforms. The value of marketing

achieved was increased from 2015 to 2017 as well a greater penetration into the industry was secured

with the combined efforts of a PR and marketing campaign. This was achieved through increased

partnerships and a broader approach to marketing, advertising and PR.

SAI&C | Engineering News | Engineering IT | EE Publishers | MechChem |What’s New Processing |

Mining Weekly | African Mining | BizCommunity | Resource Magazine | Infrastructure News

Publications advertising– Print | Digital | Inserts | Newsletters

Newsletters

Direct Newsletters to a database of over 6000 contacts | 3rd Party Newsletters

through media partners and associations

Outdoor

Radio

Adreach streetpoles : Johannesburg, Pretoria, Centurion,

Boksburg, Germiston, Springs, Bloemfontein, Brits,

Klerksdorp, Middleburg, Witbank, Nelspruit, Polokwane, Port

Elizabeth and East London, Rustenburg, Vanderbijlpark,

Vereenging, Welkom

A radio campaign of generic 30 second adverts went out on Jacaranda FM

94.2, 3 weeks prior to AAF

Social Media

Paid for advertising was done on Facebook and

LinkedIn in the form of promoted posts, Like

campaign, Inmail and text adverts

Exhibitor co-promotion

Exhibitors received both printed and digital complimentary tickets & posters to

invite their database to attend the show and promote their presence at the

show.

A preview guide was created, a printed copy was distributed with SAI&C and

digital copies were available and promoted through both exhibitors and digital

campaigns.

Exhibitors also received email signatures & digital elements to promote their

presence at the show

Marketing campaign value

MARKETING & PR

246

PR AVE

Value &

Marketing

Press clippings:

R4,8m

2017 saw a marked increase in both marketing and media coverage with a dedicated PR

agent Leigh Angela from ITP Communications. Dedicated press releases were distributed to

key publications and industry media. Radio interviews were secured and additional media

partners were brought on board for 2017. This all ensured greater media coverage for AAF.

MEDIA PARTNERS

14 Attending Media outlets

AfriRail | Automotive Business Review | AutoForum | Automobil | Engineer IT | IT

News Africa | Mail & Guardian Pharmaceuticals & Cosmetic Review | SA

Instrumentation and Control | Sunday World | Tech News | ITP Communications

| EE Publishers | Crown Publications

8

EXHIBITOR AWARDS

Best Small Stand:

1. S4 Intergration,

2. iLed,

3. Flow Software

Best Medium Stand:

1. Adroit Technologies

2. Omron

3. SAIMC/Technews

Best Stand

Personality:

Endress+Hauser

Best Large Stand:

1. Endress+Hauser

2. Yokogawa

3. Oculus Innovations

Visitors’ Choice:

Beckhoff

Automation

Most Delegates to

the Conference:

Eskom

Best stand PWTA:

Desco

Our Exhibitors Awards Dinner was held on 8 June in the Mezzanine Level of the Ticketpro Dome and we were

thrilled that there was a great turn out of exhibitors and while it was a casual event, it was well received.

9

50+ confirmed scheduled meetings between exhibitors, investors, trade

visitors and visitor profiles in the matchmaking program.

ONLINE DIARY REPORT.An online business matchmaking diary was launch for 2017. The intention was to increase pre-scheduled

meetings at the show.

Challenge:

• The Online Meetings Diary was launched quite late in the process so was not used as effectively as it

could have been.

The way forward:

• We need to look at activating the diary earlier and do more follow-up with exhibitors to ensure they use

the diary

• We need to look at strategic marketing earlier to ensure it is used correctly.

10

CONNECTED INDUSTRIES

The Connected Industries Conference lead South Africa and the rest

of the African continent on discussions on the Fourth Industrial

Revolution.

36 local and international speakers addressed over 100 delegates

over the two day conference tackling topics such “ The technology

behind the Fourth Industrial Revolution” and “ Is South Africa ready

to advance into the Fourth Industrial Revolution to compete in

Global Markets”.

The third day of the conference moved to the floor of Africa

Automation Fair where delegates could interact with IIoT exhibitors

and listen to the presentations in the 3 theatres on the floor of the

show.

Going Forward: The conference was a great success and will be

hosted alongside Africa Automation Fair in 2019

11

CONNECTED INDUSTRIES

GALA DINNERThe Connected Industries Gala Dinner was hosted on the evening of 06 June in the Blue Wing

Conference Venue. It was attended by speakers, sponsors, exhibitors and VIP guests.

MC: Peter Ndoro Welcome by: Carol Weaving MD Reed Exhibitions &

Oratile Sematle (SAIMC)

Guest Speakers:Nigel Gwynne-Evans: Chief Director for the African Industrial Development at the Department of Trade

and Industry in South Africa

Mr. Klaus Streicher: Acting German Ambassador

Dr Marcus Cornaro: EU Ambassador to the Republic of South Africa

Gold Sponsors: SAIMC | RS Components | OMRON | Endress + Hauser | Sqwidnet IFM Electronics

Platinum Sponsors : Rockwell Automation | VEGA | Pepperl + Fuchs

Carol Weaving MD Reed Exhibitions

Oratile Sematle

(SAIMC)Peter Ndoro

Nigel Gwynne-Evans:

Chief Director for the

African Industrial

Development at the

Department of Trade

and Industry in South

Africa

Dr Marcus Cornaro:

EU Ambassador to

the Republic of

South Africa

Mr. Klaus Streicher:

Acting German

Ambassador

12

GALA DINNER IN PICTURES

POLLUTION & WASTE

TECHNOLOGY AFRICAPollution and Waste Technology Africa (PWTA) showcased the latest technology, innovations and

solutions for processing, reducing and managing waste and pollution.

PWTA had its own workshop area that ran over the 3 days of the exhibition.

Feedback:

The response to PWTA was slow for a number of reasons

- The industry is too far behind currently in tech to support anything bigger than a small presence or

pavilion

- There is no Government support currently

- Waste disposal is a priority in South Africa currently with technology development in the industry being

a lower priority

Going forward

- There is potential for a focus on Waste to Energy in the next 2 -5 years in the format of a formal confex

14

AGE TECHNOLOGIES F9

ALLPRONIX A15

Company Name Stand No

A-THERMAL K03

C&M CONSULTING ENGINEERS K05

DESCO ELECTRONIC RECYCLERS G01, J01 (OR G08)

ENVIRONMENTAL AFFIARS J04ENDRESS + HAUSER B19-B24, C17, C19

EQUUS ENERGY ITALY J03

FLOW SOFTWARE A07

HELUKABEL SA B01, B04

IME SA G03OCULUS B33, B36

PACKAGING SA K7,K9

PRECISION MASS F10-F11

RJ CONNECT C09 , C11

SICK Automation B25,B26,B28,B29

Africa Automation Fair & Connected Industries Conference

Dates: 4 – 6 June 2019

Venue: Ticketpro Dome

Format: The exhibition will continue to focus on the Industrial Automation & Control Industry. We will be keeping the Industrial Internet of Thing (IIoT) and hopefully grow this sector of the show. A new element to the show will be the addition of an Infosec pavilion.

The Connected Industries Conference will once again be hosted in the Blue Wing Conference Venue

Exhibition

1. We need to grow both the exhibition by ensuring more exhibitors and more targeted visitors

attend the exhibition

2. The workshops and content were successful however we see the need to formalize the

workshops & ensure content is finalized earlier to allow for better marketing of the workshops

Matchmaking diary

1. Introduce the diary earlier, ensure more telephonic follow-ups to increase use of the dairy

Marketing

1. We need to grow relationships with the industry and ensure more cross marketing through

exhibitors

2. Grow the PR of the show through new media channels

3. Increase digital advertising and start the digital campaign earlier.

THE WAY FORWARD

15

THE TEAM

General

Portfolio Consultant– Hanli Goncalves

General Manager – Jayne Harley

Operations Assistant – Moagisi Molebatsi

Credit Controller– Joanne Liard

PR & Communication – Leigh Angelo (ITP Communications)

Africa Automation Fair and Connected Industries

Relationship Broker – Trevor Mochaki

Relationship Broker – Roelien Fraser

Coordinator – Teresa de Sousa

Pollution and Waste Technology Africa

Relationship Broker – Tom McCafferty

Senior Sales Coordinator - Adrienne Marques Da Silva

16Incorporating:Organised by:

THANKyou

@AAF_2017

@AfricaAutomationFair

#AAF2017

www.africaautomationfair.com www.connectedindustries.co.za

@ConnIndAfrica

@ConnectedIndustries

#ConnectedIndustries

info@africaautomationfair.com info@connectedindustries.co.zawww.pollutionwasteafrica.co.za

@Pollution_Waste

@PollutionWasteAfrica

#PWTA

info@pollutionwasteafrica.co.za