THE 10TH SAIGON AUTOTECH & ACCESSORIES 2014

POST SHOW REPORT

Hanoi, 12th June 2014

2014

Post Show Report 2014

Page 2 

PART 1: KEY FACTS OF THE SHOW Name of the Show

Vietnamese: Triển lãm Quốc tế lần thứ 10 về Ô tô – Xe máy – Xe đạp điện & Công nghiệp phụ trợ

English: The 10th Saigon Autotech & Accessories 2014

Dates & Opening Hours

May 29th - June 01st, 2014

May 29th : 11:00 – 18:00

May 30th – June 1st : 09:00 – 18:00

Venue

Saigon Exhibition and Convention Center - SECC

No.779 Nguyen Van Linh Parkway, District 07, Hochiminh City,Vietnam

Organizers

Asia Trade Fair and Business Promotion (Holdings) – ATFA

ChanChao International Co., Ltd

New Epoch Advertising Multimedia Co., Ltd

Yorkers Trade & Marketing Service Co., Ltd

Co- Organizer

Motor Image Vietnam Co., Ltd

Sponsorship

From Government Agency

Ministry of Industry and Trade

Ministry of Science & Technology

Vietnam Chamber of Commercial & Industry (VCCI)

From Media

INFOTV

Program “In the world of car” – HTV7

Program “Vehicle weekend” – H1

Vietnam Investment Review (VIR)

Post Show Report 2014

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Vietnam Auto-Motor Magazine

Car & Life Magazine

Vietnam Automobile Industry Magazine

Auto Vietnam Magazine and autovina.vn

Autonet Magazine and Autonet.com.vn

Cars & Sports Magazine

Autodaily.vn

Cafeauto.vn

Carfresh.vn

Autovn.com.vn

Autoguide.vn

Autozoom.vn

Diaoc.net

Exhibitors

05 Automobile Manufacturers and Importers

15 Motorcycle and e-bike Companies

138 Part and Accessories Suppliers

180 international companies: Japan, South Korea, Thailand, Malaysia, Indonesia,

Taiwan, China, UAE, India, US and EU, …

35 media sponsors

Show Scale

Indoor Area : 12,000 m2

Outside Area : 7,000 m2

Visitors

Approx. 95,000 visitors

Post Show Report 2014

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SUB-EVENTS

PR Campaign - kick off

Wide spread PR campaign in newspapers and internet

Time:

March 15th – March 22nd May 22nd – May 27th

News Agencies invited: 30 agencies

Clipping of 65 articles from newspapers, magazines and e-newspapers with large number of readers: Vietnam Investment review, Vnexpress.net, Dantri.com.vn, Vneconomy. vn, Hanoimoi.com.vn, Autonet.com.vn, Tuoitre.vn, Zing.vn,…

The press briefing before the show

Time: 9:00 – 9:30 - 29/05/2014

Venue: VIP Room, Hall A2, SECC

News Agencies invited: 47 newspapers, e-newspapers and broadcasting Stations

News about the show on prestigious Broadcasting Channels:

Channel Program Time Link online

H1 Vehicle Weekend

17:30

08/06/2014

23:20

09/06/2014

VTV9 News 11:30

29/05/2014

http://vtv9.com.vn/truyen-hinh/ban-tin-thoi-su/ban-tin-11h30/14970-ban-tin-11g30-29-05-2014.html

VTC10 Trade bridge

10:30

30/05/2014

http://www1.vtc.com.vn/vod/69892/Nhip-cau-giao-thuong-30-05-2014.html

10:15

31/05/2014

http://www1.vtc.com.vn/vod/69889/Nhip-cau-giao-thuong-31-05-2014.html

HTV7 News 30/05 http://autotv.vn/video/video:-khai-mac-trien-lam-sai-gon-autotech-2014.html

Post Show Report 2014

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In the world of cars

17h00

31/05/2014

http://autotv.vn/video/trong-the-gioi-xe-so-299-%28phat-song-ngay-31/5/2014%29.html

HTV1 Night News 1:30

30/5/2014

https://www.youtube.com/watch?v=crjOCnJTROc&feature=youtu.be

Clipping of 130 articles from newspapers, magazine and e-newspaper.

Opening Ceremony

Thời gian: 10:00 May 29th , 2014

Venue: Opening stage, Hall A, SECC

VIPs attended:

Mr. Valeri Sadokho Ambassador of Belarus Republic in Vietnam

Mr. Chen Borshow General Director of Taipei Economic and Cultural Office in HCM city

Mr. Jonathan Tan General Director of Motor Image Vietnam Co., Ltd

Mr. Victor Asnovski

General Director of MAZ- BELAVTOMAZ Group (Belarus)

Mr. Trần Ngọc Hà President of Vietnam Engine and Agricultural Machinery Corporation – VEAM

Mr. Yei – Fong Jan (James) General Director of Indovina Bank

Number of Participants: 200 pax

Russ Swift Stunt Show at Saigon Autotech & Accessories 2014

Time: From 29/05 to 01/06/2014

Duration: 04 performances/01 day at 10:30, 12:30, 14:30, 16:30

Performer: Mr. Russ Swift – Guinness Holder from England

Program sponsor: Motor Image Vietnam Co., Ltd

Stunt show: Reverse spin, drive with hand brake, drift, drive on 02 wheels, Parallel parking and Donut Spin.

Post Show Report 2014

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Advertisements

Media advertising

Newspaper/Radio Number of Ad. Size

Newspapers - Magazines: 26 issues

Vietnam Investment Review (VIR) 3 1/4 page

Auto Vietnam Magazine 4 full page

Car & Life Magazine 4 full page

Vietnam Automobile Industry Magazine 3 full page

Autovina Magazine 4 full page

Autonet Magazine 4 full page

Cars & Sports Magazine 4 full page

Television:

HTV7 Title running 1 month

H1 Title running 1 month

INFOTV Title running 1 month

Advertising flash banner on e-newspaper

Autonet.com.vn 01 month Right banner, homepage

Autodaily.vn 03 month Banner at homepage

Autovn.com 02 month Banner at homepage

Diaoc.net 02 month Banner at homepage

Carfresh.vn 02 month Right Banner, homepage

Cafeauto.vn 03 month Banner at homepage

Autovina.vn 01 month Banner at homepage

Others

Advertising in Taxi (Poster after driver’s seat)

Number of taxi: 250

Duration: 1 month

Advertising through Road banner

Road banner at main roads and streets in Ho Chi Minh city

Number of banners: 100

Post Show Report 2014

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Duration: 01 week

Advertising through SMS to living high – paid subscribers in HCM city and neighbor provincves.

Number of messages: 100.000

Frequency: 01 times /01 phone number

Duration: May 27th to May 30th 2014

Type of SMS: Brand name SMS, Fix number SMS, …

Advertising through email marketing to targeted audiences

Number of email addresses: 500.000

Frequency: 01 time / 01 month

Duration: from May to June 2014

Leaflet deliveried to targeted channels:

Number of leaflets: 100.000

Duration: From middle of May to early of June, 2014

ATFA’s channel

Address: send to offices and high class families in HCM city and some neighbor provinces

Number of addresses: 200,000

Post Show Report 2014

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PART 2: FIGURES IN COMPARISON

Scale No. of Exhibitor No. of Visitors

Saigon Autotech & Accessories 2011

10,000 m2 250 85,000

Saigon Autotech & Accessories 2012

12,000 m2 310 90,000

Saigon Autotech & Accessories 2013

12,000m2 355 95,000

Saigon Autotech & Accessories

2014 12,000m2 373 95,000

PART 3: QUESTIONAIRE AND SURVEY

I. SURVEY SAMPLE Including 02 survey samples:

- Exhibitor survey:

• Total sent-out sample: 200

• Total take-in sample (valid): 156

− Daily Checklist for exhibitors • Total sent-out sample: 300 • Total taken-in sample: 240

- Visitor survey

• Total sent-out sample: 1.000

• Total take-in sample: 898 o Valid sample: 678 o Invalid sample: 220

Post Sho

II. E

Field o

Purpo

ow Report 2

EXHIBITO

of exhibit

ose of exh

0%

5%

10%

15%

20%

25%

30%

35%

2014

OR SURVE

tors

hibitors

31%

8%

23%

32

Giới thiệu SP

mới

Tkikhhà

EY

%

2%

25%

Tìm iếm hách àng

Phát triển hệthông phân phối

19%

5%

ệ Khuyến

mạiquk

42%

11%

5%

Phát triển uan hệ khách hàng

Thamkhảokiến

SP

Sản xuPhụ tùnThươngDịch vụ

%

m o ý về

P

ấtngg Mạiụ

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Post Sho

Exhib

ATFA

ow Report 2

itior’s Sa

’s service

0%

10%

20%

30%

40%

50%

60%

70%

Ve

2014

atisfaction

e

Neffe

Attractexpect

visitors,

Less visitors,

ery Good

25%

n

No such ect, 12%

ting ted 23%

8%U

Good

60%

Ve

Unknown, 4%

Should be improved

10%

ery good, 17%

Good,

%

No comment

5%

%

36%

PPage 10 

Post Sho

III.

Visito

Inform

ow Report 2

VISIT

r’s avera

mation so

5 mil. V10 mil

2

0%

5%

10%

15%

20%

25%

2014

TOR SER

age incom

ources

1020

VND -. VND

20%

25%

9%

RVEY

me

0 mil. VND -0 mil. VND

21%

10%

4%

 

20 mil. V30 mil. V

-

35%

6%4%

>30VND -VND

%

2% 3%

mil. VND

24%

4%

15%

P

0%

5%

10%

15%

20%

25%

30%

35%

4%

14%

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%

Post Sho

Visitin

Produ

ow Report 2

ng purpos

ucts attra

Collectininformatio

about technolog

market, 16

Mo

A

2014

ses - visi

cting vis

Confirbefo

buying

ng on

gy 6%

otorbike, 17%

Parts & Accessories,

%

Bike & E-bike, 11%

itors

itors

rming ore

g, 28%

O

C

%

14

-%

O

S

pa

Other, 2%

Commercial cars, 11%

Other, 2%

Seeking for the

artners, 21%

Buyingproducts, 3

C

Enginetechno

g 33%

ar, 30%

D

Aces & new ology, 6%

P

ecoration pa&

ccessories, 9

Page 12 

art

9%

Post Sho

Exhib

Visito

ow Report 2

itors attr

r’s satisf

V

Wit Tunning, 6%

2014

ract visito

faction

Veam, 8%

% A

sati

ors

HongClub

Parts, 17%

Accessories, 7%

Very sfy, 27%

Other, 1

Vin

g Cuong b, 2%

1

S

N

1%

Lubric

amotors, 10%

Satisfy, 59%

Normal, 11%

Not s

Subaru,

Faw, 5%cants, 10%

%

satisfy, 2%

P

25%

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Post Show Report 2014

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PART IV: THE SHOW FROM MEDIA

Post Show Report 2014

Page 15 

Post Show Report 2014

Page 16 

PART V: THE SHOW AT A GLANCE

Decoration

Post Show Report 2014

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Opening Ceremony

Post Show Report 2014

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Show days

Post Show Report 2014

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Russ Swift Stunt Show