post mvp strategies - chris clarke
TRANSCRIPT
![Page 1: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/1.jpg)
You put your product out into the world, AWESOME, NOW WHAT? Post MVP Strategies with Chris Clarke
![Page 2: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/2.jpg)
![Page 3: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/3.jpg)
Buy Gift Cards Replace the wallet
![Page 4: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/4.jpg)
Post MVP Challenges
![Page 5: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/5.jpg)
![Page 6: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/6.jpg)
![Page 7: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/7.jpg)
![Page 8: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/8.jpg)
![Page 9: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/9.jpg)
![Page 10: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/10.jpg)
A good way to deal with all of this is to reflect
How did we get here? How are we adapting? Where are we going?
![Page 11: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/11.jpg)
Conduct a Retrospective
![Page 12: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/12.jpg)
Conduct a Retrospective
What’s changed or influencing our market? What stories can you tell us that will validate where we are going? What’s the compe::on doing and will it influence what’s planned? Has anything shi<ed or influenced our strategy? What’s the status of the product roadmap? How are customer using our products and what have they experienced? What’s been developed or delivered from the product marke:ng roadmap and how will it influence the channel? What’s the :ming or status of the next product launch? What has product management learned since our last retrospec:ve? What has product marke:ng experienced since we last met?
![Page 13: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/13.jpg)
+
Overall project retrospective + bi-weekly product steering
![Page 14: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/14.jpg)
A good way to deal with all of this is to reflect
How did we get here? How are we adapting? Where are we going?
![Page 15: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/15.jpg)
Minimize your feedback loop
![Page 16: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/16.jpg)
Urban Safari
![Page 17: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/17.jpg)
Talk to your users (often)
![Page 18: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/18.jpg)
Pay with Points?? Whuh...?
6.54
![Page 19: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/19.jpg)
Focus on metrics that matter
![Page 20: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/20.jpg)
Start with 3-5 metrics for customer and business success
- % Users Who Complete a Key Workflow
- % Retention
- NPS
![Page 21: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/21.jpg)
A good way to deal with all of this is to reflect
How did we get here? How are we adapting? Where are we going?
![Page 22: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/22.jpg)
Steer your roadmap by your user insights rather than your business drivers
![Page 23: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/23.jpg)
“I worry that my money is doing bad things I don’t know about”
Insight Feature
Sell the most gift cards
Business Goal Feature
Send a notification with new gift card discounts
vs
![Page 24: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/24.jpg)
Use storytelling to share the “WHY”
![Page 25: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/25.jpg)
Simon Sinek’s Golden Circle
![Page 26: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/26.jpg)
![Page 27: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/27.jpg)
Create a growth plan
![Page 28: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/28.jpg)
In X amount of time To reach X segment
Using X channels With X budget
I want
![Page 29: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/29.jpg)
Recap
How did we get here? How are we adapting? Where are we going?
Steer your roadmap by user insights rather than business drivers Use story telling to answer the “WHY” Create a growth plan
Minimize your feedback loop Take an Urban Safari Talk to your users (often) Focus on metrics that matter
Conduct a retrospective
![Page 30: Post MVP Strategies - Chris Clarke](https://reader034.vdocuments.us/reader034/viewer/2022042701/55b6def2bb61ebf7588b4841/html5/thumbnails/30.jpg)
“Success is not final, failure is not fatal: it is the courage to continue that counts.” Winston Churchill