post mpharm - career planning & skills

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    Dr. Amit Bhargava 02 Jan 12

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    Post -Phar macy Pl anning

    Dr. Amit Bhargava, MD

    Vice-President (Medical), Alkem Labs., Mumbai

    [email protected]

    Part 1: Future & Options

    Part 2: Skills To Excel

    Sanjivani College of Pharmaceutical Education & Research

    7th December 2011

    Career Is All About F Words

    02 Jan 12Dr. Amit Bhargava, MD

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    Finance

    FamilyFidelity

    Fun

    Friends

    Fickle

    Frivolous

    Fume

    Frustration

    Failure

    To Be Avoided To Be Focused On

    Fame

    Finesse

    mailto:[email protected]:[email protected]
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    Finance : The Most Important F

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    Finance

    GAIN FINANCIAL INDEPENDENCE

    Make lots of Money

    Early in Life

    Without Risk Resulting in Predictable Income

    FUTURE & OPTIONS

    PART 1

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    An Overview

    02 Jan 12Dr. Amit Bhargava, MD

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    B.Pharm.

    M.Pharm.

    Ph.D.

    +12 College

    4

    2

    4

    22

    24

    28

    18

    AGE EDUCATION OPPORTUNITIES

    Qty : ++++

    Qlty : +++

    Horizon : Restricted

    Qty : +++

    Qlty : +++

    Horizon : Broad

    Qty : +Qlty : +

    Horizon : Broad

    OPPORTUNITIES with MBA

    Qty : ++++

    Qlty : ++++

    Horizon : Broad

    Qty : +++Qlty : +++

    Horizon : Broad

    Conventional M.Pharm.

    SPECIALTYCAREER

    PATH

    Start-Up

    Salary(Lacs/ annum)

    Time-to-

    Head(Years)

    Max

    Salary(Lacs / annum)

    1 PharmaceuticsF&D

    (Head Formulation)2.2 - 3.4 15 -20 60 -80

    2 PharmacologyToxicology

    Pre-Clinical(R&D / NCE Head)

    1.8 - 2.4 15 - 20 50 - 60

    3Pharmaceutical

    Chemistry

    ARD

    QC / QA(QA Head)

    1.6 - 2.4 20 - 25 30 - 40

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    Targets : Organizations

    Pharmacy Colleges

    Pharmaceutical Companies

    CRO

    Research Institutions

    Healthcare Institutions

    Management Consultant Agencies

    Health Communication Agencies

    Publishing Houses

    Government

    Retail Outlet

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    Targets : Functions

    Research

    Teaching

    Medico-Marketing

    Training

    Medical Writing

    Marketing / Intl Marketing

    Business Development

    Regulatory Affairs

    Pharmacovigilance

    Clinical Research

    Data Management

    Administration

    Pharmacist

    IPR

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    Clinical Research

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    CTA

    Trainee CRA

    CRC

    Asst. PM PMCRA

    CRO

    Healthcare Setup

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    Sr. CRA1 2 1

    10-12,000 pm 10-12 L pa6 yrs Salary x10

    Medico-Marketing : Overview

    Technical Support to Marketing

    Training

    Rationalizing

    Medical Writing

    Clinical Studies

    KOL Interaction & Management

    CMEs

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    Medico-Marketing : Tech-Info-Support

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    PROCURE Info.

    PROCESS Info.

    PRESENT Info.

    SOURCE : Credible

    SEARCH : Limited

    SPEED : At-a-Glance

    STORE : Classi fy

    SIFT : Remove chaff

    SORT : Extract & Organize

    SUMMARIZE : Crunch

    CREATIVE : Aesthetic , Appropriate, Different

    CRISP : Concise & to the Point

    CREDIBLE : Correctness intact

    MM : Training : 1

    The PURPOSE: Impart Knowledge

    To infuse CONFIDENCE not to test

    To induce FAMILIARITY ... not expertise

    The MEANS:

    Simplify ... Analogies Conceptual

    Relevance to the function of selling

    Repetition & Revision to help remember

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    MM : Training

    The SKILLS:

    Identify with & Understand the MR

    Have COMPREHENSIVE knowledge about subject

    Extensive Pre-Session Preparation

    Anticipate

    Humor Talk less Ask More Explain Even More

    Accessible

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    MM : Rationalization

    Genesis of credible explanations based on

    medical evidence

    Often required to explain a real effect People more comfortable with what they can

    explain

    An example

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    MM : Medical Writing : Scope

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    Other Forms Of Medical Writing

    Educational Medical Writing

    Marketing Medical Writing

    Regulatory Medical Writing

    Protocols, IB,

    Interim & Final CT Reports

    PSUR, SAE Reportin gIND Applications, CTD

    Prescribing Information

    Promotional Literatures

    Patient Education L iteratures

    Product Monographs

    Data Presentations at Medical Congress

    Medical Journal ArticlesCME Material

    Journal Abstracts & Articles

    Pharma Advertising Copies

    Internet Content

    Medical Education Material

    MM : Medical Writing

    Not very attractive in India

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    Rs. 1,80,000 - 2,40,000 paStarting Salaries

    Rs. 3,00,000 - 3,50,000 paJunior MW Salaries

    Rs. 4,00,000 - 8,00,000 paSenior MW Salaries

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    MM : Medical Writ ing : Salaries

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    ~ $ 75,000 paStarting

    Salaries~ Rs. 37,50,000 pa

    > $ 100,000 pa3-4 yrsSalaries > Rs. 50,00,000 pa

    > $ 120,000 paManagerial

    Salaries> Rs. 60,00,000 pa

    2008 US data

    $ 600 million market growing at 15% (as of 2008)

    15% Indians in Pharmaceutical & Biotech companies in US

    a lot of them are medical writers

    MM : Medical Writing : Skills

    Understanding of science

    Good Writing Skills Ability to write about science

    Impeccable English Ability to clarify & simplify complex topics

    Meticulous attention to detail

    Ability to analyze descriptive and numeric data

    Knowledge of GCP, Drug Development

    Experience with Basic and Clinical science (Ph.D. preferred)

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    SKILLS TO EXCEL

    PART 2

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    A-Way A Your Way to A Good Life

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    ACADEMICS

    ABILITIES

    ATTRIBUTES

    ADAPTIBILITY

    ATTITUDE

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    Attributes to be Demonstrated

    Performance Attributes

    Timeliness

    Initiative

    Neatness

    Details

    Systematic

    Personality Attributes

    Stability

    Credibility

    Honesty

    Flexibility

    Maturity

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    Attitude & Behavior Connection

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    The totality of those states that lead to or po int toward some particular

    activity of t he organism. the dynamic element of in hu man behavior, the

    motive for activity North 1932

    BEHAVIOUR

    Personality Attitude

    Relatively Static Relatively Dynamic

    Readiness of the psyche to act or react in a certain way Jung 1927

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    Attitude : Definition

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    Jung 1927

    ATTITUDE

    Consciousness

    Unconscious

    Extroversion

    Introversion

    Rational Irrational

    Thinking Feeling Sensing Intuition

    Attitude To Suit-All

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    ATTITUDE

    Courteous Helpful

    Antidote to the rare resultant Toxicity = Healthy Dose of Detachment

    The combination ensures efficacy and blocks manifestation of

    numerous undesirable toxic components

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    ABCD Day-to-Day Functioning

    ALTERNATE SOLUTIONSTurning down a proposal to be accompanied by an alternative

    BUILD CREDIBILITYPunctuality, Behavior, Honesty, Hard-working image

    COMPLIANTDo what is expected

    DELIVERY CUSTOMIZATIONGive what is asked for not what you think is required

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    Employment Kinetics : 1

    Seek good brand names for employment

    Indian companies for initial years

    Demonstrate stability in first 10-12 years

    Try not to have more than 5 positions before the top

    Implement changes at senior positions

    Can consider retirement for self-employment after

    holding a top level position for 4-5 years

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    Employment Kinetics : 2

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    Level 1 : LEARN

    Level 2 : DO FOR EXPERTISE

    Level 3 : MANAGE AS EXPERT

    Level 4 : SUPERVISE

    Get Experience

    Get Experience

    Show Stability

    Show Stability

    2 x 2 yrs = 4 yrs

    1 x 3-4 yrs = 3-4 yrs

    1 x 4 yrs = 4 yrs

    1 x 4-5 yrs = 4-5 yrs

    Preventing Frustration

    Fame is over-rated most of us are not cut out for it

    Dont be Pig-headed and Idealistic and Romantic get real

    Stay focused on Family & Finance your only life-long

    accompaniments

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    Consider & Choose Deliberate & Decide !!!

    Creativity

    Networking

    Detail

    Reading

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    Personality

    &

    Attitude

    CHOOSE & DECIDE

    Introvert / Extrovert

    Conformist / Exploratory

    Face-Value / Detail-Driven

    Academic / Applied

    Abilities

    &

    Attributes

    Inherent

    Interest

    Commitments

    &

    Resources

    Relocate

    Migrate

    Family

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