26 – 28 November 2012, Mumbai, India

POST EVENT REPORT

Direct face-to-face contact with senior level executives &

decision makers

Extensive corporate branding opportunities & unique

marketing platforms targeted at industrial players of India

Showcase unique portfolio of products & services

Establish thought leadership & brand presence in one of

Asia’s largest emerging markets – India

Network & build rapport with NEW clients & business

partners

Pre & Post-event business development lead generation

Table of Contents

Executive Summary ....................................................... 4

Event at a glance ........................................................... 5

Conference performance ............................................... 7

Participation ................................................................... 8

The integrated marketing plan ....................................... 10

Attendee List.................................................................. 20

About Terrapinn…………………………………………… 28

Executive Summary

Dear Valued Sponsors, Exhibitors & Partners: It has been a great pleasure to have you at BioPharma India Convention 2012. As part of Terrapinn’s commitment to customer service, we bring you the BioPharma India Convention 2012 Post Event Report. The purpose of this report is to provide you with valuable information about the marketing of our conferences, the attendee list and provide feedback on the results of the show. You may use this report to better understand your customers - the delegates to the show. The report will also help you better prepare for next year’s BioPharma India Convention and provide you with greater insights on the industry demands, in the areas of clinical trials and manufacturing needs of India pharmas and biotechs. BioPharma India Convention was successfully staged at Grand Hyatt in Mumbai from 26 -27 November 2012, attracting a total of 235 industry professionals who convened from India and other parts of Asia, Europe and North America. With more than 50 world-class speakers, attendees heard expert advice, presentations and case studies on the opportunities in India’s biopharmaceutical industry. Our newly adopted partnering system and onsite networking assistance were complementary in adding value to the attending business leaders and scientists in meeting their target audience and discuss potential partnerships. The event also showcased the leading pharmaceutical, biotechs, and solution providers that comprise the Indian biomedical market place. We have taken note of our conference attendees’ feedback to increase allocated time for networking between delegates and exhibitors, as well as to increase the time for presentation to provide ample time for Q&A. One-to-one networking opportunities and valuable face time continue to be an interest for many delegates and they look forward to participation in 2013 to learn more about new technologies and innovative methods to improve biologic manufacturing processes, as well as build knowledge on how to effectively conduct clinical trials in India – beginning with clinical trial design right up to post-marketing. As a sponsor of the event, your participation and support in this event is deeply appreciated. Terrapinn is committed to providing an effective platform for the industry and to build upon the success for an even better event in 2013. We will continue to conduct research and work closely with industry experts to deliver the definitive event and meeting place for the industry. We look forward to working with you on 2013! Rebecca Koh Project Manager, Life Science Terrapinn Pte Ltd

Event at a Glance

BIOPHARMA INDIA CONVENTION 2012 26 NOVEMBER 2012

BIOLOGIC MANUFACTURING WORLD INDIA 2012 PHARMA TRIALS WORLD INDIA 2012

India’s Visionary Leaders Panel: Maintaining India’s status as a leading player in the global landscape through

innovations and strategic partnerships

9.15 – 10.00

Networking morning break & showcase visit

10.00 – 10.40

Biosimilars Manufacturing

10.40 – 12.45

Partnership & Collaboration

10.40 – 12.45

Networking luncheon & showcase visit

12.45 – 13.45

Cell Line Engineering

13.45 – 15.00

Biosimilar Trials

13.45 – 15.00

Networking afternoon break & showcase visit

15.00 -15.30

Cell Culture & Development

15.30 – 16.55

Clinical Trial Management

15.30 – 16.00

End of Conference Day One

Trade Exhibition

9.30 – 17.00

BIOPHARMA INDIA CONVENTION 2012 27 NOVEMBER 2012

BIOLOGIC MANUFACTURING WORLD INDIA 2012 PHARMA TRIALS WORLD INDIA 2012

Global Visionary Leaders Panel: Successful formulation of business growth and partnership strategies for pharma

companies in India

9.10 – 9.50

Executing pharma R&D projects 20-50% faster

9.50 – 10.20

Networking morning break & showcase visit

10.20 – 10.50

Downstream Processing (Part One)

10.50 – 12.15

Regulations

10.50 – 12.15

Networking luncheon & showcase visit

12.45 – 13.45

Downstream Processing (Part Two)

13.30 – 15.00

Pharmacovigilance & Drug Safety

13.45 – 15.00

Networking afternoon break & showcase visit

15.00 -15.30

Operational Excellence, Scale Up & Purification

15.30 – 16.30

Patient Recruitment & Data Management

15.30 – 16.00

End of Conference Day Two

Trade Exhibition

9.30 – 17.00

Conference Performance

PROGRAMME BioPharma India Convention 2012 featured two conferences focusing on biologic manufacturing and clinical trials in India, and this comes on the back of India’ continued leadership positioning as the biologic manufacturing hub in Asia, and in response to a growing interest to conduct clinical trials in India. With an emphasis on ‘back to basics’ content this year, the conferences hosted an impressive speaker faculty of approximately 50+ expert speakers (with a 70-30 buyer to vendor ratio) from leading global and Indian pharmas and their service providers, reinforcing BioPharma India Convention’s draw and reputation as the most strategic event in India’s biomedical industry. The depth and breadth of the conference programme lined-up over the two full days was broadened to incorporate:

Plenary and keynote morning sessions which play host to an elite class of commercial business leaders, scientists and convention-breaking biopharma industry gurus

Parallel stream sessions that focus on the various manufacturing and clinical trial processes integral to a successful management of a project

Focus sessions on business opportunities in biosimilars manufacturing and overcoming regulatory challenges while conducting clinical trials in India

Networking sessions strategically distributed throughout the day’s events to allow interactive discussions with presenting speakers and exploration of potential collaboration

The conference agenda brought together a varied audience of manufacturing and clinical trial industry stakeholders, and was generally well received by our 200+ strong audience.

Participation

The event saw an increase in attendance of approximately 13.5%, and this could be attributed to an increase in exhibitor participation as well as co-location of a Pharma Trials conference. As per past events, BioPharma India saw a strong attendance of India-based conference delegates, with continued participation from representatives in Asia, Europe and US.

Pharma & Biotechs remain the key attendee profile at this conference, with new representation of attendees from Merck India, Hetero Drugs, Shashun Pharmaceuticals and Abbott India.

BioPharma India Convention 2012 brought together many notable industry leaders of the India biopharmaceutical sector, and approximately 44% of attendees were Director levels and above.

The Integrated Marketing Plan

OVERVIEW This section details the marketing activities undertaken for BioPharma India Convention 2012. Samples of all promotional materials can be found in the appendices. Marketing of this event commenced as early as 12 months before the event. An integrated marketing plan combining the following was used in promoting BioPharma India Convention 2012:

Direct mailing

Print advertising

Online banners and listings

Email broadcasts

Website

Press releases

Telemarketing

CONFERENCE MARKETING Direct Mail Direct mail is still a highly responsive media. For BioPharma India Convention 2012, a 10-page A4 size brochure detailing the 2 conference programs was produced. The conference mailings were targeted at senior decision makers from the relevant vertical industries found within Terrapinn’s database. All sponsors and exhibitors which committed before the brochure printing deadline had their logos featured prominently within the brochure. (See Appendix A for brochure covers). Summary of direct mail campaign (brochure)

Media type Distributed to Quantity Date

10PP conference brochure Terrapinn in-house database 7500 5/8/2012

2PP postcard Terrapinn in-house database 6000 1/10/2012

Mainstream and trade publications Print advertisements were placed in leading Life Science/Pharmaceutical-centric magazines as well as in mainstream media to generate publicity for the event between Aug 2012 and Nov 2012. (See Appendix B for sample ads). Summary of print advertising campaign

Publication Dates

Samanthi Publications P.Ltd 1/10/2012

Biopharm International 15/10/2012

PACRA 8/10/2012

Nature India 1/11/2012

JAIC 25/9/2012

Scientific American(sent ad) 20/10/2012

APBN 18/9/2012

Canbiotech 20/9/2012

BIoEquip 29/10/2012

Wicon Pharma China 24/10/2012

GEN 10/10/2012

Media publications that we worked with also did email blasts, posted event listings on websites, and sent e-newsletters to their members to promote the event. (See Appendix C for sample event listings).

Summary of marketing activities via media publications

Portal Type of promotion

Samanthi Publications P.Ltd Ad, Email blast

Pharmaceutical Research and Manufacturers Association (PReMA

Email blast

Biopharm International Ad, Newsletter

CCAMP Email blast

PACRA Ad, Email blast

Taipei Biotech Association Email blast

Hungarian Bio Tech Email blast

Antibodies.online Email blast

Nature India Ad, Email blast

JAIC Ad, Newsletter, Email blast

Scientific American Ad, Email blast

APBN Ad, Email blast

Pharma Vision Email blast

Canbiotech Ad, Email blast

British pharmacological society Social media – facebook post

BIoEquip Ad, Email blast

Wicon Pharma China Email blast

GEN Ad

Summary of event listings

www.conferencealerts.com

http://expopromoter.org/

www.conferencehound.com

www.goingtomeet.com

www.conference-service.com

www.myeventguru.com

http://www.confabb.com/

http://upcoming.yahoo.com

http://www.zvents.com

http://www.events.org/

http://www.eventogo.com/

http://www.eventsbot.com/create-events

http://www.econference.com.au

http://www.scidev.net/en/events/

http://www.pharmiweb.com/events/default.asp

http://www.pharmcast.com/Calendar/Calendar090899.htm

http://www.pharmaceutical-technology.com/exhibitions/

http://www.scientistsolutions.com/Science-Events.aspx

Email marketing An extensive e-mail campaign was executed for the event, involving 20 direct email blasts. Emails with targeted messages were emailed every week throughout May 2012 – Nov 2012 to targeted groups. The email always contained an email link and a link direct to the event website. (See Appendix D for sample eshots). Telemarketing Our in-house team of telemarketers telephoned top clients and prospects over a five-month period. In total over 3,500 prospects were contacted by telephone Website A dedicated website for BioPharma India Convention 2012 was live for 12 months from Nov 2011 – Nov 2012. The site contained details of the following:

Updated conference program of the conference, summit, and masterclass

Sponsors’ write up and logos that are hyperlinked to their website

Speakers’ details

Networking / Socials information

Official media partners with web hyperlink

Official association & research institute partners with web hyperlink

Online registration

Our unique networking system The site was updated on a weekly basis to keep customers informed of the changes and updates to the event. Designed to be user friendly, the website was a popular resource for interested prospective delegates - many of whom either registered directly or placed their enquiries online. The website address is featured prominently on all our conference brochures and other marketing collaterals used for promoting the event. Press and PR Prior to the event, press releases and clippings were prepared and media invites sent out to all foreign, local and mainstream press. Press which attended the event was:

BioSpectrum India

Appendix A: BBrroocchhuurreess Conference brochure – A4, 10 pages

Postcard – A5, 2 pages

Appendix B: AAddvveerrttiisseemmeennttss

Appendix C: EEvveenntt BBaannnneerrss aanndd LLiissttiinnggss

Appendix D: EElleeccttrroonniicc mmaaiilleerrss Internal

HTML email

External

Conference Attendee List

Job Title Organization Country

Business Manager - India Abbott Healthcare Pvt. Ltd. India

Director - Medical Services Abbott Healthcare Pvt. Ltd. India

Chief Executive Officer Accovion GmbH Germany

Director American Medical Research, Inc. USA

Global Product Manager, Bioprocess Group Asahi Kasei Medical Co., Ltd. Japan

Representative Asahi Kasei Medical Co., Ltd. Singapore

Head, Clinical Research & Development Astellas Pharma India

Business Development Manager BAC B.V. Netherlands

Chief Executive Officer BAC B.V. Netherlands

Legal & IP Manager Battelle Science and Technology India Pvt Ltd India

Director R&D BD Bioscience Singapore

Business Manager Advanced BioProcessing BD Biosciences India

Market Development Manager, Advanced BioProcessing Asia Pacific Region BD Biosciences Singapore

Assistant Medical Director - CRA Bharat Biotech India

Senior Vice President, Operations Bharat Serums & Vaccines India

Deputy General Manager, R&D Biotech Bharat Serums And Vaccines Ltd India

General Manager, R&D Biotech Bharat Serums And Vaccines Ltd India

Senior Scientist, Cell Culture Biocon Limited India

Correspondent BioSpectrumAsia India

Director Board of Investment (BOI) Mauritius

Vice President & Managing Director, Research & Development - India Bristol-Myers Squibb India

Manager, Biotech Manufacturing Cadila Pharmaceutical Ltd. India

Director, Healthcare & Life Sciences CDS K. K. Japan

Head, Glycomics and Glycoproteomics Centre for Cellular and Molecular Platforms India

Director & Chief Operating Officer Centre for Cellular and Molecular Platforms India

Head of Medical Services Cipla India

Group Leader Cipla Ltd India

Area Director, India Contact Singapore India

Manager, Production Dr. Reddy's Laboratories Ltd. India

Senior Director & Head, Merck Serono Alliance Dr. Reddy's Laboratories Ltd. India

Director, Healthcare Sales India Envirotainer AB Sweden

Asia Pacific Sales Manager Finesse Solutions, LLC Singapore

Cell Nutrition Scientist FrieslandCampina Domo USA

R&D Manager Cell Nutrition FrieslandCampina DOMO The Netherlands

Regional Sales Manager FrieslandCampina Domo Singapore

Business Development Manager GE Healthcare Singapore

Global Sales Leader Powder Media GE Healthcare Europe GmbH Germany

General Manager, Bioprocess Life Sciences GE Healthcare Life Sciences India

General Manager-West GE Healthcare Life Sciences India

Managing Director, Life Sciences GE Healthcare Life Sciences India

Marketing Manager GE Healthcare Life Sciences India

Global Commercial Leader GE Healthcare, Life Sciences India

Business Manager - Bioseparation Division Genetix Biotech Asia Pvt. Ltd. India

Chief Executive Officer Genetix Biotech Asia Pvt. Ltd. India

director, Business Development Genetix Biotech Asia Pvt. Ltd. India

Assistant General Manager, Regulatory Affairs Gennova Biopharmaceuticals Limited India

Senior Manager, Manufacturing Gennova Biopharmaceuticals Limited India

Principal Scientist Gennova Vaccine Formulation Centre and Research Lab

India

Senior Director, Analytical Development Genzyme-Sanofi USA

Head - Biologics Operations Hetero Drugs Ltd India

Vice President, Business Development Hyde Engineering & Consulting India

Managing Director, Asia Pacific Hyde Engineering & Consulting India Pvt Ltd India

Deputy Managing Director Indian Immunologicals Limited India

Narotam Sekhsaria Distinguished Professor, Chemical Engineering Institute of Chemical Technology Mumbai India

Vice President Intas BioPharma India

Principal Scientist, Downstream Intas Biopharmaceuticals Ltd. India

Senior Scientist I, Drug Product Development Intas Biopharmaceuticals Ltd. India

Head EHS & UK & APAC Operations Intertek Switzerland

Business Development Manager Intertek India Pvt. Ltd. India

Head, Intertek Expert Services, India Intertek India Pvt. Ltd. India

Senior Team Leader, Analytical Intertek, ASG India

Marketing Manager Invitrogen BioServices India Pvt. Ltd. India

President, Medical Affairs & Clinical Research Ipca Laboratories India

Assistant Manager, Clinical Research & Development Ipca Laboratories Ltd India

Group Leader, Biologic Manufacturing Kemwell Biopharma Pvt Ltd India

Senior Director, Operations (Biologics) Kemwell Biopharma Pvt Ltd India

Senior Group Leader, Manufacturing Kemwell Biopharma Pvt Ltd India

Account Manager - Cell Nutrition India Kerry Ingredients & Flavours India

Professor King Fahad Medical City Saudi Arabia

Business Development Manager - POROS Life Technologies India

Head, POROS Business and Global Applications BioProduction Life Technologies USA

Senior Product Manager, Pharma Analytics division Life Technologies India

Technical Sales Specialist Life Technologies India

Technical Sales Specialist (TSS) BioProdution Life Technologies India

Global Commercial Leader Life Technologies USA

Director Lisaline Lifescience Technologies Pvt. Ltd. India

Manager - Manufacturing Lupin Limited (Biotech Division) India

Principal Scientist, Biotechnology R&D Lupin Limited (Biotech Division) India

Team Lead - PSURs and Risk Management Plan Lupin Pharma India

President, Biotech Lupin Pharmaceuticals India

Director Industrial Operations M/S Popular Pharmaceuticals Ltd. Bangladesh

Manager - Cell Biology MabPharm Pvt. Ltd. (a Subsidiary of Cipla) India

Chief Operating Officer, Biobank Graz Medizinische Universität Graz Austria

Executive Director, Head of Strategic Licensing and Acquisitions Merck USA

Senior Associate - Clinical Research Merck Ltd India

Director of Biomanufacturing Sciences Network for Asia Merck Millipore India

Head Biopharm Process Solutions India Merck Millipore India

Regional Manager - BioPharm Process Solutions Merck Millipore India

Sales Manager - BPS Merck Millipore India

Senior Associate, Clinical Research, Oncology Merck Specialities Pvt. Ltd. India

Group Manager Field Marketing Millipore (India) Pvt. Ltd. India

Director, Licensing & External Research MSD Australia Australia

Sales Director, APAC OCASA Inc. Australia

Chief Executive Officer Orgenesis Inc. USA

Business Development Manager PAA Laboratories - GE Healthcare India

Vice President, Biopharmaceutical Asia Pall Corporation Singapore

Marketing Applications Scientist Pall ForteBio India

Director, Biopharm India Pall India Pvt. Ltd. India

Manager, Biotech Pall India Pvt. Ltd. India

Managing Director, Pall India Pall India Pvt. Ltd. India

Marketing Manager-Biopharma Pall India Pvt. Ltd. India

Marketing Manager-Biopharma Pall India Pvt. Ltd. India

Technical Lead, SLS BioPharm Asia Pall India Pvt. Ltd. India

General Manager Panacea Biotec India

Vice President, International Formulation Panacea Biotec India

Assistant Manager, Toxicology Panacea Biotec Ltd India

Scientist, Biopharmaceutical (R&D) Panacea Biotec Ltd India

Customer Strategist Parexel Consulting United Kingdom

Executive Director, Product Marketing Informatics Division

Perkin Elmer USA

BSG Technical Manager, Bio-Manufacturing Sciences, India Pfizer Pharmaceutical India Pvt. Ltd. India

General Manager- Clinical Development Piramal Healthcare India

Senior Director, Clinical Development, Clinical Research and Development Piramal Healthcare India

General Manager - Corporate Regulatory Affairs Piramal Life Sciences India

Assistant Director Natural Products Fermentation Piramal Life Sciences Ltd. India

Assistant General Manager, Business Development Piramal Life Sciences Ltd. India

Junior Research Scientist - Fermentation Technology Piramal Life Sciences Ltd. India

Junior Research Scientist - Fermentation Technology Piramal Life Sciences Ltd. India

Senior Research Scientist - Natural Products Piramal Life Sciences Ltd. India

EMEA Sales & Marketing Director Prometic Biosciences Ltd United Kingdom

Chief Business Officer PROXY Laboratories B.V. Netherlands

Associate Director, Site Management Clinical Operations Quintiles India

Associate Medical Director, Asia Medical Sciences Quintiles India

Chief Executive Officer Realization USA

Sales Manager Realization Technologies, Inc. India

Asssitant Vice President and Head, Regulatory Affairs Reliance Life Sciences India

Head of Business Development Reliance Life Sciences India

Head of Business Development - Clinical Research Services Reliance Life Sciences India

President & CEO Reliance Life Sciences India

Research Leader Reliance Life Sciences India

Research Leader, Therapeutic Proteins Group Reliance Life Sciences India

Senior Principal Scientist & Team Lead - Upstream Process Development Reliance Life Sciences India

Vice President, Sales & Marketing Repligen Corporation USA

Managing Director, India RGF India India

Director, Regulatory Affairs Sanofi Aventis India

Associate Director, Medical Affairs and Strategy Implementation Sanofi Pasteur India

Manager, Regulatory Affairs - CSU Sanofi Synthelabo India

Senior Director External Mfg, Asia Pacific Japan Sanofi Synthelabo Ltd. India

Head of Biotech Process & Application Support Sartorius India Pvt Ltd India

Head of Business Development Integrated Solutions Sartorius India Pvt Ltd India

Vice President, Purification Technologies Sartorius Stedim Biotech GmbH Germany

Additional Director Serum Institute of India India

Director – Vaccine Production Serum Institute of India India

Executive Director Serum Institute of India India

Deputy Manager, Research & Development Serum Institute of India Ltd India

Senior Manager, Research & Development Serum Institute of India Ltd India

Chief Clinical Officer and Chief PV & COA Officer Shantha Biotechnics India

Principal Scientist and Head, Downstream Process, Manufacturing Technologies Shantha Biotechnics India

Deputy General Manager - Operations, Biotech Shasun Pharmaceuticals Limited India

Head of the Bert Strassburger, Lipid Center Sheba Medical Center Israel

Marketing Director SHL Group India

Marketing Director SHL Group Taiwan

Project Manager, Marketing Department SHL Group Taiwan

Center Director Singapore Economic Development Board India

Corporate Marketing Specialist Springer SBM B.V. Netherlands

COO Stabilitech Limited United Kingdom

General Manager, Clinical Research Sun Pharma India

Director,Process Development Syngene International India

Head, Biologics Operations Syngene International India

Director Tech-Excel India

Associate Technical Director Asia Pacific, Field Applications and Cell Culture Thermo Fisher Scientific India

Associate Director Product Management Thermo Fisher Scientific India Pvt. Ltd. India

Director, Laboratory Products Group Thermo Fisher Scientific India Pvt. Ltd. India

General Manager Thermo Fisher Scientific India Pvt. Ltd. India

Marketing Director, APAC, BPP Thermo Fisher Scientific India Pvt. Ltd. India

Senior Global Product Manager Thermo Fisher Scientific India Pvt. Ltd. India

Sr. Executive-MarCom Thermo Fisher Scientific India Pvt. Ltd. India

Sales Executive Tosoh Asia Pte. Ltd. Singapore

General Manager, Pilot Plant (Biotechnology) Unichem Laboratories India

Australian Research Council Research Fellow University of Sydney Australia

Associate Professor University of the Philippines Manila Philippines

Associate Professor University of the Philippines Manila Philippines

Associate Professor University of the Philippines Manila Philippines

Research Associate University of the Philippines Manila Philippines

Senior Manager, Production Biologics Research USV Ltd India

Director, Business Development Asia Vetter Pharma International GmbH Germany

Deputy General Manager, Clinical Operations Watson Pharma Pvt Ltd India

Manager-Clinical Data Management Wockhardt Limited India

Research Associate Wockhardt Limited India

Vice President, Manufacturing Wockhardt Limited India

Business Development Consultant WuXi AppTec Inc. USA

Head Healthcare Youbook Pte Ltd Singapore

Manager Zydus Cadila India

Senior Manager and Head, Viral Vaccines Development Zydus Cadilla India

About Terrapinn

Terrapinn, as a specialized B2B conference organizer with 18 years global experience, has developed a high quality and proprietary method of creating the very best conference programmes for senior level decision-makers. Research, undertaken throughout the year by way of face to face and telephone interviews with senior industry executives, sets the conference agenda whilst attracting the highest level of speakers to our programmes. We do not believe in vendor-led, low value seminars. Our conference programmes are based on the complex needs of high level end-user executives Backed by a worldwide network, our 6 offices across Singapore, Australia, United Kingdom, Africa, the Middle East and the Americas, are dedicated research centres with regional marketing knowledge and a strong database. We pride ourselves on the quality of our events and the professionalism and effectiveness of our marketing. Terrapinn conferences, trade shows and award ceremonies are the industry standard for the sectors they serve. Each year the company produces over 200 events across the world: in Asia Pacific, in Europe, in Africa, in the Middle East, in the Americas.

For further details or customised packages, please contact: Renee Tan Project Director DID: +65 63222785 Email: renee.tan@terrapinn.com Rebecca Koh Project Director DID: +65 63222725 Email: rebecca.koh@terrapinn.com