possibilities of pinterest
DESCRIPTION
The Possibilities of Pinterest outlines methods for positively practical pinning for pros. Designed for beginners to everyday users, Doug Antkowiak outlines why Pinterest is important to marketers, methods of profile optimization and tools to successfully use the social network as a referral traffic generator.TRANSCRIPT
By: PORTENT, INC.
@PortentAn Internet Marketing Company
@SocialDoug
DOUG ANTKOWIAK
Lead Social Media Strategist
Positively Practical Pinning for Pros
Possibilities of Pinterest
Find this Presentation:http://portent.co/webinarpin
Use #PortentU
Send any questions to @Portent
Quick Pinterest Intro
Pinterest = Virtual Pinboard
Pin & organize online images
Add a Pin/Upload Pin
Two ways to add a pin
Image/video on internet
Image/video on your
computer
Collection of images/videos
Pinning Stuff
Awesome article from @WaitWait http://portent.co/PZAPsK
I want to pin that!
We Love Pins that Link to Content
Pins create referral traffic sources
We Heart Pins that Link to Content
Anyone who clicks this picture will now go to the article
Click Picture
Pinterest Boards
Use boards to categorize pins by theme
Everyone had a first day on
Mid 2010
Don’t look stupid
Totally gonna pin this
Squirrel!
Neck deep in picture taking and wedding planning
Sometimes I can read Pluto’s mind
Found a new site to
bite on
May the Force Be With Chew
Pluto wanted to show me his new toys
What was I missing?
Audience
Stats from Compete.com
20 million unique visitors
Referral Traffic
Stats from http://portent.co/PKhNqd
Monetization
Stats from http://portent.co/Q2c3Z4
Zappos Knows What’s Up
Info from http://portent.co/Q2d1EF & http://pinpointing.apps.zappos.com/
Who’s doing Pinterest right?
Top 8 Pinners (ranked by followers)
Stats from Repinly.com as of 8/20/2012
Top 8 Pinners (ranked by followers)
Stats from Repinly.com
Mother of Pinterest Founder
Graphic Designer
Graphic Designer
Graphic Designer
Graphic Designer Fabric Designer
Social Media
Secret Squirrel
Top 8 Pinners (ranked by followers)
Stats from Repinly.com
Mother of Pinterest Founder
Graphic Designer
Graphic Designer
Graphic Designer
Graphic Designer Fabric Designer
Social Media
Secret Squirrel
18,981 Pins
4,699 Pins
14,949 Pins
4,202 Pins
3,416 Pins
2,901 Pins
2,529 Pins5,418 Pins
What It Takes
Stats from http://portent.co/TvQ8b3
What can we learn?
Always
Be
Pinning
The AIDA model might also help
10 – 5 – 10 Rule
Check out portent.co/socnar
Start Pinning
10 minutes: Morning
5 minutes: Every 90 min
10 minutes: Evening
Nobody said this was going to be easy
Pin It Button
Pinterest.com/About/Goodies
Drag into Bookmarks
Pinterest.com/About/Goodies
Click
Pinterest.com/About/Goodies
Click
Create Tons of Content
Add your own happy
clouds
That’s What We Did
@Bryden13’s article http://portent.co/IbCYMe
Stay Within a Theme
Pinterest.com/katespadeny/decorate-colorfully/
Describe Your Pictures
Dan Zarrella’s got tons of awesome stats like this: http://portent.co/HxOYev
Raising Your Pinterest
Potential
Optimize Your Profile
Optimize Your Boards
Optimize Pins
Edit & optimize pins you’ve already created
Optimize Pins
Add Hashtags and profile tags to descriptions when needed
Add a Price
Add a price in the description & it will display on your pin
Like/Comment/Repin
Like/Comment/Repin
Stats from http://portent.co/TvQ8b3
#Hashtag Detour
Pinterest Hashtags =
Twitter Hashtags
Pinterest Hashtags
Click
Pinterest Hashtags
Pinterest Hashtags Help Categorize
Only Use Fresh Pins w/ Hashtags
Repinned with Added Hashtag
http://portent.co/Tr19KS /
Only Use Fresh Pins w/ Hashtags
Intelligentdesignsmedia.com/2010/02/14/using-hashtags-on-pinterest/
My Repin Won’t
Show Up Here
On Site Optimizations
Optimize Your Site
Pinterest.com/About/Goodies
Remind People to Pin
Pinterest.com/About/Goodies
Analyze Your Pinning
Google Analytics
Start with Google Analytics to find referral traffic
Social - Sources
Pinerly
Pinerly.com only works when you upload all pins with their tool
PinAlerts
PinAlerts.com will alert you when someone pins from your site
PinGraphy
PinGraphy.com allows you to create pin queue & schedule updates
PicMonkey
PicMonkey.com is a super amazing meme generator
Get Popular on Pinterest
Time is Important
Great Scott! I forgot to pin this morning
Pin during Mornings & Non-working hours
Pin Once Per Hour
Pinterest limits ONE piece of content on category pages every
one to three hours
Source http://portent.co/GDgOlM
The pinning rampage ends now
Don’t Use Imgur
Source http://portent.co/GDgOlM
Pinterest just wants to be different from Reddit
The Possibilities of Pinterst
Polyvore It Up
Polyvore.com
30 seconds in Polyvore
Instructographics
Search “instructographics” in Pinterest
Instructographics
Stats at http://portent.co/HxOYev
Popular Topics
Stats at http://portent.co/HxOYev
Contests
Rafflecopter.com
Contests
Rafflecopter.com
Contests
Rafflecopter.com
Pick winners with Random.org
Peugeot’s Panama Puzzle
http://portent.co/Tr1WeI
By: PORTENT, INC.
@PortentAn Internet Marketing Company
@SocialDoug
DOUG ANTKOWIAK
Lead Social Media Strategist
Thank You
Send any questions to @Portent with #PortentU/
Find this Presentation:http://portent.co/webinarpin