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Positive Values of a Filipino Entrepreneur

1. Pakikipagkapwa tao

There are many ways in making our cultural values favorable to

entrepreneurship. Pakikipagkapwa tao(human relations) which covers our concern for hiya(loss of face), pakikisama (togetherness), pakikibagay (adjusting or adapting to other

people), malasakit (concern), utang na loob (debt of gratitude), amor propio (self esteem)

and bayanihan (cooperative spirit). Pakikipagkapwa tao is a value favorable toentrepreneurship because it is against any form of exploitation of another. Basically,

entrepreneurship is a practical translation of ones pakikipagkapwa tao because the work

is to provide things and services of value to others to improve their standards of living. The

entrepreneur that has pakikipagkapwa tao does not cheat his customers by overpricing or

underweighing his goods; nor undercut his competitors by underpricing or maligning them, nor

maltreat his workers by underpaying or overworking them; nor cheat the government by

avoiding or evading taxes. At the same time, other Filipinos who benefit from fruits of the

entrepreneur will give him back his share. Customers pay, competitors play fair, and

workers demonstratemalasakitover the business. If pakikipagkapwa tao developed well, it

should promote and uphold the vision of entrepreneur.

2. Bahala na

By nature, Filipinos aremalakas ang loob(strong-hearted), and not timid and fearful. The

fact is that many of us pursue our plans and projects even if we are not sure of future

developments or events that may affect their accomplishment. We undertake projects which

should perhaps have frightened us if we were only less courageous to take the risk

involved. In situations where we are not sure of our ability to accomplish things, we

saybahala na(let fate decide the outcome) and do the best we can believing thatNasa Diyos

ang awa, nasa tao ang gawa(Look to God for compassion and to man for action).

3. Pakikipagsapalaran

the saying ang taong talagang duwag, tumatakbot walang sugat (a coward runs away

from the fight even before he is wounded), shows that we as a people do not consider it

honorable to surrender before uncertainty or challenge. In many situations, specially in

the field of making a living, our confidence is justifies, because almost all of us are

intelligent and literate enough to read, write, and count. We are very quick to adjust to new

and strange situations. It is not surprising why there is plenty of mobility among our

countrymen; and it is not unusual to find inter-province migration as precipitated by the love

forpakikipagsapalaran(adventure). That is risk-taking.

4. Gaya-gaya

Our inclination to learn and adjust to new ways of doing things may also be seen in our

talent forgaya-gayaor imitations. Of course as one matures in an entrepreneurial career,

one really has to be more creative and innovative to make ones products and services more

satisfying to customers. But, for those who are only starting a business doing a gaya-

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gayaof other products do contribute to the training and preparation of many Filipinos for

an entrepreneurial career.

5. Utang na loob, hiya, awa, bayanihan

Aside from the family, there are others around us who can give much needed support. There

may be theninongand ninang, kababayan, kumpare, kumara, kaeskwela, katokayoand

others who are willing to assists us simply from goodwill, in return for some pastutang na

loobor the expectation of some future time when they, in turn, need our assistance. In

business, this may seem that we can expect them to buy from us. If they do that on credit they

have to pay because of loss of face or compassion, to sell us supplies on consignment, or to

give necessaryconsultancy services to us when we are in trouble.

6. Kasipagan

Another value that has to do with industriousness is an essential attribute of an

entrepreneur.

7. Pagtitipid

We also assign a high value on pagtitipid(thrift). It is hard to unwisely spend your hard-

earned money. Individuals who save eventually have enough to set their own firm; and as

entrepreneurs, they do not drastically spend on things that do not pay back in terms of

profit.

8. Pagtitiis

Filipinos are also considered as persistent, persevering people. We do not easily give up in

the face of difficulty.

9. Pagtitimpi

Another sign of our endurance is our emphasis on pagtitimpi(self-control). We do not allow

ourselves to show, verbally or otherwise, our emotions at the slightest provocation. We like

to wait untilthe cup overflows. The capacity to bear emotional or physical stress can

serve as well in an entrepreneurial career where we will be constantly battered by many

stressful situations.

10. Katapatan

The Philippines is considered the largest Christian nation in Asia. We have a heritage forstrong religiosity, which demands that we should be honest in our dealings with others. We do

not like to exploit others, otherwise we are branded as worthless persons. We would

rather use sincerity or purity of heart. These traits are very useful in business because

exploitative ways are always self-defeating in the long run.

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