Positive ImagesWhen using images to promote something like a holiday destination it is important that the images ‘paint a good picture’ of the location.

•Clean location•Smiling people•Good weather•Interesting images

•Dirty location•Bored people•Violence•Bad weather

Positive ImagesWhich image would attract you to London?

Good Quality ImagesThe images used to promote a location must be good quality. If the images are blurry or fuzzy this will detract from the quality.

•Clear•Colourful

•Blurry•Low quality images

Good Quality ImagesWhich image would attract you to Pisa?

A Range of ImagesTo encourage people to visit the destination a good range of images should be used. These images should show all the best bits and places of interest.

•Many places of interest•A range of subjects•Different styles of photo

•Image that are too similar•Many images of the same thing

Range of ImagesWhich images would attract you to New York?

Suitable for AudienceThe images chosen must be suitable for the people that are being persuaded to visit the location

•Suitable for age range•Suitable for interests and hobbies

•Unsuitable for age•Things that the audience will not find interesting

Suitability for AudienceWhich image would attract a thrill seeker?

CopyrightWhen using images especially for commercial use it is vitally import that copyright laws are understood.

Photographs are covered underThe Copyright Designs and Patents Act 1988

This law means that the photographer owns the copyright for any images they take.

If another individual wants to use that image they must seek permission

CopyrightAssume that most of the images you find through a search engine are copyrighted.

Try using images from sites that are either copyright free or have a Creative Commons licence. For example:

•www.freedigitalphotos.net•www.images-for-schools.org.uk•www.copyrightfreephotos.com•www.sxc.hu•www.flickr.com/creativecommons