Positioning

Positioning Commercial

• You are going to be given a “position” that you must brainstorm a commercial for– You may work alone or with a partner

• To create your 30 second commercial you have 2 options1)Create a Storyboard2)Create a commercial (actual video)

Positioning Commercial

• Example: You draw out of the draw “The Most Luxurious”

• What do we need to think of?1)What businesses/industries would thrive to be

luxurious2)How can I show luxury in a commercial?3)How can I be creative and appeal to one of the

various motivations (rational, emotional, social)

Storyboard

• Almost every TV commercial you have ever seen began as a storyboard.

• The storyboard is a sheet of paper that breaks down the elements of a video production into what you see and what you hear.

Storyboard

• Think of the storyboard as a comic strip. • Each block has a picture with an action and a line

of two of dialog. • You can draw pictures, type or handwrite a

description of the action in the blocks below. • For each action, write a script or summarize the

action for your characters. • Only include important “scenes” from your 30

second commercial