CHAPTER: 7

POSITIONING OF A FOLLOWER

Me To Response

“Keeping in tune with time”

But ,

Most me-too product

failed !!!

Most me-too product

failed

Accent is better rather than speed

Launch your attack ,

@ situation fluid

Cherchez le creneau

Look for the hole

Then fill it …

THINK IN REVERSE

THINK IN REVERSE

go againstthe grain

Think

Small

Price is Advantage

Price is Advantage

If First In Category

High price is not the way to get rich

1) First in price position 2) Valid product story3) receptive customer to high price

Example :

Age : Strategy

Good strategy inside the factory

Bad strategy outside of the factory

Advertising is not a debate

It’s seduction

The everybody trap :

Avoid this strategy