Creatively conduct low cost marketing researchHow?

1

Focus on building one or two strong brands based on one or two key associates

Thanks man!

2

3 Employ a well integrated set of brand elements

You are sooooooclever.

Create a buzz and a loyal brand community

4

5

Leverage as many secondary associations as possible

Good idea, good idea.

RECAP

Building brands for small businesses is a challenge.

Focus, consistency and creativity needed.

Guidelines for building brands for small businesses.

Credits http://gosmallbiz.com/wp-

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Images money @flickr

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CREATED BY

P. VISHAL, IIT MADRAS

DURING AN INTERNSHIP

UNDER PROF. SAMEER

MATHUR, IIM LUCKNOW

WWW.IIMINTERNSHIP.COM

That’s how you do it