Healthy Living

What makes Healthy Living

so difficult today?

OUR LIFESTYLE….

• Unhealthy diet

• Lack of exercise

• Stress

• Excess Alcohol

Half of Delhi’s populationis overweight

• …49.4% of Delhi is

overweight… as per WHO BMI

Index of 25

• On the Asian BMI parameter

of 23,the percentage rises

to 65%TIMES OF INDIA…reports

Prevalence of OBESITY …

Continues to increase in INDIA

A Major Cause ofconcern…

OVERWEIGHT …OBESITY

• Heart Problems

• High Blood Pressure

• Stroke

• Diabetes

• Cancers

• Joint Pain

Obesity accelerates …

“ In a historic first, there are now as many

OVER NOURISHED

People as undernourished around the

world.”

…Reports

Globally, there are more than 100 crores

overweight adults, at least 30 crores

of them obese.

WHO REPORTS…

GLOBESITY

EPIDEMIC OF THE MILLENIUM

Virtually every country has or will have

an overweight problem

This amounts to 4-5 crores overweight Indians

Nutrition Foundation Of India

1/3rd of males and more than

1/2 of the females belonging

to upper middle class in India

are currently overweight

WHO Estimates…

By 2020 more people will die

of weight related illness like

Heart attacks than of tuberculosis…

Causes OBESITY

ENERGY INTAKE >ENERGY EXPENDITURE

How do we measure

Obesity?

BMI CATEGORY

<20 Under weight

20 - 25 Healthy

25 – 30 Overweight

>30 Obese

Body Mass Index

BMI (Body Mass Index) = Weight (Kgs) / Height x Height(mts)

E.g. Weight = 75kgs, Height = 1.67 meterBMI = 75 / (1.67) x (1.67) = 27.0 ( Overweight)

As per WHO Index

Knowing Your Shape

Obesity around waist creates Apple Shape

Obesity around hips or thighs creates

a Pear shape.

An apple shape causes

more health risks

than a pear shape

Gender WHR associated withhealth risks

Men > 1.0

Women >0.85

Waist to Hip Ratio

WHR (Waist to Hip Ratio) = Waist (cms) / Hip (cms)

•Reduces the longevity

•Deteriorates the quality of life

•Results in Hypertension, Diabetes, Heart problems,

Arthritis, Cancer

Psychological consequences

Disrupted self image - Depression

Lack of confidence

Obesity/ Overweight -Increases Health Risk Factor

Health care trends

In response to health fears –

consumers are looking for

HEALTHY LIFESTYLE OPTIONSSource: WHO, CII-McKinsey study, 2000

WEIGHT MANAGEMENT…..A

New Mantra

Improves quality of life

Improves self esteem and confidence

Better control of any health risk

Feel fit and more energetic

MOTIVATIONEXERCISEPRODUCTFOOD

Four Pillars ofWeight Management

Healthy WEIGHT MANAGEMENT

PHILOSOPHY

Decreasing the amount of Caloriesin Food

Increasing physical activity

Calories in Food < Calories Used=Weight Loss

POSITRIMIS A BIG OPPORTUNITY!

POSITRIMMeal Replacement - Low Fat Drink Mix

Delicious, Complete

Nutritionally Balanced

Weight Management Drinkin Chocolate ,Vanilla &Strawberry flavors

POSITRIM

POSITRIMNutritionally Balanced Drink

A balancedratio of 2:1

= carbs:protein

18 amino acids

6 grams ofdietary fiber

No artificial colors, flavors or preservatives added

1/3 of the dailyvalue for 24

essential vitaminsand minerals

170 caloriesand only 2grams of fat

POSITRIMMeal Replacement - Low Fat Drink Mix

Pricing :

MRP : Rs 1699/- per carton (Each carton to carry15 sachets of Positrim Drink Mix).

DAP : Rs 1416/-

BV : 1253

PV : 25.06

Healthy Weight Loss …

does not only mean

Eating low calorie foods,

but also to maintain

A HEALTHY LIFESTYLE

POSITRIM

Healthy Living Weight

Management Program

POSITRIMHealthy Living Weight Management Program

• Offers you with everything that will meetYOUR specific needs

• Enables you to reclaim your life byLosing Excess Weigh

• Then Maintain it

POSITRIMHEALTHY LIVING WEIGHT MANAGEMENT PROGRAM

• Easy to follow, comprehensive and scientificprogram

• Provides weight loss by replacing meals withPositrim drink

• Program offers weight loss with eating varietyand flexibility

• Variety enables more people to stick for a longerperiod of time

Begin with a Realistic Goal

Say… 5- 8 kgs in

2 months time

POSITRIMHEALTHY LIVING WEIGHT MANAGEMENT PROGRAM

Intensive Weight Loss (Phase I)- for first 2 weeks

Controlled Weight Loss (Phase II)- next 10 weeks

Maintenance

POSITRIMHEALTHY LIVING WEIGHT MANAGEMENT PROGRAM

Choose any 2 meals amongst Breakfast,Lunch & Dinner (preferably not twoconsecutive meals)

Replace with POSITRIM drink twice a day

POSITRIMIntensive Weight Loss (Phase I)

Begin the weight loss program with Phase I

Total daily calorie should add up to

1200 calorie

Follow this phase for 2 weeks and thenmove to phase II

Intensive Weight Loss (Phase I)

POSITRIM

Replace 1 meal with POSITRIM drink andeat two other meals

Total daily calorie should add up to 1500calorie

Follow this phase for remaining 10 weeks

POSITRIMControlled Weight Loss (Phase II)

Once you have achieved your ideal weight

Maintain it !

by following Phase II along with regular exercise

POSITRIM

•Just empty the contents of 1 sachet

into a shaker.

• Add 200 to 250 ml of cold water.

• Cover and shake for 30 seconds.

POSITRIM

USAGE:

• For a special treat , pour200ml of cold water andcontents of 1 sachet intoa blender.

• Add ½ cup of ice.Blend for 30 seconds

POSITRIMUSAGE:

Number of Packs for 10 weeks

(Three Months)

Week 1 : Two pouches a day

( Intensive Weight Loss) – 1 carton

Week 2 : Two pouches a day

( Intensive Weight Loss) – 1 carton

Number of Packs for 10 weeks

(Three Months)

Week 3 to 10 : One pouch a day

( Controlled Weight Loss) – 5 carton

Total Number of cartons

in 10 weeks (3 months) : 7 cartons

The Secret of Managing Weight

• Commitment

• Discipline

• Honesty

• Flexibility

• Consistency